1. Learning
and
Ac,ng
on
Data
e-­‐campaigning
forum,
Oxford
2015

2. • interna8onal
data
set
• 40
million+
hosted
records
• campaigning,
fundraising,
email
context
for
the
data:

3. donor
/
ac8vist:
4.2%
4.03%
email
advocacy
2.97%
pe88on
14%
highest
(small
sample)
**
3.83
million
ac8vists
in
calendar
2014

5. 75,335
email
advocacy
records
3,648
donors
from
this
group
4.84%
conversion

6. mobile
transac8ons
17%
email
advocacy
13%
pe88on
8.73%
email
signup
form
6.05%
single
dona8on
1.09%
recurring
dona8on

8. 18%
fundraising
transac8ons
on
mobile

9. advocacy
ac8vity
level
2014
7.6
pe88ons
21.1
email
advocacy
ac8ons
19
average
(email
and
pe88on)
highest:
195
Walk
Free
(157
email)
**
sample
from
100
nonprofit
clients

10. 28.6%
ac8vist
reten8on
**
4.01
million
ac8vists
(transacted
in
calendar
2013)
**
1.15
million
ac8vists
retained
(calendar
2014)
68.07%
highest
8.79%
lowest

11. 31%
donor
reten8on
**
60,634
donors
(transacted
in
calendar
2013)
**
18,823
donors
retained
(calendar
2014)
48.92%
highest
19.02%
lowest

13. • 2
pe88ons
2014
• 37
email
advocacy
pages
2014
• 63%
ac8vist
reten8on
• 42.9%
donor
reten8on

14. recruitment
numbers
1.34%
recurring
dona8on
19.44%
single
dona8on
27.86%
email
advocacy
42%
pe88on
63.52%
email
signup
form
**
620,000
email
signups
**
9.2
million
email
advocacy
**
195,000
single
donors

15. REVENUE
BY
RECORD
SOURCE
£17.1
email
signup
£18.1
pe88on
£18.75
email
advocacy
**
13,775
email
advocacy
**
4,256
pe88on
**
1,459
email
signup

16. Join
our
Data
Community:
www.engagingnetworks.co