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Sorin Anagnoste
1. Introduction 
2. External environment of an organization and its stakeholders 
3. Types of organizations 
4. Steps for setting up a company 
5. Organizational structures (AT Kearney presentation) 
6. Branding (guest speaker – Paul Markovits) 
7. Marketing 
8. Human resource department 
9. Sales department (AT Kearney presentation) 
10. Management functions 
11. Production, acquisition and logistics (AT Kearney presentation) 
12. Accounting 
13. Finance, Investments, Controlling function within an organization Other departments 
14. Exam recap
• To understand what is accounting and why it is important 
• To describe what accountants do 
• To state and explain the basic accounting equation 
• To explain the purpose of double entry bookkeeping 
• To identify and explain some of the main financial statements
Accounting = system of measuring, interpreting and communicating financial information to support internal and external decision making 
Important for: 
•Creditors 
•Potential investors and shareholders 
•Government agencies 
•Managers 
Financial accounting- preparing financial reports for outsiders 
Managerial accounting- preparing financial statements for internal stakeholders (e.g. cost analysis, profitability reports, etc.)
Accounting goes beyond bookkeeping (clerical function of recording the economic activities of a business) 
Activities performed by accountants: 
•Design of accounting systems 
•Prepare financial statements 
•Analyze financial statements and help in the decision making process 
•Analyze profitability 
•Prepare financial forecasts and budgets 
•Prepare tax returns 
•Analyze costs (cost accounting) 
•Tax preparation and planning (tax accounting) 
Audit = formal and independent evaluation of a company’s accounting records and processes to ensure the integrity and reliability of its financial statements. 
Audit report 
Internal and external auditors
Assets- Liabilities = Owners’ equity 
Assets= any things of value owned or leased by a business (e.g. equipment, cash, land, buildings, inventory etc.) 
Liabilities= claims against the assets = what the business owes to its creditors (e.g. banks, suppliers etc.) 
Assets = Liabilities + Owners’ equity 
Either creditors or owners provide all the assets in a company 
The equation must always be in balance
In order to keep the accounting equation in balance companies use double entry bookkeeping 
Double entry bookkeeping = system that requires two entries for every transaction. Each transaction affects assets, liabilities or owner’s equity 
Example: 
Buying of a 50.000 Euro building on bank credit 
Assets 50.000 Euro 
Liabilities 50.000 Euro 
Buying of a 50.000 Euro building cash 
Assets and liabilities remain equal; the company would just be switching assets- cash for building 
Depreciation- accounting procedure for systematically spreading the cost of a tangible long term asset over a period of time
Calendar year- 1st Jan-31st Dec 
Fiscal year – any 12 consecutive months used as an accounting period 
Balance Sheet- snapshot of a company’s financial position on a particular date 
Assets (current assets + fixed assets) 
Liabilities (current liabilities + long-term liabilities) 
Shareholders’ equity 
Income statement 
•Shows an organization profit performance over a specific period of time 
•It summarizes all revenues (amount earned from sales of goods or services and inflow from other sources- royalties, interest, rent etc.) and all expenses (the costs) 
Statements of cash flow
Bei 11

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Bei 11

  • 2. 1. Introduction 2. External environment of an organization and its stakeholders 3. Types of organizations 4. Steps for setting up a company 5. Organizational structures (AT Kearney presentation) 6. Branding (guest speaker – Paul Markovits) 7. Marketing 8. Human resource department 9. Sales department (AT Kearney presentation) 10. Management functions 11. Production, acquisition and logistics (AT Kearney presentation) 12. Accounting 13. Finance, Investments, Controlling function within an organization Other departments 14. Exam recap
  • 3. • To understand what is accounting and why it is important • To describe what accountants do • To state and explain the basic accounting equation • To explain the purpose of double entry bookkeeping • To identify and explain some of the main financial statements
  • 4. Accounting = system of measuring, interpreting and communicating financial information to support internal and external decision making Important for: •Creditors •Potential investors and shareholders •Government agencies •Managers Financial accounting- preparing financial reports for outsiders Managerial accounting- preparing financial statements for internal stakeholders (e.g. cost analysis, profitability reports, etc.)
  • 5. Accounting goes beyond bookkeeping (clerical function of recording the economic activities of a business) Activities performed by accountants: •Design of accounting systems •Prepare financial statements •Analyze financial statements and help in the decision making process •Analyze profitability •Prepare financial forecasts and budgets •Prepare tax returns •Analyze costs (cost accounting) •Tax preparation and planning (tax accounting) Audit = formal and independent evaluation of a company’s accounting records and processes to ensure the integrity and reliability of its financial statements. Audit report Internal and external auditors
  • 6. Assets- Liabilities = Owners’ equity Assets= any things of value owned or leased by a business (e.g. equipment, cash, land, buildings, inventory etc.) Liabilities= claims against the assets = what the business owes to its creditors (e.g. banks, suppliers etc.) Assets = Liabilities + Owners’ equity Either creditors or owners provide all the assets in a company The equation must always be in balance
  • 7. In order to keep the accounting equation in balance companies use double entry bookkeeping Double entry bookkeeping = system that requires two entries for every transaction. Each transaction affects assets, liabilities or owner’s equity Example: Buying of a 50.000 Euro building on bank credit Assets 50.000 Euro Liabilities 50.000 Euro Buying of a 50.000 Euro building cash Assets and liabilities remain equal; the company would just be switching assets- cash for building Depreciation- accounting procedure for systematically spreading the cost of a tangible long term asset over a period of time
  • 8. Calendar year- 1st Jan-31st Dec Fiscal year – any 12 consecutive months used as an accounting period Balance Sheet- snapshot of a company’s financial position on a particular date Assets (current assets + fixed assets) Liabilities (current liabilities + long-term liabilities) Shareholders’ equity Income statement •Shows an organization profit performance over a specific period of time •It summarizes all revenues (amount earned from sales of goods or services and inflow from other sources- royalties, interest, rent etc.) and all expenses (the costs) Statements of cash flow