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INTRODUCTION TO
BUSINESS
DEVELOPMENT
PROCESS
LILIAN IWELU
ABUJA ENTERPRISE AGENCY
08127676917
CONTENTS
O Introduction
O The foundations of Business Development
Process
O The Business Development Program
O Exercise
O Conclusion
Purpose
To Introduce participants to the concepts:
O That starting or owning an enterpprise is a
serious activity and
O That there is a process for identifying,
competing for, and wining new business
opportunities.
Learning Objectives:
O Participants should be able to describe
briefly the foundations for business
development process.
O Participants should be able to describe
briefly where this process fits into their
overall new or existing business(es).
INTRODUCTION
WHAT IS BUSINESS DEVELOPMENT
PROCESS?
O Is it Marketing?
O Is it Proposal Writing?
O Is it Selling?
O Is it Relationship Building?
IT IS THE
SERIES OF ACTIVITIES
SIGNING OF
CONTRACTS/MAKING
SALES
INCREASE REVENUE
Brings in
new and
old
customers
FOUNDATION
INNOVATION
QUANTIFICATION
ORCHESTRATION
INNOVATION
O COMMODITY CREATIVITY
&INNOVATION
O PROCESS
INNOVATIVE
ENERGIES IN
THE WAY WE
DO BUSINESS
Example
O May I help you? Have you ever heard that
one before?
O No thanks, just looking.
O A few simple word can help. Nothing
fancy.
O Innovation does not have to expensive to
be effective- it may require a change in
welcoming a customer, the colour of
clothing…
O It is the heart of any exceptional business
O For it to be meaningful, it must take the
customer’s point of view
O It simplifies rather than complicate the
business operation for you and your staff.
O Hence, Innovation is the mechanism
through which your business identifies
itself in the mind of your customer and
establishes its individuality.
O It is the “Best Way” skill- Michael E.
Gerber
QUANTIFICATION
O Refers to numbers related to impact an
innovation makes. There is no success
with innovation if it can’t be quantified.
Everything
needs to be
quantified
before and
after
innovation
LIKELY QUESTIONS TO BE
ASKED ARE
O How many people walked in before and
after innovation?
O How many people bought a product at
what price and what did you say to
produce that sale?
O What time of the day were they sold?
O What improvement was as a result of
innovation?
It helps to read your
business health chart by
the flow of numbers
Helps you to determine the
critical numbers to your
business and non- critical
ones
You become familiar as a
doctor is with blood
pressure/pulse rates
If there is no quantification,
BEWARE, you would not
know where you are or
where you are headed.
ORCHESTRATION
O It is the elimination of discretion, or
choice, at the operating level of your
business.
O Discretion is the enemy of order,
standardization, and quality. –
Theodore Levitt
OIf a blue suit makes sales
wear it all the time.
OIt is the glue that holds you fast to
your customers’ perceptions
OIt is simply doing what you do,
saying what you say, looking like
you look- being how and who you
are- for as long as it works and
produces the results you want.
OIt is an habit, not a picture of people
working dispassionately.
FACTS
O If you have not orchestrated it, you don’t
own it
O If you don’t own, you don’t depend on it
O If you don’t depend on it, then you haven’t
gotten a franchise.
O How does this work?
BUSINESS DEVELOPMENT
PROGRAM
O Your Primary Aim
O Your Strategic Objective
O Your Organizational Strategy
O Your Management Strategy
O Your People Strategy
O Your Marketing Strategy
O Your Systems Strategy
EXERCISE
O WHAT SORT OF INNOVATION WILL I
BRING TO MY NEW/EXISTING
BUSINESS?
O HOW WILL IT BE QUANTIFIED OR
WHAT QUANTIFIABLE VALUE WILL BE
ADDED TO MY BUSINESS?
O HOW WILL ALL THIS BE
ORCHESTRATED?
O If you can’t develop new business
opportunities, you should strongly
consider working for the government.

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Introduction to the Business Development Process

  • 2. CONTENTS O Introduction O The foundations of Business Development Process O The Business Development Program O Exercise O Conclusion
  • 3. Purpose To Introduce participants to the concepts: O That starting or owning an enterpprise is a serious activity and O That there is a process for identifying, competing for, and wining new business opportunities.
  • 4. Learning Objectives: O Participants should be able to describe briefly the foundations for business development process. O Participants should be able to describe briefly where this process fits into their overall new or existing business(es).
  • 5. INTRODUCTION WHAT IS BUSINESS DEVELOPMENT PROCESS? O Is it Marketing? O Is it Proposal Writing? O Is it Selling? O Is it Relationship Building?
  • 6. IT IS THE SERIES OF ACTIVITIES SIGNING OF CONTRACTS/MAKING SALES INCREASE REVENUE Brings in new and old customers
  • 8. INNOVATION O COMMODITY CREATIVITY &INNOVATION O PROCESS INNOVATIVE ENERGIES IN THE WAY WE DO BUSINESS
  • 9. Example O May I help you? Have you ever heard that one before? O No thanks, just looking. O A few simple word can help. Nothing fancy.
  • 10. O Innovation does not have to expensive to be effective- it may require a change in welcoming a customer, the colour of clothing… O It is the heart of any exceptional business O For it to be meaningful, it must take the customer’s point of view O It simplifies rather than complicate the business operation for you and your staff.
  • 11. O Hence, Innovation is the mechanism through which your business identifies itself in the mind of your customer and establishes its individuality. O It is the “Best Way” skill- Michael E. Gerber
  • 12. QUANTIFICATION O Refers to numbers related to impact an innovation makes. There is no success with innovation if it can’t be quantified. Everything needs to be quantified before and after innovation
  • 13. LIKELY QUESTIONS TO BE ASKED ARE O How many people walked in before and after innovation? O How many people bought a product at what price and what did you say to produce that sale? O What time of the day were they sold? O What improvement was as a result of innovation?
  • 14. It helps to read your business health chart by the flow of numbers Helps you to determine the critical numbers to your business and non- critical ones You become familiar as a doctor is with blood pressure/pulse rates If there is no quantification, BEWARE, you would not know where you are or where you are headed.
  • 15. ORCHESTRATION O It is the elimination of discretion, or choice, at the operating level of your business. O Discretion is the enemy of order, standardization, and quality. – Theodore Levitt OIf a blue suit makes sales wear it all the time.
  • 16. OIt is the glue that holds you fast to your customers’ perceptions OIt is simply doing what you do, saying what you say, looking like you look- being how and who you are- for as long as it works and produces the results you want. OIt is an habit, not a picture of people working dispassionately.
  • 17. FACTS O If you have not orchestrated it, you don’t own it O If you don’t own, you don’t depend on it O If you don’t depend on it, then you haven’t gotten a franchise. O How does this work?
  • 18. BUSINESS DEVELOPMENT PROGRAM O Your Primary Aim O Your Strategic Objective O Your Organizational Strategy O Your Management Strategy O Your People Strategy O Your Marketing Strategy O Your Systems Strategy
  • 19. EXERCISE O WHAT SORT OF INNOVATION WILL I BRING TO MY NEW/EXISTING BUSINESS? O HOW WILL IT BE QUANTIFIED OR WHAT QUANTIFIABLE VALUE WILL BE ADDED TO MY BUSINESS? O HOW WILL ALL THIS BE ORCHESTRATED?
  • 20. O If you can’t develop new business opportunities, you should strongly consider working for the government.