Learn how to use a podcast to elevate your business.

1. So You Want to Start a
Podcast?
How a Podcast Can Elevate Your Business
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3. The List
• Microphone – Logitech USB H450 Headset
• Ecamm – (Mac Users)
• Recorder – Only if you’re not using Skype
• Cover Art – Fiverr – 1400 X 1400
• Intro/Extro – Again, Fiverr
• Hosting – Libsyn or Soundcloud
• ID3 Editor – Used for Tagging MP3 Files
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4. What Can It Do For You?
• Extra Channel
• Branding
• Exposure
• Content Creation
• Connection
• Audience
• Amazing People
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5. The Formats
• Interview
• Solo
• Book Creation
• Tips
• Duo
• Make a Show
• Roundtable
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6. • Sample Content
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7. Who Is Your Ideal Client?
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8. A Case Study
• A Story of His
Craft
• Has a Hard Time
‘Talking Down’
• Has to Love It
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13. Marketing
• Take Advantage of New & Noteworthy
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15. Marketing (cont)
• Make it Easy for Your Guests to Share
• Use Social Media
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18. Marketing (cont)
• Ask To Be On Other Podcasts
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19. Are You Ready?
• Podcast Planner
• 4 Hours of Skype Session
• Mention Meetup!
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20. Questions
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