This document defines different types of vegetarians such as lacto-vegetarians, ovo-vegetarians, and vegans. It notes that reasons for becoming vegetarian can include religion, lifestyle choices, or ethics. Demographics of vegetarians are also mentioned, such as percentages of populations that are vegetarian broken down by gender and age. The document discusses one company, Graze, that focuses on healthy vegetarian and vegan foods that can be delivered. It also notes that besides meat, there are other surprising items vegetarians need to avoid when eating and drinking.
2. Definition:
There are many different ways of defining „vegetarians‟, however the overall
meaning of this lifestyle choice is that they avoid eating meat and stick to purely
plant based foods. For example, they eat foods such as
“grains, pulses, nuts, seeds, vegetables and fruits with, or without, the use of
dairy products and eggs”. The reasoning behind this eating preference can be
very varied as people have different views and beliefs. Some people can
choose to become a vegetarian due to religion, lifestyle choice or ethical
reasons.
• Lacto-vegetarians – don‟t eat eggs, however they do eat dairy products and
most also eat honey.
• Ovo-vegetarians – choose not to eat dairy but do eat eggs and also eat honey.
• Lacto-ovo-vegetarians – eat both eggs and dairy, however most avoid honey.
• Vegans – Only eat plant based foods whilst
choosing to avoid dairy eggs and honey.
• Semi-vegetarian – only eat fish and chicken and
avoid all other meat products.
• Pesci-vegetarian – only eat fish.
3. Demographics:
(Demographics are important to any media producing and understanding the
make up of your potential audience will be important if you want a successful
product. Consider the percentage of the population who are vegetarian, the
gender and age breakdown of the group and also social status details.)
https://www.vegsoc.org/sslpage.aspx?pid=753
http://en.wikipedia.org/wiki/Vegetarianism_by_country
http://www.imaner.net/panel/profile.htm
http://libertygb.org.uk/v1/index.php/home/root/news-libertygb/6123-uk-vegetarians
https://www.vegsoc.org/statistics
4. Reasons:
(There are many different reasons that people choose to become vegetarian.
You should use this space to outline some of those reasons. Ensure you
reference any quotes.)
5. Companies:
One of the main companies operating today that is focused on
healthy, vegetarian, dairy free and vegan foods that are available to be
delivered to your house. This company is named „Graze‟, it is focused on
producing low calorie products that are sometimes based on those that live a
vegetarian lifestyle. They have created an easy to us website that separates the
different foods in to sections, for example they have a „non-vegan‟ section that
includes all the things vegans should avoid.
6. Non vegetarian products:
(Besides the obvious, there are a surprising amount of items vegetarians need
to avid when eating and drinking. Use this space to detail some of those things
which vegetarians need to be careful to avoid.)