Olympic 2024: Toyota to Provide Sustainable Mobility for All at the Paris 2024
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Olympic 2024 Toyota to Provide Sustainable Mobility for All at the Paris 2024.pdf
1. Olympic 2024: Toyota to Provide Sustainable Mobility for
All at the Paris 2024
Paris 2024 Tickets: The official worldwide mobility partner of the International Olympic Committee (IOC)
and the International Paralympic Committee (IPC), Toyota is proud to unveil its innovative mobility
concept for the highly anticipated Paris Olympic Games in 2024. This momentous event is set to
captivate the world, and Toyota is committed to delivering sustainable mobility solutions that align with
the values of inclusivity, sustainability, and universal accessibility, which are shared by Toyota, the IOC,
the IPC, and the Olympic 2024 Organising Committee.
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Toyota's guiding principle, Ever Better Mobility for All, underscores the belief that freedom of movement
is a fundamental right in a diverse society. Toyota is actively transitioning into a mobility company,
striving to eliminate barriers to mobility for individuals of all physical abilities. With thousands of
athletes, support staff, and volunteers converging on Paris for the Summer Games 2024, this event will
serve as a powerful demonstration of what can be achieved when we come together to create a more
inclusive society.
The core of our mission lies in the idea that when everyone enjoys the freedom to move, we move one
step closer to realizing the inclusive and sustainable society that Toyota is dedicated to building. This is
precisely what Mobility for All signifies to us at Toyota, a vision we proudly share with the IOC and the
IPC. We aim to stand by the athletes who have dedicated their lives to the pursuit of excellence in sports
and to remove any obstacles that hinder their ability to exercise their fundamental right to mobility.
2. In close collaboration with the IOC, the IPC, and the Paris Organizing Committee for the Olympic and
Paralympic Games, Toyota is wholeheartedly committed to making the Olympic 2024 the most
remarkable showcase of inclusive and sustainable mobility in history. This journey begins with ensuring
that athletes and their families, support staff, volunteers, and spectators can navigate the event grounds
in an environmentally friendly and safe manner. Our vision is to make the Olympic Paris 2024 a shining
example of what can be achieved when mobility is made universally accessible and sustainable, leaving a
legacy for future generations.
In pursuit of this noble vision for the Paris Olympic 2024, Toyota is diligently working on a multifaceted
approach to provide comprehensive mobility solutions for all stakeholders involved:
1. Accessible Transportation: Toyota is committed to providing accessible transportation options
that cater to individuals of all abilities. This includes specially designed vehicles, shuttle services,
and infrastructure enhancements to ensure that athletes, volunteers, and spectators can move
around the Olympic venues with ease.
2. Sustainability Initiatives: We understand the importance of environmental responsibility. In
alignment with the IOC's sustainability goals, Toyota is introducing a fleet of eco-friendly
vehicles, such as hybrid and electric cars, to minimize the carbon footprint of the Games. These
vehicles will contribute to reducing emissions and promoting a cleaner, greener Olympic
experience.
3. Inclusive Design: Toyota is actively involved in the design and implementation of inclusive
infrastructure, such as ramps, accessible pathways, and seating areas, to accommodate
individuals with diverse mobility needs. This commitment to inclusivity extends to making
Olympic venues welcoming and accessible to people of all backgrounds.
4. Technology and Innovation: Leveraging cutting-edge technology, Toyota aims to provide state-
of-the-art mobility solutions. We are exploring innovative solutions like autonomous shuttles and
mobility apps to facilitate efficient transportation and enhance the overall experience for
everyone involved in the Games.
5. Community Engagement: Toyota recognizes that the success of Paris 2024 goes beyond the
Games themselves. We are actively engaging with local communities to ensure that the benefits
of our mobility initiatives extend to the broader population. This includes educational programs,
community events, and initiatives to promote sustainable mobility practices beyond the event.
3. As the excitement builds for the Paris Olympic 2024 Games, Toyota is dedicated to being more than just
a mobility provider. We are a committed partner in the pursuit of a more inclusive, sustainable, and
accessible future for all. Together with the IOC, the IPC, and the Paris Organizing Committee, we are
taking bold strides towards creating a landmark event that showcases the true spirit of unity, mobility,
and inclusivity, leaving a legacy for Paris and the world to cherish.
Ensuring Mobility for All
During the much-anticipated Paris Olympic 2024 and Paralympic Games, Toyota is committed to
revolutionizing the mobility landscape, offering a myriad of solutions to facilitate seamless movement for
all participants and attendees. As a proud partner of the France Olympics, Toyota is on a mission to
enhance the overall experience for everyone involved.
At the heart of this endeavor, Toyota is set to unveil an impressive array of personal and group mobility
products, purposefully designed to enhance mobility and convenience. These innovative offerings will
serve as a testament to Toyota's unwavering dedication to the ideals of the Olympic and Paralympic
Games.
At Paris 2024, Toyota will introduce approximately 250 personal battery electric vehicles, a marvel of
engineering and accessibility. These vehicles, known as seated C+walkS and standing C+walkT, boast a
maximum speed of 6 km/h and feature cutting-edge front obstacle detection systems to ensure the
safety of drivers and those in proximity. The seated C+walkS variant will be at the disposal of athletes,
organizers, and volunteers, while the standing C+walkT version will be distributed among the dedicated
staff and volunteers, facilitating their seamless navigation around the venues of Paris 2024.
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4. Recognizing the importance of accessibility, Toyota will extend its support to wheelchair users by
providing a fleet of wheelchair e-pullers. A total of fifty e-pullers will be strategically placed throughout
Paris 2024 in the athletes' village, ensuring easy access for athletes with mobility challenges. An
additional 150 e-pullers will be rolled out during the grand opening ceremony of the Paralympic Games,
reaffirming Toyota's commitment to inclusivity.
To ensure equitable access to these personal micro-mobility solutions within the Paralympic Village,
Toyota will introduce them as a shared mobility service, seamlessly integrated with the KINTO Share
mobile app. This collaborative sharing approach not only maximizes the utility of these products for
Paralympians and staff but also enhances operational efficiency.
Beyond personal micro-mobility solutions, Toyota's commitment to environmental sustainability takes
center stage with the deployment of approximately 250 zero-tailpipe emission electric Accessible People
Movers (APMs). Building upon the success of these vehicles at the Tokyo 2020 Games, the new APMs
have been meticulously redesigned and manufactured in Europe, with inclusivity as the guiding principle.
Toyota's APMs have been purposefully crafted to cater to the needs of all athletes, organizers,
volunteers, and spectators with physical disabilities, including those using wheelchairs. These APMs will
play a central role as primary shuttles within the Olympic and Paralympic Village, ensuring seamless
transportation to and from venues. Some APMs will also be utilized for the efficient movement of small
goods across the Games, with others designated as emergency relief vehicles. Operating primarily within
the secure zones of Olympic 2024, these APMs are set to transform Toyota's 'Mobility for All' vision into
a tangible reality.
As part of its extensive support, Toyota will further supply 150 wheelchair-accessible battery electric
vehicles, Toyota Proace Verso. These vehicles are tailored to cater specifically to the mobility
requirements of members of the Olympic and Paralympic families who rely on wheelchairs. Beyond the
Games, these vehicles will continue to serve the Paris region, offering specialized personal transport
services to individuals with mobility challenges.
In summary, Toyota's comprehensive plan encompasses the provision of 700 personal last-mile mobility
products, including C+walkS, C+walkT, wheelchair e-pullers, 250 APMs, and 150 wheelchair-accessible
Toyota Proace vehicles, among other groundbreaking mobility solutions. Through these initiatives,
Toyota aims to establish a new standard of inclusivity and sustainability in Olympic and Paralympic
Games' transportation.
Ensuring that athletes, volunteers, and organizers have access to the most diverse and environmentally
conscious mobility fleet ever witnessed in the history of these prestigious events. Paris 2024 is set to be
a milestone in mobility evolution, thanks to Toyota's unwavering commitment to the spirit of the Games
and the principle of 'Mobility for All’.
Furthermore, Toyota's dedication to the success of the Summer Games 2024 and Paralympic Games
extends beyond just providing mobility solutions. The company is deeply invested in the broader vision
of fostering unity, excellence, and sustainability.
In collaboration with Paris 2024, Toyota is actively engaging in community initiatives, aimed at leaving a
legacy of positive change. These initiatives encompass sustainable urban mobility projects,
5. environmental conservation efforts, and educational programs that promote the values of the Olympic
and Paralympic Games.
One of the standout features of Toyota's involvement in Paris 2024 is the seamless integration of
technology and innovation. Through innovative solutions and smart mobility systems, Toyota is not only
making it easier for participants and attendees to move around the city but also contributing to the
reduction of carbon emissions and congestion. The deployment of electric vehicles and accessible
people movers reflects Toyota's commitment to eco-friendliness and minimizing its carbon footprint
during the Games.
Additionally, Toyota's partnership with the France Olympic 2024 and Paralympic Games underscores the
company's dedication to promoting diversity and inclusion. By providing a comprehensive range of
mobility solutions that cater to the unique needs of all participants, including those with physical
disabilities, Toyota is fostering an environment where everyone can actively participate and enjoy the
Games.
As the countdown to Paris 2024 continues, Toyota's commitment to delivering a memorable and
inclusive experience remains unwavering. With a focus on innovation, sustainability, and accessibility,
Toyota is set to redefine the standards for mobility at the Olympic and Paralympic Games. Through these
initiatives, Toyota is not only a key partner of the Games but also a driving force in creating a more
inclusive and sustainable future for all. Paris 2024 will undoubtedly stand as a testament to Toyota's
dedication to the principles of the Olympic movement and its vision of Mobility for All.
A more sustainable fleet
Sustainability stands as a cornerstone of Toyota's unwavering dedication to shaping a brighter future,
exemplified through its unwavering commitment to the Environmental Challenge 2050. By 2050, the
company envisions achieving carbon neutrality on a global scale and is steadfast in its mission to realize
6. carbon neutrality across Europe by 2040. As the Paris Olympic 2024 and the broader Olympic Games
landscape approach, Toyota's multifaceted approach to electrified vehicles takes center stage, forming
the nucleus of the fleet set to serve the Olympic and Paralympic community in the heart of Paris.
With an unwavering commitment to reducing carbon emissions, Toyota is prepared to deploy an
impressive lineup of more than 2,650 electrified passenger vehicles for Paris 2024, a remarkable 100% of
which will be electrified. This electrified fleet will be a beacon of environmental responsibility, reflecting
Toyota's dedication to the Olympic cause.
Of these, 150 vehicles will be wheelchair-accessible, ensuring inclusivity and accessibility for all
participants and attendees. Remarkably, approximately 60% of this fleet will boast zero-tailpipe
emissions, embracing various cutting-edge technologies, including battery electric vehicles (BEVs) such
as the Toyota bZ4X, Proact, Proace Verso, and Lexus RZ, alongside fuel-cell electric vehicles (FCEVs) like
the illustrious Toyota Mirai.
Throughout the Olympic and Paralympic Games Paris 2024, Toyota's commitment to sustainable mobility
will shine brightly. The company is set to provide 500 hydrogen-fueled FCEVs, the remarkable Toyota
Mirai, for the use of the Olympic and Paralympic families, athletes, organizers, and dedicated volunteers.
This bold move aims to ensure that all mobility during the Games is characterized by zero tailpipe
emissions, underlining Toyota's commitment to the environment. Following the conclusion of the
Games, these 500 FCEVs will seamlessly integrate into the existing Paris hydrogen taxi fleet, effectively
expanding the FCEV presence to an impressive 1,500 vehicles.
But Toyota's commitment does not stop there. In addition to these zero-tailpipe emission vehicles, the
company is introducing approximately 1,000 hybrid (HEV) and plug-in hybrid (PHEV) vehicles into the
mix. These include Toyota's globally popular RAV4, available in both PHEV and HEV versions, as well as
the Toyota Corolla TS, Yaris Cross, and Highlander, all equipped with cutting-edge hybrid technology. This
7. diversified fleet underscores Toyota's determination to provide sustainable mobility solutions for the
Paris Olympic 2024.
Adding to the roster, Toyota will supplement the official fleet with additional vehicles linked through
Toyota's car-sharing service, KINTO. This innovative car-sharing initiative will grant the Olympic and
Paralympic community even greater flexibility in navigating the vibrant city of Paris during the Games.
In line with its overarching goals, Toyota aspires to achieve a remarkable 50% reduction in vehicle carbon
emissions compared to previous Games at Paris 2024. Moreover, nearly 60% of all Toyota vehicles
serving the Games will be produced in Europe, with a substantial 37% being manufactured in France.
This commitment contributes to the larger vision of a sustainable, locally sourced Olympic and
Paralympic Games, reinforcing Toyota's role as a champion of environmental responsibility on the global
stage. As the world eagerly anticipates the Paris Olympic 2024, Toyota's commitment to sustainability
shines as a beacon of hope and change, reflecting its dedication to building a better world.
The Paris Olympic 2024 marks a pivotal moment in the global pursuit of sustainable and eco-conscious
practices. As Toyota steps up to lead the charge, the company's vision extends far beyond providing
vehicles for the Games. It is an embodiment of their overarching mission to create a lasting positive
impact on the environment and society.
Toyota's dedication to the Olympic and Paralympic cause is not solely about delivering an impressive
fleet of electrified, hydrogen-fueled, and hybrid vehicles. It's about setting a new standard for
sustainable mobility and inspiring others to follow suit. The 2024 Olympic Games in Paris will serve as a
platform to highlight the potential of eco-friendly transportation and reaffirm Toyota's commitment to
reducing its carbon footprint.
By bringing together a diverse range of electrified vehicles, Toyota aims to underscore the versatility and
practicality of sustainable mobility solutions. From battery electric vehicles (BEVs) like the bZ4X and
Lexus RZ to fuel-cell electric vehicles (FCEVs) such as the Toyota Mirai, Toyota's lineup demonstrates that
the future of transportation can be both green and convenient.
8. The inclusion of wheelchair-accessible vehicles in the fleet reinforces Toyota's commitment to inclusivity,
ensuring that all members of the Olympic and Paralympic family have equal access to sustainable
transportation options. It sends a powerful message that sustainability knows no bounds.
Beyond the Games, the integration of Toyota's FCEVs into the Paris hydrogen taxi fleet is a forward-
thinking move that extends the environmental benefits far into the future. This legacy ensures that the
impact of the Paris Olympic 2024 reaches well beyond the event itself, leaving a lasting contribution to
cleaner air and reduced carbon emissions in the city.
Toyota's commitment to local production further demonstrates its dedication to sustainability. By
producing a sizable portion of the Olympic fleet within Europe, including a substantial percentage in
France, Toyota actively supports local economies and reduces the environmental footprint associated
with long-distance transportation.
As the Games approach, Toyota's fleet and initiatives set a high standard for sustainable transportation,
challenging us all to rethink how we move in our daily lives. The Paris Olympic 2024 is not just a sporting
event; it's an opportunity to showcase what can be achieved when a commitment to sustainability
meets innovative technology and global collaboration.
In the years leading up to Paris 2024 and beyond, Toyota's dedication to building a better world through
sustainable transportation remains unwavering. Their multipath strategy paves the way for a brighter,
greener future, one where the Olympic Games catalyze positive change on a global scale.
Building a sustainable hydrogen mobility legacy
Toyota recognizes the pivotal role of hydrogen in fostering a low-carbon and sustainable society, making
it a central element of its mobility vision for the Paris 2024 Olympic and Paralympic Games. At the core
9. of this commitment lies Toyota's unwavering belief in the potential of hydrogen as a catalyst for
transformative change in our world.
During the Paris 2024 Games, Toyota is set to unveil its ambitious vision for constructing a resilient and
eco-friendly hydrogen ecosystem. This will be exemplified through a dynamic presentation of cutting-
edge hydrogen solutions that not only redefine the limits of hydrogen-powered mobility but also
emphasize the company's dedication to sustainability.
In a remarkable display of innovation, Toyota will go beyond the conventional realm of automotive
offerings by introducing a diverse array of hydrogen-based applications. This marks a substantial leap
forward from the preceding Tokyo 2020 and Beijing 2022 Games. Expect to witness a compelling
showcase of up to 10 distinct hydrogen mobility solutions, predominantly centered around fuel-cell
technology. These applications will span various sectors, encompassing buses, trucks, boats, and forklifts.
Collectively, they will vividly illustrate the immense potential inherent in a hydrogen-fueled society.
Toyota has collaborated closely with its partners to develop these applications, aligning their efforts to
tackle contemporary mobility challenges head-on.
Among the notable attractions slated for Paris 2024 are two specially adapted FCEV city buses. These
buses have been meticulously designed with a focus on inclusivity and fostering team spirit, exemplified
by their capacity to transport an entire wheelchair team within a single bus.
On the logistical front, Toyota will underscore the advantages of hydrogen-powered FCEV trucks, a
product of collaborative endeavors with its esteemed partners. Additionally, Toyota Material Handling
has engineered FCEV forklifts to provide further insights into how hydrogen-driven logistics operations
can underpin the hydrogen economy.
The extensive scope of Toyota's fuel-cell technology will be evident in an array of applications,
encompassing FCEV-powered boats, coaches, the hydrogen Hilux prototype, and various other solutions
that will play a crucial role in facilitating the smooth functioning of the Olympic and Paralympic Games in
Paris in 2024.
To truly establish a sustainable hydrogen-powered mobility ecosystem, it is imperative to cultivate a
robust infrastructure that can accommodate a broad spectrum of hydrogen-based business solutions.
Toyota anticipates that showcasing the viability of hydrogen mobility solutions at the Paris 2024 Games,
it will stimulate widespread adoption and further expansion of hydrogen infrastructure, thereby ushering
in a new era of sustainable mobility and environmental responsibility. This resounding commitment to
hydrogen aligns seamlessly with the spirit of the Olympic Games and represents a significant step
towards a cleaner and more sustainable future.
Putting people at the center with Global Team Toyota Athletes
Toyota's unwavering commitment to fostering a brighter tomorrow aligns perfectly with our deep-rooted
partnership with the Paris Olympic 2024 and Paralympic Games. At its core, this collaboration embodies
Toyota's dedication to crafting a world that is more inclusive and sustainable.
The essence of sports lies in the resilience and determination of athletes as they surmount challenges to
achieve their dreams. Their inspiring journeys serve as beacons, illuminating the path toward a more
inclusive and environmentally responsible society. Through this lens, we proudly stand by the side of
10. approximately 200 athletes representing 40 nations, all on their arduous quest to qualify and compete in
the Paris 2024 Olympic Games. These exceptional Olympians and Paralympians unite under the banner
of Global Team Toyota Athletes, personifying Toyota's fundamental values of ceaseless improvement and
the unrelenting spirit to conquer adversity.
Our commitment extends beyond the arena of sports. Toyota is resolutely dedicated to enhancing
mobility opportunities for all, ensuring that every individual is granted an equitable chance to reach their
full potential. In 2018, we initiated a global corporate campaign, 'Start Your Impossible,' which mirrors
the inspirational ethos of the Olympic and Paralympic Games encouragement, challenge, and progress.
This transformative initiative rests on three pillars: Ever Better Society, Ever Better Toyota, and Ever
Better Mobility for All, embodying our solemn vow to thrive in an ever-evolving world. Our unwavering
dedication to this cause carries forth into the forthcoming Paris 2024 Games.
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In the lead-up to the Olympic and Paralympic Games, Toyota Motor Europe has launched a European
activation campaign under the Start Your Impossible banner. This initiative empowers over 100,000
Toyota employees throughout Europe to embark on non-business-related challenges encompassing
sports, volunteering, and shifts in mindset. By actively engaging in their personal lives and communities,
they stand a chance to be among the 4,000 employees who will attend and support the Paralympic
Games in Paris 2024. This collective effort is a testament to our commitment to nurturing a better
society and a better Toyota.
The challenges faced by cities worldwide in terms of mobility remain daunting, encompassing issues
such as traffic congestion, air pollution, traffic accidents, and limited accessibility for individuals with
impairments. Building upon our involvement in Tokyo 2020 and Beijing 2022, we are now extending our
11. efforts to Paris 2024, to aid cities globally in addressing these critical issues and advancing towards a
sustainable mobility society.
As we look ahead, Toyota is dedicated to unveiling more of our plans and contributions, including
innovations in new mobility products and solutions, leading up to the Paris 2024 Games. Our
determination knows no bounds as we endeavor to shape the future of mobility.
Our role as the global mobility partner for the Paris 2024 Games empowers us to drive progress towards
a more inclusive and accessible mobility landscape. Simultaneously, we embrace the responsibility of
reducing greenhouse gas emissions by an impressive 50% compared to previous editions. Achieving this
ambitious goal hinges on Toyota's pioneering approach to new technologies. With less than a year
remaining until the dawn of a new era in the world of sports, our collaboration with Toyota continues to
solidify, filling us with tremendous optimism for the journey ahead. Together, we are paving the way for
a future that is not only brighter but also more sustainable and inclusive.
In our quest to foster a more accessible and inclusive mobility landscape, we are tirelessly working to
bridge gaps and reduce disparities. The Paris 2024 Games serve as a pivotal moment in our journey,
urging us to double down on our commitment to innovation and sustainability.
One of our paramount objectives is to significantly reduce greenhouse gas emissions, cutting them by a
remarkable 50% compared to previous editions of the Games. This audacious undertaking demands
groundbreaking solutions and a steadfast resolve to drive change. Toyota's innovative approach to new
technologies stands at the forefront of this endeavor. We are actively harnessing the power of cutting-
edge advancements in automotive technology, renewable energy, and transportation infrastructure to
fulfill this ambitious commitment.
With less than a year remaining until the world gathers for the Games of a new era, our collaboration
with Toyota has taken on a tangible form, and our excitement knows no bounds. Every day, we are
advancing our efforts to ensure that the Paris 2024 Games set a new benchmark for accessibility,
inclusivity, and sustainability in the history of the Olympic and Paralympic movement.
The ethos of Start Your Impossible reverberates not only through our partnership but also within the
heart of the Games themselves. As athletes from around the world prepare to converge in the vibrant
city of Paris, they carry with them the spirit of endurance, perseverance, and limitless possibility. These
values mirror the very essence of the Olympic and Paralympic Games, and they align seamlessly with
Toyota's vision for a better world.
12. As we continue to evolve and adapt, Toyota remains steadfast in its mission to make mobility better for
everyone, transcending geographical boundaries and cultural divides. Our commitment to Paris 2024
and beyond is a testament to our unwavering dedication to building a society where dreams are
attainable, challenges are surmountable, and every individual can shine.
In conclusion, Toyota's partnership with the Paris Olympic 2024 and Paralympic Games extends far
beyond mere sponsorship. It embodies our core values, our commitment to sustainability, and our
aspiration to create a more inclusive world. Together with athletes, communities, and individuals
worldwide, we are pioneering a future where mobility knows no bounds, and dreams become reality. As
the countdown to the Olympic 2024 Games continues, we stand united in our pursuit of a better, more
accessible, and more sustainable world.
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