Presentation by Kelvin Koh, Principal Trainer at emarsity, during SME Day in 2017 CommunicAsia. The web equalizes the competition. Any small business will be able to overcome big guys if they get their search strategy right. Have confidence. Know the Google micromoments and make the best out of it.
Visit www.emarsity.com/seo or email me at kim@emarsity if you want to learn more about our self developed SEO curriculum.
15. 81% of Shoppers Research Online before Buying
Consumers act quickly after their local search
visit store after
Mobile search
50% visit store after
Computer and
Tablet search
34%
searches on Mobile
before visiting a store
1 in 3
15%
of in-store activities
involve Mobile
searches on a product
or price comparison
16. Are you there at the moment when Shoppers
are looking for a product or service?
17. Search Marketing builds Brand Visibility
Right Audience
Right Products
Right Time
+
+
+
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18.
19. Big Brand
Big Brand
Big BrandBig Brand
Big Brand
Big Brand
Small Brand
Small Brand
Small Brand
Small Brand
Small Brand
Small Brand
Popular Brand
Popular Brand
Popular Brand
Popular Brand
Popular Brand
Popular Brand
Unknown Brand
Unknown Brand
Unknown Brand
Generic Brand
Unknown Brand
Unknown Brand
Generic Brand
Generic Brand
Generic Brand
Generic Brand
Generic Brand
ALL BRANDS ARE EQUAL
You can any brand in the WWW
Unknown Brand
21. G geoo l Choosing your keyword is like
choosing the competition.
Keyword matters in how you want
your business to be ranked,
positioned or compete against.
23. of smartphone users look for relevant information
regardless of company or brand providing it6 %5
Cafes Near Me
Starbucks
Wheeler’s Yard
Koi Café
Ladyironchef.com
Trendy Sneakers 2017
Nike
POPSUGAR Fashion
Fashionista.com
Adidas