Marketing Mix and 4Ps Analysis

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V. Marketing According to the Webster Merriam dictionary,
marketing is defined as a “company’s activities associated with
buying and selling of “Goods and services”. Through this
process goods and services are moved to customers from
concept. This process includes, selling, advertising, and
delivering products to people. All the employees working in the
marketing department
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of companies always try to gain the attention of audiences by
using packaging designs, slogans, celebrity endorsements, and
general media exposure,
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which is what Tech Revolution, will aim to do. This process
consists of the
coordination of four elements called the 4-P's of marketing: (1)
Product Identification, selection and development (2) Price
determination (3) To reach the customer's place selection of a
distribution channel (4) Promotional strategy development and
implementation Normally
people believe that marketing is just about advertising or
sales. Besides this process, everything a company does to
acquire customers and maintain a relationship with them is
considered Marketing. Even the small tasks like
playing golf with a prospective client, writing thank-you letters,
meeting with a past client for coffee,

and returning calls promptly can be thought of as
marketing. Marketing’s ultimate goal is to match a company's
products and services to the people who need and want them,
thereby ensuring profitability.
Our goal is to exceed these customer relationship standards.
The basic concept underlying marketing is human needs.
This includes
physical needs for food, clothing, safety and warmth, social
needs for belonging and affection; individual needs for self-
expression and knowledge.Wants are another type of human
needs; they are shaped by culture and individual
personality. These wants are shaped by a person’s
environment and are described in terms of objects that will
satisfy needs. These wants
turns into demands when a person has
buying power. Given their wants and resources, people demand
products with benefits that add up to the most value and
satisfaction.
Our product and service will meet these satisfaction
requirements. Outstanding marketing departments pay more
attention
to learn about and understand customers' needs, wants and
demands. Normally they conduct consumer
research, surveys and analyze mountains of customer sales
and interaction, warranty, and service

data. Their employees at all levels including top management
stay close to customers relationships. For example, Wal-
Mart’s top executives spend two days each week visiting stores
and mingling with customers. At Disney World, at least once in
his or her career, each manager spends a day touring the park in
a Mickey, Goofy, Minnie or other character costume. At Procter
Gamble, consumer product giant, top executives even visit with
ordinary consumers in their homes and on shopping trips to
better understand the customer and their desires. After
considering the data and charts potentially gathered, it can be
better understood the purpose of saving 10 cents on a loaf of
bread (with consumers) how the woman is influencing retailers
to save 10 cents on a loaf of bread (so she can).
The
fast-moving World brings more and more benefits to people and
to marketing teams. Internet tools and technology bring benefits
to organizations and their employees. It becomes easier to
communicate inside the organization, to control
working processes and data, and to obtain information
efficiently. Nowadays, the innovative technology is inevitable
and a necessary tool for both people and organizations.
How we use them responsibly for business, marketing, and
education is important.
Four-P’s of Marketing Business Marketing is all about
how your position can satisfy the market’s needs. There are four
critical elements in marketing products and business.
As earlier mentioned, there
are the four P’s of Marketing. First is Product - i.e. the right
product for the purpose of satisfying customer’s need. Second is

Price - i.e. the right product should be offered at the right price.
Third is Place - i.e. the right product at right price should
be available at the right place.
Forth is
Promotion - Informing potential
customers about the product availability, its location, and
its price. Each of the four P’s is a variable you need tocontrol in
creating the marketing mix that will attract customers
to company’s business. A company’s marketing mix should be
something that companies pay careful attention to because the
success of your business can depend on it.
Our organization intends
to use these variables to achieve profit potential. Product. This
refers to all the goods and in our
case (services) offered to the customers. Apart from the
physical product itself, there are many other elements
associated with product that attracts customers to, such as the
way in which it is packaged. Other product attributes
include, features, quality, options, warranties, services, and
brand name
and in our case, services. Companies can offer bundles
of goods and services. Like a product’s appearance, function,
and support also make up what the customers are actually
buying. Successful executives’pay close attention to the
needs of their product bundles addressed towards
their customers. Product bundles should be able to meet needs
of a particular target market. For example, a luxury product
should create just the right image for customers who have
everything while other basic products must be positioned for
price conscious consumers. Other important aspects include an

appropriate product
design, range, warranties, or a brand name. Key elements
in building an effective marketing mix is Customer
research. Knowledge of your target market and competitors will
allow offering a product that willattract the customers and avoid
costly mistakes. Price. “Price” refers to how much company
charges for product or service. Determining product’s price can
be very tricky and sometimes even frightening. Many small
business owners feel they must have an absolutely low price so
they
create
an impression of bargain pricing and this leads to a signal of
low quality. An organization’s pricing approach should reflect
the appropriate position of product and
it must cover cost per item plus profit margin. An organization
needs to create
a number of alternative pricing strategies. Selection of a pricing
strategy should be based on product, customer demand,
competitive environment and the other products
offered by the company. Whatever price is set by the company
ultimately
must cover costs, contribute to image by communicating the
perceived value of product, counter the competition’s offer,
and as well avoid deadly price wars. It critical
to remember that price is the crucial “P” that generates revenue,
while all the other three “P’s” only incur cost. So effective
pricing is very important for success of business.

There are a number of considerations in relation
to determining price;
for example; supply and demand, price setting, discount, cash
and credit purchases as well as credit collection. Place. Place is
defined as
distribution, location and methods of getting the product to the
customer. This includes the location of
business, distributors, shop front, logistics and the potential use
of the internet to sell products directly to customers. It refers to
the
distribution channels that a company uses to send the product to
customers. The product or service is greatly influenced by how
a company is going to
distribute it. If, for example, a person owns a small retail store
and they are offering
a service to local community, then they are at the end of the
distribution chain, and they are supplying products directly to
the customer. Businesses that are producing,
creating or assembling products will have two options:
selling products directly to consumers or selling them to
vendors. Direct Sales. First companies need to decide whether
direct supplying
is appropriate for the product, whether it may be sales through
retail, door to-door, e-commerce, and mail order on-site, or
some other methods. The main advantage of direct sales is
direct contact

with customers as well as chance of by meeting customers face
to face which is what we believe is the best way to market and
brand your company successfully, With this contact,
organizations easily detect
market changes that occur and adapt as necessary.
Organizations have complete control over product range, how
product needs to be
sold, and at what price. It may be a good place to start when the
supply of product is limited or seasonal. Reseller Sales. (Sales
through an Intermediary). Instead of direct selling, an
organization may decide to sell through an intermediary such as
a retailer or wholesaler who can resell your product. This act
will provide wider distribution than selling direct. Moreover,
storage space necessary for inventory can be reduced.
Normallywholesalers and retailers have customer connections
that would be helpful to
increase sales. Promotion. Promotion is defined as an
act of communicating benefits and value of product
to customers. It also involves convincing general consumers to
become customers of our business using many methods for
example direct marketing, advertising, personal selling , sales
promotion, brochures, packaging. The
main
purpose of promotion is to create awareness
between people about what the product is what it can be
used for, and why they should buy it. Promotional
efforts must contain a clear message addressed to a specific
audience

communicated through an appropriate channel. Target audience
is
the people who use or influence the purchase of
product. Promotional message must be consistent with overall
marketing image, try to grasp target audience’s attention, and
elicit the response you desire, whether it is to
purchase the product or to form an opinion. Advertising
is a key channel in promotion. Advertising methods for
promotion of
product or service include the following. • Radio • Television •
Print • Electronic • Word of Mouth
• Generic So to recap, the four marketing P’s (also known as the
marketing mix) are product, pricing, place, and promotion.
Additionally, products and services of Tech Revolution are
directed on ensuring that all young adults and professionals are
aware of the new technology available to them, how to use it
correctly, and how to use it to advance personal skills and
increase their knowledge in a safe and responsible manner. Our
services are effective tools for educating young adults and
professionals on how to use technology in the work place as
well as at home. The student will have access online, through in
call trainings in conference rooms, and workshops at business
and educational facilities throughout the Houston area. The
price of the product/service of the Tech Revolution will be
available for customers and attractive in contrast to our
competitors. The value of the product/service will be higher for
the customer than its price as Tech Revolution’s product is
extremely effective at the
work place and in schools. Tech revolution intends to maximize

this entire marketing plan to fulfill the company to customer
relationship and advertising potential. Target Demographics
Normally
businesses market their products or services through targeted
approaches to different segments of the population.
Demographics are known as the statistical component of
marketing that is used to identify population segments by
specific characteristics.
Demographics affect all choices of business owners in
developing a marketing plan.
So here
our primary target demographics are children, young adults and
professionals.We currently focus on the Houston Area but have
long term plans to expand statewide. We make our services
available to all ages, races, backgrounds, and are flexible in
cost for those in need since we believe in the outcome of what
we can provide over the profit.
Our demographics will help us to avoid costly mistakes in
marketing plan. SWOT SWOT
analysis is a critical part of marketing plan
and it stands for strength, weakness, opportunities and threats.
It should cover the whole company and scrunch down into
details of each business segment and product. Strengths
Weaknesses Internal Factor • High quality, effectiveness, and
available price of product • Market friendly packaging •
Excellent Customer Services • Real necessity of such programs
• Relatively lower price comparison • Highly qualified,
passionate, and customer friendly staff • Ability to market the
Brand • Low production cost through use of advanced
technology • Environmentally friendly products •

Adopt new principles and technologies faster than competitors •
Program directed on social welfare • Growing market share •
The lack of high paying jobs • Low ability to pay for training of
target customers • Lack of authority of training and the
organizations • Lack of funds to expand the program • Lack of
skilled staff • Lack of access to skilled labor • Limited
resources • Poor business location Opportunities Threats
External Factors • Continuing changes in technology, lifestyle,
and social patterns – continuing development and growth of the
organization • Growing market share • Growing demand of
product/service • Growing product market to other countries •
Aggressive competitors’ incentives • Any crash or long pause in
technology • Migration of skilled workforce • The risk of a
“workplace funk” in case of the lack of motivation of employees
• Students’ habit to cheat and not to concentrate • The lack of
budget of our clients to pay for courses • Economic downturns •
Price Wars • Rapid technological change The influence on the
behavior of the customer may be from areas such as perception,
cognition, affect, beliefs, social factors, and others.
Various customers’ groups usually have different views and
decisions about the necessary purchase. Young adults and
professionals are the prime target for Tech
Revolution. We currently focus on the Houston area with short
term goals to expand statewide and long term goals to
service nationwide. In addition, we are the group that gets under
the influence of social networking and bookmarking sites the
most. We make our services available to all ages, races,
backgrounds, and are flexible in cost for those in need since we
believe in the outcome of what we can provide over the profit.
Thus, the product/service and the process of theeducation must
be attractive, interesting, available and for a reasonable price.
The target customer is the young and
educated specialists who desireimprovement to his or her
technical knowledge and to gain new skills on the proper use of
new technology and tools in the work place. The price should be

reasonable and available for young specialists (low). The
content of the learning process must be interesting, informative,
interactive and useful. The inflation rate, level of median
income, employment rate, and rate of exchange – everything
has an effect on the company. Finally, the change of technology
and its constant innovation helps the given company to enhance
communication and explore new opportunities to exchange data,
connect people and give their costumers more advantages of
life, we intend to enhance that through our educational
trainings.
Competitive Analysis A competitive analysis is considered a
critical part of a marketing plan. So a business should evaluate
competitors by placing them in strategic groups according to
how directly they compete for a share of the customer's dollar.
For each competitor needs to list its product or service, its
growth pattern, profitability, marketing objectives and
assumptions, organizational and cost structure, current and past
strategies, strengths and weaknesses, and size (in sales) of the
competitor's business.
Here are some of the questions Tech Revolution will while
analyzing their competitors: Who is the competitor?
What products or services are they selling? What is its market
share? What are its past strategies? What are its current
strategies? What type of media is used
for the purpose of marketing the products or services? What are
its
strengths and weaknesses? What potential threats does a
competitor pose? What potential opportunities do they make
available for you?
The main reason to make the competition analysis is the need to
understand what competitive advantage should be. The

competitive advantage is the factor that illustrates the position
of a company in contrast to its competitors. Tech
Revolution should produce the separated and unique product
and have well-known but better services than currently exist.
Tech Revolution’s main competitor is the Internet. Through
thorough research, our marketing team has not been able to find
one company local to the Houston area that provides the same
specialized services and delivery as Tech Revolution, giving us
the competitive edge in the area. Additionally, the obsession
with the Internet has become an obvious fact for the past several
decades. It may be easier to find information in the Internet for
free rather than pay for courses to get this information. Hence,
Internet is well-known, fast, free, and a skilled searching tool in
almost every field. The point is that the information taken from
the Internet not always reliable and true. In contrast to Tech
Revolution, it does not have an individual method of studying.
Further still, asking the Internet is harder than ask a teacher or
an instructor. The personal based method of our courses offers
the client a unique, reliable and useful way to study. Promotion
Promotions are
used to spread the word about product or service to customers,
stakeholders, other broader public, and
to draw in prospective clients. There are thousands of different
promotional methods that are available.
Most businesses use a mix of advertising, referrals; personal
selling, sales promotion and public relations to promote
products or services.
Promotions
should be attractive and wide (outlets, logo, billboards) as the
main audience are teenagers who perceive the advertisement
when it is attractive and bright. The main purpose of the
advertising is to identify an aim, target, type of media,main
competitors. The advertising should catch the eye of

prime targets, interest them, create a desire to know more,
and act, finally. Obviously, the most appropriate promotion
strategy is internet marketing. The usage of e-
commerce sites will only benefit the given company. Internet
gives many opportunities and advantages. As our prime
customers are dependent on the Internet or use it often, Tech
Revolution gives a continuing and online advertisement, online
consultations, orders and other benefits.Promotions and sales
through online sources, media, videos, and banners will benefit
the organization and make it profitable in short-term.
Advertising Advertising is defined as a form of communication
designed to persuade potential consumers to choose our product
or service
rather than competitor. The main purpose of advertisement is to
keep our product name in the minds of people and make them
aware of its benefits. Our objectives are: • Make our product
and business
name familiar to the public • Create goodwill and build
a positive image • Inform and Educate the public • Offer
specific services or products • Attractmore customers to find
out more about the product or service Following are the
main media options for advertising: • Stationary • Windows
Display or Front Office • Press Advertising • Internet •
Television • Radio • Newspapers • Magazines • Direct Mail •
Out door • Ambient • Cinema • Point of Sale • Online •
Directory Listing Tech Revolution’s product/service is not as
seasoned
in the market as the education of using technology at work place
is always necessary and required. According to our
researching of the competitors’ promotions and methods of
advertising Tech Revolution will renew, add or correct their
promotional activity as necessary.

It is obvious that Mass Media extremely influences people of all
ages. It enters people’s minds, and thoughts, thrusting
upon their opinions, striving tostrangle people’s own thinking,
showing the “right” (as they think) way of living, eating,
voting etc…. However, its influence is not only bad, but also
good, when media informs a human making his life simpler. TV
news informs about weather, news in the world, TV shows
advise useful things and movies on real events, telling the
experiences of other people. Nevertheless, in our opinion, every
influence that damages and corrects people’s own thoughts is
negative because each of us has the right of liberty, and
our own thoughts and words. For this reason, our advertisement
will not be aggressive. It will suggest and promote, not demand
the use of our services. The advertisements
of our organization will appear through the social networking
services (for example, QR Codes on Facebook) and global
searching tools (for example, Google Ad Words). The
advertising will be focused on the Internet as our target uses it
very actively. The advertisements can be placed in
entertainment areas (cinema) and commercial areas (sales,
stores). IX. Technical Etiquette According to the generic rules
of technical etiquette, the customer must know when to use the
technology and when to use traditional tools, and what are
characteristics and functions of the technology or tool. An
employee should limit the use of personal mobile or electronic
devices at the work place as it decreases the effectiveness,
productivity, etiquette and accuracy of the work. Furthermore,
we believe that an employee should learn how to correctly use
email as a tool of communication, since this is the most
common tool. This can help with cooperating and solving
problems as a team as well as it is a good practice for
documenting all communications finally, an employee should
know the difference between an appropriate and an
inappropriate type / use of the technology or tool and how to

use them properly and carefully. Understanding how to work
with technology effectively in this sector usually comes from to
good decision making, thorough support
withaccurate information and overall well-oiled success of the
company.
Technical etiquette can also be referred to as netiquette that is
etiquette involving
the internet. Good netiquette involves respecting others' privacy
and not doing anything online that will annoy or frustrate other
people. Three areas where good netiquette is highly stressed are
e-mail, online chat, and newsgroups. For example, people that
spam other users with unwanted e-mails or flood them with
messages have very bad netiquette. No one wants to be one of
those people. If a person is new to a newsgroup or online chat
room, it may help to observe how people communicate with
each other before jumping in.
Technical etiquette also has to do with giving credit to other
people’s work, for example plagiarizing is not good technical
etiquette. With our business we will show people how to avoid
all those bad internet habits and how to develop good technical
or internet etiquette, we believe that this is one of the most
important aspect in learning in today’s society.
The Criminal Justice System
The criminal justice system is made up of three main branches,
including law enforcement, the judiciary, and corrections. The
system as a whole can be viewed and analyzed from different
perspectives and considered in terms of different outcomes.
After completing this week’s required reading, provide your
own definition for the criminal justice system. What is the
purpose of the criminal justice system?
Provide definitions for each of the three main branches: law

enforcement, the judiciary, and corrections. What role does each
branch fulfill? How do the branches work together?
Your initial post should be at least 250 words in length.
Social and Criminal Justice
We usually look at criminal justice as a system, an idea, or a
philosophy. Three of the major ideas that express the idea of
social justice include equality, solidarity, and human rights.
Explain how equality, solidarity, and human rights are examples
of social justice.
Identify and discuss a social justice issue in contemporary
society (within the last two years) that specifically relates to
equality, solidarity, or human rights. Make sure to cite a
periodical that covers this issue.
Law Enforcement: Patrol, Rapid Response, and Investigation
The three primary tactics that police employ to enforce the law
are patrol, rapid response, and investigation. Define patrol,
rapid response, and investigation. Which tactic is the most
successful at maximizing arrests and reducing crime? Explain
your answer.

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