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Fundraising Across
   Generations
   Emily Davis, MNM
  EDA Consulting LLC
    @edaconsulting
About Emily Davis




edaconsulting.org       Fundraising and the Next Generation
What This Morning Will Bring…
• Overview of the generations
• Generational impact on philanthropy
• How to engage and fundraise with and from
  multiple generations
• Communications evolution
• Social media as a fundraising tool



edaconsulting.org   Fundraising and the Next Generation
Generational Mix
    Generational Myths
    Generational Characteristics
    Impact on Philanthropy

    WHO ARE THE GENERATIONS?

edaconsulting.org    Fundraising and the Next Generation
Generational Assumptions




edaconsulting.org   Fundraising and the Next Generation
What is the Generational Mix?
GENERATION          TRADITIONALISTS             BOOMERS                 GEN XERS            MILLENIALS
                       (1900-1945)              (1946-1964)               (1965-            (1981-1999)
                                                                          1980)

ALSO KNOWN            Veterans, Silent          Baby Boomers                 Xers          Gen Y, Nexters,
    AS…              Generation, WWII                                                         Nintendo
                        Generation                                                           Generation


INFLUENCERS           World wars, The            Television,              Internet,       Social media, iPods,
                       Depression               Vietnam War,            Madonna, Bill     9/11, American Idol
                                                 Civil Rights           Gates, Friends,
                                                 Movements               Rodney King



 MARKETING          Conservative imagery,            Healthy               Inclusive,     Multi-ethnic, green,
                     legacy, family, well-       lifestyle, hard         straight talk,    sexier, celebrity
                        known brands               work, team            environment
                                                      work              images, multi-
                                                                            channel



edaconsulting.org                 Fundraising and the Next Generation
Impact on Philanthropy
•    Development office
•    Prospecting
•    Cultivation
•    Stewardship
•    Communication
•    Retention
•    Priorities
•    Respect
•    Trainings

edaconsulting.org    Fundraising and the Next Generation
Multigenerational Nonprofits
GENERATIO           TRADITIONALISTS            BOOMERS               GEN XERS                MILLENIALS
    N                  (1900-1945)             (1946-1964)             (1965-                (1981-1999)
                                                                       1980)

MGMT STYLE          Top down, conformist        Hierarchy,              Flexible,            Mutual respect,
                                                earn your            inclusive, self-       shared leadership
                                              respect/ ladder            reliant


WORK STYLE          Separate home & work,       Flexibility,        Collaborative &           Multi-tasking,
                      hard-working, loyal,     workaholic,           independent,         Collaborative/indepen
                            thrifty                                      direct           dent, question status
                                                                    communication,                quo
                                                                    quick fix, virtual
                                                                         office



MOTIVATOR           Authority, value work        Hierarchy,                 Healthy           Relationships,
    S               for work’s sake (less       respect, self-             work/life      challenges, feedback,
                     personal meaning)         improvement,                 balance,      causes, environment,
                                                   work,                 flexibility, $             $
                                                 materialism

edaconsulting.org                  Fundraising and the Next Generation
What Tenured Professionals Want


                                            Next Gen Training
                                            Acknowledgment
                                              Engagement
                                            Respect for legacy
                                                Dialogue


edaconsulting.org    Fundraising and the Next Generation
What the Next Gen Wants
                                              Advice
                                         Acknowledgment
                                         Shared ownership
                                        Opportunity to lead
                                             Flexibility
                                           Sector history

edaconsulting.org   Fundraising and the Next Generation
Multi-Gen Development Department

• Develop a pipeline
• Integrate new leadership
  ideas & shift roles
• Evaluate & redesign
  current structures
• Recruit from within
• Welcome new leadership
• Peer coaching
• Prioritize inclusivity

edaconsulting.org   Fundraising and the Next Generation
edaconsulting.org   Fundraising and the Next Generation
Why engage the next gen?
Next gen philanthropy style
Entry points and engagement

    MULTI-GEN PHILANTHROPY

edaconsulting.org   Fundraising and the Next Generation
Why?
1. Turn to the person
   next to you
2. Say hello
3. 1 – 2 reasons why
   you/org wants to
   engage the next gen
4. Challenges
5. Switch!
edaconsulting.org   Fundraising and the Next Generation
Why Engage the Next Gen?
• Transfer of wealth
• Lifelong giving
• Time, talent, and
  treasure
• Networks
• Enthusiastic
• Ambassadors

edaconsulting.org   Fundraising and the Next Generation
Generational Philanthropy




edaconsulting.org   Fundraising and the Next Generation
Fundraising from Traditionalists*




                                                          *The Next Generation of American Giving

edaconsulting.org   Fundraising and the Next Generation
Fundraising from Boomers*




                                                          *The Next Generation of American Giving

edaconsulting.org   Fundraising and the Next Generation
Fundraising from Gen X*




                                                          *The Next Generation of American Giving

edaconsulting.org   Fundraising and the Next Generation
Fundraising from Millenials*




                                                          *The Next Generation of American Giving

edaconsulting.org   Fundraising and the Next Generation
Evolution of Communications




edaconsulting.org   Fundraising and the Next Generation
Where are they?
• Existing donors
• Volunteers
• Young professional
  events & groups
• Media (i.e. 40 under
  40)
• Colleges &
  universities
edaconsulting.org      Fundraising and the Next Generation
Entry Points
• Events – tiered fees                    • Giving Circles –
• Partner with young                        tiered fees
  professionals’ groups                   • Volunteering
• A-thons                                 • Board and
• Peer to peer networks                     committee
• Family                                    participation
• Philanthropic                           • Planned Giving
  resources                               • Nonprofit Start Ups
edaconsulting.org     Fundraising and the Next Generation
Family Philanthropy
• Major donors have
  children &
  grandchildren
• Family legacy
• Engage all generations
• Listen & learn from the
  next gen
• Provide resources &
  networks

edaconsulting.org        Fundraising and the Next Generation
Next Gen Engagement
• Create ambassadors
• Provide trainings
• Offer networking &
  resources
• Bring on as
  volunteers, staff,
  board members
• Listen and learn
• Snowflakes
edaconsulting.org    Fundraising and the Next Generation
6 Steps to a Next
                    Gen Campaign or
                          Event




edaconsulting.org    Fundraising and the Next Generation
What Are Your Next Steps
1. Turn to the person on
   the OTHER side of you
2. Say hello
3. 1 – 2 steps you can take
   in the next week
4. How will that happen?
5. Switch!

edaconsulting.org   Fundraising and the Next Generation
5 Things To Do Today
1. Complete an org
   assessment
2. Make a plan
3. Host a training
4. Invite participation
5. Support new ideas


edaconsulting.org        Fundraising and the Next Generation
edaconsulting.org   Fundraising and the Next Generation
Resources
• Young Nonprofit                       • Fundraising and the Next
  Professionals Network                   Generation
  (YNPN)                                • Next Generation
• 21/64                                   Philanthropy
• Resource Generation                   • Working Across
                                          Generations
• Emerging
  Practitioners in                      • The Networked Nonprofit
  Philanthropy (EPIP)                   • The Next Generation of
• National Center for                     American Giving
  Family Philanthropy                   • Millenial Donors Report

edaconsulting.org   Fundraising and the Next Generation
Social Media as a Fundraising
               Tool




edaconsulting.org   Fundraising and the Next Generation
The Power of Social Media




edaconsulting.org   Fundraising and the Next Generation
Raise Your Hand
How many…
Blog?
Facebook?
Twitter
LinkedIn?
Crowd Sourcing or
Funding?
Book marking?
Other?

edaconsulting.org      Fundraising and the Next Generation
Blogging Stats for Fundraisers*
                                                           * Mobilizing Generation 2.0


• 12 million in US blog                  • Online 6% more
• Over ½ read blogs                        than average
• 11% more likely to                       Internet user
  purchase online then                   • Incomes greater
  the average Internet                     than $75,000
  user                                   • 55% more visitors
• Make more                              • 97% more links to
  purchases online                         website – drives
                                           traffic & SEO
edaconsulting.org    Fundraising and the Next Generation
What are your fears?




edaconsulting.org        Fundraising and the Next Generation
Cons to Using Social Media
                                    • Loss of control
                                    • Time investment
                                    • New communication
                                    • Investment in new
                                      technology
                                    • Transparency/vulnera
                                      bility


edaconsulting.org   Fundraising and the Next Generation
• Recruitment,
                                          cultivation,
                                          STEWARDSHIP
                                        • Build relationships
                                        • Tell your story
                                        • Bring people into your
                                          organization
                                        • Transparency
                                        • Get feedback
                                        • Cost effective & green
                                        • Quick & easy!

edaconsulting.org   Fundraising and the Next Generation
Social Media Lifecycle*




edaconsulting.org      Fundraising and the Next Generation   * Courtesy of Beth Kanter
Crawl*
     Characteristics       Areas of Improvement                              First Steps

 Not using social media    Need basic marketing       1. Develop
  consistently               plan (i.e. branding, print    communications
                             materials, online             strategy (audience,
 Resistant to change        outreach, etc.)               goals & objectives,
                                                           etc.)
 Struggle with control     Leadership-driven
                             change in culture to       1. Listen & develop online
                             adopt online                  presences
                             engagement
                                                        1. Leadership initiated
                                                           discussion about
                                                           engagement




  edaconsulting.org          Fundraising and the Next Generation   * Courtesy of Beth Kanter
Walk*
   Characteristics      Areas of Improvement                                First Steps

 Using 1 or more       Learn & use best practices               1. Low-risk pilot program
  social media                                                       to demonstrate ROI
  platforms, but not    Focus on 1 – 2 social
  consistently           media platforms                          1. Build implementation
                                                                     capacity internally
 Online presence       Need to link to campaign,
  connected to           program(s), objective(s)                 1. Create/revise social
  marketing goals                                                    media policy
                        Need to link goals,
                         objectives, and activities               1. Integrate and
                                                                     document
                        Need to identify audiences                  measurement data

                        Collect data for
                         measurement



  edaconsulting.org        Fundraising and the Next Generation   * Courtesy of Beth Kanter
Run*
       Characteristics                 Areas of                                First Steps
                                     Improvement
 Strategic use of multiple    Need more                           1. Social media staff
  social media tools            sophisticated                          trains & coaches other
                                measurement tools                      org staff
 Part time of full time staff
  for digital communications  Find ways to increase 1. Research more
                               more involvement         sophisticated
 Board using social media     from staff across the    measurement data,
  in governance                organization             tools, and processes

 Social media usage                                                1. Evaluate, revise
  integrated throughout org                                            strategies

 Has developed                                                     1. Share success stories
  relationships &                                                      with other orgs
  technology integration



  edaconsulting.org           Fundraising and the Next Generation   * Courtesy of Beth Kanter
Fly*
                                Characteristics

      Embracing culture of learning

      Use social media data to help the leadership guide decisions

      Demonstrate clear and compelling results

      Networked with other organizations showing similar success

      Internalized social media communication best practices including:
          Strategy
          Implementation
          Integration
          Evaluation




edaconsulting.org            Fundraising and the Next Generation   * Courtesy of Beth Kanter
Where are you?




edaconsulting.org      Fundraising and the Next Generation
TEN TIPS FOR USING SOCIAL
                   MEDIA
edaconsulting.org   Fundraising and the Next Generation
1. Social media is A tool not
                    THE tool




edaconsulting.org   Fundraising and the Next Generation
2. Social Media is a Plant




edaconsulting.org    Fundraising and the Next Generation
3. Adding Value




edaconsulting.org      Fundraising and the Next Generation
4.Two – Way Street




edaconsulting.org       Fundraising and the Next Generation
5. Prospecting, Cultivation &
        Stewardship




edaconsulting.org   Fundraising and the Next Generation
6.The Next Generation of Donors




edaconsulting.org   Fundraising and the Next Generation
7. It Ain’t Free
                                                   “Many nonprofits
                                                 (particularly the smaller
                                                 ones) lack the resources
                                                     to communicate
                                                 effectively. The Internet
                                                 offers the opportunity to
                                                  cost-effectively build a
                                                       community of
                                                       supporters.”
                                            -ePhilanthropyFoundation.org

edaconsulting.org     Fundraising and the Next Generation
8. Not Everyone “Diggs” Social
                       Media




edaconsulting.org   Fundraising and the Next Generation
9. Selling Social Media




edaconsulting.org         Fundraising and the Next Generation
10. Have a Plan




edaconsulting.org      Fundraising and the Next Generation
Why Plan?
• Map for activities
• Explain why you are using social
  media
• Measurement
• Clear guidelines, expectations
• Other?
edaconsulting.org   Fundraising and the Next Generation
Social Media Planning




edaconsulting.org         Fundraising and the Next Generation
 There is NO judgment about where your organization
  falls on the spectrum. Social media is a process!
 Social media is as much art as it is science.
 Social media is always evolving – emerging technology
  is always changing as is our learning.
 Ten Tips to Using Social Media are a foundation for
  any social media.


edaconsulting.org   Fundraising and the Next Generation
Please Don’t
•    Be inauthentic
•    ONLY ask for money
•    Speak at your followers
•    Ignore stakeholder input
•    Make it hard to participate
•    Stray or ignore your plan


edaconsulting.org    Fundraising and the Next Generation
Social Media Examples




edaconsulting.org     Fundraising and the Next Generation
Questions?




edaconsulting.org   Fundraising and the Next Generation
Print Resources
• The Networked Nonprofit
• Measuring the Networked Nonprofit
• I’m on Facebook, Now What?
• I’m on LinkedIn, Now What?
• Mobilizing Youth 2.0
• Facebook for Dummies
• The Complete Facebook Guide for
  Small Nonprofits
• Twitter Jump Start: The Complete
  Guide for Small Nonprofits

edaconsulting.org       Fundraising and the Next Generation
Online Resources
•    Beth Kanter
•    Nonprofit Technology Network (NTEN)
•    IdealWare
•    Socialbrite.com
•    Mashable.com
•    Alltop Nonprofit
•    IdeaEncore
•    A. Fine Blog
•    frogloop


edaconsulting.org      Fundraising and the Next Generation
Thank You!
Contact Me!                             Services…
Emily Davis, MNM                        Consulting for…
EDA Consulting LLC                      ⇢Small businesses
(720) 515-0581                          ⇢Nonprofits
emily@edaconsulting.org                 ⇢Philanthropists
www.edaconsulting.org
                                        Expertise in…
www.edaconsulting.org/blogs
                                        ⇢Leadership Development
www.Facebook.com/edanpoco               ⇢Philanthropy & Fundraising
   nsulting
                                        ⇢Online Communications
Twitter: @edaconsulting

edaconsulting.org   Fundraising and the Next Generation

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Leadership Saratoga: Fundraising & the Next Generation

  • 1. Fundraising Across Generations Emily Davis, MNM EDA Consulting LLC @edaconsulting
  • 2. About Emily Davis edaconsulting.org Fundraising and the Next Generation
  • 3. What This Morning Will Bring… • Overview of the generations • Generational impact on philanthropy • How to engage and fundraise with and from multiple generations • Communications evolution • Social media as a fundraising tool edaconsulting.org Fundraising and the Next Generation
  • 4. Generational Mix Generational Myths Generational Characteristics Impact on Philanthropy WHO ARE THE GENERATIONS? edaconsulting.org Fundraising and the Next Generation
  • 5. Generational Assumptions edaconsulting.org Fundraising and the Next Generation
  • 6. What is the Generational Mix? GENERATION TRADITIONALISTS BOOMERS GEN XERS MILLENIALS (1900-1945) (1946-1964) (1965- (1981-1999) 1980) ALSO KNOWN Veterans, Silent Baby Boomers Xers Gen Y, Nexters, AS… Generation, WWII Nintendo Generation Generation INFLUENCERS World wars, The Television, Internet, Social media, iPods, Depression Vietnam War, Madonna, Bill 9/11, American Idol Civil Rights Gates, Friends, Movements Rodney King MARKETING Conservative imagery, Healthy Inclusive, Multi-ethnic, green, legacy, family, well- lifestyle, hard straight talk, sexier, celebrity known brands work, team environment work images, multi- channel edaconsulting.org Fundraising and the Next Generation
  • 7. Impact on Philanthropy • Development office • Prospecting • Cultivation • Stewardship • Communication • Retention • Priorities • Respect • Trainings edaconsulting.org Fundraising and the Next Generation
  • 8. Multigenerational Nonprofits GENERATIO TRADITIONALISTS BOOMERS GEN XERS MILLENIALS N (1900-1945) (1946-1964) (1965- (1981-1999) 1980) MGMT STYLE Top down, conformist Hierarchy, Flexible, Mutual respect, earn your inclusive, self- shared leadership respect/ ladder reliant WORK STYLE Separate home & work, Flexibility, Collaborative & Multi-tasking, hard-working, loyal, workaholic, independent, Collaborative/indepen thrifty direct dent, question status communication, quo quick fix, virtual office MOTIVATOR Authority, value work Hierarchy, Healthy Relationships, S for work’s sake (less respect, self- work/life challenges, feedback, personal meaning) improvement, balance, causes, environment, work, flexibility, $ $ materialism edaconsulting.org Fundraising and the Next Generation
  • 9. What Tenured Professionals Want Next Gen Training Acknowledgment Engagement Respect for legacy Dialogue edaconsulting.org Fundraising and the Next Generation
  • 10. What the Next Gen Wants Advice Acknowledgment Shared ownership Opportunity to lead Flexibility Sector history edaconsulting.org Fundraising and the Next Generation
  • 11. Multi-Gen Development Department • Develop a pipeline • Integrate new leadership ideas & shift roles • Evaluate & redesign current structures • Recruit from within • Welcome new leadership • Peer coaching • Prioritize inclusivity edaconsulting.org Fundraising and the Next Generation
  • 12. edaconsulting.org Fundraising and the Next Generation
  • 13. Why engage the next gen? Next gen philanthropy style Entry points and engagement MULTI-GEN PHILANTHROPY edaconsulting.org Fundraising and the Next Generation
  • 14. Why? 1. Turn to the person next to you 2. Say hello 3. 1 – 2 reasons why you/org wants to engage the next gen 4. Challenges 5. Switch! edaconsulting.org Fundraising and the Next Generation
  • 15. Why Engage the Next Gen? • Transfer of wealth • Lifelong giving • Time, talent, and treasure • Networks • Enthusiastic • Ambassadors edaconsulting.org Fundraising and the Next Generation
  • 16. Generational Philanthropy edaconsulting.org Fundraising and the Next Generation
  • 17. Fundraising from Traditionalists* *The Next Generation of American Giving edaconsulting.org Fundraising and the Next Generation
  • 18. Fundraising from Boomers* *The Next Generation of American Giving edaconsulting.org Fundraising and the Next Generation
  • 19. Fundraising from Gen X* *The Next Generation of American Giving edaconsulting.org Fundraising and the Next Generation
  • 20. Fundraising from Millenials* *The Next Generation of American Giving edaconsulting.org Fundraising and the Next Generation
  • 21. Evolution of Communications edaconsulting.org Fundraising and the Next Generation
  • 22. Where are they? • Existing donors • Volunteers • Young professional events & groups • Media (i.e. 40 under 40) • Colleges & universities edaconsulting.org Fundraising and the Next Generation
  • 23. Entry Points • Events – tiered fees • Giving Circles – • Partner with young tiered fees professionals’ groups • Volunteering • A-thons • Board and • Peer to peer networks committee • Family participation • Philanthropic • Planned Giving resources • Nonprofit Start Ups edaconsulting.org Fundraising and the Next Generation
  • 24. Family Philanthropy • Major donors have children & grandchildren • Family legacy • Engage all generations • Listen & learn from the next gen • Provide resources & networks edaconsulting.org Fundraising and the Next Generation
  • 25. Next Gen Engagement • Create ambassadors • Provide trainings • Offer networking & resources • Bring on as volunteers, staff, board members • Listen and learn • Snowflakes edaconsulting.org Fundraising and the Next Generation
  • 26. 6 Steps to a Next Gen Campaign or Event edaconsulting.org Fundraising and the Next Generation
  • 27. What Are Your Next Steps 1. Turn to the person on the OTHER side of you 2. Say hello 3. 1 – 2 steps you can take in the next week 4. How will that happen? 5. Switch! edaconsulting.org Fundraising and the Next Generation
  • 28. 5 Things To Do Today 1. Complete an org assessment 2. Make a plan 3. Host a training 4. Invite participation 5. Support new ideas edaconsulting.org Fundraising and the Next Generation
  • 29. edaconsulting.org Fundraising and the Next Generation
  • 30. Resources • Young Nonprofit • Fundraising and the Next Professionals Network Generation (YNPN) • Next Generation • 21/64 Philanthropy • Resource Generation • Working Across Generations • Emerging Practitioners in • The Networked Nonprofit Philanthropy (EPIP) • The Next Generation of • National Center for American Giving Family Philanthropy • Millenial Donors Report edaconsulting.org Fundraising and the Next Generation
  • 31. Social Media as a Fundraising Tool edaconsulting.org Fundraising and the Next Generation
  • 32. The Power of Social Media edaconsulting.org Fundraising and the Next Generation
  • 33. Raise Your Hand How many… Blog? Facebook? Twitter LinkedIn? Crowd Sourcing or Funding? Book marking? Other? edaconsulting.org Fundraising and the Next Generation
  • 34. Blogging Stats for Fundraisers* * Mobilizing Generation 2.0 • 12 million in US blog • Online 6% more • Over ½ read blogs than average • 11% more likely to Internet user purchase online then • Incomes greater the average Internet than $75,000 user • 55% more visitors • Make more • 97% more links to purchases online website – drives traffic & SEO edaconsulting.org Fundraising and the Next Generation
  • 35. What are your fears? edaconsulting.org Fundraising and the Next Generation
  • 36. Cons to Using Social Media • Loss of control • Time investment • New communication • Investment in new technology • Transparency/vulnera bility edaconsulting.org Fundraising and the Next Generation
  • 37. • Recruitment, cultivation, STEWARDSHIP • Build relationships • Tell your story • Bring people into your organization • Transparency • Get feedback • Cost effective & green • Quick & easy! edaconsulting.org Fundraising and the Next Generation
  • 38. Social Media Lifecycle* edaconsulting.org Fundraising and the Next Generation * Courtesy of Beth Kanter
  • 39. Crawl* Characteristics Areas of Improvement First Steps  Not using social media  Need basic marketing 1. Develop consistently plan (i.e. branding, print communications materials, online strategy (audience,  Resistant to change outreach, etc.) goals & objectives, etc.)  Struggle with control  Leadership-driven change in culture to 1. Listen & develop online adopt online presences engagement 1. Leadership initiated discussion about engagement edaconsulting.org Fundraising and the Next Generation * Courtesy of Beth Kanter
  • 40. Walk* Characteristics Areas of Improvement First Steps  Using 1 or more  Learn & use best practices 1. Low-risk pilot program social media to demonstrate ROI platforms, but not  Focus on 1 – 2 social consistently media platforms 1. Build implementation capacity internally  Online presence  Need to link to campaign, connected to program(s), objective(s) 1. Create/revise social marketing goals media policy  Need to link goals, objectives, and activities 1. Integrate and document  Need to identify audiences measurement data  Collect data for measurement edaconsulting.org Fundraising and the Next Generation * Courtesy of Beth Kanter
  • 41. Run* Characteristics Areas of First Steps Improvement  Strategic use of multiple  Need more 1. Social media staff social media tools sophisticated trains & coaches other measurement tools org staff  Part time of full time staff for digital communications  Find ways to increase 1. Research more more involvement sophisticated  Board using social media from staff across the measurement data, in governance organization tools, and processes  Social media usage 1. Evaluate, revise integrated throughout org strategies  Has developed 1. Share success stories relationships & with other orgs technology integration edaconsulting.org Fundraising and the Next Generation * Courtesy of Beth Kanter
  • 42. Fly* Characteristics  Embracing culture of learning  Use social media data to help the leadership guide decisions  Demonstrate clear and compelling results  Networked with other organizations showing similar success  Internalized social media communication best practices including:  Strategy  Implementation  Integration  Evaluation edaconsulting.org Fundraising and the Next Generation * Courtesy of Beth Kanter
  • 43. Where are you? edaconsulting.org Fundraising and the Next Generation
  • 44. TEN TIPS FOR USING SOCIAL MEDIA edaconsulting.org Fundraising and the Next Generation
  • 45. 1. Social media is A tool not THE tool edaconsulting.org Fundraising and the Next Generation
  • 46. 2. Social Media is a Plant edaconsulting.org Fundraising and the Next Generation
  • 47. 3. Adding Value edaconsulting.org Fundraising and the Next Generation
  • 48. 4.Two – Way Street edaconsulting.org Fundraising and the Next Generation
  • 49. 5. Prospecting, Cultivation & Stewardship edaconsulting.org Fundraising and the Next Generation
  • 50. 6.The Next Generation of Donors edaconsulting.org Fundraising and the Next Generation
  • 51. 7. It Ain’t Free “Many nonprofits (particularly the smaller ones) lack the resources to communicate effectively. The Internet offers the opportunity to cost-effectively build a community of supporters.” -ePhilanthropyFoundation.org edaconsulting.org Fundraising and the Next Generation
  • 52. 8. Not Everyone “Diggs” Social Media edaconsulting.org Fundraising and the Next Generation
  • 53. 9. Selling Social Media edaconsulting.org Fundraising and the Next Generation
  • 54. 10. Have a Plan edaconsulting.org Fundraising and the Next Generation
  • 55. Why Plan? • Map for activities • Explain why you are using social media • Measurement • Clear guidelines, expectations • Other? edaconsulting.org Fundraising and the Next Generation
  • 56. Social Media Planning edaconsulting.org Fundraising and the Next Generation
  • 57.  There is NO judgment about where your organization falls on the spectrum. Social media is a process!  Social media is as much art as it is science.  Social media is always evolving – emerging technology is always changing as is our learning.  Ten Tips to Using Social Media are a foundation for any social media. edaconsulting.org Fundraising and the Next Generation
  • 58. Please Don’t • Be inauthentic • ONLY ask for money • Speak at your followers • Ignore stakeholder input • Make it hard to participate • Stray or ignore your plan edaconsulting.org Fundraising and the Next Generation
  • 59. Social Media Examples edaconsulting.org Fundraising and the Next Generation
  • 60. Questions? edaconsulting.org Fundraising and the Next Generation
  • 61. Print Resources • The Networked Nonprofit • Measuring the Networked Nonprofit • I’m on Facebook, Now What? • I’m on LinkedIn, Now What? • Mobilizing Youth 2.0 • Facebook for Dummies • The Complete Facebook Guide for Small Nonprofits • Twitter Jump Start: The Complete Guide for Small Nonprofits edaconsulting.org Fundraising and the Next Generation
  • 62. Online Resources • Beth Kanter • Nonprofit Technology Network (NTEN) • IdealWare • Socialbrite.com • Mashable.com • Alltop Nonprofit • IdeaEncore • A. Fine Blog • frogloop edaconsulting.org Fundraising and the Next Generation
  • 63. Thank You! Contact Me! Services… Emily Davis, MNM Consulting for… EDA Consulting LLC ⇢Small businesses (720) 515-0581 ⇢Nonprofits emily@edaconsulting.org ⇢Philanthropists www.edaconsulting.org Expertise in… www.edaconsulting.org/blogs ⇢Leadership Development www.Facebook.com/edanpoco ⇢Philanthropy & Fundraising nsulting ⇢Online Communications Twitter: @edaconsulting edaconsulting.org Fundraising and the Next Generation

Editor's Notes

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