Presentation Arno Lebrun Facebook Benelux
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Presentation by Arno Lebrun - Facebook Benelux
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Presentation Arno Lebrun Facebook Benelux
- 1. Making Business is Personal Arno Lubrun Director Facebook Benelux
- 2. Obermütten, Graubünden, 78 inhabitants
- 8. Resulting in new visitors:
- 9. 9
- 10. Social Strategies Business Social Business! Impact! • Incorporating people into core business functions & products! • Touches multiple areas within the organization! • Drives real financial results ! • Measured with core business Social Marketing! metrics! • Custom marketing strategies! • People create the message! • Media amplifies the message! • Measured with mainstream Social Media! marketing metrics ! • Publishing & monitoring of company channels! • Traditional “push” advertising campaigns! ! • Measured with channel specific metrics! Organizational Integration! !
- 11. Social Strategies Business Social Business! Impact! • Incorporating people into core business functions & products! • Touches multiple areas within the organization! • Drives real financial results ! • Measured with core business Social Marketing! metrics! • Custom marketing strategies! • People create the message! • Media amplifies the message! • Measured with mainstream Social Media! marketing metrics ! • Publishing & monitoring of company channels! • Traditional “push” advertising campaigns! ! • Measured with channel specific metrics! Organizational Integration! !
- 12. The easiest step: Relevant targeting Find the people who actually love cooking & dining (as an interest) ! Find the people who like Jamie Oliver, Nigella Lawson and Gordon Ramsey (as a specific interest)!
- 13. Anyone can start their business Create a page / right audience 13
- 14. Social Strategies Business Social Business! Impact! • Incorporating people into core business functions & products! • Touches multiple areas within the organization! • Drives real financial results ! • Measured with core business Social Marketing! metrics! • Custom marketing strategies! • People create the message! • Media amplifies the message! • Measured with mainstream Social Media! marketing metrics ! • Publishing & monitoring of company channels! • Traditional “push” advertising campaigns! ! • Measured with channel specific metrics! Organizational Integration! !
- 15. Moving from Broadcasting to Amplifying: Social Marketing 15
- 16. Moving from Broadcasting to Amplifying: Social Marketing 16
- 17. Social Strategies Business Social Business! Impact! • Incorporating people into core business functions & products! • Touches multiple areas within the organization! • Drives real financial results ! • Measured with core business Social Marketing! metrics! • Custom marketing strategies! • People create the message! • Media amplifies the message! • Measured with mainstream Social Media! marketing metrics ! • Publishing & monitoring of company channels! • Traditional “push” advertising campaigns! ! • Measured with channel specific metrics! Organizational Integration! !
- 18. The grocery business has always been social
- 19. But as it scaled, things got less social…less personal
- 20. Identity!
- 21. Identity! Taking Loyalty Cards from product preference to life preference! 1. Assortment Opportunity! 2. Personalized Experience! 3. Discovery!
- 22. Social Strategies Business Social Business! Impact! • Incorporating people into core business functions & products! Customers Today • Touches multiple areas within the organization! • Drives real financial results ! • Measured with core business Social Marketing! metrics! • Custom marketing strategies! • People create the message! • Media amplifies the message! • Measured with mainstream Social Media! marketing metrics ! • Publishing & monitoring of company channels! • Traditional “push” advertising campaigns! ! • Measured with channel specific metrics! Organizational Integration! !
- 23. New opportunity asks for a new design 23
- 24. Question and Answers Why does facebook work?