Essay on Public Relations

1. Essay on Public Relations
Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can
succeed.
– Abraham Lincoln –
"Fundamentally, public relation is relations with publics." (Public Relations Writing, 2000, p.10)
The publics can be any group of people that shares a common interest.
Through communication in different ways organizations want to establish, develop and maintain a
positive relationship with different groups.
This is just a basic definition of public relation but in fact it is much more challenging to really
define and practice public relations.
Due to the world's rapid change through advanced technology public relation became more and
more a global activity. Nowadays it is one of the fastest–growing...show more content...
Anyways, through different definitions this essay gives you an overview and a better understanding
of what public relations is and does. It shows you the importance and function of public relations in
an organization especially in today's world.
"Public relations is the management of communication between an organization and its publics."
(Grunig & Hunt's, 1984)
First of all it is important to recognize that pubic relation is a management function.
The success of a company depends on relationships with the public such as consumers, suppliers,
investors, employees, government and media. Since public relation practitioners are the once who
do the actual communication between their organization and its public it is obvious that public
relation is a management function.
"Public Relations is the management function that establishes and maintains mutually beneficial
relationships between an organization and the publics on whom its success or failure depends."
(Effective Public Relations, 2005, p.1)
Public relation is a management function that helps achieve organizational objectives, define
philosophy, and facilitate organizational change. Public relations practitioners communicate with all
relevant internal and external publics to develop positive relationships and to create consistency
between organizational goals and societal expectations.
The organization's philosophy for example is established through the
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