Elisa Carrara
IE Business School Application Form - 2015
Answer to question K: If all of the world´s cultural heritage (sports, music, fashion, architecture, literature, painting, etc..) was contained in a time capsule, what would you include to demonstrate the legacy of your country?
4. Culture goes with social
progress.
It can be defined as the
constant evolution of
attitudes, traditions,
beliefs, values and
objects that constitute
a people’s way of life.
5. Heritage is attached to the past;
it’s something that can’t
change.
It can be compared to the
property inherited from past
generations. In this sense it
doesn’t include only values,
traditions but also ethnic traits
branded in DNA.
Therefore the definition itself
of heritage automatically limits
a country’s culture.
6. There are precise elements
identified throughout
Italian history that will
continue to represent
Italian culture in the future.
8. Flavian Ampitheatre - 72 AD
The biggest ampitheater in the world
The renamed New Colosseum - 2015
A new huge Roma football team
stadium is under construction
We like show off and being ostentatious.
9. A battle between Milan and Florence
painted by Leonardo da Vinci in the
Renaissance
A match between Milan and Fiorentina
This rivalry is still current but the
battle field is football
Conflicts between powerful families and cities characterize Italian history.
10. Roman Banquet
eating has been a moment of
conviviality since ancient times
Milan EXPO 2015
Food importance is now considered
an economic treasure and a real
source of wealth
The traditions of Mediterranean products and healthy cuisine have transformed food
into a social value.
Throughout time, Italy has been able to sustain the excellence in the quality and
variety of food and the importance of conviviality.
11. Sofia Loren and the Italian Dolce vita
Icons of beauty and elegance exported
Italian Style worldwide
Italian fashion
Italian style has now become a
relevant business for the economy
The sense of beauty and elegance is part of our way of living.
Italians are esthetes.
12. . . Yesterday and today . . Today and tomorrow
It is a permanent feature in everyday life. . .
Montorsoli, Fontana di Nettuno
Messina Renzo Piano, Auditorium Parco della
Musica - Roma
13. FIAT
first Italian automobile manufacturer
Ferrari
is nowadays the symbol of
excellence, power, and innovation
Italians have been able to innovate and constantly improve the quality of
their manufacturing which is recognized worldwide.
14. Unfortunately Mafia is deeply embedded in Italian Culture.
Mafia is often present but invisible.
So, be careful when you open the time capsule!
