2. Academia de Studii Economice
|
1
Syllabus for FBE
1. Introduction
2. External environment of an organization and its stakeholders
3. Types of organizations
4. Steps for setting up a company
5. Organizational structures (AT Kearney presentation)
6. Branding (guest speaker – Paul Markovits)
7. Marketing
8. Human resource department
9. Sales department (AT Kearney presentation)
10. Management functions - today
11. Production, acquisition and logistics (AT Kearney presentation)
12. Accounting, finance and investments
13. Controlling function within an organization Other departments
14. Exam recap
3. Academia de Studii Economice
|
Timing
2
Exam: 07:30 – 8:30 (1h)
Location:
Amfiteatrul 2
Address: 2-4 Caderea Bastiliei street
Exam type: 5 open questions
Final grade: 60p (exam) + 30p(s) + 10p
Attention! >= 30p of final exam
Results: on your personal page in 2-4 days
4. Academia de Studii Economice
|
Example of exam questions
1.How do autocratic, democratic and laissez-fair leaders differ?
2.How do incentive programs encourage employees to be more productive, innovative, and committed to their work?
3.How does cost-based pricing differ from the price-based pricing?
4.Explain the role of Public Relations in marketing.
5.Highlight the distinguishing features of common stock, preferred stock, bonds, and mutual funds
6.Discuss the relationship between corporate social responsibility and profits.
7.Outline activities the government and businesses are undertaking to improve the environment.
8.Highlight six causes of team conflict and three styles of conflict resolution
9.Distinguish among JTI, MRP and MRP II. (MRP – Material Requirements Planning; MRP II - Manufacturing Resource Planning)
10.Cite three options management can exercise when negotiations with a union break down
11.Discuss 6 key factors that marketers should consider choosing distribution channel.
12.Distinguish between the two main types of sales promotion and give at least two examples oh each.
3
