In simple terms, Social media management is the practice of overseeing a company's social media presence remember that social media is completely free, and Paid Social can be more effective than other forms of advertising. Meeting people where they are and where they spend their time has been proven time and again to be effective.

1. What Is Social
Media
Management And
Its Benefits?
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2. w w w . e r c o m . i n
In simple terms, social media management is
the practice of overseeing a company's social
media presence. This can include any network
combination. Furthermore, if a company has
multiple brands or subsidiaries, it may have
multiple profiles on the same network.
Managing a social media profile entails much
more than simply posting content.

3. Benefits of Social Media
Management:
Remember that social media is
completely free, and Paid Social can
be more effective than other forms
of advertising. Meeting people
where they are and where they
spend their time has been proven
time and again to be effective.
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Cost-effective

4. Reach huge audiences
These platforms open up both direct and indirect
lines of communication with your followers
through which you can network, gather feedback,
hold discussions, and connect directly with
individuals.The bigger and more engaged your
audience is on social media networks, the easier
it will be for you to achieve your marketing goals.
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5. Easily engage
with the public
While all businesses communicate
with the public through press
releases and other more traditional
channels, social media works better.
Social media, in particular, is so
pervasive that it's easy for people to
see what you're saying
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6. w w w . e r a c o m . i n
Generates Leads
& Customers
You can also generate leads and
conversions directly on these platforms,
through features like Instagram/Facebook
shops, direct messaging, call-to-action
buttons on profiles, and appointment
booking capabilities

7. Influencer Marketing
The practice of having influencers sell or raise
awareness for a brand or product is known as
influencer marketing. And, in a world where people
are desensitized to traditional advertising, it's one
of the more effective ways to gain new customers.
Influencer marketing, on the other hand, has a very
high ROI, making social media an important
marketing channel.
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