TEAM is a telecom application manager that allows operators and enterprises to provide access to telecom services like SMS, voice, USSD, and MMS. It offers a web-based GUI and enables services like voting, advertising, notifications, and application integration. Key benefits include centralized access control, service integration, and revenue generation for operators as well as faster deployment and reduced costs for enterprises. The solution has features for campaign management, statistics, billing, and integration with telecom networks. It is currently focused on SMS services with plans to add support for USSD, CBC, MMS, and WAP in future phases.

1. TEAM
Telecom Enhanced Application Manager

2. TEAM - All in One Solution?

3. Why TEAM?
• Today, telecom networks are wall-guarded
• It is extremely difficult for an enterprise to get access to
use Telecom Services like SMS, Voice, USSD, MMS, Wap,
etc.
• Services include (tele)voting, advertising, information on
demand, information push, notifications, location
tracking, billing, etc.
• Application integration like Sales force automation, Fleet
management, CRM, Stock inventory management, Bill
payment, etc.

4. Why TEAM?
Well…….what can I do with…….
Service
Interactivity
Too Many
Services
Increasing
Increasing
Demand
OpEx
Access
Complex
Telecom
Control
Real time
Protocols Info
Delivery
IoD
Services Statistics
Too Many
Content & Reports
Providers Too Many
Access
Time to
Points
Market
Growing
Competition Service
Integrity of
Availability
Service

5. Why TEAM?
• TEAM – Telecom Enhanced Application Manager
• Solution enables operators to provide access to their
telecom services, to enterprises
• Solution enables service aggregators or enterprises to
launch their services via telecom channels

6. Advantages To Operators/Service
Aggregator
• Provide hassle free telco accesses to enterprises
• Enable service/platform consolidation – reduce Op-ex
• Implement security at a central point
• Implement service access and control at a central point
• Implement service integration at a central point – avoid
cascading integration effect
• Improve customer satisfaction
• Maintain QoS
• Generate additional revenue

7. Advantages To Enterprises
• Get faster telecom access to deploy their services
• Bridge the Gap between ERP and Reach
• Avoid complex, time consuming and expensive telecom
protocol level development
• Avoid expensive connectivity/infrastructure requirement
– minimize CapEx/OpEx
• Get a complete solution with telco grade stability, security,
cdrs, statistics, reports, alarms
• Create, manage, run services, themselves – security and
flexibility
• Make a service differentiator from their
competitors
• MNO Independent

8. Features - General
• Complete SMS/MMS/USSD based service deployment
• Webtop based GUI - supports all the major Web Browsers
• Module based application services
• Subscription services
• Message broadcaster – Bulk/push services
• Voting services – Interactive services
• Information on Demand (IoD) – Pull services
• External application integration
• Enterprise application integration – e.g. Sales force
automation
• Message inbox

9. Features - General
• Comprehensive statistics/reports
• Support both prepaid and postpaid EAs
• Credit based system usage – credits can be purchased
online or by calling customer care
• Inbound message routing by short code and keywords
analysis
• Message routing to EA, Campaign or external applications.
EA can define their own routing
• External applications can be integrated with the system
over HTTP/JSon API

10. Features - General
• Controlled enterprise account management
• EA can add sub-EAs with various rights
• Service access blacklist/whitelist
• Campaigns scheduling
• Start immediately
• Schedule at a future date/time
• Stop at a specific date/time
• Run the campaign only for specified number of hours
• Repeat the campaign daily/weekly/monthly
• Start campaign on content upload
• Start campaign by External API/SMS

11. Features – Why Webtop?
• Web based GUI is the ideal interface to enable remote
access and provide install free software
• Desktop is the most used interface by computer users –
hence Webtop
• Users know Start button, Desktop shortcuts and Menu
items, Windows, Drag n Drop, Point n Click, etc.
• Having multiple windows make it easy to run things in
parallel
• View multiple campaign statistics
• Access different part of the system, campaign, etc. in
the same GUI as separate Windows
• Lesser user training requirement to the GUI

12. Features – Webtop GUI
• Create service by Click, Drag and Drop

13. Features – Campaign Scheduling
• Start immediately
• Schedule at a future date/time
• Stop at a specific date/time
• Run the campaign only for specified number of hours
• Repeat the campaign daily/weekly/monthly
• Start campaign on content upload
• Start campaign by External API/SMS

14. Features – Content Publishing
• Direct publish via WebTop/SMS/Wap
• Content push through External API
• Content pull from External URL
• Time schedule based content pull
• Pull/push content through SMS from another service
• Pull/push content through file upload

15. Features – Billing Support
• Daily/Weekly/Monthly subscription
• Pay per service/access
• Prepaid direct debit over
Camel/Diameter/SMPP+/API/etc.
• Postpaid billing mediator integration
• MO and/or MT based charging
• Charge based on Service Code
• Service bundling
• Parent account charging
• Free services

16. Features – Account Management
• Template based account roles
• Access control list (ACL)
• Tier based user accounts
• Content sharing between accounts

17. Features – Number List Management
• Create multiple source/destination number lists to re-use
when creating campaigns
• Share numbers lists with different users in a system
• Upload/delete numbers individually or by text files

18. Features – Campaign Management
• Easy to create campaigns
• Facility to run multiple campaigns simultaneously

19. Features – Statistics
• Support daily, monthly, yearly statistics
• Statistics at system, account, campaign levels
• Service subscription statistics
• Number of subscribers
• New subscribers
• Un-subscribers
• New un-subscribers
• Active subscribers
• Statistics access restriction – admin, service owner,
sub-accounts

20. Features – Statistics
• Statistics are shown in pie, line or bar graph formats

21. Features – Multilingual
• GSM default character set
• Unicode support on Web/SMS/USSD
• Multi language support for keywords

22. Features – Audit Logs
• Each activity is tracked for maximum security
• Audit logs can be viewed online or downloaded as CVS

23. Features – Integration Points

24. Features – Integration Points
• SMSC – over SMPP
• MMSC (MM3 or MM7)
• IVR/Video – VXML/HTTP based API
• USSD – over SMPP/HTTP
• Charging – CAMEL, SMPP+, Diameter, CG API
• Social network integration – Twitter, Facebook
• Advertising – HTTP/JSon API
• Enterprise backend systems – HTTP/JSon
• Automated content retrieval (Web, RSS, XML, DB)
• Excel, CSV, Text based content upload
for timely, sequential, random delivery
• CDR – FTP/SFTP

25. Market Opportunity
• Currently, the services are done by per service-per
application basis
• Operators seek consolidation due to escalating op-ex,
increasing demand for services, increasing number of
services and content providers
• Competition is growing and time-to-market is critical
• ARPU is decreasing, hence need to find alternative
revenue sources and optimal op-ex point
• Enable enterprise access easier
controllable and secure

26. Development Roadmap (1/2)
• Phase 1 (Ready): SMS Enhanced services
• Phase 2 (Q3 2011): USSD and CBC
• Phase 3 (Q4 2011): MMS and WAP

27. Phase 1: SMS Enhanced Services
• SMS Scheduler
• Bulk push/promotion engine
• MO/MT Charging
• Transaction & billing tracking (CRM)
• Subscription manager
• SMS campaign manager
• Voting, Contests, Polls
• Information on demand service
• External application integration
• Quiz, Chat, SMS2Win, SMS2TV
• Enterprise account manager
• Credit manager

28. Phase 2: USSD & CBC Integration
• Service integration as
• USSD push
• CBC broadcast
• Through SMPP/HTTP API for USSD & CBC nodes
• Service request acceptance & registration handling via
USSD requests
• Configurable service delivery interface
• SMS
• USSD
• CBC
• Service & content based charging integration
• USSD
• CBC
• Promotion engine:
• Criteria based USSD/CBC push

29. Phase 3: MMS & WAP Integration
• Bring picture in services
• MMS album, MMS2TV, MMS2WEB applications and
other services
• Bundled service capability (E.g. bundle News via SMS &
MMS together).
• Multi language support using Unicode to picture message
translation
• Sinhala & Tamil message delivery as images even on
phone with no UNICODE support
• Promotion engine:
• Criteria based MMS push

30. Phase 3: MMS & WAP Integration
• WAP Delivery Channel Integration
• With service discovery
• WAP (portal) and Web (Portal)
• Promotion engine:
• Criteria based WAP push (OTA)

31. Contact for more Information
eranga.udesh@gmail.com
Mobile: (94) 71 1148555