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Montclair - The SunSmartest Town in America v3

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Montclair - The SunSmartest Town in America v3

  1. 1. The “SunSmartest” Town in America Teri Festa SunSmart Proposal September 2014
  2. 2. US SURGEON GENERAL’S CALL TOUS SURGEON GENERAL’S CALL TO ACTIONACTION Skin Cancer Prevention is particularly topical as the U.S. Surgeon General just released a first-ever Call to Action on prevention of skin cancer and melanoma which defines a public health agenda for all skin cancers. The 102-page report which outlines key areas of focus, including an emphasis on tanning beds, sunscreens and filling research gaps. We are using this government-authored report as an important resource which will help support and drive our missions to combat skin cancer and melanoma. “Tan skin is damaged skin.” - US Surgeon General, RADM Boris Lushniak, MD, MPH
  3. 3. SKIN CANCER CALL TO ACTIONSKIN CANCER CALL TO ACTION GOALSGOALS There are five (5) Call to Action goals in the Executive Summary that provides a valuable springboard around which we can develop strategies to advance our cause: 1.Increase Opportunities for Sun Protection in Outdoor Settings 2.Provide Individuals with the Information They Need to Make Informed, Healthy Choices About UV Exposure 3.Promote Policies that Advance the National Goal of Preventing Skin Cancer 4.Reduce Harms from Indoor Tanning 5.Strengthen Research, Surveillance, Monitoring, and Evaluation Related to Skin Cancer Prevention
  4. 4. NEED TO REVERSE THE TRENDNEED TO REVERSE THE TREND Skin cancer is the most common form of cancer in the United States. More than three million skin cancers are diagnosed annually. It is estimated that one American dies every hour from skin cancer. One in five Americans will develop skin cancer in the course of a lifetime. Each year there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung, and colon. Melanoma is the second most common form of cancer for young adults 15-29 years old
  5. 5. SUNSMARTEST TOWN IN AMERICASUNSMARTEST TOWN IN AMERICA VISION: Change behavior to make skin cancer prevention a social norm. This included making the proper application of sunscreen normal part of people’s daily routine, educating people on how to reduce UV exposure by wearing the proper clothing and accessories, facilities and administrations should make sun protection messaging and shade covers available, and instructing all to get regular skin screenings – protect and detect!
  6. 6. SUNSMART COMMUNITIESSUNSMART COMMUNITIES The Live SunSmart Foundation will advise local governments on how to create SunSmart Communities. We propose that Montclair be the first SunSmart Community in the Nation with the intent to make Montclair the “SunSmartest” town in America and use it as the pilot program for other cities and towns to emulate. This is an excellent opportunity to build a program that can have a tremendous impact on our residents and attract national media attention. We hope to gain the full support and cooperation of the US Surgeon General. Additionally, Veronica Stigeler Cowher (Bill Cowher’s wife) has pledged her support. She is a former Montclair resident and graduate of MHS.
  7. 7. ECOLOGICAL SUPPORTECOLOGICAL SUPPORT We will need the support and buy-in from various groups, departments, constituents and stakeholders in town.
  8. 8. BEHAVIORIAL CHANGE LITERATUREBEHAVIORIAL CHANGE LITERATURE REVIEWREVIEW The most recent scientific literature review conducted points to the fact that a variety of messages should be incorporated into intervention programs to dovetail with the variety of stages of behavior change to be found within any particular year of age (Kristjansson et al, 2004). Olson et al (2007) also emphasize the importance of an ecological approach to intervention through creation of programs that involve residents, parents and caregivers, teachers and coaches, school administrators and trainers, health and wellness advocates, the business community, media and the support of the local community at-large through repeated awareness and educational messaging within our living environment. Interventions that have been designed in this way have shown more promise in lasting behavior
  9. 9. STEERING COMMITTEESTEERING COMMITTEE Township of Montclair •Mayor •Councilmembers •Town Business Manager •Recreation Department •Health Officer •Communications Officer •Board of Ed – Central Office •Principals – Elementary/MS •Athletic Director Township of Montclair •Mayor •Councilmembers •Town Business Manager •Recreation Department •Health Officer •Communications Officer •Board of Ed – Central Office •Principals – Elementary/MS •Athletic Director Township Stakeholders •HUMC Mountainside •Montclair YMCA •MSU Public Health Chair •MFEE •Partners for Health Foundation •Health & Wellness Partnership •Montclair United Soccer Township Stakeholders •HUMC Mountainside •Montclair YMCA •MSU Public Health Chair •MFEE •Partners for Health Foundation •Health & Wellness Partnership •Montclair United Soccer Other Influencers/Key Partners •Veronica Stigeler Cowher •Corporate Sponsors •Business Community •Grantors •Centers for Disease Control •US Surgeon General Other Influencers/Key Partners •Veronica Stigeler Cowher •Corporate Sponsors •Business Community •Grantors •Centers for Disease Control •US Surgeon General
  10. 10. SCHOOL CURRICULU M BOARD OF EDUCATIONBOARD OF EDUCATION
  11. 11. HEALTH CLASS CURRICULUMHEALTH CLASS CURRICULUM
  12. 12. HEALTH & WELLNESS MESSAGING HOSPITALS, DOCTORS’ & NURSES’HOSPITALS, DOCTORS’ & NURSES’ OFFICESOFFICES
  13. 13. AWARENESS & EDUCATIONALAWARENESS & EDUCATIONAL PROGRAMSPROGRAMS
  14. 14. PARKS & PLAYGROUND S TOWN PARKS DEPARTMENTTOWN PARKS DEPARTMENT
  15. 15. SHADE STRUCTURES & SIGNAGESHADE STRUCTURES & SIGNAGE We want people to live a healthy outdoor lifestyle while practicing sun-safe behaviors.
  16. 16. ATHLETIC FIELDS TOWN RECREATION AND BOARD OF EDUCATIONTOWN RECREATION AND BOARD OF EDUCATION
  17. 17. COVERED BENCHES & SIGNAGECOVERED BENCHES & SIGNAGE Fortunato Field Woodman Field Fully Exposed to UV Rays
  18. 18. POOLS TOWN RECREATION DEPARTMENTTOWN RECREATION DEPARTMENT
  19. 19. SHADE STRUCTURES & SIGNAGESHADE STRUCTURES & SIGNAGE
  20. 20. PUBLIC SPACES TOWN OFFICES, SCHOOL HALLWAYSTOWN OFFICES, SCHOOL HALLWAYS & OUTDOOR PUBLIC SPACES& OUTDOOR PUBLIC SPACES
  21. 21. SUNSCREEN AWARENESS &SUNSCREEN AWARENESS & ACCESSIBILITYACCESSIBILITY
  22. 22. SIGNAGE AWARENESS SIGNAGE INSTALLED THROUGHOUT TOWNAWARENESS SIGNAGE INSTALLED THROUGHOUT TOWN
  23. 23. SIGNAGE THROUGHOUT THESIGNAGE THROUGHOUT THE COMMUNITYCOMMUNITY

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