Complete CSR


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Presenter: Leo Hauska, CEO of Hauska & Partner Group
Time: 17 September 2010
Place: Riga International School of Economics and Business Administration (RISEBA), Latvia

90 minutes open lecture on some of the most frequently asked questions about CSR and sustainability:
1. What do we mean when talking about CSR, what are the characteristics of CSR?
2. What areas of the company (human resources, communication, controlling, finance, R&D, marketing, etc.) are affected and how?
3. What are the current trends and developments in the field of CSR/sustainability?
4. What is the current practice of CSR? Which companies are doing what in this field? Best practices?

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Published in: Business
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Complete CSR

  1. 1. Excellence | Reliability | Contribution | Passion & Dedication | Diversity complete? Riga, 2010-09-17 When is CSR
  2. 2. 1. 2. 3. What does Corporate Social Responsibility mean? How can we define „completeness“? What does it include? How can we achieve „complete CSR“? What do we have to do? 2.
  3. 3. „… a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders …” EU Kommission, 2001: Green Paper 3.
  4. 4. „ It refers to the obligation of businessmen to pursue those policies, to make those decisions, or to follow those lines of action which are desirable in terms of objectives and values of our society.” Howard R. Bowen, 1953: Social Responsibility of the Businessman 4.
  5. 5. „ CSR is the commitment of business to contribute to sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life…” World Business Council for Sustainable Development (WBCSD) 5.
  6. 6. STAKEHOLDER maximize opportunities minimize risks re-active pro-active VISION VALUES CORPORATION s o c i a l e n v i r o n m e n t a l e c o n o m i c 6.
  7. 7. When is CSR complete? 7.
  8. 8. ? <ul><li>When stakeholders – including shareholders – are satisfied? </li></ul><ul><li>When the company has been awarded? </li></ul><ul><li>When local and global standards have been implemented? </li></ul><ul><li>When CSR has been fully integrated into corporate operations? </li></ul>8.
  9. 9. Complete CSR requires its integration into corporate strategies and operations. 9.
  10. 10. How can CSR be integrated ? 10.
  11. 11. CSR is not a department issue! 11.
  12. 12. R&D HR Text PR Legal Strategy Controlling & Finance Marketing & Sales Production Purchasing Every corporate function has a specific role within the CSR management. 12.
  13. 13. Text 476* definitions have led to a broad variety of Public Relations. PR * Harlow 1976 13. PR
  14. 14. Text <ul><li>Stakeholder Relations </li></ul><ul><li>Issues Management </li></ul><ul><li>Dialogue about responsibility </li></ul><ul><li>Corporate Identity </li></ul><ul><li>Relationship Management </li></ul>14. PR
  15. 15. Text Admini- strating or developping the human capital. 15. PR HR
  16. 16. Text <ul><li>Personal Development, Appraisal System, Recruiting System </li></ul><ul><li>Corporate Culture, Learning Organization </li></ul><ul><li>Enabling & Empowering </li></ul>16. HR
  17. 17. Text Focusing on technical opportunities, profit perspectives or societal needs. PR R&D 17. HR
  18. 18. Text <ul><li>Trends & Issues Monitoring </li></ul><ul><li>Investment Policy </li></ul><ul><li>Knowlegde & Innovation Management </li></ul><ul><li>Participation & Stakeholder Engagement </li></ul>18. R&D
  19. 19. Text From providing legal expertise to managing norms. PR 19. R&D HR Legal
  20. 20. Text <ul><li>Compliance </li></ul><ul><li>Risk Assessment & Analysis </li></ul><ul><li>Policies regarding societal, industry or corporate norms (Regulatory Affairs, Lobbying, Corporate Citizenship) </li></ul><ul><li>Integrity Management </li></ul>20. Legal
  21. 21. Text Driving the CSR strategy. PR 21. Legal PR R&D HR Strategy
  22. 22. Text <ul><li>Leadership </li></ul><ul><li>Vision – Mission – Values </li></ul><ul><li>Value(s) Management </li></ul><ul><li>Corporate Governance </li></ul><ul><li>Change Management </li></ul><ul><li>Process & Project Management </li></ul>22. Strategy
  23. 23. Text Providing the necessary data for the strategic planning. 23. Legal PR R&D HR Strategy Controlling & Finance
  24. 24. Text <ul><li>KPI / Non Financial Reporting </li></ul><ul><li>Sustainability Balanced Scorecard </li></ul><ul><li>Sustainability / CSR Reporting </li></ul>24. Controlling & Finance
  25. 25. Text Supplier Relations: common responsi-bilities? Purchasing 25. Legal PR R&D HR Strategy Controlling & Finance
  26. 26. Text <ul><li>Procurement Policies </li></ul><ul><li>Code of Conduct </li></ul><ul><li>Outsourcing: Local Sourcing, Regional Development </li></ul><ul><li>Intercompany purchasing </li></ul><ul><li>Responsible Supply Chain Management </li></ul>26. Purchasing
  27. 27. Text The highest visibility of the CSR management. Production 27. Legal PR R&D HR Strategy Controlling & Finance Purchasing
  28. 28. Text <ul><li>Quality Management </li></ul><ul><li>Eco-Management </li></ul><ul><li>Health & Safety </li></ul><ul><li>Labor Standards, Labor Rights, Human Rights </li></ul><ul><li>Global Footprint </li></ul>28. Production
  29. 29. Text The biggest temptation to green/blue washing. Marketing & Sales 29. Legal PR R&D HR Strategy Controlling & Finance Purchasing Production
  30. 30. Text <ul><li>Commercial Practices, Advertising Policies </li></ul><ul><li>Product Safety, Consumer Protection, Customer Service, Client Relations </li></ul><ul><li>Market Development Strategies </li></ul>30. Marketing & Sales
  31. 31. Text 31. PR R&D HR Strategy Legal Controlling & Finance Purchasing Production Marketing & Sales The complete integration.
  32. 32. How to manage such integration? 32.
  33. 33. 33. 1. Build a team covering 3+ functions.
  34. 34. 34. 2. It has to be a team – then you can start!
  36. 36. Exchange your experienceswith your colleagues ! 36.
  37. 37. Vienna: 1010 Wien, Kärntner Straße 21-23/2/7th Floor T: +43 1 513 17 00 Riga: Baznicas 20/22, Riga LV 1010, Latvia T.: +371 6761 0010 [email_address] 37.