Search terms report sample1. Search terms report
01 February 2020 - 29 February 2020
Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
cheapest
taxi to
gatwick
Phrase
match
None Airports
Hemel
Gatwick 1 1 100.00% GBP 3.93 3.93 Search 1.00 3.93
cheap taxi
feom
heathrow
twrminal 5
Phrase
match
(close
variant)
None Airports
Hemel
Heathrow 1 1 100.00% GBP 5.71 5.71 Search 1.00 5.71
taxi to
gatwick
airport
Exact
match
(close
variant)
None Airports
Hemel
Gatwick 2 4 50.00% GBP 4.64 9.28 Search 1.00 9.28
airport
transfers
hemel
hempstead
Exact
match
Added Airports
Hemel
Hemel
Airport
Taxis
generic
1 1 100.00% GBP 2.66 2.66 Search 1.00 2.66
taxi price
from hemel
hempstead
to gatwick
Phrase
match
None Airports
Hemel
Gatwick 2 1 200.00% GBP 0.54 1.08 Search 2.00 0.54
cab to
gatwick
airport
Exact
match
(close
variant)
None Airports
Hemel
Gatwick 1 1 100.00% GBP 2.98 2.98 Search 1.00 2.98
taxi to
gatwick
from hemel
hempstead
Phrase
match
None Airports
Hemel
Gatwick 2 2 100.00% GBP 3.56 7.12 Search 2.00 3.56
national
express
from hemel
hempstead
to gatwick
airport
Phrase
match
None Airports
Hemel
Gatwick 2 2 100.00% GBP 0.58 1.15 Search 1.00 1.15
local taxi to
luton
airport
Phrase
match
None Airports
Hemel
Luton
Airport
1 1 100.00% GBP 4.29 4.29 Search 0.50 8.58
taxt to
gatwick
from hemel
Phrase
match
(close
variant)
None Airports
Hemel
Gatwick 1 1 100.00% GBP 4.53 4.53 Search 5.00 0.91
- A1 -
2. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi from
hemel
hempstead
to
heathrow
airport
Exact
match
(close
variant)
None Airports
Hemel
Hemel
Airport
Taxis
generic
2 2 100.00% GBP 2.68 5.35 Search 2.00 2.68
taxi price
luton
airport to
hemel
hempstead
Phrase
match
(close
variant)
None Airports
Hemel
Luton
Airport
2 2 100.00% GBP 3.59 7.18 Search 1.00 7.18
heathrow
taxi
Exact
match
(close
variant)
None Airports
Hemel
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
heathrow
car parking
Phrase
match
(close
variant)
None Airports
Hemel
Heathrow 1 1 100.00% GBP 3.77 3.77 Search 0.00 0.00
hemel
hempstead
to gatwick
taxi
Phrase
match
None Airports
Hemel
Gatwick 1 1 100.00% GBP 1.45 1.45 Search 2.00 0.73
hemel
hempstead
to gatwick
airport
Exact
match
(close
variant)
None Airports
Hemel
Gatwick 2 20 10.00% GBP 1.78 3.56 Search 2.00 1.78
bedford to
gatwick
taxi
Phrase
match
(close
variant)
None Airports
Hemel
Gatwick 1 1 100.00% GBP 4.73 4.73 Search 1.00 4.73
hemel to
luton
airport taxi
Phrase
match
None Airports
Hemel
Luton
Airport
1 1 100.00% GBP 2.52 2.52 Search 1.00 2.52
taxi from
hemel
hempstead
to
heathrow
Exact
match
(close
variant)
None Airports
Hemel
Hemel
Airport
Taxis
generic
1 2 50.00% GBP 1.00 1.00 Search 1.00 1.00
luton taxi
numbers
Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
0 8 0.00% GBP -- 0.00 Search 0.00 0.00
- A2 -
3. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi from
luton to
birmingha
m
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 0.89 0.89 Search 2.00 0.45
london
heathrow
to holiday
inn
express
london
watford
junction 19
bridle path
watford
wd17 1ue
gb
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 4.29 4.29 Search 1.00 4.29
berkhamst
ed taxis to
luton
airport
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.54 3.54 Search 1.00 3.54
taxi to
gatwick
from tring
Phrase
match
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 2.50 2.50 Search 1.00 2.50
8 seater
taxi to
gatwick
airport
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 2.87 2.87 Search 1.50 1.91
berkhamst
ed to luton
airport how
long it
takes
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 1.56 1.56 Search 1.00 1.56
taxi tl
gatwick
from
pitstone
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 2.37 2.37 Search 1.00 2.37
taxis from
luton
airport
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
luton taxi
50 50 50
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.34 3.34 Search 0.50 6.68
- A3 -
4. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
cost of taxi
from
berkhamst
ed to
gatwick
Phrase
match
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 2.42 2.42 Search 1.00 2.42
berkhamst
ed to luton
taxi fare
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
2 6 33.33% GBP 3.24 6.47 Search 4.00 1.62
luton
airport
taxis
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
2 15 13.33% GBP 3.71 7.42 Search 2.00 3.71
aylesbury
to luton
taxi
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.22 3.22 Search 1.00 3.22
luton to
gatwick
taxi
Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.42 3.42 Search 1.00 3.42
mini cab
berkhamst
ed to luton
airport
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 1.60 1.60 Search 4.00 0.40
cab fair
from
heathrow
to jurys inn
watford
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 1.78 1.78 Search 1.00 1.78
tring to
luton
airport taxi
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.87 3.87 Search 0.50 7.74
taxi from
london
heathrow
terminal2
to jurys
watford
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 5.50 5.50 Search 0.53 10.40
ace taxis
berkhamst
ed to
gatwick uk
Phrase
match
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 1.33 1.33 Search 1.00 1.33
- A4 -
5. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
best taxi
service
luton
airport
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 2.60 2.60 Search 3.00 0.87
luton taxi
pay by
card
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.64 3.64 Search 2.00 1.82
heathrow
airport
taxis
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Heathrow 4 19 21.05% GBP 4.71 18.83 Search 4.00 4.71
raf halton
to luton
airport taxi
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 2 50.00% GBP 3.93 3.93 Search 1.00 3.93
luton
airport taxi
rank
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 4 25.00% GBP 3.47 3.47 Search 1.00 3.47
taxi luton Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
airport taxi
luton
Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.49 3.49 Search 1.00 3.49
taxi from
berkhamst
ed to luton
airport
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 3 33.33% GBP 1.65 1.65 Search 1.00 1.65
taxi from
berkhamst
ed to
gatwick
airport
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 1 2 50.00% GBP 3.04 3.04 Search 1.00 3.04
a1 24 hour
taxis luton
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 3 33.33% GBP 2.90 2.90 Search 1.00 2.90
how much
for a taxi
from luton
to
chesham
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 1.87 1.87 Search 2.00 0.94
- A5 -
6. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
amersham
taxi to
luton
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 2.29 2.29 Search 1.00 2.29
redbourn
to gatwick
taxi
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 2.84 2.84 Search 0.50 5.68
taxi luton
to gatwick
airport
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 1.77 1.77 Search 0.50 3.54
taxi to
luton
airport
from hemel
hempstead
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.78 3.78 Search 1.00 3.78
silverline
taxis luton
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 2 50.00% GBP 2.93 2.93 Search 1.00 2.93
taxi in luton Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 3 33.33% GBP 2.72 2.72 Search 1.00 2.72
taxi from
berkhamst
es to
gatwick
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 3.32 3.32 Search 1.00 3.32
a1 taxi
luton
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 2 50.00% GBP 2.28 2.28 Search 2.00 1.14
taxi from
luton to
gatwick
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 2.59 2.59 Search 1.50 1.73
taxi from
heathrow
to watford
junction
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 3.08 3.08 Search 1.00 3.08
- A6 -
7. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
watford
junction to
heathrow
724
Broad
match
None Airports
Berkhamst
ead
Heathrow 3 5 60.00% GBP 2.06 6.17 Search 3.00 2.06
taxi from
luton
airport to
hemel
hempstead
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 4 25.00% GBP 1.41 1.41 Search 1.00 1.41
taxi
berkhamst
ed to
gatwick
Phrase
match
None Airports
Berkhamst
ead
Gatwick 0 4 0.00% GBP -- 0.00 Search 0.00 0.00
taxis in
luton
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 7 14.29% GBP 1.00 1.00 Search 1.00 1.00
berkhamst
ed to
gatwick
taxi
Phrase
match
None Airports
Berkhamst
ead
Gatwick 2 1 200.00% GBP 1.12 2.24 Search 2.00 1.12
chesham
to luton
airport taxi
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 5 20.00% GBP 3.92 3.92 Search 1.00 3.92
taxi
watford
junction to
heathrow
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 2 50.00% GBP 1.96 1.96 Search 1.00 1.96
luton
airport taxi
transfers
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 4.49 4.49 Search 1.00 4.49
watford
junction to
from
heathrow
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 1.93 1.93 Search 1.00 1.93
berkhamst
ed airport
taxis
Exact
match
Added Airports
Berkhamst
ead
Berko
Airport
Taxis
generic
5 15 33.33% GBP 2.97 14.84 Search 6.00 2.47
- A7 -
8. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
radlett to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.42 2.42 Search 1.00 2.42
high street
watford to
heathrow
airport
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.86 3.86 Search 1.00 3.86
taxis
london
luton
airport
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.52 2.52 Search 1.00 2.52
taxi
heathrow
to chalfont
st peter
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 4.48 4.48 Search 1.00 4.48
watford
airport
taxis
review
Phrase
match
None Airports
Watford
Watford
Airport
Taxis
generic
1 2 50.00% GBP 0.83 0.83 Search 0.00 0.00
heathrow
airport
watford
junction
Broad
match
None Airports
Watford
Heathrow 1 2 50.00% GBP 3.66 3.66 Search 1.00 3.66
st albans
to luton
airport taxi
quote
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.88 2.88 Search 1.00 2.88
how much
is taxi from
luton to
london
colney
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.68 2.68 Search 1.00 2.68
book a taxi
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
2 1 200.00% GBP 3.12 6.24 Search 5.02 1.24
taxi yo
luton
airport nest
me
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.58 3.58 Search 1.00 3.58
- A8 -
9. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
cheap taxi
watford to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 4.22 4.22 Search 1.00 4.22
bushey to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.13 3.13 Search 1.00 3.13
cabs for 3
from
watford to
heathrow
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.43 1.43 Search 1.00 1.43
heathrow
t5 to
watford
general
hospital
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.24 3.24 Search 1.00 3.24
watford
taxi to
heathrow
t2
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.08 2.08 Search 3.41 0.61
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
0 2 0.00% GBP -- 0.00 Search 0.00 0.00
show
timetable
for 724 bis
from
heathrow
t2 to
watford
junction
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.19 1.19 Search 2.00 0.60
cheap taxi
to
heathrow
Phrase
match
None Airports
Watford
Heathrow 1 3 33.33% GBP 3.31 3.31 Search 1.00 3.31
watford
taxi to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.58 3.58 Search 2.22 1.61
heathrow
taxi
services
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.29 3.29 Search 1.00 3.29
- A9 -
10. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
watford
taxi to
heathrow
Broad
match
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
a1 taxi
watford
heathrow
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.41 3.41 Search 2.00 1.71
watford
junction to
heathrow
taxi
Broad
match
None Airports
Watford
Heathrow 1 2 50.00% GBP 4.00 4.00 Search 2.00 2.00
liton taxi
companies
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.11 3.11 Search 1.00 3.11
watford
taxi
apirport
transfe
Phrase
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
1 1 100.00% GBP 3.11 3.11 Search 1.00 3.11
heathrow
to watford
junction
taxi
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.78 2.78 Search 1.00 2.78
green line
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
heathrow
airport taxi
Exact
match
(close
variant)
None Airports
Watford
Heathrow 1 7 14.29% GBP 4.01 4.01 Search 1.00 4.01
gatwick
pick up taxi
Exact
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 4.04 4.04 Search 0.94 4.29
chesham
to luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 1.93 1.93 Search 1.00 1.93
how to get
from
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 1 2 50.00% GBP 0.71 0.71 Search 1.00 0.71
- A10 -
11. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
luton taxis
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
2 4 50.00% GBP 3.31 6.61 Search 2.00 3.31
chalfont st
peter to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.94 3.94 Search 1.00 3.94
green line
from
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 1 1 100.00% GBP 1.92 1.92 Search 1.00 1.92
taxis for
luton
airport
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.82 2.82 Search 1.00 2.82
watford
airport
taxis
Exact
match
Added Airports
Watford
Watford
Airport
Taxis
generic
33 186 17.74% GBP 2.69 88.81 Search 34.96 2.54
radlett cab
prices to
luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.74 2.74 Search 1.00 2.74
watford to
heathrow
taxi
Exact
match
Added Airports
Watford
Heathrow 10 17 58.82% GBP 3.82 38.23 Search 16.99 2.25
northwood
to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.64 3.64 Search 1.00 3.64
taxi fare
from jurys
inn watford
to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.59 3.59 Search 1.00 3.59
how much
text to
watford
heathrow
to
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 0.97 0.97 Search 1.00 0.97
- A11 -
12. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
gerrards
cross taxis
to
heathrow
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.14 3.14 Search 1.00 3.14
taxi airport
gatwick
Exact
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.25 2.25 Search 1.00 2.25
plymouth
to
heathrow
airport
transfer
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.25 3.25 Search 1.00 3.25
addison
taxi luton
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.47 3.47 Search 1.00 3.47
cheap taxi
from luton
airport to
watford
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.83 2.83 Search 0.50 5.66
taxis from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 2 50.00% GBP 2.96 2.96 Search 1.41 2.10
watford
taxi airport
Exact
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
9 30 30.00% GBP 2.44 21.94 Search 12.19 1.80
watford
cab drivers
to
heathrow
airport
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.49 1.49 Search 1.00 1.49
airport
transfers
uk
heathrow
Exact
match
Added Airports
Watford
Heathrow 1 1 100.00% GBP 3.38 3.38 Search 1.00 3.38
taxi luton
airport to
capability
green
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.84 2.84 Search 3.00 0.95
- A12 -
13. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
amersham
to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 2 50.00% GBP 4.14 4.14 Search 1.00 4.14
london
heathrow
terminal 5
to 65 67
clarendon
road
watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.93 2.93 Search 1.50 1.95
addison
lee taxis at
luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.46 3.46 Search 1.00 3.46
cab from
watford to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.30 2.30 Search 1.00 2.30
heathrow
car park
prices
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.50 3.50 Search 2.00 1.75
taxi
watford to
gatwick for
6
Phrase
match
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.81 3.81 Search 1.00 3.81
taxi
watford to
heathrow
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 4 25.00% GBP 3.07 3.07 Search 1.00 3.07
taxi
watford to
heathrow
Broad
match
None Airports
Watford
Heathrow 2 10 20.00% GBP 3.98 7.95 Search 2.00 3.98
taxi to
heathrow
airport
Exact
match
(close
variant)
None Airports
Watford
Heathrow 2 3 66.67% GBP 3.49 6.97 Search 2.00 3.49
hereford to
luton
airport taxi
cost
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.65 2.65 Search 1.00 2.65
- A13 -
14. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
how much
is cab
return
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.92 2.92 Search 1.00 2.92
cab to
heathrow
terminal 2
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.82 3.82 Search 2.00 1.91
cab to
luton
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
travel from
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 1 3 33.33% GBP 0.63 0.63 Search 1.00 0.63
taxi fare
from
watford to
gatwick
airport
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 3 33.33% GBP 2.88 2.88 Search 1.00 2.88
taxi from
watford to
heathrow
terminal 2
Broad
match
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
watford
shuttel
heathrot
flughafen
Broad
match
None Airports
Watford
Heathrow 2 1 200.00% GBP 2.30 4.60 Search 4.00 1.15
1st airport
taxis luton
reviews
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.48 3.48 Search 1.00 3.48
watford to
luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
4 26 15.38% GBP 3.07 12.27 Search 4.45 2.76
st albans
taxi
heathrow
airport
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 2 50.00% GBP 3.23 3.23 Search 1.00 3.23
- A14 -
15. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxis from
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
national
express
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 0.66 0.66 Search 1.00 0.66
st albans
taxi luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 2 50.00% GBP 3.41 3.41 Search 1.00 3.41
eagles taxi
heathrow
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 2 50.00% GBP 2.36 2.36 Search 1.00 2.36
taxi fare
from
heathrow
airport to
watford
Broad
match
None Airports
Watford
Heathrow 1 2 50.00% GBP 2.38 2.38 Search 1.00 2.38
taxi from
luton to st
albans how
much
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.44 2.44 Search 1.00 2.44
cabs to
gatwick
airport
Exact
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.90 3.90 Search 1.00 3.90
taxi
heathrow
watford
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.72 3.72 Search 3.00 1.24
watford to
hesthrow
Exact
match
(close
variant)
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 1.00 0.00
watford to
luton taxi
fare
Phrase
match
None Airports
Watford
Luton
Airport
2 6 33.33% GBP 3.30 6.60 Search 2.00 3.30
- A15 -
16. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi
gatwick
airport to
watford
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 2 50.00% GBP 2.10 2.10 Search 1.00 2.10
park street
al2 2ht to
luton
airport taxi
fare
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.91 2.91 Search 1.00 2.91
heathrow
taxi
Exact
match
(close
variant)
None Airports
Watford
Heathrow 2 4 50.00% GBP 2.61 5.22 Search 2.50 2.09
taxi
watford to
gatwick
airport
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 2 4 50.00% GBP 2.65 5.30 Search 2.00 2.65
how much
taxi cost
from
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.98 3.98 Search 1.00 3.98
watford to
heathrow
terminal 2
taxi return
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 4.40 4.40 Search 0.50 8.80
watford to
gatwick
taxi
Phrase
match
None Airports
Watford
Gatwick 1 3 33.33% GBP 3.34 3.34 Search 2.00 1.67
northwood
to luton
taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 3 33.33% GBP 3.24 3.24 Search 0.94 3.45
taxi
transfers
from
gatwick
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.01 3.01 Search 1.00 3.01
london to
luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.95 2.95 Search 1.00 2.95
- A16 -
17. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
watford
luton
airport
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 2 50.00% GBP 1.41 1.41 Search 3.00 0.47
watford to
heathrow
terminal 5
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 0 2 0.00% GBP -- 0.00 Search 0.00 0.00
taxi from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
8 17 47.06% GBP 3.50 28.02 Search 9.50 2.95
watford to
london
heathrow
taxi
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.25 3.25 Search 1.00 3.25
how much
is a cab to
heathrow
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 2 1 200.00% GBP 3.13 6.26 Search 2.00 3.13
watford
heathrow
taxi
Phrase
match
None Airports
Watford
Heathrow 1 3 33.33% GBP 3.08 3.08 Search 1.00 3.08
heathrow
to watford
travel
lodge
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.93 1.93 Search 1.00 1.93
taxi to
heathrow
terminal 4
Phrase
match
None Airports
Watford
Heathrow 3 3 100.00% GBP 3.32 9.96 Search 2.50 3.98
amersham
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.13 2.13 Search 1.00 2.13
cheap taxi
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
2 2 100.00% GBP 3.23 6.45 Search 2.00 3.23
watford
airport taxi
Exact
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
2 17 11.76% GBP 3.29 6.57 Search 2.00 3.29
- A17 -
18. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
cheap taxi
to
heathrow
terminal 3
Exact
match
Added Airports
Watford
Heathrow 1 1 100.00% GBP 3.23 3.23 Search 2.00 1.62
how much
for taxi to
gatwick
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.06 2.06 Search 1.00 2.06
heathrow
airport to
watford
junction
Broad
match
None Airports
Watford
Heathrow 2 7 28.57% GBP 1.50 3.00 Search 2.00 1.50
how to get
from
heathrow
to hilton
watford
elton way
watford
wd25 8ha
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.48 2.48 Search 1.00 2.48
taxi price
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
2 2 100.00% GBP 3.01 6.02 Search 3.00 2.01
watford
junction to
heathrow
departures
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.05 1.05 Search 1.00 1.05
taxi to
heathrow
from
whatford
Broad
match
None Airports
Watford
Heathrow 1 0 -- GBP 4.08 4.08 Search 1.00 4.08
amber taxi
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.63 2.63 Search 0.00 0.00
m25 traffic
towards
heathrow
at watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.85 2.85 Search 0.00 0.00
- A18 -
19. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi to
luton
airport
from al4
9qh
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
2 1 200.00% GBP 2.52 5.04 Search 2.00 2.52
st albans
taxi to
heathrow
Phrase
match
None Airports
Watford
Heathrow 1 2 50.00% GBP 3.30 3.30 Search 1.00 3.30
uber from
heathrow
to watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.47 2.47 Search 1.00 2.47
watford to
heathrow
terminal 5
taxi
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.97 2.97 Search 1.00 2.97
taxis from
luton
airport to st
albans
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.60 3.60 Search 1.00 3.60
luton taxi
number
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.08 3.08 Search 1.00 3.08
taxi
watford 30
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 4.02 4.02 Search 4.00 1.01
luton taxi
numbers
Exact
match
Added Airports
Watford
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
cheap
watford tax
to
heathrow
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.42 2.42 Search 1.00 2.42
taxi from
watford to
heathrow
terminal 4
Broad
match
None Airports
Watford
Heathrow 1 2 50.00% GBP 3.90 3.90 Search 3.00 1.30
what buses
going to
watford
ftom
terminal 5
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.37 1.37 Search 1.00 1.37
- A19 -
20. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
cheapest
taxi from
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
taxi from
watford to
heathrow
Broad
match
None Airports
Watford
Heathrow 2 4 50.00% GBP 4.07 8.13 Search 3.00 2.71
taxi
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
2 7 28.57% GBP 3.33 6.66 Search 1.00 6.66
heathrow
airport
taxis
Exact
match
(close
variant)
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
24 hour
taxi service
to gatwick
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.11 3.11 Search 0.54 5.77
taxi from
luton to
croxley
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.84 2.84 Search 3.00 0.95
taxi
watford to
heathrow
t5
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 4 25.00% GBP 2.79 2.79 Search 1.00 2.79
taxi
watford to
heathrow
terminal 5
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.11 3.11 Search 1.00 3.11
taxi
watford to
heathrow
terminal 5
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
watford to
heathrow
Exact
match
(close
variant)
Added Airports
Watford
Heathrow 6 73 8.22% GBP 3.40 20.40 Search 5.00 4.08
heathro
airport taxi
services
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.13 2.13 Search 1.00 2.13
- A20 -
21. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
heathrow
taxi cheap
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.40 3.40 Search 2.00 1.70
how to go
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 0.62 0.62 Search 1.00 0.62
eaglrs taxi
from
watfird to
luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.51 3.51 Search 1.00 3.51
watford to
luton taxi
Phrase
match
None Airports
Watford
Luton
Airport
2 7 28.57% GBP 2.10 4.20 Search 2.00 2.10
book a taxi
to luton
airpirt from
watford
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 1.90 1.90 Search 1.50 1.27
rickmansw
orth to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 2 50.00% GBP 2.98 2.98 Search 0.00 0.00
taxi from
luton to
harrow on
the hill
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.85 2.85 Search 3.00 0.95
watford
luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.77 2.77 Search 1.00 2.77
taxi to
heathrow
terminal 2
Phrase
match
None Airports
Watford
Heathrow 2 3 66.67% GBP 3.15 6.29 Search 2.30 2.74
taxi
watford to
gatwick
terminal 2
Phrase
match
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.47 3.47 Search 1.00 3.47
- A21 -
22. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
how much
is a cab
from
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 1 1 100.00% GBP 0.41 0.41 Search 1.00 0.41
go taxis
luton
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.11 3.11 Search 1.00 3.11
taxis from
luton to
watford
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
taxi to
heathrow
t2 hemel
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.24 2.24 Search 1.00 2.24
taxi to
heathrow
terminal 3
Phrase
match
None Airports
Watford
Heathrow 1 3 33.33% GBP 2.57 2.57 Search 1.00 2.57
taxi to
heathrow
terminal 5
Phrase
match
None Airports
Watford
Heathrow 3 7 42.86% GBP 3.32 9.97 Search 2.00 4.99
limo
transfer to
heathrow
terminal 3
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.69 3.69 Search 1.00 3.69
taxi from
luton
airport to
amersham
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 1.94 1.94 Search 1.00 1.94
st albans
to luton
taxi cost
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.68 2.68 Search 1.00 2.68
taxi service
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.26 3.26 Search 1.00 3.26
amersham
taxi to
heathrow
gilberts
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.71 3.71 Search 1.00 3.71
- A22 -
23. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
getting
from
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 0.81 0.81 Search 1.00 0.81
cab to
heathrow
terminal 5
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.52 3.52 Search 1.00 3.52
cabs to
heathrow
from
queensbur
y
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.72 2.72 Search 1.00 2.72
taxi to
gatwick
airport
Exact
match
(close
variant)
None Airports
Watford
Gatwick 2 5 40.00% GBP 3.10 6.19 Search 2.00 3.10
490490
taxi luton
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.96 2.96 Search 1.00 2.96
how much
does a taxi
cost from
watford to
london
heathrow
airport
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.81 3.81 Search 1.00 3.81
return taxi
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.33 3.33 Search 1.00 3.33
taxis to
gatwick
airport
Exact
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.07 3.07 Search 1.00 3.07
booking
taxis from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
5 6 83.33% GBP 2.73 13.64 Search 3.98 3.42
- A23 -
24. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
cab to
heathrow
from ruislip
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.55 3.55 Search 1.00 3.55
taxi to
heathrow
near me
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.96 2.96 Search 1.00 2.96
how to get
from
watford to
heathrow
airport
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.64 3.64 Search 1.00 3.64
watford to
heathrow
t4 return
taxi
Broad
match
None Airports
Watford
Heathrow 2 1 200.00% GBP 4.12 8.24 Search 3.00 2.75
taxi luton
to london
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.62 3.62 Search 1.00 3.62
trains to
london
gatwick
from
watford
station
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.55 2.55 Search 1.00 2.55
gatwick
airport
taxies
Exact
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.83 2.83 Search 1.00 2.83
car transfer
withcar
seats
watford to
gateick
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 1.44 1.44 Search 1.00 1.44
taxi fron
luton to
winkers
nightclub
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.44 3.44 Search 1.00 3.44
watford
airport
cabs
Exact
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
2 4 50.00% GBP 2.21 4.42 Search 2.00 2.21
- A24 -
25. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
how to get
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 3 33.33% GBP 0.45 0.45 Search 0.50 0.90
watford
taxi to
heathrow
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.70 3.70 Search 1.00 3.70
taxi prices
to luton
airport
from hemel
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.81 2.81 Search 1.00 2.81
taxi from
heathrow
to watford
Broad
match
None Airports
Watford
Heathrow 2 3 66.67% GBP 3.90 7.80 Search 1.50 5.20
airport
transfers to
gatwick
from
harefield
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 3 33.33% GBP 1.84 1.84 Search 1.00 1.84
watford to
gatwick
airport
north
terminal
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.98 2.98 Search 1.00 2.98
st albans
to luton
taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.25 3.25 Search 1.00 3.25
berkhamst
ed to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 2 50.00% GBP 3.48 3.48 Search 1.00 3.48
watford
taxi airport
proce
Phrase
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
1 1 100.00% GBP 3.42 3.42 Search 1.00 3.42
booking a
large taxi
for 8
watford to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 4.37 4.37 Search 1.00 4.37
- A25 -
26. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
airport taxi
watford
Exact
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
4 15 26.67% GBP 3.09 12.34 Search 4.40 2.80
taxi from
luton to st
albans
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.85 2.85 Search 1.00 2.85
cheapest
taxi to
heathrow
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.55 3.55 Search 1.00 3.55
what is the
transfer
time from
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.62 1.62 Search 1.00 1.62
taxi
watford to
heathrow
terminal 3
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.27 3.27 Search 1.00 3.27
luton
airport
from
watford
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 1.18 1.18 Search 2.00 0.59
taxi luton
to watford
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 3 33.33% GBP 3.28 3.28 Search 3.00 1.09
transportati
on frop
headrow
airport to
watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.63 2.63 Search 1.00 2.63
london to
gatwick
taxi
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 0 2 0.00% GBP -- 0.00 Search 3.00 0.00
taxi to
luton frok
watford
price
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.20 3.20 Search 1.00 3.20
- A26 -
27. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
uber from
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.95 2.95 Search 1.00 2.95
luton
airport
transfer
taxi
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.86 3.86 Search 1.00 3.86
taxi to
heathrow
Exact
match
Added Airports
Watford
Heathrow 9 47 19.15% GBP 3.13 28.16 Search 9.50 2.96
luton
airport taxi
rank
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.65 2.65 Search 1.00 2.65
bricket
wood to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.76 2.76 Search 1.00 2.76
gatwick
airport taxi
quotes
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.61 2.61 Search 1.00 2.61
price from
heathrow
to watford
on the tube
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.45 1.45 Search 1.00 1.45
taxi from
luton
airport to
southern
cross hotel
watford
junction
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.11 2.11 Search 1.00 2.11
how much
is a taxi
from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
taxi to
luton
airport cost
Phrase
match
None Airports
Watford
Luton
Airport
1 2 50.00% GBP 2.97 2.97 Search 1.00 2.97
- A27 -
28. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi to
heathrow
from
watford
Broad
match
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
taxi to
luton
airport
from st
albans
Phrase
match
None Airports
Watford
Luton
Airport
1 2 50.00% GBP 2.89 2.89 Search 1.00 2.89
cab to
heathrow
Exact
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 1.55 1.55 Search 1.00 1.55
watford
junction to
heathrow
Broad
match
None Airports
Watford
Heathrow 5 74 6.76% GBP 2.29 11.44 Search 7.00 1.63
taxi
heathrow
to guildford
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 2 50.00% GBP 3.85 3.85 Search 1.00 3.85
how much
cab from
heathrow
to watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 4.16 4.16 Search 1.00 4.16
taxi to
gatwick
airport
price
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.53 2.53 Search 1.00 2.53
watford to
heathrow
taxi
transfer
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 4.39 4.39 Search 1.50 2.93
national
express
watford
junction to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.80 2.80 Search 1.00 2.80
cab to
luton
airport
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.59 3.59 Search 1.00 3.59
- A28 -
29. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
how much
is a taxi
from
watford to
heathrow
airport
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.81 2.81 Search 1.00 2.81
taxi from
luton to
hemel
hempstead
Phrase
match
None Airports
Watford
Luton
Airport
2 2 100.00% GBP 2.84 5.67 Search 2.00 2.84
taxi to
heathrow
cost
Exact
match
Added Airports
Watford
Heathrow 1 3 33.33% GBP 3.68 3.68 Search 1.00 3.68
cprive cabs
luton
watford
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.39 2.39 Search 1.00 0.00
stratford to
luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.89 3.89 Search 1.00 3.89
watford to
heathrow
terminal 4
Broad
match
None Airports
Watford
Heathrow 2 2 100.00% GBP 3.64 7.27 Search 2.00 3.64
cheap
cabs to
heathrow
terminal 4
Exact
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.30 3.30 Search 1.00 3.30
watford to
airport cab
Exact
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
1 1 100.00% GBP 2.50 2.50 Search 1.00 2.50
watford to
heathrow
airport
Exact
match
(close
variant)
None Airports
Watford
Heathrow 1 3 33.33% GBP 3.73 3.73 Search 1.00 3.73
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 1 25 4.00% GBP 3.25 3.25 Search 1.00 3.25
taxi
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
- A29 -
30. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
buses from
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 2 2 100.00% GBP 3.08 6.16 Search 3.00 2.05
taxi luton
airport to
watford
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
3 3 100.00% GBP 3.28 9.84 Search 3.50 2.81
heathrow
to watford
Broad
match
None Airports
Watford
Heathrow 2 21 9.52% GBP 1.95 3.90 Search 3.00 1.30
luton taxi Exact
match
Added Airports
Watford
Luton
Airport
3 30 10.00% GBP 2.65 7.96 Search 3.00 2.65
mini cabs
luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 1.98 1.98 Search 2.00 0.99
price of
taxi to
luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 0 -- GBP 0.90 0.90 Search 1.00 0.90
london
heathrow
to watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.43 2.43 Search 1.00 2.43
watford to
heatjrow
cab
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.15 3.15 Search 1.00 3.15
taxi luton Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 5 20.00% GBP 1.93 1.93 Search 1.00 1.93
taxi luton
aiport
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 1.50 1.50 Search 4.00 0.38
st albans
to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 3 33.33% GBP 2.78 2.78 Search 2.00 1.39
northwood
to luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.30 2.30 Search 1.00 2.30
- A30 -
31. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
airport
taxis
watford to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.79 3.79 Search 1.96 1.93
trains to
gatwick
from
watford
junction
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 6 16.67% GBP 1.40 1.40 Search 1.00 1.40
watford to
heathrow
terminal 5
Broad
match
None Airports
Watford
Heathrow 1 2 50.00% GBP 3.42 3.42 Search 2.00 1.71
high
wycombe
to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 2 6 33.33% GBP 3.44 6.87 Search 2.00 3.44
london
heathrow
airport
from
watford
Broad
match
None Airports
Watford
Heathrow 1 2 50.00% GBP 1.23 1.23 Search 1.00 1.23
witney to
heathrow
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.26 2.26 Search 1.00 2.26
a1 luton
cabs
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.71 2.71 Search 1.00 2.71
contact
number
taxi service
luton
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 1.82 1.82 Search 1.00 1.82
taxi from
watford
junction to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.40 3.40 Search 1.00 3.40
watford
transfer to
london
gatwick
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 2.18 2.18 Search 1.00 2.18
- A31 -
32. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi luton
to st
albans
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
3 2 150.00% GBP 3.29 9.87 Search 3.00 3.29
heathrow
tax from
watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.20 2.20 Search 1.00 2.20
tacis to
heathrow
Exact
match
(close
variant)
None Airports
Watford
Heathrow 2 2 100.00% GBP 4.13 8.25 Search 2.00 4.13
724
heathrow
to watford
junction
Broad
match
None Airports
Watford
Heathrow 0 2 0.00% GBP -- 0.00 Search 0.00 0.00
uber taxi
from luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.31 3.31 Search 2.00 1.66
hemel to
luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.94 2.94 Search 0.25 11.75
watford
taxis
airport
Exact
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
7 18 38.89% GBP 2.60 18.18 Search 8.78 2.07
taxi from
luton to
watford
Phrase
match
None Airports
Watford
Luton
Airport
2 4 50.00% GBP 2.28 4.56 Search 2.50 1.82
pret taxi
luton
watford
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.61 3.61 Search 1.00 3.61
watford to
luton
airport
Exact
match
Added Airports
Watford
Luton
Airport
9 87 10.34% GBP 2.54 22.83 Search 9.00 2.54
taxi from
watford to
gatwick
airport
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 0 4 0.00% GBP -- 0.00 Search 0.00 0.00
- A32 -
33. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi firms in
luton
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
rickmansw
orth taxi to
heathrow
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.49 3.49 Search 1.00 3.49
taxi from
luton
airport to
hp53pq
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.15 3.15 Search 1.00 3.15
luton taxis Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
1 11 9.09% GBP 3.18 3.18 Search 1.00 3.18
taxi luton
airport to
the grove
hotel
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.45 3.45 Search 1.00 3.45
harrow
weald to
heathrow
taxi quote
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.70 3.70 Search 1.00 3.70
watford
luton
airport taxi
for big
suitcases
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 3.44 3.44 Search 1.00 3.44
taxi from
watford to
heathrow
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 4 25.00% GBP 3.25 3.25 Search 1.00 3.25
cheap taxi
from
heathrow
Exact
match
Added Airports
Watford
Heathrow 1 3 33.33% GBP 1.67 1.67 Search 2.00 0.84
cheap taxis
from
heathrow
Exact
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.36 2.36 Search 1.00 2.36
taxi to
gatwick
Exact
match
Added Airports
Watford
Gatwick 2 12 16.67% GBP 3.48 6.95 Search 2.00 3.48
- A33 -
34. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
watford to
gatwick
airport
Exact
match
(close
variant)
None Airports
Watford
Gatwick 2 15 13.33% GBP 2.96 5.92 Search 2.00 2.96
airport
taxis
watford
Exact
match
(close
variant)
None Airports
Watford
Watford
Airport
Taxis
generic
4 6 66.67% GBP 2.23 8.93 Search 4.00 2.23
heathrow
car
accident
today
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.22 2.22 Search 1.00 2.22
uber
heathrow
to watford
Broad
match
None Airports
Watford
Heathrow 2 3 66.67% GBP 2.49 4.97 Search 2.00 2.49
hemel
hempstead
to luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
1 3 33.33% GBP 3.30 3.30 Search 0.00 0.00
taxi
watford to
heathrow
t5
Broad
match
None Airports
Watford
Heathrow 0 7 0.00% GBP -- 0.00 Search 0.00 0.00
heathrow
to watford
taxi
Exact
match
Added Airports
Watford
Heathrow 0 2 0.00% GBP -- 0.00 Search 0.00 0.00
taxi to
luton
airport
Exact
match
Added Airports
Watford
Luton
Airport
12 34 35.29% GBP 2.58 30.94 Search 12.83 2.41
heathrow
airport to
watford
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.77 2.77 Search 2.00 1.39
luton
airport taxi
Exact
match
Added Airports
Watford
Luton
Airport
9 30 30.00% GBP 3.17 28.50 Search 9.58 2.97
taxi
heathrow
to warner
bros studio
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.44 3.44 Search 1.00 3.44
cab to
heathrow
terminal 4
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.98 2.98 Search 2.00 1.49
- A34 -
35. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
watford to
london
gatwick
airport
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 4.50 4.50 Search 1.00 4.50
book a taxi
to luton
airpirt from
watford
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 0.84 0.84 Search 0.50 1.68
taxi to
heathrow
from hemel
hempstead
Phrase
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.39 3.39 Search 6.00 0.57
heathrow
airport taxi
service
Exact
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.19 3.19 Search 1.00 3.19
taxis to
heathrow
terminal 4
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 2.50 2.50 Search 1.00 2.50
taxi
watford to
gatwick
Phrase
match
None Airports
Watford
Gatwick 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
taxi luton
to
chorleywoo
d
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.98 2.98 Search 1.00 2.98
apsley to
luton
airport taxi
fare
Phrase
match
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.67 2.67 Search 1.00 2.67
watford to
gatwick
Exact
match
Added Airports
Watford
Gatwick 2 43 4.65% GBP 2.38 4.75 Search 1.00 4.75
trains from
watford to
luton
airport
Phrase
match
None Airports
Watford
Luton
Airport
1 2 50.00% GBP 1.67 1.67 Search 1.00 1.67
watford
junction to
lo don
hearhrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.52 3.52 Search 0.00 0.00
- A35 -
36. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi from
watford to
london
gatwick
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.04 3.04 Search 1.00 3.04
taxi luton
airport
Exact
match
(close
variant)
None Airports
Watford
Luton
Airport
2 3 66.67% GBP 1.80 3.60 Search 2.83 1.27
tax to luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 0.70 0.70 Search 2.00 0.35
price of
taxi to
luton
airport frim
tring
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.83 3.83 Search 1.50 2.55
taxis to
luton
airport
Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
2 2 100.00% GBP 3.69 7.37 Search 2.00 3.69
chesham
to
heathrow
taxi cost
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 3.48 3.48 Search 3.00 1.16
berkhamst
ed to luton
airport taxi
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
2 5 40.00% GBP 1.95 3.90 Search 3.00 1.30
spearhead
taxi luton
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 2.49 2.49 Search 1.00 2.49
luton a1
taxi
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 0.33 0.33 Search 1.00 0.33
taxi to
gatwick
airport
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 0 3 0.00% GBP -- 0.00 Search 0.00 0.00
- A36 -
37. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi from
luton to
great
missenden
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
2 2 100.00% GBP 3.26 6.51 Search 2.00 3.26
how much
is taxi from
luton to
dunstable
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 1.52 1.52 Search 1.00 1.52
watford
junction to
london
heathrow
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 3 33.33% GBP 1.70 1.70 Search 0.50 3.40
london
airport taxi
Exact
match
Added Airports
Berkhamst
ead
London
Airport
1 2 50.00% GBP 4.54 4.54 Search 0.00 0.00
taxi from
luton
airport
Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
1 2 50.00% GBP 2.44 2.44 Search 2.00 1.22
taxi from
luton to
kingston
university
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.55 3.55 Search 1.00 3.55
heathrow
airport
transfers
Exact
match
Added Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 4.49 4.49 Search 1.00 4.49
how much
in a
taxinfrom
heathrow
to watford
junction
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 4.61 4.61 Search 1.00 4.61
50 50 taxi
luton
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
berkhamst
ed to
gatwick by
ttrain
Phrase
match
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 3.16 3.16 Search 1.00 3.16
- A37 -
38. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
berkhamst
ed taxi
airport
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Berko
Airport
Taxis
generic
1 1 100.00% GBP 2.44 2.44 Search 2.00 1.22
airport taxi
watford
heathrow
Phrase
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 3.18 3.18 Search 1.00 3.18
luton taxi Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
0 61 0.00% GBP -- 0.00 Search 1.00 0.00
taxi cost to
heathrow
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 2.80 2.80 Search 1.00 2.80
taxi to
luton
airport
quote
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 2.44 2.44 Search 1.00 2.44
luton taxis Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
3 25 12.00% GBP 3.05 9.15 Search 4.00 2.29
luton taxis
phone
numbers
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 2.83 2.83 Search 1.50 1.89
taxi from
berkhamst
ed to
gatwick
Phrase
match
None Airports
Berkhamst
ead
Gatwick 2 2 100.00% GBP 1.83 3.65 Search 10.00 0.37
taxi to
luton
airport
Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
6 20 30.00% GBP 3.88 23.25 Search 7.00 3.32
cheapest
taxi to
luton
airport
from
berkhamst
ed
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 5.32 5.32 Search 2.00 2.66
- A38 -
39. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi luton
airport
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
3 5 60.00% GBP 2.93 8.78 Search 3.00 2.93
tcheap taxi
from luton
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 4.52 4.52 Search 3.00 1.51
taxi from
london
heathrow
to jurys inn
watford
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 2 50.00% GBP 5.68 5.68 Search 1.47 3.86
cab from
luton
airport
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 4.86 4.86 Search 1.00 4.86
taxi luton
dunstable
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
reviews for
taxi from
berkhamst
ed to
gatwick
Phrase
match
None Airports
Berkhamst
ead
Gatwick 1 2 50.00% GBP 1.46 1.46 Search 1.00 1.46
uber taxi
luton
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 2.20 2.20 Search 0.00 0.00
heathrow
watford
junction
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 4.77 4.77 Search 1.00 4.77
ok google
traffic on
the m25
going
towards
heathrow
from
watford
Broad
match
None Airports
Berkhamst
ead
Heathrow 1 1 100.00% GBP 1.55 1.55 Search 1.00 1.55
- A39 -
40. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
ola taxi
luton
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Luton
Airport
1 2 50.00% GBP 3.12 3.12 Search 1.00 3.12
taxi
berkhamst
ed to luton
airport
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
6 8 75.00% GBP 3.72 22.32 Search 9.00 2.48
taxi fare
berkhamst
ed to luton
airport
Phrase
match
None Airports
Berkhamst
ead
Luton
Airport
1 1 100.00% GBP 3.81 3.81 Search 1.00 3.81
quotes for
taxi to
gatwick
south
terminal
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 3.24 3.24 Search 1.33 2.43
airport taxi
berkhamst
ed
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Berko
Airport
Taxis
generic
2 3 66.67% GBP 1.86 3.72 Search 2.00 1.86
airport
taxis
berkhamst
ed
Exact
match
(close
variant)
None Airports
Berkhamst
ead
Berko
Airport
Taxis
generic
0 1 0.00% GBP -- 0.00 Search 0.00 0.00
8 seater
taxi to
gatwick
Phrase
match
(close
variant)
None Airports
Berkhamst
ead
Gatwick 1 1 100.00% GBP 4.93 4.93 Search 0.67 7.39
luton
airport taxi
Exact
match
Added Airports
Berkhamst
ead
Luton
Airport
3 26 11.54% GBP 3.84 11.53 Search 4.00 2.88
taxi to
luton
airport
Exact
match
Added Airports
Hemel
Luton
Airport
3 3 100.00% GBP 3.77 11.32 Search 3.50 3.23
hemel
hempstead
to gatwick
national
express
Phrase
match
None Airports
Hemel
Gatwick 1 1 100.00% GBP 0.84 0.84 Search 1.00 0.84
taxi to
gatwick
Exact
match
Added Airports
Hemel
Gatwick 2 2 100.00% GBP 5.07 10.13 Search 2.00 5.07
- A40 -
41. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
hemel to
gatwick
Exact
match
(close
variant)
None Airports
Hemel
Gatwick 0 15 0.00% GBP -- 0.00 Search 0.00 0.00
taxi fare to
heathrow
Exact
match
(close
variant)
None Airports
Hemel
Heathrow 1 1 100.00% GBP 1.46 1.46 Search 1.50 0.97
taxi prices
to
heathrow
airport
Exact
match
(close
variant)
None Airports
Hemel
Heathrow 1 1 100.00% GBP 2.94 2.94 Search 0.50 5.88
hemel to
gatwick
taxi
Phrase
match
(close
variant)
None Airports
Hemel
Gatwick 2 4 50.00% GBP 4.25 8.50 Search 2.00 4.25
hemel
hempstead
airport
transfers
Exact
match
(close
variant)
None Airports
Hemel
Hemel
Airport
Taxis
generic
1 2 50.00% GBP 3.18 3.18 Search 1.00 3.18
taxi hemel
hempstead
to gatwick
Phrase
match
None Airports
Hemel
Gatwick 1 2 50.00% GBP 3.65 3.65 Search 1.00 3.65
night taxis
from luton
to hemel
hampstead
Phrase
match
(close
variant)
None Airports
Hemel
Luton
Airport
1 2 50.00% GBP 3.82 3.82 Search 1.00 3.82
taxi from
hemel to
heathrow
Exact
match
(close
variant)
None Airports
Hemel
Hemel
Airport
Taxis
generic
1 1 100.00% GBP 3.12 3.12 Search 1.00 3.12
compare
taxi prices
to
heathrow
from hemel
hempstead
Phrase
match
(close
variant)
None Airports
Hemel
Heathrow 1 1 100.00% GBP 2.93 2.93 Search 1.00 2.93
cab to
gatwick
Exact
match
(close
variant)
None Airports
Hemel
Gatwick 1 1 100.00% GBP 2.69 2.69 Search 2.00 1.35
- A41 -
42. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
how much
taxi from
hemel
hempstead
ti gatwick
Phrase
match
(close
variant)
None Airports
Hemel
Gatwick 1 1 100.00% GBP 3.07 3.07 Search 1.00 3.07
hemel
hempstead
to
heathrow
taxi
Exact
match
Added Airports
Hemel
Hemel
Airport
Taxis
generic
2 4 50.00% GBP 2.71 5.42 Search 2.00 2.71
hemel
hempstead
to luton
taxi
Phrase
match
None Airports
Hemel
Luton
Airport
0 3 0.00% GBP -- 0.00 Search 0.00 0.00
taxis to
luton
airport
Exact
match
Added Airports
Watford
Luton
Airport
3 6 50.00% GBP 3.01 9.04 Search 2.00 4.52
st albans
to luton
airport taxi
Phrase
match
None Airports
Watford
Luton
Airport
6 9 66.67% GBP 2.62 15.71 Search 7.00 2.24
watford to
heathrow
terminal 3
taxi
Phrase
match
(close
variant)
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.08 3.08 Search 1.00 3.08
taxi from
luto airport
to jurys inn
watford
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
2 2 100.00% GBP 2.17 4.33 Search 2.00 2.17
taxi
heathrow
to watford
Broad
match
None Airports
Watford
Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00
watford
taxi
heathrow
Broad
match
None Airports
Watford
Heathrow 2 2 100.00% GBP 3.28 6.55 Search 3.00 2.18
st albans
taxis to
luton
airport
Phrase
match
(close
variant)
None Airports
Watford
Luton
Airport
1 1 100.00% GBP 2.45 2.45 Search 1.00 2.45
taxi to
luton
Exact
match
Added Airports
Watford
Luton
Airport
1 5 20.00% GBP 1.79 1.79 Search 5.00 0.36
- A42 -
43. Search
term
Match type Added/Excl
uded
Campaign Ad group Clicks Impr. CTR Currency
code
Avg. CPC Cost Campaign
type
Conversion
s
Cost /
conv.
taxi fare
watford to
gatwick
airport
Phrase
match
(close
variant)
None Airports
Watford
Gatwick 1 1 100.00% GBP 3.39 3.39 Search 1.00 3.39
minivan
taxi from
watford to
heathrow
Broad
match
None Airports
Watford
Heathrow 1 1 100.00% GBP 3.62 3.62 Search 1.00 3.62
Total:
Search
Terms
615 1,748 35.18% GBP 2.93 1802.19 724.48 2.48
Total:
Account
624 4,906 12.72% GBP 2.92 1822.36 733.48 2.48
- A43 -