Coca Cola Summer Training presentation given in the college by Eshita Aggarwal PROJECT TITLE:TO ANALYSE THE AVAILABILITY AT RED OUTLETS ACCORDING TO RED NORMS

2. PROJECT TITTLE :
TO ANALYSE THE AVAILABILITY
OF COKE
AT RED OUTLETS
AS PER RED NORMS

3. CONTENT
• COMPANY INTRODUCTION
• COCA COLA INDIA
• TYPES OF PRODUCTS
• VISION 2020
• COMPETITORS OF COCA COLA
• KANDHARI BEVERAGES
• RIGHT EXECUTION DAILY(RED)
• SCOPE OF THE STUDY
• DATA ANALYSIS
• FINDINGS
• RECOMMENDATIONS

4. INTRODUCTION
• The Coca-Cola Company is an American multinational beverage
corporation and manufacturer, retailer and marketer of non-
alcoholic beverage concentrates and syrups.
• The Coca-Cola formula and brand was bought in 1889 by Asa
Candler who incorporated The Coca-Cola Company in 1892.
• The company is headquartered in Atlanta, Georgia, United States.
• Its current chairman and chief executive is Muhtar Kent.

5. COCA-COLA INDIA
• The company first made its entry into the Indian market in
the year 1956 and made a good fortune and but due to
some reasons the company has to exit in 1977.
• Coca Cola re-entered India in 1993, Since 1993-2003, Coca
Cola has invested a whopping amount of US$ 1 billion in
India, making it one of the biggest foreign investors in the
country.

6. COCA-COLA PRODUCTS
1.Coke
2.Diet Coke
3.Thums Up
4.Sprite
5.Fanta
6. Limca
7. Mazaa
8.Mazaa milky delight
9.Minute Maid Pulpy Orange
10. Minute Maid Nimbu Fresh
11. Burn
12. Kinley water
13. Kinley Soda
14. Schweppes
15. Georgia Gold

7. LATEST ADD ON PRODUCTS
1. Minute Maid Orange
2. Minute Maid Apple
3. Minute Maid Grape
4. Iced Tea-Nestea

8. VISION 2020 : COCA-COLA
• The company has introduced 2020 Vision which is all
about creating a long-term destination for our
business and provides us with a "Roadmap" for
winning together with our bottling partners which
includes:
 Mission
 Vision
 Values
 Focus on the market
 Work smart
 Act like owners
 Be the brand

9. VISION : COCA-COLA
To be a proactive & service oriented business partner
for influencing change & contributing to increase
share owner value through a dedicated & creative
team. Six things that play an important part of
the vision statement are:
• People
• Portfolio
• Partners
• Planet
• Profit
• Productivity

10. MISSION : COCA-COLA
Our Roadmap starts with our mission, which is enduring. It
declares our purpose as a company and serves as the standard
against which we weigh our actions and decisions.
• To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.

11. COMPETITORS
The leading Indian Beverage sector
players are as follows:
• PepsiCo
• UB Group
• Dabur India Ltd
• TATA Global Beverages Ltd
• Nestlé India
• Café Coffee Day
• Red Bull India Pvt Ltd

12. KANDHARI BEVERAGES PVT LTD
• Kandhari Beverages Pvt Ltd was established in
1967 by Mr. Teja Singh Kandhari.
• The group’s first venture was a bottling unit as a
franchisee of PARLEs soft drink manufacturing
‘GoldSpot’ under license from PARLE established
at Amritsar.
• In 1993, the world renowned soft drink giant
-Coca-Cola entered India and bought over PARLE
brand of soft drink products. Being one of the star
bottlers of PARLE the Group switched to
manufacturing, bottling &marketing of Coke brand
of soft drink products.

13. Plants : Kandhari Beverages
• Village Nabipur,
District Fatehagarh Sahib (Punjab)
• Village Katha,
Baddi, District Solan (HP).
• Village Saha,
Dist Yamunanagar (Haryana)

14. RIGHT EXECUTION DAILY : RED
• RED (Right Execution Daily) is a
measurable tool to measure sales team
and distributors performance in the
outlets with respect to all parameters of
sales
– Cooler
– Brand Pack Availability
– Channel Activation

15. SCOPE OF THE STUDY
• The research was carried out to find Status of Stock Availability at RED
Outlets as per the Norms in the Chandigarh area. This study projects that
Retailer is going away from RGB and is more focused on PET Packs. It also
briefs Brand wise acceptance of Flavours by retailers.
However, such a study can be used by:
 Companies looking for entering into the business
of soft drinks with focus on Execution
 Many established pan India based FMCG companies
 Entrepreneurs

16. DATA ANALYSIS : PACKWISE
GRAPH 1: 200ML AVAILABILITY GRAPH 2: 300ML AVAILABILITY
PACKWISE: PACKWISE:
DESCRIPTION: The availability is low because the retailers DESCRIPTION:300ml is the only RGB pack
are not ready to keep 200ml bottles because of two reasons, which is selling these days, It is been seen that it
One they think that the Margins is low as compare to 300ml was available in all Brands in almost 30-40%
RGB, secondly it’s the Price Factor as 200ml is to be sell at Outlets in Chd.
8Rs, so 2 Rs change is a big problem.

17. GRAPH 3: 300ML(CAN) AVAILABILITY GRAPH 4: 500ML AVAILABILITY
PACKWISE: PACKWISE:
DESCRIPTION: Cans are outsourced due to DESCRIPTION:500ml Pack is considered
which the availability of cans is low and as the most convenient and most
Secondly cans are first distributed to key consumable pack. Now a day’s consumers
outlets and retailer
like DT mall, Subway etc. both see this pack as easy to carry and
one shot drinking pack.

18. GRAPH 5: 600ML AVAILABILITY GRAPH 6: 1.25LTR AVAILABILITY
PACKWISE: PACKWISE:
DESCRIPTION:The demand of Kinley soda DESCRIPTION:1.25ltr is available in almost
is very low as there are many other all Brands, but it was available in only 30-
competitors in the market like Lehar soda 40% outlets. One reason for the same could
which are available in very low prices. be that 2ltr is taking its place for home
consumption.

19. GRAPH 7: 2LTR AVAILABILITY GRAPH 8: 400ML AVAILABILITY
PACKWISE: PACKWISE:
DESCRPTION:Now a days 2ltr pack is more DESCRIPTION:400ml is a new product in
considered as home consumption pack and it has the market which is very well accepted for
started taking place of 1.25ltr. Because of quantity mmpo and Mmnf because this pack size
factor consumer also focus on this pack for home doesn’t have competition in market where
consumption. as for maaza the pack size is not acceptable
because of the look.

20. DATA ANALYSIS : BRANDWISE
GRAPH 9: COKE AVAILABILITY GRAPH 10: LIMCA AVAILABILITY
BRANDWISE BRANDWISE
DESCRIPTION:Coke is a Brand Product of DESCRIPTION:Limca is a Hot Selling
the company .It covers a very good market Product of the company. It is also a most
and all packs are available across the preferred product in summers. So the
market except in 200ml. availability is seen & only the concern
area is 200ml RGB.

21. GRAPH 11:FANTA AVAILABILITY GRAPH 12:SPRITE AVAILABILITY
BRANDWISE BRANDWISE
DESCRIPTION:Apart from 500ml, DESCRIPTION:Sprite acceptability
Fanta is getting tough competition is a lemon flavor which is going
from mirinda because of which the high day by day, the only concern
visibility is low. area is the regular supply of the
same.

22. GRAPH 13:THUMS UP GRAPH 14:SODA
AVAILABILITY BRANDWISE AVAILABILITY BRANDWISE
DESCRIPTION:Thums up has its DESCRIPTION:The demand of
own customers since its strongest Kinley soda is very low as there are
product available in the market So many other competitors in the
availability in all pack sizes is market like Lehar soda which are
visible. available in very low prices.

23. GRAPH 15:MAAZA AVAILABILITY BRANDWISE
DESCRIPTON:It is one of the favorable mango juice .its availability is
easily seen all across in all packs.Though the most acceptable pack is
600ml.

24. FINDINGS
• The all over availability of 200ml is very low.
• The highest demand is in 500ml Pet in all flavors.
• Coke covers the best market among all the flavors as it is the
brand product of the company.
• Kinley soda has many local and other competitors due to
which it has low demand.
• Juices has many other competitors like Tropicana and real
with many flavors which lower down the demand
as well as the availability.

25. RECOMMENDATION
• Many complains of retailer does not listen by the company. So it should
be taken into consideration.
• Company does not provide all stock. So it should be delivered on time
as well as much required by the retailer.
• Some Retailers wants large size of visi coolers. So this should be also
taken into consideration.
• Customer grievances are also not properly listened by merchandiser
which effects hold of the customer with the company.
• We need to come up with more pack sizes because RGB is losing its
market

26. THANK YOU