The history of technology at the Olympic and Paralympic Games. The enormity and scope of creating an IT management system and infrastructure for the Olympic Games, the world’s largest sports IT contract, presents a host of unique challenges. At every Games Atos executes a carefully honed strategy based on years of experience in delivering comprehensive IT services for major global sporting events.

1. Atos and the
Olympic & Paralympic
Winter Games
Today for the Games,
tomorrow for you
Your business technologists.
Powering progress

3. Contents
Welcome
Thierry Breton and Patrick Adiba 4
Writing history
The history of technology at the Olympic and Paralympic Games 8
Atos at the Games 10
The Olympic Games IT project
Our mission
What we deliver
The Sochi 2014 Games: numbers at a glance
Our innovations for Sochi 2014
14
15
15
17
Our Business Technologists
Figure of the Day
20
The firm of the future
Ascent: our vision for sport and technology 24
About Atos
Atos SE (Societas europaea) is an international information technology services company with 2012 annual
revenue of EUR 8.8 billion and 77,000 employees in 52 countries. Serving a global client base, it delivers IT
services in 3 domains, Consulting & Technology Services, Systems Integration and Managed Services & BPO,
and transactional services through Worldline. With its deep technology expertise and industry knowledge, it
works with clients across the following market sectors: Manufacturing, Retail & Services; Public sector,
Healthcare & Transport; Financial Services; Telco, Media & Utilities.
Atos is focused on business technology that powers progress and helps organizations to create their firm of
the future. It is the Worldwide Information Technology Partner for the Olympic & Paralympic Games and is
quoted on the NYSE Euronext Paris market. Atos operates under the brands Atos, Atos Consulting &
Technology Services, Worldline and Atos Worldgrid.
Atos, the Atos logo, Atos Consulting, Worldline, Atos Cloud and Atos Worldgrid are registered trademarks of
Atos SA. August 2013 © 2013 Atos.
For more information, visit: atos.net
London 2012 Atos press information pack 3

4. Welcome
These Winter Games
represent our seventh Games
in a row as the Worldwide IT
Partner of the International
Olympic Committee.
Thierry Breton,
Chairman and CEO, Atos
We believe that bringing people,
technology and business
together is the way forward,
indeed this is the way that we
power progress. There is no
greater example of this than at
the Olympic and Paralympic
Games, which brings together
the world’s population for the
greatest show on earth every
two years.
Atos has been a key technology
provider for the Olympic
Movement since 1989 when it
started preparations for the 1992
Barcelona Games. For over 20
years, we have been working
with the world’s most
challenging customer setting up
operations to fulfil an IT project
unlike any other. Our Business
Technologists step into
unknown territory in countries
where there is sometimes a
4 Atos and the Winter Games
limited Atos presence, they
rewrite history every two years
and deliver on an extraordinary
scale under the scrutiny of the
entire world.
Sochi 2014 represents our
seventh Games as the
Worldwide IT Partner of the
International Olympic
Committee. The IOC needs a
company that can best serve
the ideals and interests of the
Olympic Movement, both from
an economic standpoint and by
embracing new technologies to
ensure the smooth and efficient
organization of the Olympic
Games.
I am very proud of our people
- we rely on their unrivalled
experience and expertise. The IT
infrastructure our Business
Technologists create for the
Games, while invisible to most
people, is essential to the
success of the Games. As past
IOC President Jacques Rogge
said when talking about IT at
the Olympic Games in 2012
“The unsung hero of the
Olympic Games is Atos, because
without the Atos team, none of
this would be possible.”
The facts and figures speak for
themselves. What we do today
for the Games, tomorrow we
can do for you.

5. The Games are a complex mix of technology, processes and
people. Not only is there the scale and complexity of the project,
covering many clients, sites and systems, but it is also a multi-supplier
project with many varied dependencies. Furthermore, the whole event
is highly visible and the world is watching. Where victory is measured by
the smallest margin, there are no second chances!
Our challenge is to create an IT solution for each Olympic and
Paralympic Games that allows the capture and reporting of every
moment of the action and supports in bringing it to the world via
television and the internet, first time, every time. This requires a blend of
specialist skills and experience backed up by a complete understanding
of just what the organizers, competitors and audience expect.
Patrick Adiba,
Global Head of Human Resources and CEO Olympics
& Major Events
Atos and the Winter Games 5

6. Writing history
6 Atos and the Winter Games

7. Atos and the Winter Games 7

8. The history
of technology
at the Olympic
and Paralympic
Games
776BCfindings349AD
to suggest that
Architectural
ancient Olympic Games used
mechanical starting gates.
1948
The first Olympic Games broadcast into
people's homes and also the first to
establish the principle of the broadcast
rights fee. The BBC agrees to pay one
thousand guineas (approximately
US$3,000). Concerned about financial
hardship to the BBC, the OCOG does
not accept the payment. More than
500,000 viewers watch the 64 hours
of Olympic programming.
1998
Growing consumer interest in the
internet drives the number of web
hits to 634 million virtual visitors to
the Olympic Winter Games in
Nagano, Japan.
2004
Information technology is an intrinsic
part of every Olympic Games and it
is crucial to the success of the
Olympic Games in Athens, Greece –
from secure accreditation to accurate
split-second scoring and relaying the
results in real-time across the globe.
2012 CIS covers all 26
The Atos Remote
sports, enabling broadcasters to
cover more sports more cost
effectively from London and from
their home studios, in order to
provide TV viewers at home better
coverage of the London 2012 Games.
8 Atos and the Winter Games

9. 1896
After a 1,500 year hiatus initially
imposed by Roman conquerors, the
first modern Olympic Games are
held in Athens, Greece, but little has
changed in the techniques used to
determine competition results.
1960
Computer punch cards are used for
tallying results at the Olympic Winter
Games in Squaw Valley, California.
The Olympic Games held later this
year in Rome are the first to be fully
televised.
1924 begins to win a place at 1936Games are the first to be
The Berlin
Technology
the Olympic Games with the events
first live radio broadcast.
1996
1964 stored on computers for In conjunction with the Olympic
Results are
the first time, marking the permanent
application of computer technology
to the Olympic Games.
Games in Atlanta, Georgia, the
first-ever Olympic Games website
receives 189 million hits.
begins long-term
partnership as IT provider
for the Olympic Games
While athletes from 77 nations
compete in front of audiences of
around 2.1 billion, a team from
SchlumbergerSema, now Atos, are
hailed by Jacques Rogge, President
of the International Olympic
Committee (IOC), as the 'unsung
heroes behind the scenes'.
2002
2000
With 10,651 athletes participating in
300 events, information technology
is key to the running of the Olympic
Games and web hits during the
Olympic Games in Sydney escalate
to 11.3 billion.
2006 Winter Games
The Torino Olympic
are marked by the introduction of
web-based applications to manage
the 90,000 accreditations and train
20,000 volunteers.
televised (privately broadcast in
venues around the Olympic stadium),
with events broadcast throughout the
Olympic village, as well as German public
halls and theatres. Results are transmitted
internationally via telex. Newsreel film
is rushed abroad via zeppelins.
2008
For the first time in Beijing, the
Commentator Information System
(CIS) is provided to media back in
their home countries, enabling them
to have remote access to the realtime competition data and statistics.
2010
Technology helps to minimize the
environmental impact of the Olympic
Games by reducing the CO2
emmissions of the Games IT
infrastructure and improving access
to information via online portals.
2014
Technology will further improve access to information. The ‘Info’ service (the
Olympic intranet) will be delivered over mobile platform for the first time and
the Commentator Information System (CIS) will also be available for the first
time for all five Paralympic Winter Games sports.
Atos and the Winter Games 9

10. Atos at the Games
the history
The enormity and scope of creating an
IT management system and
infrastructure for the Olympic Games,
the world’s largest sports IT contract,
presents a host of unique challenges. At
every Games Atos executes a carefully
honed strategy based on years of
experience in delivering
comprehensive IT services for major
global sporting events.
2002
Atos’ first Games as Worldwide Information Technology (IT)
Partner of the International Olympic Committee (IOC). We
deployed a team in North America for the IT management of the
Olympic Winter Games in Salt Lake City. Throughout the 17 days
of events and ceremonies, our IT systems and technology team
delivered a personal best. We used knowledge transfer from
previous Games to build a stable, secure IT platform, and we
developed processes and applications that serve as the building
blocks of future information technology, reports, archives and
shared sports data for the next Olympic Games.
2008
While top-class athletes from around the world broke 43 world
records and 132 Olympic records during the Beijing 2008 Olympic
Games, behind the scenes the Atos Business Technologists
achieved personal bests of their own. For the Beijing 2008
Olympic Games our IT team processed 70% more accreditations
than any Games in history – more than 340,000 in total – and
securely processed more than 80% more competition data for
media and news agencies worldwide – totaling 1.5 million
messages. We also enabled almost 50% more stories to be
published each day in English by the Olympic News Service – an
average of 500 stories a day – and added 40% more sports
disciplines to the Commentator Information System (CIS) to
provide broadcasters with more detailed, real-time information. In
Beijing, our Business Technologists supported 30% more hits on
INFO2008, the intranet for the Beijing 2008 Olympic Games,
collected and filtered more than 12 million IT security events each
day to detect any potential security risk for the Olympic Games IT
systems. All were resolved, with no impact at all on the Olympic
Games. Beijing was also the Games that Atos introduced the
Remote Commentator Information System, a new service that
enabled commentators to access competition results from the
studios in their home countries in a fraction of a second. It also
provided background information on the athletes and sports to
help them add color to their commentaries. 2008 was also the
year Atos became the Official Worldwide IT Partner for the
International Paralympic Committee (IPC).
10 Atos and the Winter Games

11. 2004
Atos again announced the successful completion of IT
operations for the Athens 2004 Olympic Games. During
the 16 days of competition, more than five million security
alerts to the Games IT systems were recorded, of which
just 425 were serious and 20 critical. Intrusions included
accredited people attempting to disconnect INFO 2004,
the Olympic Games intranet that provided results,
schedule and athlete information, in order to connect
personal laptops to the Internet. The IT team was able to
respond fast to all the critical alerts and prevent
unauthorized access.
2010
Atos again successfully fulfilled its mandate to
design, integrate, manage and secure the
different IT systems needed to manage the
Games and to relay competition results to a
worldwide audience of more than three billion
people. At Vancouver 2010, Atos was
recognized for its Games-related sustainability
technology innovations and commitment to
creating greener Games. VANOC award us a
“Sustainability Star” for helping it achieve its
sustainability goals.
2006
As the lead systems integrator for the Olympic Winter Games in Torino,
Atos managed a consortium of technology partners and suppliers to
install and manage the Olympic IT infrastructure and systems. We
operated the Main Technology Center, the Integration Test Lab, the PC
Factory, and several data centers used for primary storage and back-up
disaster recovery. We also handled the data and information security
protecting the entire IT infrastructure of the Games. More than 2,500
athletes competed in 15 disciplines including skiing, ice hockey and
snowboarding. Once the Olympic Games began, the Atos-led IT team
worked 24/7 to monitor the IT systems and infrastructure across all the
Olympic venues. It ensured that all results and athlete information was
transmitted accurately and instantly to 10,000 media representatives, as
well as the official Torino 2006 website and news and press agencies.
2012
Atos completed its sixth Olympics as
Worldwide IT Partner of the IOC and third
Paralympics as partner of the IPC. London
2012 was the most digitally enabled
Olympic and Paralympic Games in history,
with more people than ever tuning in to
watch the events on more devices than
ever before. It was the first Olympic
Games in history to stream every single
minute of the action live. It was also the
first time ever at the Summer Games that
all 26 Olympic sports, and five Paralympic
sports, were added to the Commentator
Information System.
2014
Atos is set to complete its
seventh Olympics as
Worldwide IT Partner of the
IOC and fourth Paralympics
as partner of the IPC.
For the Paralympics, Atos provided a
groundbreaking new video player on the
International Paralympic Committee’s
(IPC) website, to integrate live video
streaming and results within one single
unified platform. It formed part of the IPC’s
broadcast strategy to increase viewing
opportunities and showcase the sporting
excellence of the 4,250 Paralympic
athletes at London 2012.
Atos and the Winter Games 11

12. The Olympic
Games IT project
12 Atos and the Winter Games

13. London 2012 Atos press information pack 13

14. Our mission
As lead integrator,
project manager and
IT operations manager,
Atos is ultimately
responsible for the
IT systems for the
Olympic and
Paralympic Games.
14 Atos and the Winter Games

15. What Atos delivers
From the nerve center in the Technology
Operations Centre to each Olympic
venue and even mobile devices, IT plays
an important role throughout the Games,
contributing significantly to the
development, management, and
distribution of the information that is
critical to the success of the Games.
What Atos Delivers
Atos’ challenge is to create, through its 3,000 technology specialists,
an IT solution for each Olympic and Paralympic Games that allows
the capture and reporting of every moment of the action and
supports in bringing it to the world via television and the Internet,
first time, every time. This requires a blend of specialist skills and
experience backed up by a complete understanding of just what
the organizers, competitors and audience expect. As lead integrator,
project manager and IT operations manager, Atos is ultimately
responsible for the entire IT infrastructure of the Games.
uu
Design – Atos is responsible for designing a high quality, complex
and secure IT infrastructure on time, to specification and within
budget. While designing the architecture for the current Games,
Atos always consider the next Games and how to transfer the
knowledge gained.
uu
Build – Atos implements preventative IT security measures to
protect against physical and digital attacks on the IT network
architecture. The company is also responsible for building and
refining a customized suite of software applications that power
the Olympic Games.
uu
Operate – Atos applies its ‘one team’ approach to ensure that a
complex network of IT partners and suppliers, employees and
volunteers work together to deliver the best possible service and
support to each Olympic Games.
The Olympic Winter
Games 2014:
numbers at a glance
6,000
Athletes
98
Sport Medal Events
25,000
volunteers
220,000
Accreditations
to issue
Atos and the Winter Games 15

16. The Olympic Winter
Games 2014:
numbers at a glance
400
Security and Risk Management
For the London 2012 Olympic Games, Atos collected and filtered
more than 15 million IT security events each day to detect any
potential security risk for the Olympic Games IT systems. From
these, less than 700 were identified as real issues and all were
resolved, with no impact at all on the Olympic Games. Atos will
implement similar practices for Sochi 2014.
Games Management Systems
The Games Management Systems support the planning and
operations of the Games, including accreditations (200,000 to be
issued), sport entries and qualification (for 5,500 athletes), workforce
management and the volunteer portal (for 25,000 volunteers).
Information Diffusion Systems
This group of systems delivers real-time results to the media and the
Olympic family. This includes the Commentator Information System
and myInfo+.
uu
myInfo+ – The new internet application enables accredited media,
servers
5,600
PC's
3,000
Business
Technologists
100,000
Testing
hours
16 Atos and the Winter Games
sports officials and athletes to access information such as
schedules, transport news and sports records.
uu
Commentator Information System (CIS) – The CIS provides
commentators and journalists with touch-screen technology that
gives results in real time, so quick they can see the results before
they hear the roar of the crowd. We have also enhanced and
extended our Remote CIS system. This service enables
commentators to access the same competition results from the
studios in their home countries in a fraction of a second.

17. Our innovations
For Sochi 2014, technology will further
improve access to information:
uu
BYOD (Bring Your Own Device) Anywhere, anyhow, any place – the ‘Info’
service (the Olympic intranet) will be
delivered over mobile platform for the
first time
uu
Electronic access control for the
Olympic family and all spectators (for first
time for all!)
uu (the Commentator Information
CIS
System) will also be available for the first
time for ALL 5 Paralympic Winter
Games sports
The Sochi 2014 Olympic and Paralympic
Games are the first ones to implement full
virtualization in all its Games Data Centers.
By using virtualization technologies Atos
will reduce the number of servers by 40%,
compared to Vancouver.
Furthermore, Atos, being extremely
conscious about the impact of Climate
Change on our environment, has used
modern technologies to help reduce the
carbon footprint.
Atos and the Winter Games 17

18. Our Business
Technologists
18 Atos and the Winter Games

19. Atos and the Winter Games 19

20. Our Business
Technologists
Every Olympic and Paralympic
Games throws up its own unique
challenges for our team of Business
Technologists. To prepare, they
simulate real Games-time conditions
through more than 100,000 hours of
meticulous testing. When the
unexpected happens, they are ready
to respond and ensure there is no
impact on the billions watching
around the world.
255m IT security
alerts neutralized
Critical to the success of the Olympic Games is
protecting and securing the IT infrastructure behind
it. Technology should be invisible at the Olympic
Games because that means everything is working
well. For the London 2012 Olympic Games, Atos
collected and filtered more than 15 million IT security
events each day to detect any potential security risk
for the Olympic Games IT systems. From these, less
than 700 were identified as real issues and all were
resolved, with no impact at all on the Olympic
Games. Atos will implement similar practices
for Sochi 2014.
20 Atos and the Winter Games
Over 3000 Business
Technologists from different
organisations teaming up to
capture every moment for the
entire world
As lead integrator, project manager and
operations manager, we manage the key IT
solutions for the Games. The way people are
interacting with the Games via their TVs,
mobile devices, social media and the
internet makes Sochi 2014 the most
digitally enabled Winter Games of all
time with over 3bn viewers.
Towards a zero
emailTM Games
All organizations face challenges as a result of
the explosion in data, and the Olympic and
Paralympic Games are no different. With so much
data flowing in and requiring attention, it is crucial
that really important messages get through and are
not ‘lost’ in the system. During Sochi 2014, the
technology team will no longer rely on email, but
instead use collaboration tools to manage, monitor
and share information about the main critical
processes of the operations. For Sochi, two core
Atos processes have become Zero email™
Certified: the Security Information Event
Management (SIEM) and Monitoring
processes.

21. 17 days of
breaking records
It is Big time for Big Data. The Sochi 2014
Games will be the most digitally-enabled
Winter Games to date with rich accurate
data and intelligence updated in real time for
broadcasters and viewers. For Sochi we will
process 10% more results data to more
than 3bn viewers and 8bn devices (a
3000% increase since 2002).
1st Games results
in the Cloud
Real-time
data to over
8 billion devices
There will be a record of 98 medal events on the
Sochi 2014 Olympic Winter Games program, 12 more
than there were on the Vancouver 2010 Olympic Winter
Games program, and 82 more than there were at the first
Olympic Winter Games in 1924. A total of 11 new venues
were built in two groupings for the Sochi 2014 Winter
Games — the Coastal Cluster and the Mountain Cluster. We
ensure that we deliver the results in real time from all the
fields of play to any device in real time. The TOC is the
control center from where the Atos Business
Technologists monitor and control the entire
technology operations for the Games.
As an event that only happens once every two years,
each time in a different location, and which needs a huge
computing infrastructure to generate huge peaks of data, the
Olympic Games would seem to be a perfect fit for Cloud
computing. In future it might be more and more important however
the approach to the Cloud for the Sochi 2014 Games was conservative
as a lot of the big technology decisions were taken back in 2010 when
the market for Cloud was not as mature. However, moving forward,
more and more will be delivered over the Cloud. Sochi will see some
significant technology firsts, including the deployment of the official
Games website over the Cloud and the implementation of full
virtualization in all its Games Data Centres By using virtualization
technologies Atos will reduce the number of servers by 40%,
compared to Vancouver. In the near future, more services will
be delivered over the Cloud, providing increased efficiency,
agility and productivity. It is therefore inevitable that we
will see Games systems deployed over the Cloud in
the future.
Throughout the Olympic and Paralympic Winter Games,
we will be right at the heart of the action as we bring to life
the facts and figures of the IT systems and Business
Technologists that help power the Games. For each day of
the Games we will publish a ‘Figure of the Day’ on our
website, with the story behind how Atos is helping to
make Sochi 2014 the most digitally advanced Games yet,
as well as a look to future Games in Rio and beyond.
To keep up to date with our stories during the Games,
visit Atos.net, follow us on twitter (@Atos) or Like us on
Facebook (Facebook.com/Atos)
Atos and the Winter Games 21

22. The firm of
the future
22 Atos and the Winter Games

23. Atos and the Winter Games 23

24. Ascent:
Promises of a
converging world
The technology and sport landscape has been changing at an
unprecedented speed. Having been involved in every Olympic
Games since 2002, our team of Business Technologists has
witnessed this change first-hand.
As one of the world’s leading IT companies and
Worldwide IT Partner for the Olympic and
Paralympic Games, we have the responsibility
to think one step ahead, to anticipate coming
sport and technology challenges, and work
with the IOC and IPC to shape the “New Reality”
that has emerged. This will enable them to
power progress, from one Games to the next.
There has never been a better time to see how
technology’s possibilities can power progress
for sport. As Business Technologists with years
of Olympic Games experience, we can provide
that vision from Ascent, our thought leadership
platform that will help create the Firm of the
Future through our commitment to innovation.
Ascent, our thought leadership platform,
combines the knowledge and insight from
subject matter experts across all corners of
Atos, sport and technology, to look ahead to
the year 2020 and deliver our vision for the
future: to accelerate progress by uniting people,
business and technology.
Thought leadership from Atos
How your car
will help you
drive better
Five jobs your
kids will do
The end of
shopping as
we know it
Meet the
technophile
leading
Sochi 2014
Winter/Spring 2014
24 Atos and the Winter Games
Promises of a
converging
world

25. Sharing innovation and ideas
The technology and business landscape has
been changing at an unprecedented speed.
As one of the world’s leading IT companies,
our Business Technologists have the
responsibility to think one step ahead, to
anticipate coming social, business and
technology challenges, and to work with our
clients and society at large to reinvent their
growth models in the post-crisis economic
environment
Interested in our Ascent – Thought
Leadership publications?
Stay connected with the latest forwardlooking and inspirational publications on
business & technology
atos.net/ascent
Demographics
Five jobs
your kids
will do...
Social media concierge
Medical cyborg specialist
Individuals, just like organizations,
are increasingly using social
media to publicize themselves
to their peers and clients. But
how, in such a time-pressured
world, are people to keep their
profiles up-to-date and show
themselves to be truly at the
‘bleeding edge’? Step forward
the social media concierge, who
will act as the gatekeeper to
your online profile, providing
regular, brilliant content to your
network in your name.
A whole new branch of medicine
will develop to deal with the
rise of implanted technology, as
the possibilities of the ‘Internet
of things’ encourage more
and more of us to have nano
sensors and chips embedded in
our bodies. This new group of
doctors can expect to be in high
demand. Where else are people
to turn when their stomachs stop
talking to their microwaves?
Digital agriculturalist
The demand on food production
from a burgeoning global
population will force the emphasis
onto more efficient, productive
forms of farming. Smartphone
capability is already enabling
farmers in developing countries
to group together in digitally
connected cooperatives, using
their mobility to buy and sell
more economically and to share
resources. On a global scale, the
ability to use mobile technology to
micro-manage food production in
order to establish an agricultural
synergy across the world will
be a valuable skill that will help
to reduce shortages and gluts
and ensure minimum waste and
maximum supply.
Today’s schools are preparing young people
for jobs that don’t yet even exist, as the IT
revolution looks set to change the face of
the employment market. Here’s a sample of
the sort of careers that lie in store...
Business technologist
Tomorrow’s dynamic business
environment will require a
unique type of professional –
one who doesn’t presume to
know the answers; a person
who really listens and comes
up with innovative answers to
clients’ business challenges.
Business technologists will
be more than just techies, or
consultants who aren’t truly
accountable for delivery. They
will consider the entire value
chain with the sole purpose of
delivering on business strategy.
Their role will be to orchestrate
ecosystems, providing teams of
skilled consultants and industry
experts to define and deliver an
end-to-end blueprint that meets
business objectives.
Personal environment
designer
The first smart glasses are only
months away from commercial
release, offering us all the
possibility to experience the
virtual and physical worlds
as one. By the time today’s
10-year-olds are adults, facemounted second screens will
be commonplace with a whole
new industry developed around
them. A personal environment
designer could facilitate a health
examination by a consultant on
the opposite side of the world;
enable remote management
of equipment; and visualise
imaginary environments as
downloadable themes, enabling
the customer to experience
the world as they would like to
see it. We feel like an art deco
makeover today…
...and the
one they
won’t
Recruitment consultant
Ironically, while recruitment
agencies try to predict the sort
of jobs and skills that will be in
highest demand in the future,
one position that looks unlikely
to survive the IT revolution is
their own. Social networks like
LinkedIn are already beginning to
automate the pairing of suitable
candidates with suitable jobs, and
as our personal data becomes
more transparent and starts to
include performance measures,
it will become quicker and
easier for employers to carry out
rapid online searches for ideal
candidates at the push of a button,
without having to engage a
recruitment consultant.
16 Ascent magazine | Atos
Ascent magazine | Atos 17
Economic sustainability
M-commerce
Buying and selling of goods and services
through wireless handheld devices such as
mobile phones.
Countries re-scaled according to their use of mobile payment
P2P (Peer-to-peer)
An online technology that allows customers
to transfer funds from their bank account or
credit card to another individual’s account via
a mobile phone.
3%
4%
POLAND
RUSSIA
14%
5%
CANADA
UK
4%
GERMANY
USA
W
2%
INDIA
4%
BRAZIL
1%
ARGENTINA
6%
SOUTH AFRICA
22%
SAUDI ARABIA
38%
KENYA
THE PHILIPPINES
1%
VIETNAM
INDONESIA
THAILAND
7%
SINGAPORE
5%
MALAYSIA
HONG KONG
14%
15%
13%
Mobile payment
solutions are
attractive in an
economy where
90 per cent of
transactions are
cash-based
6%
Use of mobile
payments across
the board is
double that in
the UK
PoS mobile
payments are
currently running
at twice the
average
NIGERIA
8%
it into the top ten. Instead it is
the likes of Kenya, Vietnam and
the Philippines that are setting
the pace. Of the three categories
of mobile payment – peer-topeer (P2P), point-of-sale (PoS)
and m-commerce – it is the last,
where transactions are carried
out using a mobile device,
that is currently enjoying the
greatest popularity.
TAIWAN
1%
TURKEY
6%
EGYPT
11%
COLOMBIA
hile traditional
powerhouses
like the
United States,
France, United
Kingdom and Japan lead the
way in terms of technological
and economic readiness, when
it comes to actual consumer
adoption, not one country in
Europe or North America makes
JAPAN
UAE
16%
4%
MEXICO
HUNGARY
3%
ITALY
A high degree of
familiarity and
willingness is already
seeing double the
average usage of
mobile payments
6%
4%
SOUTH KOREA
5%
1%
2%
FRANCE
While uptake to
m-commerce is
above average, P2P
and PoS mobile
payments are
lagging behind
13%
CHINA
7%
A highly
advanced mobile
environment is
not being matched
by consumer
willingness
PoS (Point of sale)
Mobile point-of-sale systems that enable a
smartphone to act as a mini-cash register,
capable of processing credit card transactions.
7%
AUSTRALIA
5%
NEW ZEALAND
This illustration is based on findings from MasterCard’s Mobile Payment Readiness Index (MPRI)
Ascent has re-scaled the leading adopters according to their use of mobile payment — and there are some surprises. Could cash-free really change the face of the earth?
The world — cashless
4 Ascent magazine | Atos
Ascent magazine | Atos 5
Atos and the Winter Games 25

26. As soon as the closing
ceremony is over
it starts all over again
26 Atos and the Winter Games

27. Atos and the Winter Games 27