Recommended
More Related Content
Similar to NMDL Final Project - Detroit Red Wings - Brynne Ewing
Similar to NMDL Final Project - Detroit Red Wings - Brynne Ewing (20)
Recently uploaded
Recently uploaded (20)
NMDL Final Project - Detroit Red Wings - Brynne Ewing
- 1. + Detroit Red Wings Digital Strategy Brynne Ewing
- 2. + Big Idea Continued History of Excellence Long Standing tradition Expand Fan Base
- 4. + Young Adults Student Demographic (18-25 years) Less responsibilities more money to spend freely Buy tickets for an experience, not just a game
- 5. + Existing, loyal fans and families Existing, loyal fans Will never stop supporting the team Bring new fans into the sport Families Children are new generation of fans Family night at a Wings game
- 8. + Facebook Increase Have fan interaction Facebook competitions For tickets Memorabilia Jersey give away
- 9. Track twitter and Facebook increases. More people talking about the team. Media Coverage Increase in sales shows successful execution. Social Media Following KPI Ticket Sales +
- 10. + Budget $250 One 1-2 per hour charged by agency full work week to create plan (40 hours) additional weeks to implement plan, train and get staff of board (40-80 hours) Overall cost to Detroit Red Wings $20,000 - $30,000
Editor's Notes
- The Detroit Red Wings are an Original Six team, which means they have been around since the dawn of the NHL. Being an Original Six franchise comes with a lot of expectations and a lot of loyal fans that have been cheering for the team since the womb. The big picture for this strategy would be to generate an expansion of the fan base while still holding steady with the history of the franchise.
- Linking the Red Wings team Twitter account with the player twitter accounts will create more of a relationship with fans.