Social media has had a significant impact on people's behaviors in several areas. Over 80% of people now use social media when shopping and 13% actually make purchases directly through social media platforms. Mobile access to social media has also grown dramatically, with nearly 19 million in the UK accessing social media via mobile devices in the first three months of 2012 alone. Social media now influences how people maintain friendships, shop, engage in networking, get assistance or advice on various topics, and conduct business activities like buying and sourcing.