This document discusses how to add analytics capabilities to AEM 6 mobile apps. It outlines trends in mobile usage and challenges with mobile apps. It then describes the Adobe Mobile Services SDK which allows integrating Adobe Analytics, Target, and Audience Manager into mobile apps. Demos are provided on integrating analytics into PhoneGap and AEM apps and analyzing app data in the Adobe Mobile Services interface.

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ADDING ANALYTICS TO YOUR AEM 6 APPS
John Fait, Adobe
Andrew Savory, Adobe

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AGENDA
Mobile Apps
AEM Apps
Adobe Mobile Services
Adobe Analytics
AEM Apps with Adobe Analytics
Demos

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Only 49% of interactive marketing professionals surveyed in 2013 used mobile analytics
Only 20% of digital marketers indicated they are planning to optimize their mobile channels
50% didn’t know if A/B testing is part of their 2014 strategy

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•Users are consuming content across web, mobile web and mobile app channels
•Content consumption via Mobile far outpaces the browser
•Users expect apps
•App overload
MOBILE APPS
Trends

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App Management
•
Multiple platforms
•
Multiple devices
•
Rising costs
User Experience
•Conversion
•Loyalty
•Retention
•Mindshare
MOBILE APPS
Challenges

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MOBILE WEB AND APPS
•Mobile Web
•Mobile Apps
•Native
•Hybrid

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KEY TAKEAWAYS
1
Users are moving to mobile and AEM will help get your content there too.
2 Adobe Analytics will reveal how your app is doing and how your users are engaging with your app.
3
AEM Apps makes analytic integration easy.

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•
SDK providing mobile app capabilities for the Adobe Marketing Cloud
•
Current integrations include
•
Adobe Analytics
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Adobe Target
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Adobe Audience Manager
ADOBE MOBILE SERVICES
Introduction
Target
Audience
Manager
Analytics

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ADOBE MOBILE SERVICES
Benefits
Easy
Integrated
Powerful
“Understand and improve user engagement with Apps”

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ADOBE MOBILE SERVICES
Easy
Easy
Mobile Teams
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App-centric user interface
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Intuitive visualizations & analysis
App Developers
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Simple and fast SDK
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Developer tools
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Easy to verify data collection

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ADOBE MOBILE SERVICES
Integrated
Integrated
•Single SDK
•PhoneGap plugin
•AEM CloudService

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ADOBE MOBILE SERVICES
Powerful
•Deep app insights
•App experience testing
•Target Audiences with App data
•GPS Location + Points of Interest
Powerful

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ADOBE MOBILE SERVICES
Key Capabilities
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App-centric user interface
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App analytics
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App optimization and targeting
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Lifecycle metrics
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Pathing analysis
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Retention analysis
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Cohort analysis
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Location analysis
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Lifetime value
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iBeacon support
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Offline data collection

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ADOBE MOBILE SERVICES
App Lifecycle Metrics & Dimensions
Installs (1st time launch)
Upgrades
Launches
Crashes
Previous Session Length
Dimensions

Install Date

App ID

Number of Launches

Days Since First Use

Days Since Last Use

Hour Of Day

Day Of Week
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Days Since Last Upgrade
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Launches Since Upgrade
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Device Name
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OS & OS Version
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Carrier Name

Resolution
Events

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App-centric user interface for mobile teams

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Bloudhound
•Free tool
•Displays and parses real-time analytic hit data
•Test apps in development or in production
•Save and rerun as test cases
•v3.0 beta now available

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AEM 6.0 APPS
+

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•Single authoring environment for all channels
•Reuse skillsets to manage and develop sites and apps
•Reuse assets across channels and devices
•Develop, manage and analyze mobile apps
•Reduce costs, increase consistency improve brand loyalty
AEM 6.0 APPS
Optimized multi channel content delivery
+

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AEM 6.0 APPS
Mobile App Offerings
PhoneGap Enterprise
Apps with utility and content
Digital Publishing Suite
Content-centric apps
Native Apps

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Integration via
AMS PhoneGap plugin*
AEM 6.0 APPS
Analytics Integration
Built into DPS apps for
DPS Pro and Enterprise
Base Analytics vs. SiteCatalyst Analytics *
Integration via
AMS Native SDK*
* Requires Analytics Account

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DEMO
PhoneGap Analytics Integration
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**PhoneGap and related tool chain already installed
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Create a basic PhoneGap app
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Create a Mobile App definition in AMS
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Instrument the app
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Integrate the AMS plugin
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Use Bloodhound to verify analytics reporting

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DEMO
AEM Apps Analytics Integration
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Create an AMS cloud service
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Configure the AEM App
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Instrument the AEM app
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Build an AEM App
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Use Bloodhound to verify analytics reporting

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DEMO
AEM Apps Analytic Data Analysis
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AMS management interface
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Real app data
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OOTB reports
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Filters and report customization

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KEY TAKEAWAYS
1
Users are moving to mobile and AEM will help get your content there too.
2
Adobe Analytics will reveal how your app is doing and how your users are engaging with your app.
3 AEM Apps makes analytic integration easy.

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RESOURCES
•AMS : http://www.adobe.com/ca/solutions/digital-marketing/mobile-services.html
•AMS Plugin : https://github.com/Adobe-Marketing-Cloud/mobile-services/tree/master/sdks/Cordova
•BloodHound: https://marketing.adobe.com/developer/en_US/gallery/bloodhound-app-measurement-qa-tool-1
•DPS Analytics: http://helpx.adobe.com/digital-publishing-suite/help/omniture-analytics.html
•PhoneGap : http://phonegap.com
•Cordova: http://cordova.apache.org
•PhoneGap Build: https://build.phonegap.com
• AEM : http://www.adobe.com/solutions/web-experience-management.html
•AEM Gems : http://dev.day.com/gems
•AEM Forums : http://help-forums.adobe.com/content/adobeforums/en/experience-manager-forum/adobe- experience-manager.html

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CREDITS
•Success http://suturi.com
•Decisions http://blogs.discovermagazine.com
•Distorted Vision https://edc2.healthtap.com
•Trends, http://blog.ruggedandmobile.com
•Q&A, myrivendell.wordpress.com

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Lifecycle metrics
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Pathing Analysis

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App Store Metrics: Integration with Distimo

Downloads

In-app Purchases, Revenue, & Royalties
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One-off Revenue & Royalties
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Rank
Metrics
Classification Dimensions

Country

Region
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Device
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Manufacturer
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Platform & Version
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Appstore

Application

Category

Category Ranks
App Download
App Download

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Retention Analysis

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Cohort Analysis
Cohort: A segment of users who download app
during the same day/week/month