UAE automotive companies are missing to target UAE college students through using social media

1. UAE automotive companies are missing to target UAE
college students through using social media

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Contents
Literature review ................................................................................................................................2
References .........................................................................................................................................3

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Literature review
For this literature review a research work of former research has been taken, who has done
research on similar subject. The research work was done at Budapest Business School by Robert
Sztronjiny and the title of the dissertation is “Social Media Marketing “ and the subtitle is “ The
Relation of Customer Engagement and Word of Mouth on Facebook”. The researcher conducts
the research on social media and related marketing activities. Currently, social media is
extensively used by the business organization for the marketing purposes and it improves the
effectiveness of the organizations. The research is on the marketing activities related to the social
media marketing within the B2C segment, means the business to customers segment. According
to the researcher social media is one of the most diversified channels of online marketing with
several tools. It is clear that the Facebook is the biggest social community as well as it is rapidly
growing thus this specific platform has been chosen by the researcher (Sztronjiny, 2011). The
researcher tries to explain the theoretical context of the social media and its relation with the
other online marketing tools. According to the researcher social media is the consequences of the
development of the broadcasting and presently it is the most advance model of group
communication. The social media connects the people into the broadcasting method and use
them to improve the prospective reach of information.

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References
Sztronjiny, R. (2011). Social Media Marketing (Phd). Budapest Business School.