UAE automotive companies are missing to target UAE college students through using social media

1. UAE automotive companies are missing to target UAE
college students through using social media

2. 1 | P a g e
Contents
Literature review ................................................................................................................................2
References .........................................................................................................................................3

3. 2 | P a g e
Literature review
The literature review is based on the journal published by Online Journal of Communications
and media technologies in a specified report “Mediatization of the Arab World: A cross-cultural
comparison of new media use” written by Julie B.Weist, and Nahed Eltantawy stresses on the
use of internet and cellular contents on the culture of Middle-East. The researches illustrate on
the use of dominant technologies and contents by the young Arab Peoples in the Middle-East
region and how these contents are influencing the young people of Arab nations. This mobile
technologies or media devices such as gaming consoles, tables and mobile phones are not only
proving their impact over the literary practices usually prevalent in Arab nations but these
technologies and their contents, which are more universal is influencing the lifestyle and cultural
awareness of its users. Arab people who mostly comprise young members and users mostly use
their technology media devices as to tool to be more socially relevant. Social interactions are the
common thread working among almost every social media aware users of cellular Mediatization
(B.Weist & Eltantawy, 2015). The impact becomes more severe as more and more citizens of the
Arab populated nations are increasingly getting affected with health issues like obesity and
cardiovascular diseases which can be fatal. Researchers attribute this fact over the social
addictions of their users. The growth of internet through the hands of several media devices and
their contents are making the younger population of middle-East nations free with personal
impression, is thoroughly suggested with the help of this literature work.

4. 3 | P a g e
References
B.Weist, J. & Eltantawy, N. (2015). Mediatization of the Arab World: A cross-cultural
comparison of new media use. By Online Journal Of Communications And Media Technologies,
121-123.