Cofidis

Papttraporn Chaochotechuang Maria Hashemi Elizabeth Kulin Susanne Meier MKT 307 Sales Promotion and Sponsorships, Spring 2008 April 10, 2008

Company Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Industry & Products

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competition Company Cofidis Sofinoga Finaref Cetelem Product Revolving credit Revolving credit Personal loan Non-revolving loans Revolving credit & others APR % 16 10.52 10.90- 14.96 15.3 Outstanding (FF Billion) 25.9 43 n/a 114.8 # Customers 6.5 m. 150,000 n/a n/a Loan amount (FF) 5,000 – 25,000 Up to 30,000 20,000- 150,000 10,000 – 80,000 n/a

[object Object],[object Object],Brand Image

[object Object],[object Object],[object Object],[object Object],[object Object],Sports Sponsorship 3. Sponsored Lance Armstrong in 1998 & grew brand awareness 3. Sponsorship- Tour de France in 1997 - Aided brand awareness growth from 30% to 70% in 2 yrs. - Increased sales revenues over 1billion after 1998 & 1999 Tour de France

SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWOT

SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWOT

1. No Branch offices to integrate into operating system or cost 2. No channel conflict 3. 3 Suisses database Significant Factors 4. Consumer Attitude towards credit & cultural difference 1 . British- credit as cash 2. Italy- pay with cash 5. Differentiation Edge opposite to Multi products, multi channels competition ,[object Object],[object Object],[object Object],3. Sponsorship Sponsorship

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Significant Factors - cont…

[object Object],[object Object],[object Object],Significant Factors - cont… 1998 With Lance Armstrong 1999 Without Lance Armstrong Percent change TV Visual Volume 754 538 - 29% Name Mention Volume (times) 244 118 - 52% Brand appearance (seconds) 8536 5530 - 35% Visibility Rating Among Sponsors (ranks ) # 5 # 9 - 4

[object Object],[object Object],[object Object],[object Object],Main Problems

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cofidis’ Goals

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Summary RCAs

[object Object],[object Object],[object Object],[object Object],RCAs ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],RCAs

RCAs - cont… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RCAs - cont… ,[object Object],[object Object],[object Object],Same target as competition - Stricter acceptance policy

[object Object],[object Object],[object Object],[object Object],[object Object],RCAs - cont… ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Budget

[object Object],RCAs - cont… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],RCAs - cont… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you for your attention! - Any questions? - Our Group Picture

Cofidis

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Cofidis