Event & Meeting Planning Certificate Program (Sept 4- Dec 4, 2013) (Atlanta Area)

Event Planning
Certificate Program
Qualena Odom-Royes, CSEP, CMP
Instructor
FALL 2013

Course Description
• Are you passionate about planning or producing
events?
• Looking to build your event portfolio/resume?
• Interested in earning the CSEP (Certified
Special Events Professional) or the CMP
(Certified Meeting Professional) designations?
© 2005-2013 EventEssentials, LLC.

Course Description
This lively hands-on class will educate you about
the profession of meeting and event planning by
introducing you to the basic elements of the
industry through statistics, facts and figures and
case studies. Learn what it takes to get started
as an event professional, what job opportunities
exist and how to establish a career path within
the profession.

Course Description
Discussions will emphasize best practices and
trends in the industry, as well as common
pitfalls to avoid. Field trips to various industry
venues & warehouses will give you an
opportunity to connect with some of Atlanta’s
top, award-winning event professionals.
Discover resources, associations and online
social networking tools that can help you grow
in your career.

Course Description
You will have the opportunity to produce your
own event with the help of fellow classmates.
The course is led by award-winning event
planner Qualena Odom-Royes, CSEP, CMP and
features dynamic industry guest speakers.

Course Dates
• The next session begins on Wednesday,
September 4, 2013
• The course will run for 15 weeks (Wednesdays
from 6pm – 9pm) ending on December 4, 2013
• No class on Wednesday, November 27, 2013
• 2 Saturday classes – October 26, 2013 and
November 10, 2013

Course Curriculum – Best Practices
• Session 1 – Best Practices in Event &
Meeting Planning (part 1)
• Session 2 – Best Practices in Event &
Meeting Planning (part 2)

Course Curriculum - Development
• Session 3 – Event Administration 1
Proposals & RFPs
Budgets & Contracts
Timelines & Production schedules

Course Curriculum – Pre Production
• Session 6 – Event Coordination 1
Theme & Event Décor
– FIELD TRIP – IKEA Atlanta
Site Selection (Site Visit)
– FIELD TRIP – TBA

– FIELD TRIP – TBA
• Session 9 – Practicum
Taste of Atlanta – SATURDAY HANDS ON CLASS

• Session 10 – Event Technology,
Social Media & Events
• Session 11 – Event Marketing 1
• Session 12 – Practicum
Bronze Lens Film Festival – SATURDAY HANDS ON
CLASS

Course Curriculum – Production
• Session 13 – Event Marketing 2
• Session 14 – Legal, Ethical & Risk
Management
• Session 15 – CLASS PROJECT

Optional Sessions
• Starting an Event Planning Business
• Strategic Event Planning
• Building a Brand - Marketing Yourself and
Your Business Online
• Getting Started in the Event Planning
Industry
• Contract Negotiations
• Green Events & Meetings

Learning Outcomes
Upon successful completion of this
course, the student will be able to:
• Describe best practices in event/meeting planning
Explain the development process (proposals and
RFPs)
• Create budgets, contracts, time lines and production
schedules
• Conduct site selection
• Discuss food and beverage needs and entertainment
options

Learning Outcomes
Upon successful completion of this
course, the student will be able to:
• Conduct event coordination, including tenting and
equipment rental
• Describe event technology needs, including social
media
• Discuss event marketing possibilities
• Create business capability statements
• Discuss legal, ethical and risk management
• Execute a successful event - Graduation

Course Completion
Successful Completion of
this fifteen week program will earn:
• Certificate in Event & Meeting Planning
awarded by Clayton State University
• 45 Continuing Education Units (CEU’s) that
can be applied to CSEP or CMP application
• Opportunity to join International Special Event
Society at a discounted student rate

Course Textbook & Materials
• Special Events: A New Generation and the
Next Frontier by Dr. Joe Goldblatt Publisher:
Wiley; 6th edition
ISBN-10: 047044987X
ISBN-13: 978-0470449875
• Coursework can be downloaded via our
online file sharing site and is accessible to
students anytime during the duration of the
course.

Class Location
A majority of the session will be held on the main
campus of Clayton State University (CSU) in the
Continuing Education building located at:
2000 Clayton State Boulevard
Morrow, GA 30260
For Directions:
http://conted.clayton.edu/directions.html

Registration
• For more information
https://ace3.clayton.edu/wconnect/CourseStatus.a
wp?&course=142CCER084A

Stay in Touch for Updates!
For more information contact
qualena@eventsessential.com
http://www.linkedin.com/in/qualenaroyes

Event & Meeting Planning Certificate Program (Sept 4- Dec 4, 2013) (Atlanta Area)

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