1. World Pneumonia Day creatives
12thNov’10

2. Mock up banner

5. Signature campaign

6. Whistle shape mock up which will be put at the buzzing areas
eg- Malls, multiplexes etc.

7. In-clinic poster

10. Greeting card

11. Greeting card

12. Greeting card

13. Greeting card

14. Badge

15. Badge

16. Baby Kit gift

18. Things in the baby kit

19. CAP

21. In- clinic dispenser

23. Patient education booklet

24. Front

25. Back

26. Web banner

29. In- clinic standee

31. Poster

33. In- clinic patient education poster

34. Final

35. Post pregnancy tips booklet

36. Front

37. Inside page

38. Inside page

39. Banner

43. Panels outside Pfizer
office

45. World Pneumonia Day Bag
Ⓒ.

46. Option1

47. Option2

48. Other Activities

49. In Doctor’s Clinic
• Doctors would be given gift sets for distribution to all their
pediatric patients. Set contains:
–
–
–
–
Pink whistle
Paper badge
Paper cap with the theme “Blow away Pneumonia”
Pamphlet containing information on pneumonia.
• A 3D mailer would be a part of the kit to involve doctor in this
movement.

50. Communication to Kids
• Promoters will visit play schools and primary schools with gift
sets comprising of
–
–
–
–
Pink whistle
Paper badge
Paper cap with the theme “Blow away Pneumonia”
Pamphlet containing information on pneumonia.
• Talk for parents by an ASAP doctor

51. Mass Communication
• Kiosks will be put at Railway Stations & Bus depots with
crucial information. Earlier gift sets will be distributed.
• Bulk SMS would be sent on behalf of Farah Khan which would
inform the people about the danger of pneumonia and the
fact that it is the largest killer of children.
• A PR exercise would sensitize people on the threats posed by
pneumonia and ways to combat it.