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Search terms report sample

  1. 1. Search terms report 01 February 2020 - 29 February 2020 Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. cheapest taxi to gatwick Phrase match None Airports Hemel Gatwick 1 1 100.00% GBP 3.93 3.93 Search 1.00 3.93 cheap taxi feom heathrow twrminal 5 Phrase match (close variant) None Airports Hemel Heathrow 1 1 100.00% GBP 5.71 5.71 Search 1.00 5.71 taxi to gatwick airport Exact match (close variant) None Airports Hemel Gatwick 2 4 50.00% GBP 4.64 9.28 Search 1.00 9.28 airport transfers hemel hempstead Exact match Added Airports Hemel Hemel Airport Taxis generic 1 1 100.00% GBP 2.66 2.66 Search 1.00 2.66 taxi price from hemel hempstead to gatwick Phrase match None Airports Hemel Gatwick 2 1 200.00% GBP 0.54 1.08 Search 2.00 0.54 cab to gatwick airport Exact match (close variant) None Airports Hemel Gatwick 1 1 100.00% GBP 2.98 2.98 Search 1.00 2.98 taxi to gatwick from hemel hempstead Phrase match None Airports Hemel Gatwick 2 2 100.00% GBP 3.56 7.12 Search 2.00 3.56 national express from hemel hempstead to gatwick airport Phrase match None Airports Hemel Gatwick 2 2 100.00% GBP 0.58 1.15 Search 1.00 1.15 local taxi to luton airport Phrase match None Airports Hemel Luton Airport 1 1 100.00% GBP 4.29 4.29 Search 0.50 8.58 taxt to gatwick from hemel Phrase match (close variant) None Airports Hemel Gatwick 1 1 100.00% GBP 4.53 4.53 Search 5.00 0.91 - A1 -
  2. 2. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. taxi from hemel hempstead to heathrow airport Exact match (close variant) None Airports Hemel Hemel Airport Taxis generic 2 2 100.00% GBP 2.68 5.35 Search 2.00 2.68 taxi price luton airport to hemel hempstead Phrase match (close variant) None Airports Hemel Luton Airport 2 2 100.00% GBP 3.59 7.18 Search 1.00 7.18 heathrow taxi Exact match (close variant) None Airports Hemel Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 heathrow car parking Phrase match (close variant) None Airports Hemel Heathrow 1 1 100.00% GBP 3.77 3.77 Search 0.00 0.00 hemel hempstead to gatwick taxi Phrase match None Airports Hemel Gatwick 1 1 100.00% GBP 1.45 1.45 Search 2.00 0.73 hemel hempstead to gatwick airport Exact match (close variant) None Airports Hemel Gatwick 2 20 10.00% GBP 1.78 3.56 Search 2.00 1.78 bedford to gatwick taxi Phrase match (close variant) None Airports Hemel Gatwick 1 1 100.00% GBP 4.73 4.73 Search 1.00 4.73 hemel to luton airport taxi Phrase match None Airports Hemel Luton Airport 1 1 100.00% GBP 2.52 2.52 Search 1.00 2.52 taxi from hemel hempstead to heathrow Exact match (close variant) None Airports Hemel Hemel Airport Taxis generic 1 2 50.00% GBP 1.00 1.00 Search 1.00 1.00 luton taxi numbers Exact match Added Airports Berkhamst ead Luton Airport 0 8 0.00% GBP -- 0.00 Search 0.00 0.00 - A2 -
  3. 3. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. taxi from luton to birmingha m Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 0.89 0.89 Search 2.00 0.45 london heathrow to holiday inn express london watford junction 19 bridle path watford wd17 1ue gb Broad match None Airports Berkhamst ead Heathrow 1 1 100.00% GBP 4.29 4.29 Search 1.00 4.29 berkhamst ed taxis to luton airport Phrase match (close variant) None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 3.54 3.54 Search 1.00 3.54 taxi to gatwick from tring Phrase match None Airports Berkhamst ead Gatwick 1 1 100.00% GBP 2.50 2.50 Search 1.00 2.50 8 seater taxi to gatwick airport Phrase match (close variant) None Airports Berkhamst ead Gatwick 1 1 100.00% GBP 2.87 2.87 Search 1.50 1.91 berkhamst ed to luton airport how long it takes Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 1.56 1.56 Search 1.00 1.56 taxi tl gatwick from pitstone Phrase match (close variant) None Airports Berkhamst ead Gatwick 1 1 100.00% GBP 2.37 2.37 Search 1.00 2.37 taxis from luton airport Exact match (close variant) None Airports Berkhamst ead Luton Airport 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 luton taxi 50 50 50 Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 3.34 3.34 Search 0.50 6.68 - A3 -
  4. 4. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. cost of taxi from berkhamst ed to gatwick Phrase match None Airports Berkhamst ead Gatwick 1 1 100.00% GBP 2.42 2.42 Search 1.00 2.42 berkhamst ed to luton taxi fare Phrase match None Airports Berkhamst ead Luton Airport 2 6 33.33% GBP 3.24 6.47 Search 4.00 1.62 luton airport taxis Exact match (close variant) None Airports Berkhamst ead Luton Airport 2 15 13.33% GBP 3.71 7.42 Search 2.00 3.71 aylesbury to luton taxi Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 3.22 3.22 Search 1.00 3.22 luton to gatwick taxi Exact match Added Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 3.42 3.42 Search 1.00 3.42 mini cab berkhamst ed to luton airport Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 1.60 1.60 Search 4.00 0.40 cab fair from heathrow to jurys inn watford Broad match None Airports Berkhamst ead Heathrow 1 1 100.00% GBP 1.78 1.78 Search 1.00 1.78 tring to luton airport taxi Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 3.87 3.87 Search 0.50 7.74 taxi from london heathrow terminal2 to jurys watford Broad match None Airports Berkhamst ead Heathrow 1 1 100.00% GBP 5.50 5.50 Search 0.53 10.40 ace taxis berkhamst ed to gatwick uk Phrase match None Airports Berkhamst ead Gatwick 1 1 100.00% GBP 1.33 1.33 Search 1.00 1.33 - A4 -
  5. 5. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. best taxi service luton airport Phrase match (close variant) None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 2.60 2.60 Search 3.00 0.87 luton taxi pay by card Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 3.64 3.64 Search 2.00 1.82 heathrow airport taxis Exact match (close variant) None Airports Berkhamst ead Heathrow 4 19 21.05% GBP 4.71 18.83 Search 4.00 4.71 raf halton to luton airport taxi Phrase match None Airports Berkhamst ead Luton Airport 1 2 50.00% GBP 3.93 3.93 Search 1.00 3.93 luton airport taxi rank Phrase match None Airports Berkhamst ead Luton Airport 1 4 25.00% GBP 3.47 3.47 Search 1.00 3.47 taxi luton Exact match (close variant) None Airports Berkhamst ead Luton Airport 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 airport taxi luton Exact match Added Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 3.49 3.49 Search 1.00 3.49 taxi from berkhamst ed to luton airport Phrase match None Airports Berkhamst ead Luton Airport 1 3 33.33% GBP 1.65 1.65 Search 1.00 1.65 taxi from berkhamst ed to gatwick airport Phrase match (close variant) None Airports Berkhamst ead Gatwick 1 2 50.00% GBP 3.04 3.04 Search 1.00 3.04 a1 24 hour taxis luton Phrase match (close variant) None Airports Berkhamst ead Luton Airport 1 3 33.33% GBP 2.90 2.90 Search 1.00 2.90 how much for a taxi from luton to chesham Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 1.87 1.87 Search 2.00 0.94 - A5 -
  6. 6. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. amersham taxi to luton Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 2.29 2.29 Search 1.00 2.29 redbourn to gatwick taxi Phrase match (close variant) None Airports Berkhamst ead Gatwick 1 1 100.00% GBP 2.84 2.84 Search 0.50 5.68 taxi luton to gatwick airport Phrase match (close variant) None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 1.77 1.77 Search 0.50 3.54 taxi to luton airport from hemel hempstead Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 3.78 3.78 Search 1.00 3.78 silverline taxis luton Phrase match (close variant) None Airports Berkhamst ead Luton Airport 1 2 50.00% GBP 2.93 2.93 Search 1.00 2.93 taxi in luton Exact match (close variant) None Airports Berkhamst ead Luton Airport 1 3 33.33% GBP 2.72 2.72 Search 1.00 2.72 taxi from berkhamst es to gatwick Phrase match (close variant) None Airports Berkhamst ead Gatwick 1 1 100.00% GBP 3.32 3.32 Search 1.00 3.32 a1 taxi luton Exact match (close variant) None Airports Berkhamst ead Luton Airport 1 2 50.00% GBP 2.28 2.28 Search 2.00 1.14 taxi from luton to gatwick Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 2.59 2.59 Search 1.50 1.73 taxi from heathrow to watford junction Broad match None Airports Berkhamst ead Heathrow 1 1 100.00% GBP 3.08 3.08 Search 1.00 3.08 - A6 -
  7. 7. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. watford junction to heathrow 724 Broad match None Airports Berkhamst ead Heathrow 3 5 60.00% GBP 2.06 6.17 Search 3.00 2.06 taxi from luton airport to hemel hempstead Phrase match None Airports Berkhamst ead Luton Airport 1 4 25.00% GBP 1.41 1.41 Search 1.00 1.41 taxi berkhamst ed to gatwick Phrase match None Airports Berkhamst ead Gatwick 0 4 0.00% GBP -- 0.00 Search 0.00 0.00 taxis in luton Exact match (close variant) None Airports Berkhamst ead Luton Airport 1 7 14.29% GBP 1.00 1.00 Search 1.00 1.00 berkhamst ed to gatwick taxi Phrase match None Airports Berkhamst ead Gatwick 2 1 200.00% GBP 1.12 2.24 Search 2.00 1.12 chesham to luton airport taxi Phrase match None Airports Berkhamst ead Luton Airport 1 5 20.00% GBP 3.92 3.92 Search 1.00 3.92 taxi watford junction to heathrow Broad match None Airports Berkhamst ead Heathrow 1 2 50.00% GBP 1.96 1.96 Search 1.00 1.96 luton airport taxi transfers Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 4.49 4.49 Search 1.00 4.49 watford junction to from heathrow Broad match None Airports Berkhamst ead Heathrow 1 1 100.00% GBP 1.93 1.93 Search 1.00 1.93 berkhamst ed airport taxis Exact match Added Airports Berkhamst ead Berko Airport Taxis generic 5 15 33.33% GBP 2.97 14.84 Search 6.00 2.47 - A7 -
  8. 8. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. radlett to heathrow taxi Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 2.42 2.42 Search 1.00 2.42 high street watford to heathrow airport Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.86 3.86 Search 1.00 3.86 taxis london luton airport Exact match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 2.52 2.52 Search 1.00 2.52 taxi heathrow to chalfont st peter Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 4.48 4.48 Search 1.00 4.48 watford airport taxis review Phrase match None Airports Watford Watford Airport Taxis generic 1 2 50.00% GBP 0.83 0.83 Search 0.00 0.00 heathrow airport watford junction Broad match None Airports Watford Heathrow 1 2 50.00% GBP 3.66 3.66 Search 1.00 3.66 st albans to luton airport taxi quote Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.88 2.88 Search 1.00 2.88 how much is taxi from luton to london colney Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.68 2.68 Search 1.00 2.68 book a taxi from watford to luton airport Phrase match None Airports Watford Luton Airport 2 1 200.00% GBP 3.12 6.24 Search 5.02 1.24 taxi yo luton airport nest me Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 3.58 3.58 Search 1.00 3.58 - A8 -
  9. 9. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. cheap taxi watford to heathrow Broad match None Airports Watford Heathrow 1 1 100.00% GBP 4.22 4.22 Search 1.00 4.22 bushey to heathrow taxi Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.13 3.13 Search 1.00 3.13 cabs for 3 from watford to heathrow Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 1.43 1.43 Search 1.00 1.43 heathrow t5 to watford general hospital Broad match None Airports Watford Heathrow 1 1 100.00% GBP 3.24 3.24 Search 1.00 3.24 watford taxi to heathrow t2 Broad match None Airports Watford Heathrow 1 1 100.00% GBP 2.08 2.08 Search 3.41 0.61 from watford to luton airport Phrase match None Airports Watford Luton Airport 0 2 0.00% GBP -- 0.00 Search 0.00 0.00 show timetable for 724 bis from heathrow t2 to watford junction Broad match None Airports Watford Heathrow 1 1 100.00% GBP 1.19 1.19 Search 2.00 0.60 cheap taxi to heathrow Phrase match None Airports Watford Heathrow 1 3 33.33% GBP 3.31 3.31 Search 1.00 3.31 watford taxi to luton airport Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 3.58 3.58 Search 2.22 1.61 heathrow taxi services Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.29 3.29 Search 1.00 3.29 - A9 -
  10. 10. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. watford taxi to heathrow Broad match None Airports Watford Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 a1 taxi watford heathrow Phrase match None Airports Watford Heathrow 1 1 100.00% GBP 3.41 3.41 Search 2.00 1.71 watford junction to heathrow taxi Broad match None Airports Watford Heathrow 1 2 50.00% GBP 4.00 4.00 Search 2.00 2.00 liton taxi companies Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 3.11 3.11 Search 1.00 3.11 watford taxi apirport transfe Phrase match (close variant) None Airports Watford Watford Airport Taxis generic 1 1 100.00% GBP 3.11 3.11 Search 1.00 3.11 heathrow to watford junction taxi Broad match None Airports Watford Heathrow 1 1 100.00% GBP 2.78 2.78 Search 1.00 2.78 green line heathrow to watford junction Broad match None Airports Watford Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 heathrow airport taxi Exact match (close variant) None Airports Watford Heathrow 1 7 14.29% GBP 4.01 4.01 Search 1.00 4.01 gatwick pick up taxi Exact match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 4.04 4.04 Search 0.94 4.29 chesham to luton airport taxi Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 1.93 1.93 Search 1.00 1.93 how to get from watford to gatwick Phrase match None Airports Watford Gatwick 1 2 50.00% GBP 0.71 0.71 Search 1.00 0.71 - A10 -
  11. 11. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. luton taxis airport Phrase match (close variant) None Airports Watford Luton Airport 2 4 50.00% GBP 3.31 6.61 Search 2.00 3.31 chalfont st peter to heathrow taxi Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.94 3.94 Search 1.00 3.94 green line from watford to gatwick Phrase match None Airports Watford Gatwick 1 1 100.00% GBP 1.92 1.92 Search 1.00 1.92 taxis for luton airport Exact match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 2.82 2.82 Search 1.00 2.82 watford airport taxis Exact match Added Airports Watford Watford Airport Taxis generic 33 186 17.74% GBP 2.69 88.81 Search 34.96 2.54 radlett cab prices to luton airport Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 2.74 2.74 Search 1.00 2.74 watford to heathrow taxi Exact match Added Airports Watford Heathrow 10 17 58.82% GBP 3.82 38.23 Search 16.99 2.25 northwood to heathrow taxi Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.64 3.64 Search 1.00 3.64 taxi fare from jurys inn watford to heathrow Broad match None Airports Watford Heathrow 1 1 100.00% GBP 3.59 3.59 Search 1.00 3.59 how much text to watford heathrow to Phrase match None Airports Watford Heathrow 1 1 100.00% GBP 0.97 0.97 Search 1.00 0.97 - A11 -
  12. 12. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. gerrards cross taxis to heathrow Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.14 3.14 Search 1.00 3.14 taxi airport gatwick Exact match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 2.25 2.25 Search 1.00 2.25 plymouth to heathrow airport transfer Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.25 3.25 Search 1.00 3.25 addison taxi luton Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 3.47 3.47 Search 1.00 3.47 cheap taxi from luton airport to watford Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.83 2.83 Search 0.50 5.66 taxis from watford to luton airport Phrase match None Airports Watford Luton Airport 1 2 50.00% GBP 2.96 2.96 Search 1.41 2.10 watford taxi airport Exact match (close variant) None Airports Watford Watford Airport Taxis generic 9 30 30.00% GBP 2.44 21.94 Search 12.19 1.80 watford cab drivers to heathrow airport Broad match None Airports Watford Heathrow 1 1 100.00% GBP 1.49 1.49 Search 1.00 1.49 airport transfers uk heathrow Exact match Added Airports Watford Heathrow 1 1 100.00% GBP 3.38 3.38 Search 1.00 3.38 taxi luton airport to capability green Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 2.84 2.84 Search 3.00 0.95 - A12 -
  13. 13. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. amersham to heathrow taxi Phrase match (close variant) None Airports Watford Heathrow 1 2 50.00% GBP 4.14 4.14 Search 1.00 4.14 london heathrow terminal 5 to 65 67 clarendon road watford Broad match None Airports Watford Heathrow 1 1 100.00% GBP 2.93 2.93 Search 1.50 1.95 addison lee taxis at luton airport Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 3.46 3.46 Search 1.00 3.46 cab from watford to heathrow Broad match None Airports Watford Heathrow 1 1 100.00% GBP 2.30 2.30 Search 1.00 2.30 heathrow car park prices Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.50 3.50 Search 2.00 1.75 taxi watford to gatwick for 6 Phrase match None Airports Watford Gatwick 1 1 100.00% GBP 3.81 3.81 Search 1.00 3.81 taxi watford to heathrow Phrase match (close variant) None Airports Watford Heathrow 1 4 25.00% GBP 3.07 3.07 Search 1.00 3.07 taxi watford to heathrow Broad match None Airports Watford Heathrow 2 10 20.00% GBP 3.98 7.95 Search 2.00 3.98 taxi to heathrow airport Exact match (close variant) None Airports Watford Heathrow 2 3 66.67% GBP 3.49 6.97 Search 2.00 3.49 hereford to luton airport taxi cost Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.65 2.65 Search 1.00 2.65 - A13 -
  14. 14. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. how much is cab return watford to gatwick Phrase match None Airports Watford Gatwick 1 1 100.00% GBP 2.92 2.92 Search 1.00 2.92 cab to heathrow terminal 2 Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.82 3.82 Search 2.00 1.91 cab to luton Exact match (close variant) None Airports Watford Luton Airport 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 travel from heathrow to watford junction Broad match None Airports Watford Heathrow 1 3 33.33% GBP 0.63 0.63 Search 1.00 0.63 taxi fare from watford to gatwick airport Phrase match (close variant) None Airports Watford Gatwick 1 3 33.33% GBP 2.88 2.88 Search 1.00 2.88 taxi from watford to heathrow terminal 2 Broad match None Airports Watford Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 watford shuttel heathrot flughafen Broad match None Airports Watford Heathrow 2 1 200.00% GBP 2.30 4.60 Search 4.00 1.15 1st airport taxis luton reviews Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 3.48 3.48 Search 1.00 3.48 watford to luton airport taxi Phrase match None Airports Watford Luton Airport 4 26 15.38% GBP 3.07 12.27 Search 4.45 2.76 st albans taxi heathrow airport Phrase match (close variant) None Airports Watford Heathrow 1 2 50.00% GBP 3.23 3.23 Search 1.00 3.23 - A14 -
  15. 15. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. taxis from watford to gatwick Phrase match None Airports Watford Gatwick 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 national express from watford to luton airport Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 0.66 0.66 Search 1.00 0.66 st albans taxi luton airport Phrase match (close variant) None Airports Watford Luton Airport 1 2 50.00% GBP 3.41 3.41 Search 1.00 3.41 eagles taxi heathrow Phrase match (close variant) None Airports Watford Heathrow 1 2 50.00% GBP 2.36 2.36 Search 1.00 2.36 taxi fare from heathrow airport to watford Broad match None Airports Watford Heathrow 1 2 50.00% GBP 2.38 2.38 Search 1.00 2.38 taxi from luton to st albans how much Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.44 2.44 Search 1.00 2.44 cabs to gatwick airport Exact match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 3.90 3.90 Search 1.00 3.90 taxi heathrow watford Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.72 3.72 Search 3.00 1.24 watford to hesthrow Exact match (close variant) None Airports Watford Heathrow 0 1 0.00% GBP -- 0.00 Search 1.00 0.00 watford to luton taxi fare Phrase match None Airports Watford Luton Airport 2 6 33.33% GBP 3.30 6.60 Search 2.00 3.30 - A15 -
  16. 16. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. taxi gatwick airport to watford Phrase match (close variant) None Airports Watford Gatwick 1 2 50.00% GBP 2.10 2.10 Search 1.00 2.10 park street al2 2ht to luton airport taxi fare Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.91 2.91 Search 1.00 2.91 heathrow taxi Exact match (close variant) None Airports Watford Heathrow 2 4 50.00% GBP 2.61 5.22 Search 2.50 2.09 taxi watford to gatwick airport Phrase match (close variant) None Airports Watford Gatwick 2 4 50.00% GBP 2.65 5.30 Search 2.00 2.65 how much taxi cost from watford to gatwick Phrase match None Airports Watford Gatwick 1 1 100.00% GBP 3.98 3.98 Search 1.00 3.98 watford to heathrow terminal 2 taxi return Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 4.40 4.40 Search 0.50 8.80 watford to gatwick taxi Phrase match None Airports Watford Gatwick 1 3 33.33% GBP 3.34 3.34 Search 2.00 1.67 northwood to luton taxi Phrase match None Airports Watford Luton Airport 1 3 33.33% GBP 3.24 3.24 Search 0.94 3.45 taxi transfers from gatwick Phrase match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 3.01 3.01 Search 1.00 3.01 london to luton airport taxi Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.95 2.95 Search 1.00 2.95 - A16 -
  17. 17. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. watford luton airport Exact match (close variant) None Airports Watford Luton Airport 1 2 50.00% GBP 1.41 1.41 Search 3.00 0.47 watford to heathrow terminal 5 Phrase match (close variant) None Airports Watford Heathrow 0 2 0.00% GBP -- 0.00 Search 0.00 0.00 taxi from watford to luton airport Phrase match None Airports Watford Luton Airport 8 17 47.06% GBP 3.50 28.02 Search 9.50 2.95 watford to london heathrow taxi Broad match None Airports Watford Heathrow 1 1 100.00% GBP 3.25 3.25 Search 1.00 3.25 how much is a cab to heathrow Phrase match (close variant) None Airports Watford Heathrow 2 1 200.00% GBP 3.13 6.26 Search 2.00 3.13 watford heathrow taxi Phrase match None Airports Watford Heathrow 1 3 33.33% GBP 3.08 3.08 Search 1.00 3.08 heathrow to watford travel lodge Broad match None Airports Watford Heathrow 1 1 100.00% GBP 1.93 1.93 Search 1.00 1.93 taxi to heathrow terminal 4 Phrase match None Airports Watford Heathrow 3 3 100.00% GBP 3.32 9.96 Search 2.50 3.98 amersham heathrow taxi Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 2.13 2.13 Search 1.00 2.13 cheap taxi watford to luton airport Phrase match None Airports Watford Luton Airport 2 2 100.00% GBP 3.23 6.45 Search 2.00 3.23 watford airport taxi Exact match (close variant) None Airports Watford Watford Airport Taxis generic 2 17 11.76% GBP 3.29 6.57 Search 2.00 3.29 - A17 -
  18. 18. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. cheap taxi to heathrow terminal 3 Exact match Added Airports Watford Heathrow 1 1 100.00% GBP 3.23 3.23 Search 2.00 1.62 how much for taxi to gatwick Phrase match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 2.06 2.06 Search 1.00 2.06 heathrow airport to watford junction Broad match None Airports Watford Heathrow 2 7 28.57% GBP 1.50 3.00 Search 2.00 1.50 how to get from heathrow to hilton watford elton way watford wd25 8ha Broad match None Airports Watford Heathrow 1 1 100.00% GBP 2.48 2.48 Search 1.00 2.48 taxi price watford to luton airport Phrase match None Airports Watford Luton Airport 2 2 100.00% GBP 3.01 6.02 Search 3.00 2.01 watford junction to heathrow departures Broad match None Airports Watford Heathrow 1 1 100.00% GBP 1.05 1.05 Search 1.00 1.05 taxi to heathrow from whatford Broad match None Airports Watford Heathrow 1 0 -- GBP 4.08 4.08 Search 1.00 4.08 amber taxi from watford to luton airport Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.63 2.63 Search 0.00 0.00 m25 traffic towards heathrow at watford Broad match None Airports Watford Heathrow 1 1 100.00% GBP 2.85 2.85 Search 0.00 0.00 - A18 -
  19. 19. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. taxi to luton airport from al4 9qh Phrase match (close variant) None Airports Watford Luton Airport 2 1 200.00% GBP 2.52 5.04 Search 2.00 2.52 st albans taxi to heathrow Phrase match None Airports Watford Heathrow 1 2 50.00% GBP 3.30 3.30 Search 1.00 3.30 uber from heathrow to watford Broad match None Airports Watford Heathrow 1 1 100.00% GBP 2.47 2.47 Search 1.00 2.47 watford to heathrow terminal 5 taxi Broad match None Airports Watford Heathrow 1 1 100.00% GBP 2.97 2.97 Search 1.00 2.97 taxis from luton airport to st albans Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 3.60 3.60 Search 1.00 3.60 luton taxi number Exact match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 3.08 3.08 Search 1.00 3.08 taxi watford 30 heathrow Broad match None Airports Watford Heathrow 1 1 100.00% GBP 4.02 4.02 Search 4.00 1.01 luton taxi numbers Exact match Added Airports Watford Luton Airport 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 cheap watford tax to heathrow Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 2.42 2.42 Search 1.00 2.42 taxi from watford to heathrow terminal 4 Broad match None Airports Watford Heathrow 1 2 50.00% GBP 3.90 3.90 Search 3.00 1.30 what buses going to watford ftom terminal 5 heathrow Broad match None Airports Watford Heathrow 1 1 100.00% GBP 1.37 1.37 Search 1.00 1.37 - A19 -
  20. 20. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. cheapest taxi from watford to gatwick Phrase match None Airports Watford Gatwick 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 taxi from watford to heathrow Broad match None Airports Watford Heathrow 2 4 50.00% GBP 4.07 8.13 Search 3.00 2.71 taxi watford to luton airport Phrase match None Airports Watford Luton Airport 2 7 28.57% GBP 3.33 6.66 Search 1.00 6.66 heathrow airport taxis Exact match (close variant) None Airports Watford Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 24 hour taxi service to gatwick Phrase match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 3.11 3.11 Search 0.54 5.77 taxi from luton to croxley Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.84 2.84 Search 3.00 0.95 taxi watford to heathrow t5 Phrase match (close variant) None Airports Watford Heathrow 1 4 25.00% GBP 2.79 2.79 Search 1.00 2.79 taxi watford to heathrow terminal 5 Broad match None Airports Watford Heathrow 1 1 100.00% GBP 3.11 3.11 Search 1.00 3.11 taxi watford to heathrow terminal 5 Phrase match (close variant) None Airports Watford Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 watford to heathrow Exact match (close variant) Added Airports Watford Heathrow 6 73 8.22% GBP 3.40 20.40 Search 5.00 4.08 heathro airport taxi services Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 2.13 2.13 Search 1.00 2.13 - A20 -
  21. 21. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. heathrow taxi cheap Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.40 3.40 Search 2.00 1.70 how to go from watford to luton airport Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 0.62 0.62 Search 1.00 0.62 eaglrs taxi from watfird to luton airport Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 3.51 3.51 Search 1.00 3.51 watford to luton taxi Phrase match None Airports Watford Luton Airport 2 7 28.57% GBP 2.10 4.20 Search 2.00 2.10 book a taxi to luton airpirt from watford Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 1.90 1.90 Search 1.50 1.27 rickmansw orth to heathrow taxi Phrase match (close variant) None Airports Watford Heathrow 1 2 50.00% GBP 2.98 2.98 Search 0.00 0.00 taxi from luton to harrow on the hill Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.85 2.85 Search 3.00 0.95 watford luton airport taxi Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.77 2.77 Search 1.00 2.77 taxi to heathrow terminal 2 Phrase match None Airports Watford Heathrow 2 3 66.67% GBP 3.15 6.29 Search 2.30 2.74 taxi watford to gatwick terminal 2 Phrase match None Airports Watford Gatwick 1 1 100.00% GBP 3.47 3.47 Search 1.00 3.47 - A21 -
  22. 22. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. how much is a cab from watford to gatwick Phrase match None Airports Watford Gatwick 1 1 100.00% GBP 0.41 0.41 Search 1.00 0.41 go taxis luton Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 3.11 3.11 Search 1.00 3.11 taxis from luton to watford Phrase match (close variant) None Airports Watford Luton Airport 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 taxi to heathrow t2 hemel Phrase match None Airports Watford Heathrow 1 1 100.00% GBP 2.24 2.24 Search 1.00 2.24 taxi to heathrow terminal 3 Phrase match None Airports Watford Heathrow 1 3 33.33% GBP 2.57 2.57 Search 1.00 2.57 taxi to heathrow terminal 5 Phrase match None Airports Watford Heathrow 3 7 42.86% GBP 3.32 9.97 Search 2.00 4.99 limo transfer to heathrow terminal 3 Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.69 3.69 Search 1.00 3.69 taxi from luton airport to amersham Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 1.94 1.94 Search 1.00 1.94 st albans to luton taxi cost Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.68 2.68 Search 1.00 2.68 taxi service watford to luton airport Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 3.26 3.26 Search 1.00 3.26 amersham taxi to heathrow gilberts Phrase match None Airports Watford Heathrow 1 1 100.00% GBP 3.71 3.71 Search 1.00 3.71 - A22 -
  23. 23. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. getting from heathrow to watford junction Broad match None Airports Watford Heathrow 1 1 100.00% GBP 0.81 0.81 Search 1.00 0.81 cab to heathrow terminal 5 Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.52 3.52 Search 1.00 3.52 cabs to heathrow from queensbur y Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 2.72 2.72 Search 1.00 2.72 taxi to gatwick airport Exact match (close variant) None Airports Watford Gatwick 2 5 40.00% GBP 3.10 6.19 Search 2.00 3.10 490490 taxi luton Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 2.96 2.96 Search 1.00 2.96 how much does a taxi cost from watford to london heathrow airport Broad match None Airports Watford Heathrow 1 1 100.00% GBP 3.81 3.81 Search 1.00 3.81 return taxi from watford to luton airport Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 3.33 3.33 Search 1.00 3.33 taxis to gatwick airport Exact match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 3.07 3.07 Search 1.00 3.07 booking taxis from watford to luton airport Phrase match None Airports Watford Luton Airport 5 6 83.33% GBP 2.73 13.64 Search 3.98 3.42 - A23 -
  24. 24. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. cab to heathrow from ruislip Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.55 3.55 Search 1.00 3.55 taxi to heathrow near me Phrase match None Airports Watford Heathrow 1 1 100.00% GBP 2.96 2.96 Search 1.00 2.96 how to get from watford to heathrow airport Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.64 3.64 Search 1.00 3.64 watford to heathrow t4 return taxi Broad match None Airports Watford Heathrow 2 1 200.00% GBP 4.12 8.24 Search 3.00 2.75 taxi luton to london Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 3.62 3.62 Search 1.00 3.62 trains to london gatwick from watford station Phrase match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 2.55 2.55 Search 1.00 2.55 gatwick airport taxies Exact match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 2.83 2.83 Search 1.00 2.83 car transfer withcar seats watford to gateick Phrase match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 1.44 1.44 Search 1.00 1.44 taxi fron luton to winkers nightclub Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 3.44 3.44 Search 1.00 3.44 watford airport cabs Exact match (close variant) None Airports Watford Watford Airport Taxis generic 2 4 50.00% GBP 2.21 4.42 Search 2.00 2.21 - A24 -
  25. 25. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. how to get from watford to luton airport Phrase match None Airports Watford Luton Airport 1 3 33.33% GBP 0.45 0.45 Search 0.50 0.90 watford taxi to heathrow Phrase match None Airports Watford Heathrow 1 1 100.00% GBP 3.70 3.70 Search 1.00 3.70 taxi prices to luton airport from hemel Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 2.81 2.81 Search 1.00 2.81 taxi from heathrow to watford Broad match None Airports Watford Heathrow 2 3 66.67% GBP 3.90 7.80 Search 1.50 5.20 airport transfers to gatwick from harefield Phrase match (close variant) None Airports Watford Gatwick 1 3 33.33% GBP 1.84 1.84 Search 1.00 1.84 watford to gatwick airport north terminal Phrase match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 2.98 2.98 Search 1.00 2.98 st albans to luton taxi Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 3.25 3.25 Search 1.00 3.25 berkhamst ed to heathrow taxi Phrase match (close variant) None Airports Watford Heathrow 1 2 50.00% GBP 3.48 3.48 Search 1.00 3.48 watford taxi airport proce Phrase match (close variant) None Airports Watford Watford Airport Taxis generic 1 1 100.00% GBP 3.42 3.42 Search 1.00 3.42 booking a large taxi for 8 watford to heathrow Broad match None Airports Watford Heathrow 1 1 100.00% GBP 4.37 4.37 Search 1.00 4.37 - A25 -
  26. 26. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. airport taxi watford Exact match (close variant) None Airports Watford Watford Airport Taxis generic 4 15 26.67% GBP 3.09 12.34 Search 4.40 2.80 taxi from luton to st albans Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.85 2.85 Search 1.00 2.85 cheapest taxi to heathrow Phrase match None Airports Watford Heathrow 1 1 100.00% GBP 3.55 3.55 Search 1.00 3.55 what is the transfer time from heathrow to watford junction Broad match None Airports Watford Heathrow 1 1 100.00% GBP 1.62 1.62 Search 1.00 1.62 taxi watford to heathrow terminal 3 Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.27 3.27 Search 1.00 3.27 luton airport from watford Exact match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 1.18 1.18 Search 2.00 0.59 taxi luton to watford Phrase match (close variant) None Airports Watford Luton Airport 1 3 33.33% GBP 3.28 3.28 Search 3.00 1.09 transportati on frop headrow airport to watford Broad match None Airports Watford Heathrow 1 1 100.00% GBP 2.63 2.63 Search 1.00 2.63 london to gatwick taxi Phrase match (close variant) None Airports Watford Gatwick 0 2 0.00% GBP -- 0.00 Search 3.00 0.00 taxi to luton frok watford price Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 3.20 3.20 Search 1.00 3.20 - A26 -
  27. 27. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. uber from heathrow to watford junction Broad match None Airports Watford Heathrow 1 1 100.00% GBP 2.95 2.95 Search 1.00 2.95 luton airport transfer taxi Exact match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 3.86 3.86 Search 1.00 3.86 taxi to heathrow Exact match Added Airports Watford Heathrow 9 47 19.15% GBP 3.13 28.16 Search 9.50 2.96 luton airport taxi rank Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.65 2.65 Search 1.00 2.65 bricket wood to heathrow taxi Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 2.76 2.76 Search 1.00 2.76 gatwick airport taxi quotes Phrase match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 2.61 2.61 Search 1.00 2.61 price from heathrow to watford on the tube Broad match None Airports Watford Heathrow 1 1 100.00% GBP 1.45 1.45 Search 1.00 1.45 taxi from luton airport to southern cross hotel watford junction Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.11 2.11 Search 1.00 2.11 how much is a taxi from watford to luton airport Phrase match None Airports Watford Luton Airport 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 taxi to luton airport cost Phrase match None Airports Watford Luton Airport 1 2 50.00% GBP 2.97 2.97 Search 1.00 2.97 - A27 -
  28. 28. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. taxi to heathrow from watford Broad match None Airports Watford Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 taxi to luton airport from st albans Phrase match None Airports Watford Luton Airport 1 2 50.00% GBP 2.89 2.89 Search 1.00 2.89 cab to heathrow Exact match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 1.55 1.55 Search 1.00 1.55 watford junction to heathrow Broad match None Airports Watford Heathrow 5 74 6.76% GBP 2.29 11.44 Search 7.00 1.63 taxi heathrow to guildford Phrase match (close variant) None Airports Watford Heathrow 1 2 50.00% GBP 3.85 3.85 Search 1.00 3.85 how much cab from heathrow to watford Broad match None Airports Watford Heathrow 1 1 100.00% GBP 4.16 4.16 Search 1.00 4.16 taxi to gatwick airport price Phrase match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 2.53 2.53 Search 1.00 2.53 watford to heathrow taxi transfer Phrase match None Airports Watford Heathrow 1 1 100.00% GBP 4.39 4.39 Search 1.50 2.93 national express watford junction to heathrow Broad match None Airports Watford Heathrow 1 1 100.00% GBP 2.80 2.80 Search 1.00 2.80 cab to luton airport Exact match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 3.59 3.59 Search 1.00 3.59 - A28 -
  29. 29. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. how much is a taxi from watford to heathrow airport Broad match None Airports Watford Heathrow 1 1 100.00% GBP 2.81 2.81 Search 1.00 2.81 taxi from luton to hemel hempstead Phrase match None Airports Watford Luton Airport 2 2 100.00% GBP 2.84 5.67 Search 2.00 2.84 taxi to heathrow cost Exact match Added Airports Watford Heathrow 1 3 33.33% GBP 3.68 3.68 Search 1.00 3.68 cprive cabs luton watford Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 2.39 2.39 Search 1.00 0.00 stratford to luton airport taxi Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 3.89 3.89 Search 1.00 3.89 watford to heathrow terminal 4 Broad match None Airports Watford Heathrow 2 2 100.00% GBP 3.64 7.27 Search 2.00 3.64 cheap cabs to heathrow terminal 4 Exact match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.30 3.30 Search 1.00 3.30 watford to airport cab Exact match (close variant) None Airports Watford Watford Airport Taxis generic 1 1 100.00% GBP 2.50 2.50 Search 1.00 2.50 watford to heathrow airport Exact match (close variant) None Airports Watford Heathrow 1 3 33.33% GBP 3.73 3.73 Search 1.00 3.73 heathrow to watford junction Broad match None Airports Watford Heathrow 1 25 4.00% GBP 3.25 3.25 Search 1.00 3.25 taxi heathrow to watford junction Broad match None Airports Watford Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 - A29 -
  30. 30. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. buses from heathrow to watford junction Broad match None Airports Watford Heathrow 2 2 100.00% GBP 3.08 6.16 Search 3.00 2.05 taxi luton airport to watford Phrase match (close variant) None Airports Watford Luton Airport 3 3 100.00% GBP 3.28 9.84 Search 3.50 2.81 heathrow to watford Broad match None Airports Watford Heathrow 2 21 9.52% GBP 1.95 3.90 Search 3.00 1.30 luton taxi Exact match Added Airports Watford Luton Airport 3 30 10.00% GBP 2.65 7.96 Search 3.00 2.65 mini cabs luton airport Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 1.98 1.98 Search 2.00 0.99 price of taxi to luton airport Phrase match (close variant) None Airports Watford Luton Airport 1 0 -- GBP 0.90 0.90 Search 1.00 0.90 london heathrow to watford Broad match None Airports Watford Heathrow 1 1 100.00% GBP 2.43 2.43 Search 1.00 2.43 watford to heatjrow cab Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.15 3.15 Search 1.00 3.15 taxi luton Exact match (close variant) None Airports Watford Luton Airport 1 5 20.00% GBP 1.93 1.93 Search 1.00 1.93 taxi luton aiport Exact match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 1.50 1.50 Search 4.00 0.38 st albans to heathrow taxi Phrase match (close variant) None Airports Watford Heathrow 1 3 33.33% GBP 2.78 2.78 Search 2.00 1.39 northwood to luton airport taxi Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.30 2.30 Search 1.00 2.30 - A30 -
  31. 31. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. airport taxis watford to heathrow Broad match None Airports Watford Heathrow 1 1 100.00% GBP 3.79 3.79 Search 1.96 1.93 trains to gatwick from watford junction Phrase match (close variant) None Airports Watford Gatwick 1 6 16.67% GBP 1.40 1.40 Search 1.00 1.40 watford to heathrow terminal 5 Broad match None Airports Watford Heathrow 1 2 50.00% GBP 3.42 3.42 Search 2.00 1.71 high wycombe to heathrow taxi Phrase match (close variant) None Airports Watford Heathrow 2 6 33.33% GBP 3.44 6.87 Search 2.00 3.44 london heathrow airport from watford Broad match None Airports Watford Heathrow 1 2 50.00% GBP 1.23 1.23 Search 1.00 1.23 witney to heathrow taxi Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 2.26 2.26 Search 1.00 2.26 a1 luton cabs Exact match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 2.71 2.71 Search 1.00 2.71 contact number taxi service luton Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 1.82 1.82 Search 1.00 1.82 taxi from watford junction to heathrow Broad match None Airports Watford Heathrow 1 1 100.00% GBP 3.40 3.40 Search 1.00 3.40 watford transfer to london gatwick Phrase match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 2.18 2.18 Search 1.00 2.18 - A31 -
  32. 32. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. taxi luton to st albans Phrase match (close variant) None Airports Watford Luton Airport 3 2 150.00% GBP 3.29 9.87 Search 3.00 3.29 heathrow tax from watford Broad match None Airports Watford Heathrow 1 1 100.00% GBP 2.20 2.20 Search 1.00 2.20 tacis to heathrow Exact match (close variant) None Airports Watford Heathrow 2 2 100.00% GBP 4.13 8.25 Search 2.00 4.13 724 heathrow to watford junction Broad match None Airports Watford Heathrow 0 2 0.00% GBP -- 0.00 Search 0.00 0.00 uber taxi from luton airport Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 3.31 3.31 Search 2.00 1.66 hemel to luton airport taxi Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.94 2.94 Search 0.25 11.75 watford taxis airport Exact match (close variant) None Airports Watford Watford Airport Taxis generic 7 18 38.89% GBP 2.60 18.18 Search 8.78 2.07 taxi from luton to watford Phrase match None Airports Watford Luton Airport 2 4 50.00% GBP 2.28 4.56 Search 2.50 1.82 pret taxi luton watford Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 3.61 3.61 Search 1.00 3.61 watford to luton airport Exact match Added Airports Watford Luton Airport 9 87 10.34% GBP 2.54 22.83 Search 9.00 2.54 taxi from watford to gatwick airport Phrase match (close variant) None Airports Watford Gatwick 0 4 0.00% GBP -- 0.00 Search 0.00 0.00 - A32 -
  33. 33. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. taxi firms in luton Exact match (close variant) None Airports Watford Luton Airport 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 rickmansw orth taxi to heathrow Phrase match None Airports Watford Heathrow 1 1 100.00% GBP 3.49 3.49 Search 1.00 3.49 taxi from luton airport to hp53pq Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 3.15 3.15 Search 1.00 3.15 luton taxis Exact match (close variant) None Airports Watford Luton Airport 1 11 9.09% GBP 3.18 3.18 Search 1.00 3.18 taxi luton airport to the grove hotel Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 3.45 3.45 Search 1.00 3.45 harrow weald to heathrow taxi quote Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.70 3.70 Search 1.00 3.70 watford luton airport taxi for big suitcases Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 3.44 3.44 Search 1.00 3.44 taxi from watford to heathrow Phrase match (close variant) None Airports Watford Heathrow 1 4 25.00% GBP 3.25 3.25 Search 1.00 3.25 cheap taxi from heathrow Exact match Added Airports Watford Heathrow 1 3 33.33% GBP 1.67 1.67 Search 2.00 0.84 cheap taxis from heathrow Exact match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 2.36 2.36 Search 1.00 2.36 taxi to gatwick Exact match Added Airports Watford Gatwick 2 12 16.67% GBP 3.48 6.95 Search 2.00 3.48 - A33 -
  34. 34. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. watford to gatwick airport Exact match (close variant) None Airports Watford Gatwick 2 15 13.33% GBP 2.96 5.92 Search 2.00 2.96 airport taxis watford Exact match (close variant) None Airports Watford Watford Airport Taxis generic 4 6 66.67% GBP 2.23 8.93 Search 4.00 2.23 heathrow car accident today Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 2.22 2.22 Search 1.00 2.22 uber heathrow to watford Broad match None Airports Watford Heathrow 2 3 66.67% GBP 2.49 4.97 Search 2.00 2.49 hemel hempstead to luton airport taxi Phrase match None Airports Watford Luton Airport 1 3 33.33% GBP 3.30 3.30 Search 0.00 0.00 taxi watford to heathrow t5 Broad match None Airports Watford Heathrow 0 7 0.00% GBP -- 0.00 Search 0.00 0.00 heathrow to watford taxi Exact match Added Airports Watford Heathrow 0 2 0.00% GBP -- 0.00 Search 0.00 0.00 taxi to luton airport Exact match Added Airports Watford Luton Airport 12 34 35.29% GBP 2.58 30.94 Search 12.83 2.41 heathrow airport to watford Broad match None Airports Watford Heathrow 1 1 100.00% GBP 2.77 2.77 Search 2.00 1.39 luton airport taxi Exact match Added Airports Watford Luton Airport 9 30 30.00% GBP 3.17 28.50 Search 9.58 2.97 taxi heathrow to warner bros studio Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.44 3.44 Search 1.00 3.44 cab to heathrow terminal 4 Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 2.98 2.98 Search 2.00 1.49 - A34 -
  35. 35. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. watford to london gatwick airport Phrase match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 4.50 4.50 Search 1.00 4.50 book a taxi to luton airpirt from watford Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 0.84 0.84 Search 0.50 1.68 taxi to heathrow from hemel hempstead Phrase match None Airports Watford Heathrow 1 1 100.00% GBP 3.39 3.39 Search 6.00 0.57 heathrow airport taxi service Exact match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.19 3.19 Search 1.00 3.19 taxis to heathrow terminal 4 Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 2.50 2.50 Search 1.00 2.50 taxi watford to gatwick Phrase match None Airports Watford Gatwick 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 taxi luton to chorleywoo d Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 2.98 2.98 Search 1.00 2.98 apsley to luton airport taxi fare Phrase match None Airports Watford Luton Airport 1 1 100.00% GBP 2.67 2.67 Search 1.00 2.67 watford to gatwick Exact match Added Airports Watford Gatwick 2 43 4.65% GBP 2.38 4.75 Search 1.00 4.75 trains from watford to luton airport Phrase match None Airports Watford Luton Airport 1 2 50.00% GBP 1.67 1.67 Search 1.00 1.67 watford junction to lo don hearhrow Broad match None Airports Watford Heathrow 1 1 100.00% GBP 3.52 3.52 Search 0.00 0.00 - A35 -
  36. 36. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. taxi from watford to london gatwick Phrase match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 3.04 3.04 Search 1.00 3.04 taxi luton airport Exact match (close variant) None Airports Watford Luton Airport 2 3 66.67% GBP 1.80 3.60 Search 2.83 1.27 tax to luton airport Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 0.70 0.70 Search 2.00 0.35 price of taxi to luton airport frim tring Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 3.83 3.83 Search 1.50 2.55 taxis to luton airport Exact match Added Airports Berkhamst ead Luton Airport 2 2 100.00% GBP 3.69 7.37 Search 2.00 3.69 chesham to heathrow taxi cost Phrase match (close variant) None Airports Berkhamst ead Heathrow 1 1 100.00% GBP 3.48 3.48 Search 3.00 1.16 berkhamst ed to luton airport taxi Phrase match None Airports Berkhamst ead Luton Airport 2 5 40.00% GBP 1.95 3.90 Search 3.00 1.30 spearhead taxi luton Phrase match (close variant) None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 2.49 2.49 Search 1.00 2.49 luton a1 taxi Exact match (close variant) None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 0.33 0.33 Search 1.00 0.33 taxi to gatwick airport Exact match (close variant) None Airports Berkhamst ead Gatwick 0 3 0.00% GBP -- 0.00 Search 0.00 0.00 - A36 -
  37. 37. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. taxi from luton to great missenden Phrase match None Airports Berkhamst ead Luton Airport 2 2 100.00% GBP 3.26 6.51 Search 2.00 3.26 how much is taxi from luton to dunstable Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 1.52 1.52 Search 1.00 1.52 watford junction to london heathrow Broad match None Airports Berkhamst ead Heathrow 1 3 33.33% GBP 1.70 1.70 Search 0.50 3.40 london airport taxi Exact match Added Airports Berkhamst ead London Airport 1 2 50.00% GBP 4.54 4.54 Search 0.00 0.00 taxi from luton airport Exact match Added Airports Berkhamst ead Luton Airport 1 2 50.00% GBP 2.44 2.44 Search 2.00 1.22 taxi from luton to kingston university Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 3.55 3.55 Search 1.00 3.55 heathrow airport transfers Exact match Added Airports Berkhamst ead Heathrow 1 1 100.00% GBP 4.49 4.49 Search 1.00 4.49 how much in a taxinfrom heathrow to watford junction Broad match None Airports Berkhamst ead Heathrow 1 1 100.00% GBP 4.61 4.61 Search 1.00 4.61 50 50 taxi luton Phrase match (close variant) None Airports Berkhamst ead Luton Airport 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 berkhamst ed to gatwick by ttrain Phrase match None Airports Berkhamst ead Gatwick 1 1 100.00% GBP 3.16 3.16 Search 1.00 3.16 - A37 -
  38. 38. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. berkhamst ed taxi airport Exact match (close variant) None Airports Berkhamst ead Berko Airport Taxis generic 1 1 100.00% GBP 2.44 2.44 Search 2.00 1.22 airport taxi watford heathrow Phrase match None Airports Berkhamst ead Heathrow 1 1 100.00% GBP 3.18 3.18 Search 1.00 3.18 luton taxi Exact match Added Airports Berkhamst ead Luton Airport 0 61 0.00% GBP -- 0.00 Search 1.00 0.00 taxi cost to heathrow Exact match (close variant) None Airports Berkhamst ead Heathrow 1 1 100.00% GBP 2.80 2.80 Search 1.00 2.80 taxi to luton airport quote Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 2.44 2.44 Search 1.00 2.44 luton taxis Exact match (close variant) None Airports Berkhamst ead Luton Airport 3 25 12.00% GBP 3.05 9.15 Search 4.00 2.29 luton taxis phone numbers Phrase match (close variant) None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 2.83 2.83 Search 1.50 1.89 taxi from berkhamst ed to gatwick Phrase match None Airports Berkhamst ead Gatwick 2 2 100.00% GBP 1.83 3.65 Search 10.00 0.37 taxi to luton airport Exact match Added Airports Berkhamst ead Luton Airport 6 20 30.00% GBP 3.88 23.25 Search 7.00 3.32 cheapest taxi to luton airport from berkhamst ed Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 5.32 5.32 Search 2.00 2.66 - A38 -
  39. 39. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. taxi luton airport Exact match (close variant) None Airports Berkhamst ead Luton Airport 3 5 60.00% GBP 2.93 8.78 Search 3.00 2.93 tcheap taxi from luton Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 4.52 4.52 Search 3.00 1.51 taxi from london heathrow to jurys inn watford Broad match None Airports Berkhamst ead Heathrow 1 2 50.00% GBP 5.68 5.68 Search 1.47 3.86 cab from luton airport Exact match (close variant) None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 4.86 4.86 Search 1.00 4.86 taxi luton dunstable Phrase match (close variant) None Airports Berkhamst ead Luton Airport 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 reviews for taxi from berkhamst ed to gatwick Phrase match None Airports Berkhamst ead Gatwick 1 2 50.00% GBP 1.46 1.46 Search 1.00 1.46 uber taxi luton Phrase match (close variant) None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 2.20 2.20 Search 0.00 0.00 heathrow watford junction Phrase match (close variant) None Airports Berkhamst ead Heathrow 1 1 100.00% GBP 4.77 4.77 Search 1.00 4.77 ok google traffic on the m25 going towards heathrow from watford Broad match None Airports Berkhamst ead Heathrow 1 1 100.00% GBP 1.55 1.55 Search 1.00 1.55 - A39 -
  40. 40. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. ola taxi luton Phrase match (close variant) None Airports Berkhamst ead Luton Airport 1 2 50.00% GBP 3.12 3.12 Search 1.00 3.12 taxi berkhamst ed to luton airport Phrase match None Airports Berkhamst ead Luton Airport 6 8 75.00% GBP 3.72 22.32 Search 9.00 2.48 taxi fare berkhamst ed to luton airport Phrase match None Airports Berkhamst ead Luton Airport 1 1 100.00% GBP 3.81 3.81 Search 1.00 3.81 quotes for taxi to gatwick south terminal Phrase match (close variant) None Airports Berkhamst ead Gatwick 1 1 100.00% GBP 3.24 3.24 Search 1.33 2.43 airport taxi berkhamst ed Exact match (close variant) None Airports Berkhamst ead Berko Airport Taxis generic 2 3 66.67% GBP 1.86 3.72 Search 2.00 1.86 airport taxis berkhamst ed Exact match (close variant) None Airports Berkhamst ead Berko Airport Taxis generic 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 8 seater taxi to gatwick Phrase match (close variant) None Airports Berkhamst ead Gatwick 1 1 100.00% GBP 4.93 4.93 Search 0.67 7.39 luton airport taxi Exact match Added Airports Berkhamst ead Luton Airport 3 26 11.54% GBP 3.84 11.53 Search 4.00 2.88 taxi to luton airport Exact match Added Airports Hemel Luton Airport 3 3 100.00% GBP 3.77 11.32 Search 3.50 3.23 hemel hempstead to gatwick national express Phrase match None Airports Hemel Gatwick 1 1 100.00% GBP 0.84 0.84 Search 1.00 0.84 taxi to gatwick Exact match Added Airports Hemel Gatwick 2 2 100.00% GBP 5.07 10.13 Search 2.00 5.07 - A40 -
  41. 41. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. hemel to gatwick Exact match (close variant) None Airports Hemel Gatwick 0 15 0.00% GBP -- 0.00 Search 0.00 0.00 taxi fare to heathrow Exact match (close variant) None Airports Hemel Heathrow 1 1 100.00% GBP 1.46 1.46 Search 1.50 0.97 taxi prices to heathrow airport Exact match (close variant) None Airports Hemel Heathrow 1 1 100.00% GBP 2.94 2.94 Search 0.50 5.88 hemel to gatwick taxi Phrase match (close variant) None Airports Hemel Gatwick 2 4 50.00% GBP 4.25 8.50 Search 2.00 4.25 hemel hempstead airport transfers Exact match (close variant) None Airports Hemel Hemel Airport Taxis generic 1 2 50.00% GBP 3.18 3.18 Search 1.00 3.18 taxi hemel hempstead to gatwick Phrase match None Airports Hemel Gatwick 1 2 50.00% GBP 3.65 3.65 Search 1.00 3.65 night taxis from luton to hemel hampstead Phrase match (close variant) None Airports Hemel Luton Airport 1 2 50.00% GBP 3.82 3.82 Search 1.00 3.82 taxi from hemel to heathrow Exact match (close variant) None Airports Hemel Hemel Airport Taxis generic 1 1 100.00% GBP 3.12 3.12 Search 1.00 3.12 compare taxi prices to heathrow from hemel hempstead Phrase match (close variant) None Airports Hemel Heathrow 1 1 100.00% GBP 2.93 2.93 Search 1.00 2.93 cab to gatwick Exact match (close variant) None Airports Hemel Gatwick 1 1 100.00% GBP 2.69 2.69 Search 2.00 1.35 - A41 -
  42. 42. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. how much taxi from hemel hempstead ti gatwick Phrase match (close variant) None Airports Hemel Gatwick 1 1 100.00% GBP 3.07 3.07 Search 1.00 3.07 hemel hempstead to heathrow taxi Exact match Added Airports Hemel Hemel Airport Taxis generic 2 4 50.00% GBP 2.71 5.42 Search 2.00 2.71 hemel hempstead to luton taxi Phrase match None Airports Hemel Luton Airport 0 3 0.00% GBP -- 0.00 Search 0.00 0.00 taxis to luton airport Exact match Added Airports Watford Luton Airport 3 6 50.00% GBP 3.01 9.04 Search 2.00 4.52 st albans to luton airport taxi Phrase match None Airports Watford Luton Airport 6 9 66.67% GBP 2.62 15.71 Search 7.00 2.24 watford to heathrow terminal 3 taxi Phrase match (close variant) None Airports Watford Heathrow 1 1 100.00% GBP 3.08 3.08 Search 1.00 3.08 taxi from luto airport to jurys inn watford Phrase match (close variant) None Airports Watford Luton Airport 2 2 100.00% GBP 2.17 4.33 Search 2.00 2.17 taxi heathrow to watford Broad match None Airports Watford Heathrow 0 1 0.00% GBP -- 0.00 Search 0.00 0.00 watford taxi heathrow Broad match None Airports Watford Heathrow 2 2 100.00% GBP 3.28 6.55 Search 3.00 2.18 st albans taxis to luton airport Phrase match (close variant) None Airports Watford Luton Airport 1 1 100.00% GBP 2.45 2.45 Search 1.00 2.45 taxi to luton Exact match Added Airports Watford Luton Airport 1 5 20.00% GBP 1.79 1.79 Search 5.00 0.36 - A42 -
  43. 43. Search term Match type Added/Excl uded Campaign Ad group Clicks Impr. CTR Currency code Avg. CPC Cost Campaign type Conversion s Cost / conv. taxi fare watford to gatwick airport Phrase match (close variant) None Airports Watford Gatwick 1 1 100.00% GBP 3.39 3.39 Search 1.00 3.39 minivan taxi from watford to heathrow Broad match None Airports Watford Heathrow 1 1 100.00% GBP 3.62 3.62 Search 1.00 3.62 Total: Search Terms 615 1,748 35.18% GBP 2.93 1802.19 724.48 2.48 Total: Account 624 4,906 12.72% GBP 2.92 1822.36 733.48 2.48 - A43 -

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