1. What to watch for in 2013:
5 key digital and social marketing trends
11th January 2013
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2. 2013 will be about:
• Connectivity
• Mobile
• Content
• Personalisation
• Collaboration
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3. Connectivity
• 100 million tweets per minute
• 1 billion active facebook users
• 200 million + LinkedIn users
• 500 million Google + users
• 800 million unique monthly visitors to YouTube
• 34 million new Wordpress blog posts every month
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4. Which means:
• Huge opportunities for positive brand reinforcement
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5. Which means:
• Even bigger opportunities for negative sentiment
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6. Mobile
• Worldwide mobile internet usage forecast to
overtake desktop internet usage in 2014
• 64% of smartphone users shop online using their
mobile; 75% would change brands if offered real-
time discounts instore
• 125 million people play games on their mobile
device in the UK and the USA; 46% of all time spent
playing video games is on mobile devices
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7. Which means:
• Constant comparison of products, services,
customer service, customer experience
• Real-time responses and solutions becoming the
“new normal”
• Traditional business models and sales channels are
being upended
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8. Content
• Every minute:
• 48 hours of video uploaded to YouTube
• Facebook users share 684,478 pieces of content
• Google receives 2 million search queries
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9. Which means:
• Relevant, engaging content matters more than ever
• “Content marketing” is becoming more important as
a means to support and define brand ethos,
differentiate from competitors, engage potential
customers, build customer loyalty
• Quality, relevance, value are key
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11. Collaboration
• Sharing: ideas, feedback, content, innovations
• Media: online, offline
• Data: customer insight and intelligence
• Real world, virtual world
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12. Bringing brands and business to life:
strategic, social, creative, digital
fiona@jumpstartuk.com
0773 9300 322
@fionamulliner
Jumpstart Interactive 2013
