Imex Power of 10 Launch Presentation May 23rd and 24th 2012


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Imex Power of 10 Survey Results

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Imex Power of 10 Launch Presentation May 23rd and 24th 2012

  1. 1. Report Launch May 23rd – 24th 2012 Rohit Talwar CEO - Fast Future Twitter @fastfuture
  2. 2. Contents• Presentation p. 3• About Fast Future p. 47• Image Sources p. 57
  3. 3. The Power of 10 Study• Commemorate 10th anniversary of IMEX in Frankfurt• Explore the future of the global industry over the next decade• Identify key developments over the last ten years• Interviews with over 100 industry leaders and future thinkers• Desk research• Student essay competition• Global survey - 765 respondents, 68 countries, six continents• Sponsors - the Imex Group, Fast Future Research, the German Convention Bureau (GCB), Messe Frankfurt, CPO Hanser and the Frankfurt Tourist Office.
  4. 4. Which region are you based in?South America 3%North America 27% Middle East 2% Europe 51% Australasia 5% Asia 10% Africa 3% 0% 10% 20% 30% 40% 50% 60%
  5. 5. Whats your country of residence? 25% 22% 20% 15% 12% 10% 9% 5% 5% 5% 0% USA UK Germany Australia India
  6. 6. What key developments have had the greatest impact inshaping the meetings industry globally over the last decade? Global Financial Crisis (GFC) The internet – changing and economic uncertainty 2007-12 buyer-supplier relationships The internet – transforming pre- Rising delegate expectations – and post-event engagement use of time, quality, content, ROI
  7. 7. The World in 2022
  8. 8. What external trends and developments could have thegreatest impact on the sector globally over the next decade? Global economic Improved quality and cost of technology uncertainty / instability alternatives to live meetings Shorter / faster Growing Asian political / economic influence business cycles
  9. 9. ‘Future Proofed’ Organisations Work on 3 Horizons in Parallel1-12 Months 1-3 Years 4-10+ YearsOperational Drive for CreatingExcellence Growth the Future
  10. 10. Choosing a FutureMarkets Capability Mindset and and andModels Technology Behaviour
  11. 11. To reduce vulnerability to economic cycles, the industry mustdemonstrate tangible return on investment for event owners, delegates, sponsors, exhibitors and other key stakeholders 60% 50% 40% 30% 20% 10% 0% Strongly Agree Slightly Slightly Disagree Strongly 670 respondents Agree Agree Disagree Disagree
  12. 12. The biggest challenge for the business events sector over the nextdecade is proving it is a vital contributor to economic development and the knowledge economy and not just a branch of tourism 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Strongly Agree Slightly Slightly Disagree Strongly 533 respondents Agree Agree Disagree Disagree
  13. 13. Event Revenues – What key revenue generation tactics will be used by associations and commercial event owners? Learning from sectors like The event as a year sport on attracting round revenue generation sponsors and exhibitors platform Premium pricing options within an event
  14. 14. Cost Control – What key tactics will event owners adopt to reduce financial risks? Closing unprofitable Running shorter events meetings Risk and reward sharing Co-location of events to share cost
  15. 15. The key strategic challenge for associations and commercial event owners over the next decade is to turn their events into platforms for year round engagement and revenue generation 50% 40% 30% 20% 10% 0% 423 respondents Strongly Agree Slightly Slightly Disagree Strongly Agree Agree Disagree Disagree
  16. 16. The Future Event Experience – Key Priorities of Survey Respondents 76% ROI 59% Personalisation 51% Interactive Learning Future Delegate Expectations61% Cost Reduction 48% Pre/Post-Engagement Event Desired54% Quality & Novelty Design Future 48% 15-20 Min ‘TED’ Talks Priorities Innovations43% Shorter Lead Times 41% Delegate Led Content Design of the Learning Experience 59% Build Delegate Insight 55% Deepen Dialogue 52% Tailored Speeches
  17. 17. Future Delegate Expectations – What key delegate needs and expectations will drive event design over the next decade? Return on time investment – a more Personalization – enabling me to tailor thetangible ROI, applicable insights and experience to my needs and learning styles take aways Greater emphasis on interactive learning experiences
  18. 18. Event Innovation – What innovations would you most like to see in event design over the next 10 years? Serious pre- and post- Growing use of ‘TED-style’ event engagement 15-20 minute presentations More delegate-led content creation Events as a showcase for new learning experiences
  19. 19. Event Design – Over the next decade what priorities will drive the event design process for event owners? Cost reduction Delegate expectations for quality and novelty Shortened planning and Increased focus on learning execution cycles and interaction
  20. 20. Event Learning - Over the next decade what key changes are most likely in the design of the learning experience? Investment in understanding Encouraging deeper dialogue delegate needs and intentions Less general keynotes Accommodating multiple learning styles
  21. 21. Corporate Events – What will the key drivers be in the design of corporate events over the next decade? Multiple goals e.g. motivation, Experimentation with new formats toeducation, external relationship accelerate learning, creativity and change building and PR Use of events to build brand identity and develop ‘sticky’ customer and partner relationships
  22. 22. Association Events – What will the key drivers be in the design of association events over the next decade? Event as a platform to bring new ideas to membersExperimentation with Personalisation of the new pricing models delegate experience Merger of events
  23. 23. Knowledge Management – What key tactics will be adopted tomaximise the value of knowledge exchange through events? Knowledge portals to capture Detailed briefing of speakers generated content Use of events to connect online and Use of events to create new offline knowledge communities knowledge networks
  24. 24. Technology - Which technology developments do you expect to have the biggest impact on live events over the next decade? Mobile apps to connect, interact and share knowledge Free Wi-Fi Streaming video to remote audiences
  25. 25. Social Media – What are the key ways you expect socialmedia to be used in business events over the next decade? Pre-event targeting, marketing, Provide instant delegate communication feedback on sessionsUse of social review sites to raise the Encourage community engagement event profile and attract delegates before, during and after the event
  26. 26. In a decade, the most important roles for live events will be the event designer, learning architect and digital strategist 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Strongly Agree Slightly Slightly Disagree Strongly 404 respondents Agree Agree Disagree Disagree
  27. 27. A decade from now, event owners, agencies and venues will bedifferentiated by the quality of tools they provide for knowledge capture, dissemination and measurement of learner outcomes 50% 40% 30% 20% 10% 0% Strongly Agree Slightly Slightly Disagree Strongly 511 respondents Agree Agree Disagree Disagree
  28. 28. Venues – What are the critical development priorities for meeting venues over the next decade? Stay up to date with new and emerging technologies Identify new Develop flexible servicemarkets e.g. emerging offerings industry sectors, professions and associations Increase the flexibility of meeting spaces
  29. 29. Hotels – Over the next decade, what are the critical priorities for hotels serving the meetings sector? Increasing the flexibility of meeting spaces and public areas Ensuring block roomDeveloping new business booking prices are models competitive Offer competitive technology solutions
  30. 30. CVBs – What are the key priorities for convention bureaus over the next decade? Increase the quality and Adopt a multi-channel Create tools and services to range of support offered toapproach to promoting the assist delegates when event owners and meeting destination visiting the destination planners
  31. 31. Event Agencies – Over the next decade, what are the key priorities for the agencies involved in different aspects of event delivery? Provide strong proof of Launch innovative new return on investment products and services Develop and retain top talent Aligning with the client’s longer term strategy
  32. 32. What are the key priorities for those providing professional support to the industry over the next decade? Introduce challenging ideas Help the industry enhance and approaches its entire ‘value chain’ Help the industry find Help professionalize strategic solutions capability and practice
  33. 33. Industry Development – What do you see as the key prioritiesfor the development of the live business events industry as a whole over the next decade?Increase the level and quality of strategic Positioning the industry as an engine of thinking and long term planning economic development Proving the long term and broader Professionalizing the industry economic impact of meetings
  34. 34. Associations – What are the critical priorities for meetingsindustry associations at a national, regional and global level? Position the industry as a key Drive up levels of quality and enabler of the knowledge economy professionalism across the industryScan future trends and developments Evolve from ‘platforms for information’ to ‘platforms for interaction’
  35. 35. The most successful meetings industry associations over the next decade will be those that are highly effective in driving member adoption of long term thinking, encouraging innovation and introducing new business models 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Strongly Agree Slightly Slightly Disagree Strongly 402 respondents Agree Agree Disagree Disagree
  36. 36. Meetings Industry Scenarios Long Term Strategic Development Pockets of Opportunity Hope FulfilledSlow and Rapid and Change AppetiteIncremental Transformational Comfort in Treadmill Chaos Short Term Operational Delivery Management Focus
  37. 37. 1. Evolving a Distinctive Industry Persona
  38. 38. 2. Establishing UniversalEconomic Impact Models
  39. 39. 3. Proving Relevance and Value
  40. 40. 4. Thinking and Acting Strategically
  41. 41. 5. Nurturing Agility and Flexibility
  42. 42. 6. Personalizing and Deepening the Learning Experience
  43. 43. 7. Experimenting with Business Models and Revenue Streams
  44. 44. 8. Adopting Value Chain Thinking
  45. 45. 9. Acquiring, Retaining and Developing Talent and Embracing Diversity
  46. 46. 10. Developing Tomorrow’s Leaders and Managers
  47. 47. About Fast Future
  48. 48. Fast Future – Core Services• Live Events - Speeches, briefings and workshops for executive management and boards of governments, investment funds, development agencies , companies, airlines, airports, hotels, venues, CVB’s and associations• Future Insights - Customised research on emerging trends, future scenarios, technologies and new markets• Immersion - ‘Deep dives’ on future trends, market developments, emerging issues and technology advances• Strategy - Development of strategies and business plans• Innovation - Creation of business models and innovation plans• Engagement - Consultancy and workshop facilitation
  49. 49. Fast Future• Research, consulting, speaking, leadership• 5-20 year horizon - focus on ideas, developments, people, trends and forces shaping the future• Clients – Industry Associations – ICCA, ASAE, PCMA, MPI – Corporates - GE, Nokia, Pepsi, IBM, Intel, Samsung, GSK, SAP, Orange, O2, E&Y, KPMG, Amadeus, Sabre, Travelport, Travelex, ING, Santander, Barclays, Citibank, DeutscheBank – Governments - Dubai, Finland, Nigeria, Singapore, UK, US – Convention Bureaus – Seoul, Sydney, London, San Francisco, Toronto, Abu Dhabi, Durban, Athens, Slovenia, Copenhagen – Convention Centres – Melbourne, Adelaide, Qatar, QEIICC – Hotels - Accor Group, Preferred, – Intercontinental – Congrex, Kenes – Aeroports de Paris / Schiphol Group
  50. 50. Hotels 2020 – Objectives• Identify key drivers of change for the globally branded hotel sector over the next decade• Examine the implications for:  Hotel strategy  Brand portfolio  Business models  Customer targeting  Innovation
  51. 51. Convention 2020• Global strategic foresight study to help the meetings industry prepare for the decade ahead - Industry-wide sponsors• Multiple outputs Nov 2009 – December 2011• Current studies on future strategies for venues and destinations
  52. 52. Rohit Talwar• Global futurist and founder of Fast Future Research.• Award winning speaker on future insights and strategic innovation – addressing leadership audiences in 40 countries on 5 continents• Author of Designing Your Future – Published 08/2008• Profiled by UK’s Independent Newspaper as one of the Top 10 Global Future Thinkers• Led futures research, scenario planning and strategic consultancy projects for clients in telecommunications, technology, pharmaceuticals, banking, travel and tourism, environment, food and government sectors• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM, ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis, OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell, Siemens, Symbian, Yell , numerous international associations and governments agencies in the US, UK, Finland, Dubai, Nigeria, Saudi Arabia and Singapore.• To receive Fast Future’s newsletters please email
  53. 53. Designing Your FutureKey Trends, Challenges and Choices• 50 key trends• 100 emerging trends• 10 major patterns of change• Key challenges and choices for leaders• Strategic decision making framework• Scenarios for 2012• Key futures tools and techniques• Published August 2008• Price £49.95 / €54.95/ $69.95• Email invoice request to
  54. 54. Our Services Bespoke research; Identification & Analysis of Future Trends, Drivers & Shocks Public Speaking, In- Company Briefings, Accelerated Scenario Seminars and Planning, Timelining & Workshops Future MappingPersonal Futuring forLeaders and Leadership Expert Consultations &Teams Futures Think Tanks Identification of Design & Facilitation of Opportunities for Innovation, Incubation Innovation and Strategic & Venturing Programmes Strategy Creation & Investment Development of Implementation Roadmaps
  55. 55. Example Projects• Public and private client research e.g. : – Convention 2020 – the Future of Business Events – Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events – One Step Beyond – Future trends and challenges for the events industry – Hotels 2020: Beyond Segmentation – Future Hotel Strategies – The Future of Travel and Tourism in the Middle East – a Vision to 2020 – Future of Travel and Tourism Investment in Saudi Arabia – Aviation and Airports e.g. Aviation 2030 – Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030 – Scenarios for the global economy for 2030 and the implications for migration – Designing Your Future (Published August 2008) – book written for the American Society of Association Executives & The Center for Association Leadership – Global Economies – e.g. The Future of China – the Path to 2020 – The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers – Winning in India and China• Strategic advice to industry players• Confidential advisory and coaching services to CEOs and top teams• Public speaking at public conferences and in-company events• Future thinking workshops and retreats
  56. 56. Future Convention Cities Initiative• Cities that want to be at the leading edge of delivering business events• Focus on maximising long term economic benefit of events• Research, sharing of expertise and best practices• Meet four time a year• Initiated and co-ordinated by Fast Future
  57. 57. Image Sources
  58. 58. Image Sources p.1Page :6. From Left to Right Clockwise: Inside out: Clockwise: stimulation-can-more-than-double-the-rate.jpg?838.Clockwise:
  59. 59. Image Sources p. 29.From Left to Right: Left, Right, Bottom: Clockwise: Left, Right, Bottom:
  60. 60. Image Sources p.318. Clockwise: Clockwise: Clockwise: Left, Right, Bottom: Clockwise:
  61. 61. Image Sources p.423. Clockwise: Top, Bottom left, Bottom right: Clockwise: Clockwise:
  62. 62. Image Sources p.529. Clockwise: From Left to Right: Clockwise: Clockwise: Clockwise:
  63. 63. Image Sources p.634. Clockwise: economy.html39.