Digital Marketing

1. Digital Marketing

2. Digital Marketing
The use of digital channels to market products and services in order to reach
customers. This form of marketing is commonly executed on websites, mobile
devices, and social media platforms.

3. Digital Marketing Champaign
● Identify strategy and goals.
● Identify the target audience.
● Develop the budget.
● Develop the campaign.
● Monitor/Change

4. Social Media
Online and mobile technologies that create and distribute content to facilitate
interpersonal interactions, with assistance of various firms that offer platforms,
services, and tools to help consumer and firms build their connections.

5. Content
● Info thru text, graphic, video, and audio that is relevant to the target market.
● Creates excitement that leads to more engagement.

6. Email, Websites & Mobile
Channels for digital marketing can be done and synced thru email, websites,
mobile apps and sms. These channels create platform that makes it easy to reach
and engage customers.

7. Search Platforms
SEO (Search Engine Optimization) is a powerful tool to reach customer and
excellent choice to incorporate with any digital marketing plan or champaign. A
few very efficient tools to use are:
● Google
● Moosend
● Ahrefs
● Clearscope
● SEMrush

8. Excite Customer
● To do this, an offer but be relevant to targeted customer.
● Personalized offers determined through insights and info obtained from
relationship / loyalty management.

9. 4E Framework
● Excite the customer.
● Educate the customer.
● Experience product/service.
● Engage the customer.

10. 7C Online Marketing Framework
● Core goals
● Context Elements (Design & Navig)
● Content
● Community
● Communication
● Commerce
● Connection

11. Core Goals
● Engage users by encouraging them to spend time viewing and interacting
content and goals.
● May have more specific ones.
● Basis of marketing strategy.

12. Biggest Challenge
How to set themselves apart in a world that is oversaturated with digital marketing
ads. Ways to set you apart:
● Build a brand.
● Show lower risk.
● Personalize like no one else.
● Focus on what your better at.
● Overdrive again and again.
● Promote your uniqueness.
● Target Different Solution Areas.
● Leverage Product innovation.