3. Facts on Commuters and Health BusinessWeeks Research Services (2007) Impact of Commuting on Employees: How Commuter Benefits Can Help http://www.transitcenter.com/uploadedFiles/Transit_Resources/IndustryInformation/2008_Business_Week_Survey.pdf.pdf
4. 2 components to implement“calming commuter’s club” 1) Dissemination method throughout company, and measurement for financial and health assessment. 2) Calming Technologies/Practices for people to use on their commute
5. Types of intervention for commuters WE are NOTcreating a Behavior Change to take public transit (destress is an outcome of it) WE ARE trying to reduce Stressing in the duration of their commute, whatever type of commute they take. How might we… design calming tech on all three types of these commutes? (what is an appropriate solution Personal car Train or bus Bike or Walk
6. Helping Employer create the right Benefit Packages “Edenred provides solutions that promote personal well-being and organizational efficiency” White label platform, WiredCommute uses Third Party Administrators to offer a comprehensive and compliant commuter benefit program under their existing brand TransitChek: Benefit package, making commuter benefits, easy, convienient, % financially rewarding http://www.edenredusa.com/commuter.html
7. Existing White Label Solutions: For Company Wide Commuter Benefits programs Greenyour.com: “Steps to Green your staff commuting.” Ways to implement a public incentive program in company, with focus is on environmental reasons. Health of the planet, not the health of the employees. Structure is focused on the people, but the implementation plan within the commuterchoice.com: “Linking Employers and Transportation Providers” Association for commuter transportation (ACT) non-profit organization is a third party that gives resources to employers to tailor programs their company’s commuter package for with service providers in local areas to implement transportation solutions. Focused on financial benefits. Small portion on technology trends to change the nature of commute and demand. Service is available across USA.
8. Ranked 3rd to intell and mircosoft, b/c did not have the diverse commuter package BUT Google has the Hype and Success story about corporate commutes because it’s goal was different: Google focuses on CONVIENCE for their workers (closer to health and stress of workers) “it has changed the quality of my life” 45 yr old software engineer, commuting from SF to Silacon Valley Extends from Concord (54 mi north) to Santa Cruz (38 mil south) Starts at 5:05 am, evening cycle starts 3:40-10:40, picking up every 15 minutes. Affects employee choice on where to live: traffic is the # 1 convern for Bay area’s residents for the 10th year in a row (Google’s Buses Help It’s Workers Beat the Rush, March 2007:http://www.nytimes.com/2007/03/10/technology/10google.html?pagewanted=2)
9. Mindfulness: Attention focused on self regardless of place Existing Calming Solutions Control your reaction to your current situation The Many List of “Ways to De-stress your Commute” From Bloggers The Personalized Playlist Get Comfortable: change clothes, clean car Leave Slightly later or Leave Earlier Choose a scenic route Practice breathing Roll your shoulders and move neck around Actively engage of the passing environment around you A iphone game that uses your location as the scenario for your game. On your commute, kill the zombies around you. Mayo Clinic Health Solutions: Meditation Practices on Your ipod from by mRemedy. Includes breathing and relaxing techniques with beach scene. “Healing thoughts” that can be shared in other social media.
10. Serenity to go: Calming Techniques for your hectic life – Mina Halmiton Book 2001: A series of triggers in a typical “on the go” person’s day to start breathing tips, postures, mindfulness– from your morning shower, to behind the wheel, to post commute relaxation.
