2. Title and voiceover
In my radio ad and voice over for my documentary i have used the same
voice over as this is one of the codes and conventions of a documentary,
this also shows how i have linked my texts together for the audience to
recognise clearly. Another thing that i have done is use the title “pets at
home ” in all 3 of my texts this is to make sure that they all link in once again
and it is clear to the audience that all 3 different texts are all for the same
documentary .
3. Slogan and channel
Another thing that i have done to ensure that all of my texts combine is that i
have used the slogan in both the radio advert and the print advert, the slogan
is “fury family friends?” this is an alliteration to attract the audience and make
them interested in my documentary. The channel is another thing that i have
put on all 3 pieces of my work, this is to advertise my documentary and to
make as many people watch it as possible, it helps too because channel 4 is a
very popular and well know channel for popular documentaries.
4. Images and clips
In my trailer radio advert i have used clips from my actual documentary
which are the vox pops and 3 of the interviews including, the animal hater
hannah, the vet and the dog breeder. This is to ensure that i get top marks by
linking the two together as its quite a tricky task when i was trying to edit the
clips and move them onto the radio ad timeline on premiere. For my radio
add which is below i have used a dog in its kennel this obviously links in with
the theme of my documentary as its a dog in its hut, which links in with the
title “pets at home” as this is a dogs home.
5. Tone and style
The tone in my documentary was to be as friendly and factual as possible and i
think that this does reflect onto my other texts more the radio ad than the print
advert as i feel as though i had to rush doing that because i didn't organise my
time very well so i didn't get to put as much time into my print advert as i would
have liked too. The style of all 3 products are all pretty similar in a way that i
have used channel 4 font of the internet, i have made sure that they link in all of
the many reasons above that i have explained. They also address the audience
in a way where even if you didn’t like pets you could still enjoy watching my
documentary.
6. Audience appeal
The radio trailer for pets at home would be advertised on buzz heart
and juice fm as even though juice fm is a community radio station it
is still popular and we have chosen to put it on buzz and heart as
these are national radio stations and have much more of a wider
range of viewers. The time they would be advertised would be
morning around 8 am and tea time around 5 pm.
