Briefly Explain all these points below A. Marketing channels VS changes in technology (online marketing) B. Vertical marketing system (VMS) VS Conventional marketing system C. Role of marketing intermediaries D. Distribution strategies E. Levels of service that retailers can offer F. Types of retailers Solution c) Role of marketing intermediaries: Marketing Intermediaries can be defined as the individuals or organizations the link the producer to ultimate customer.The marketing intermediaries play a very important role in the development of business by selling and promoting the products and services.The marketing intermediaries can also be termed as agents of organizations.The different marketing intermediariers are agents, wholesalers and retailers.They get the product at a certain price from organization and then they sell it at somewhat higher price to the customer.The link the retail chain and are a part of supply chain.Their exists different levels of channels in supply chain. 1) One level channel: Producer---retiler----customer 2) two level channel: producer---wholesaler---retailer---customer 3)Three level channel Producer---distibutor---wholesaler---retailer---customer 4) Four level channel Producer---agent-----distibutor---wholesaler---retailer---customer. The detailed role of the marketing intermediaries is : 1) They facilitate or improve the salesby physically available to or close to customers. 2) They act as a sub distribution channel 3)They divide the bulk according to the minimum requirements of customers. 4) they provide according to suitability of customers. 5) They give presale and post sale service to customers. 6) They also bare risk of organization 7) They act as chain and chane agents of both technology and products. D) Distribution strategies:The distribution startegies are ainly decided by the top management.They are generally decided by keeping in view the 4Psof marketing i.e., product,price,place and promotion.There are different types of distribution strategies: 1) Exclusive distribution:It includes few intermediaries and usage of less retail outlets. 2)Selective distribution : It is one in which the manufacturer uses few selected intermediariers to pass the product. 3)Intensive distribution: It is the one in which a firm sells through more number of outlets or intermediaries. F) Types of retilers:Retailers are individuals who direcly sell to the ultimate customer the products.They mainly reach the customers who require less amont of goods. The different types of retaiilers are: 1) spetiality stores: such retailers carry very narrow product line and offer high level of service. 2)Department stores:these type of retailers provide high range of producta and services.They offer different levels of service at diffrent pricing. 3)Supermarkets: such type of retailers sell food and bevarage products and services. 4)Convienece retailers: These retailers sell few products at higher prices and are usually located at the housin.

1. Briefly Explain all these points below
A. Marketing channels VS changes in technology (online marketing)
B. Vertical marketing system (VMS) VS Conventional marketing system
C. Role of marketing intermediaries
D. Distribution strategies
E. Levels of service that retailers can offer
F. Types of retailers
Solution
c) Role of marketing intermediaries:
Marketing Intermediaries can be defined as the individuals or organizations the link the producer
to ultimate customer.The marketing intermediaries play a very important role in the development
of business by selling and promoting the products and services.The marketing intermediaries can
also be termed as agents of organizations.The different marketing intermediariers are agents,
wholesalers and retailers.They get the product at a certain price from organization and then they
sell it at somewhat higher price to the customer.The link the retail chain and are a part of supply
chain.Their exists different levels of channels in supply chain.
1) One level channel:
Producer---retiler----customer
2) two level channel:
producer---wholesaler---retailer---customer
3)Three level channel
Producer---distibutor---wholesaler---retailer---customer
4) Four level channel
Producer---agent-----distibutor---wholesaler---retailer---customer.
The detailed role of the marketing intermediaries is :
1) They facilitate or improve the salesby physically available to or close to customers.
2) They act as a sub distribution channel
3)They divide the bulk according to the minimum requirements of customers.
4) they provide according to suitability of customers.
5) They give presale and post sale service to customers.
6) They also bare risk of organization
7) They act as chain and chane agents of both technology and products.

2. D) Distribution strategies:The distribution startegies are ainly decided by the top
management.They are generally decided by keeping in view the 4Psof marketing i.e.,
product,price,place and promotion.There are different types of distribution strategies:
1) Exclusive distribution:It includes few intermediaries and usage of less retail outlets.
2)Selective distribution : It is one in which the manufacturer uses few selected intermediariers to
pass the product.
3)Intensive distribution: It is the one in which a firm sells through more number of outlets or
intermediaries.
F) Types of retilers:Retailers are individuals who direcly sell to the ultimate customer the
products.They mainly reach the customers who require less amont of goods.
The different types of retaiilers are:
1) spetiality stores: such retailers carry very narrow product line and offer high level of service.
2)Department stores:these type of retailers provide high range of producta and services.They
offer different levels of service at diffrent pricing.
3)Supermarkets: such type of retailers sell food and bevarage products and services.
4)Convienece retailers: These retailers sell few products at higher prices and are usually located
at the housing localities.
5)Discount retailers: This retailers offer products at discount price.