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Introduzione a GSTC - Ramkumar, GSTC

The leading global authority in setting and managing standards for sustainable travel & tourism. Presentata in occasione del "Sustainable Tourism Forum 2023" organizzato dal GSTC Italy Working Group e tenutosi a Padova il 27 settembre 2023.

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INTRODUCTION
gstcouncil.org
GSTC: An Overview
Who and What is the GSTC
GSTC Criteria
GSTC Activities
The leading global authority in
setting and managing standards
for sustainable travel & tourism
Sustainable Tourism
“Tourism that takes full account of its current and
future economic, social and environmental impacts,
addressing the needs of visitors, the industry,
the environment and host communities”
Making Tourism More Sustainable - A Guide for Policy Makers,
UNEP and UNWTO, 2005
Also in 2005, UNWTO and UNEP published
“The 12 Aims of Sustainable Tourism”
Next came the GSTC in 2007…
Founding Organizations
Supporting Founding Members
UNWTO, UNEP, Sabre, Rainforest Alliance
Why GSTC?
Tourism consumes resources that are
disproportionate to the value it adds to economies
Ad

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Introduzione a GSTC - Ramkumar, GSTC

  • 2. GSTC: An Overview Who and What is the GSTC GSTC Criteria GSTC Activities
  • 3. The leading global authority in setting and managing standards for sustainable travel & tourism
  • 4. Sustainable Tourism “Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities” Making Tourism More Sustainable - A Guide for Policy Makers, UNEP and UNWTO, 2005 Also in 2005, UNWTO and UNEP published “The 12 Aims of Sustainable Tourism” Next came the GSTC in 2007…
  • 5. Founding Organizations Supporting Founding Members UNWTO, UNEP, Sabre, Rainforest Alliance
  • 6. Why GSTC? Tourism consumes resources that are disproportionate to the value it adds to economies
  • 7. Two sets of GSTC Criteria have been developed GSTC Industry Criteria (Hotels & Tour Operators) (2008, 2012, 2016) GSTC Destination Criteria (2013, 2019) Standards-Setting Code
  • 8. Criteria development • More than 80,000 relevant people were invited to comment • Analyzed more than 4,500 criteria from more than 60 existing certification standards and other voluntary sets of criteria, principles and guidelines. • Worldwide applicability Revision every few years
  • 9. GSTC Criteria Four Pillars of Sustainability Sustainability Management Social & Economic Cultural Environmental
  • 11. Why use the GSTC Criteria Worldwide applicability Suitable for all types countries For large and small businesses / destinations For urban, rural, and natural areas Considering traditional communities
  • 12. Why use the GSTC Criteria Obstacles? • Lack of leadership: Decision-makers don’t consider it a priority. • Lack of demand: Our customers are not asking about it. • Lack of capacity: We want to become more sustainable, but don’t have the resources to implement specific measures. Business Case? • Protecting your destination / business assets. • Taking advantage of current market trends. • Maximizing the use and efficiency of your business’ resources (including human resources).
  • 13. Market Trends Market Trends BOOKING.COM REPORT 83 % of global travelers think sustainable tourism is important 73% want to have authentic experiences that are representative of the local culture when they travel 81% want to stay in a sustainable accommodation in the upcoming year BUT 40% said they have not stayed in a sustainable property in the past year 49% believe that there aren’t enough sustainable travel options available.
  • 14. Important Challenges • Getting Buy-Ins: How to get more people on board on the importance and relevance of sustainability. • Internal: Concrete steps to improve sustainability performance within organizations. • External: Concrete steps to engage and educate stakeholders within the tourism value chain. • Balanced Tourism: Quality visitor experience & quality of live for local residents
  • 15. The Old Normal Pro-growth mentality • 50% more international trips by 2030 o 36,000 new planes in 20 years o 136 new airports just in China • Double energy use in 25 years • Double land use in 25 years • Double water use in 45 years “The global tourism system is increasingly at odds with objectives to reduce global resource use.”
  • 16. Socia Cultural impacts Overtourism Challenges • Unchecked tourism growth can lead to negative impacts such as loss of local identity and values through commodification of cultures and unwanted changes to meet tourist demands. • Local residents and host community members may develop negative attitude when tourism is not carefully managed, leading to friction and irritation.
  • 17. Environmentalimpacts Tourism’s Top Asset Uncontrolled tourism development can lead to destroying the environmental resources on which it depends, as it puts enormous pressure on destinations and local environments through: • Depletion of natural resources • Pollution • Physical impacts (degradation of ecosystems due to tourism infrastructure and activities)
  • 18. Program 3. GSTC Sustainable Tourism Training
  • 19. What courses do we offer as part of our GSTC Official training? GSTC Sustainable Tourism Training Program GSTC Auditor Training GSTC Sustainable Tourism Course GSTC Applied DEI in Travel Course GSTC Sustainable Business Course GSTC Sustainable Hotel Course Accessible & Inclusive Travel Course GSTC Offers Training Accessible to Deaf and Hard of Hearing Participants* English, Spanish, German, Greek, Swedish, Korean, Japanese, Chinese, Bahasa Indonesia, Turkish, Russian English English English English, Spanish, German, Greek, Swedish, Korean, Japanese, Chinese, Bahasa Indonesia, Turkish, Russian * Please consult conditions at training@gstcouncil.org
  • 20. GSTC Applied DEI in Travel Course Dates: 6- 29 June | 14:00 ET 10 Oct – 2 Nov | 16:00 KST It is essential in today's visitor-facing organizations and gives opportunities to learn about best practices of Diversity, Equity, and Inclusion.
  • 21. GSTC Accessible & Inclusive Travel Course Dates: 3- 9 July | 16:00 KST 6 -12 Nov | 20:00 EST Designed to apprise participants of the size and potential of the accessible and inclusive travel market segment and provide practical tips and guidance on how to better attract, serve and retain customers with access needs. This course provides a deeper understanding of how to provide accessible and inclusive experiences for people with disability and others with access needs, and thereby gain a competitive advantage, increase their market share and boost their revenue.
  • 23. Case Study Sustainable Seafood Target Responsibly source 90 percent of its wild-caught seafood by volume from MSC certified sustainable fisheries by 2020 Global Tour Operations Preferential contracting to certified tour operators to operate shore excursions