TASK 1 Marketing: Plan Social Media.pdf

November Batch 2022
https://lnkd.in/g9xEt3cg
The Sparks
Foundation
#TASK 1 – CREATING A MARKETING PLAN: SOCIAL MEDIA
Content Development intern @TSF
Realized by: Fatma Dahech
... inspiring, innovating, integrating

MARKETING PLAN:
SOCIAL MEDIA
November Batch 2022

Things to consider
- About Company.
1. Company’s Mission.
2. Company’s Vision and values.
- Exploring different Programs at TSF.
- GRIP Program at TSF.
- Deﬁning the S.M.A.R.T Goals.
-Studying Linkedin Platform.
- Appear, Develop and Stream.
- Enhance Your Presence on LinkedIn.
1. Make and clergyman locks in social content.
2. Utilize rich media for expanding engagement.
3. Highlight the most excellent content.
4. Make Linkedin advertisement campaigns.
5. Degree and optimize with analytics.
- Making the foremost out of Linkedin.
November Batch 2022

Inspiring
To inspire, motivate and encourage
students to learn,create and help
build a better society.
Integrating
To let the students integrate, help
each other, learn from each other
and do well together.
Inovating
To teach new ways of thinking to
inovate and solve the problems on
their own.
November Batch 2022
Mission Statement

November Batch 2022
Vision Statement
We connect students of all ﬁnancial backgrounds
with experts and promote knowledge sharing
to enable equal opportunity for all.
Values
Resilience, Commitment, Integrity, Respect
People, Training, Excellence, Quality
Professionalism.
Vision Statement and Values

November Batch 2022
Different
Programs
at TSF

Objectives:
- Ensure money is not
the showtopper.
- Use a little money to
drive bigger results.
Setup:
- Prepare attractive
schemes.
- Prepare timelines
which motivate.
- Prepare shows/
demos which inspire.
Target:
- Create achievable
targets.
- Find easy doable
targets, inspiring
crowd.
- Achievable timelines.
Support:
- Support students
achieve it.
- Mentor to improve
(SMP).
- Inclusive Guidance.
Student Scholorship Program
November Batch 2022

Objectives:
- Make resources
available to students
to further their dreams.
- Help them shape
their dreams towards
reality.
- Guide, Teach, Mentor
, and Monitor Students,
to ensure their success.
Checkpoints:
- Inspired Students.
- Motivated Students.
- Happy Students.
Workshops:
- Industry Inspired
Workshops.
- Focused and
Compact.
- Result Oriented.
Talks:
- Special Screenings
of Videos.
- Inspiring Talks.
- by Specialists, Experts
in their ﬁelds.
Student Mentorship Program
November Batch 2022
Individual Sessions:
- Live Sessions. - Scheduled Routine Progress Monitoring.
- Individual Attention.
- One-on-one problem solving.
Progress Check:
- Feedbacks.
- Iterative Improvements on Format.

Setup:
- Prepare attractive schemes.
- Prepare timelines which
motivate.
- Prepare shows/demos which
inspire.
Target:
- Create achievable targets.
- Find easy doable targets,
inspiring crowd.
- Achievable timelines.
Support:
- Support students achieve it.
- Mentor to improve (SMP).
- Inclusive Guidance.
What is SOS:
- SOS have been used as a code for emergency since 1905.
- Some people think "SOS" means “Save Our Souls”, “Send Our Succor” or “Save Our Ship”. The original use of "SOS,"
however, dates back to 1908 and the International Morse Code distress signal used with maritime radio systems.
In Morse Code, "SOS" is a signal sequence of three dits, three dats, and another three dits spelling "S-O-S".
The expression "Save Our Ship" was probably coined by sailors to signal for help from a vessel in distress..
Student SOS Program
November Batch 2022

Corporate Programs
November Batch 2022
Corporate Visits & Externships:
- We organize visits to Corporate ofﬁces for students
belonging to low income group families.
- We match brilliant interns with requirements in
companies, where the interns can continue
working and gain more exposure, while companies,
get the best talent.
Charitable Team Building Programs:
- Doing charity work as a team can help build
bonds, strengthen communication skills and boost
morale while making a positive difference in the
lives of people who need it most.
- We coordinate with Corporates to organize team
building events where team members can do
charity work

Internship Programs At TSF
Graduate Rotational
Internship Program
The Graduate Rotational Internship Program is
a unique offer for students and recent graduates
to experience and join The Sparks Foundation.
In addition to skills-speciﬁc tasks, we encourage
interns to build a credible professional proﬁle.
November Batch 2022

Making it
big online
. Speciﬁc
. Measurable
. Achievable
. Relevant
. Time-Bound
S.M.A.R.T goals
The Purpose
The SMART method helps push you further,
gives you a sense of direction, and helps
you organize and reach your goals.
The Beneﬁts
. It provides direction/helps create objectives.
. It evaluates your strengths and weaknesses.
. It motivates you.
. Gets you out of your comfort zone,
. forcing you to take action.
November Batch 2022

Studying
Linkedin
platform
Linkedin is the best choice for professionally relevant
content, with 91% of administrators choosing the
platform.
As the world’s biggest professional arrange, Linkedin
generates leads 227% more successfully than Facebook
and Twitter, so it’s an basic stage for the business when
it comes to promoting.
November Batch 2022

Appear: Picking up perceivability and mindfulness
Building a compelling proﬁle and setting up a reliable
voice and cadence, will offer assistance to get the
company seen on social systems.
Develop: Developing social media nearness
For developing social media nearness begin utilizing
hashtags and joining relevant conversations, increment
action and enact workers to talk on sake of the brand.
Stream: Degree and optimize for streaming persistently
Degree and optimize to keep mindfulness, engagement,
and discussions streaming persistently and maintain
forward energy.
November Batch 2022
Appear,
Develop
And Stream

Where
to begin!
Step 01
Make a hit LinkedIn page
- Complete Page : Complete LinkedIn page with
the aid of using filling out all of the key fields which
includes brand that represents you professionally, this
helps humanize your profile and makes you more
approachable/ overview it should tell people what t
hey can expect from you, what do you do and why
your company is great, and highlight your strengths,...
Step 02
Optimize the page for search
- Embed Keywords : Join catchphrases that potential
clients might use to look for benefits.
- Share applicable content material : Share content
material potential clients can interact with, this can assist
the page to seem in seek results.
Step 03
Optimize the page for the grow
- Create a Showcase Page : Highlight all aspects of the
brand it's going to assist to position the spotlight on TSF’s
leadership.
- Build a professional page : Build a professional page
will construct a pipeline of applicants for open roles.
- Make a Linkedin page : Linkedin bunch will offer
assistance in building community.
November Batch 2022

November Batch 2022
Enhance
Your Presence
on LinkedIn.
Developing an extensive online presence is the closing goal.
For constructing an internet presence it is crucial to make a
content material strategy:
2. Utilize wealthy media for expanding engagement.
5. Degree and optimize with analytics..

November Batch 2022
We already know that it’s important to have a social media presence with fresh, engaging content.
And we know that effective social content can drive trafﬁc to your site.
There are posts, and then there are effective posts.
To publish truly effective social media content,
you need to understand the speciﬁc purpose
and value of each element of a post.
Post elements :
1/ Caption: Describe your visual, or draw attention
with a statement, question, or headline. Research
shows that an average of 150 characters, or about
15 words, gets the most clicks.
2/ Emoji: Include relevant emoji to add tone and
visual interest.
3/ Call to action: Ask a question to encourage
comments, or share a link to invite your audience
to learn more, try, or buy.
4/ Mentions: Mention other accounts (yours or others)
for added visibility and reach.
5/ Hashtags: Add topical and relevant keywords for
added reach. For hashtag recommendations for
each social network, see Know your networks.
6/ Images or videos: Include one or more (depending
on the social network) compelling, high-quality photos,
GIFs, or video clips, tailored to your brand and the
tastes of your audience.
Posting Strategy:
The top 5 best hours to post on LinkedIn are 10:00 AM,
11:00 AM, 12:00 PM, 3:00 PM, and 2:00 PM.
The worst 5 hours to post on LinkedIn are 3:00 AM,
10:00 PM, 11:00 PM, 12:00 AM, and 4:00 AM.
The top 3 best days to post to LinkedIn are Thursdays,
Tuesdays, and Wednesdays.
Know your post anatomy

November Batch 2022
2. Utilize rich media for expanding engagement.
As rich media is the format to go with if you are aiming for higher interaction and engagement rates for your marketed
services and products.
Video Content
No matter which way you slice it, video is by far the most preferred type of rich media consumers like to engage with.
Videos should be about 1-3 minutes and capture the attention within the ﬁrst few seconds and don’t forget to add
subtitles for those watching with the sound off.
Podcasts
Finally, podcasts are one of the most versatile types of rich media you can include in your marketing plan to increase
engagement. To begin with, 68 million people listen to podcasts weekly, which means consumers are actively seeking
podcast content to listen to.
Infographics
Infographics allow consumers to understand a big concept at a glance, making them the perfect display media to
accompany blog posts and social media posts.In fact, according to Digital Information World, infographics are 30 times
more likely to be read in their entirety than a blog post or news article. This makes sense when you consider a study from
Pearson revealing that more than 65 percent of people are visual learners.

November Batch 2022
What you can do with Sponsored Content?
Ways to use Sponsored Content
Capture attention in the feed
Engage your target audience
of millions of professionals
where they spend their
time — the feed.
Gain insight on your impact
Measure your native ads
performance & learn about
the demographics of your
target audience.
Accomplish all objectives
Whether you want to build
brand awareness or drive leads
for your business, this format
can do it all.
01
Share thought leadership
Share sponsored content that
your brand cares deeply about
and your knowledge of thespace.
03
Showcase your products & services
Highlight new products or share
best practices to drive interest
and engagement.
02
Promote an event
Garner interest and grow
attendance for upcoming
events.

November Batch 2022
Step 01
Set up your campaign
Sign in to Campaign Manager
Campaign Manager is the advertising platform
on LinkedIn. After you create a free account, the
platform will guide you through each step of setting
up your ﬁrst campaign.
Select a Campaign Group
If it’s your ﬁrst campaign, we recommend using the
default “New Campaign Group”.
Select your objective
An objective is the action you want your audience
to take upon seeing your ad. Selecting your objective
helps show ad formats, features and bid-types that
support your objective during campaign creation
Select your budget and schedule
Select the budget, bidding strategy, and schedule
that works for your goals. Setting the right initial
budget will help you automate or control costs and
validate your marketing strategy.
Build your target audience
With over 850M+ members in over 200 countries,
LinkedIn is the world’s largest professional network.
With Campaign Manager’s robust targeting, you can
target with professional traits—like job title, company
name, and industry type, or by professional or
personal interests.
You can also customize targeting by bringing in your
own data using Matched Audiences—which includes
retargeting, email contact targeting, and account
-based targeting.

November Batch 2022
Step 02
Set up your ad(s)
Set up your ads
Depending on the ad format you selected, you may
need to upload creatives. This may include the image,
headline, URL, and more
Step 03
Review & Launch
Review and Launch
The ﬁnal step before launching your ﬁrst campaign is
to review your campaign and add a payment method.
Enter a debit or credit card, save, and your campaign
will enter a review process before launching.
You can also leverage the Forecasted Results guide
to estimate the impact of your campaign. If everything
looks right, you’re all set!
November Batch 2022

November Batch 2022
5. Degree and optimize with analytics.
LinkedIn analytics tool
LinkedIn analytics tools provide the data you need to improve your LinkedIn ROI, impressions and reach your
goals. They evaluate how your daily efforts and campaign performance impact your LinkedIn company page
by providing valuable insights.
Increase Engagement On Your Posts
Instantly find out what works and what doesn't.
Our comprehensive and intuitive dashboard
shows you all relevant stats at a glance.
01
Save Time Analyzing Your Profile Performance
Colorized and highlighted areas help you to
focus on what really matters.
02
Get Strategic Insights
Analytics helps you to find the key to performance
mprovement on your LinkedIn content.
03

Making
the foremost
out of Linkedin
November Batch 2022

November Batch 2022
LinkedIn Articles and Newsletter
Publish articles to showcase your expertise
and discuss tops that you have a unique
perspective on. LinkedIn gives native posts
published through the platform more visibility
than external links, so there’s a huge opportunity
to increase your reach here!
01
Use LinkedIn groups
Joining and engaging in active LinkedIn groups
that share your passions, interests and goals can
help you connect with like-minded professionals
and thought leaders in your industry.
03 Use keywords:
Using keywords in your proﬁle and content will
help you show up in search results and connect
with your target audience. Thought leadership
branding is the key to success!
04
Polls
If you want to start building a strong community
and get to know your audience better, LinkedIn
Polls are ideal.
My biggest takeaway: Don’t just ask a question
for the sake of asking! What you ask on the poll
should serve a purpose.
02
LinkedIn is a powerful platform. And while it
can be overwhelming, there are certain native
tools that you can use

November Batch 2022
“FAIL TO PLAN,
PLAN TO FAIL”
Benjamin Franklin
The Sparks Foundation
... inspiring, innovating, integrating

TASK 1 Marketing: Plan Social Media.pdf

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