Doc 1) Discuss this document with an economist and Christian View It is quite remarkable that human beings are able to invent the technology possible that enables a company like Google to exist. From one of the best search engines in the industry, to roadside photos of homes in street view, Google has it all. When using the search tool, the results are quite interesting when you search the word “Google” in the Google search engine. The first site hit that appears that is non-Google, non-wiki and non-Facebook is Twitter.com/google. This is Google Inc.’s official twitter account page. There is nothing too exciting, only a normal twitter account with 15.9 million followers. The second non-Google, non-wiki and non-Facebook site is www.forbes.com/companies/google. On this page, Forbes describes Google as the #2 most valuable brand in the world, estimated at $82 Billion. AdWords is basically a way for companies to advertise on an even playing field with larger companies, with a pay-per-click method. Whenever the consumer clicks on the merchant’s ad, the merchant pays Google a set fee for those clicks. In addition, the merchant is able to see exactly where and how the customers visit the site and where the advertising dollars would be most wisely spent. AdSense is different from AdWords, in that it allows merchants to place their ads anywhere on the net, next to content that is relevant to their product. This is also usually paid via a pay-per-click method when the consumer clicks on the merchant’s image. I would say that Google is successful in their advertising business model, because it generates revenue at an astronomical rate. Even if the company paying for the advertisement doesn’t sell product or benefit, Google still earns a profit on the ad service. Google is poised to expand and improve the search element of their company. According to the video, Google claims that it is still in a relatively beginning stage as far as the Search feature is concerned. The Psalmist writes in chapter 147:5,  “Great is our Lord, and mighty in power; His understanding is infinite” (New American Standard Version Bible, 2009). The understanding, wisdom and power of God is immeasurable. It is almost foolish to even compare the wisdom, power and understanding of God to anything earthly, human or a synthetic product. To say that God’s understanding is infinite is to say that the concept cannot be comprehended by the finite human mind. And how wonderful and amazing that thought is! If God is really God, how poor and simplistic He would be if the human mind could understand His thoughts. I’m glad that He is far beyond my grasp, because that means in a world of trouble and turmoil, He is in control and not me. References Holy Bible. (2009). New American standard version, La Habra: Lockman Publishing An integrated marketing communications perspective: featuring Google.com (n.d.). Retrieved September 30, 2016 from http://www.viddler.com/embed/bf7fc9fa. Research Doc 2).

1. Doc 1) Discuss this document with an economist and Christian
View
It is quite remarkable that human beings are able to invent the
technology possible that enables a company like Google to
exist. From one of the best search engines in the industry, to
roadside photos of homes in street view, Google has it all.
When using the search tool, the results are quite interesting
when you search the word “Google” in the Google search
engine. The first site hit that appears that is non-Google, non-
wiki and non-Facebook is Twitter.com/google. This is Google
Inc.’s official twitter account page. There is nothing too
exciting, only a normal twitter account with 15.9 million
followers. The second non-Google, non-wiki and non-Facebook
site is www.forbes.com/companies/google. On this page, Forbes
describes Google as the #2 most valuable brand in the world,
estimated at $82 Billion.
AdWords is basically a way for companies to advertise on an
even playing field with larger companies, with a pay-per-click
method. Whenever the consumer clicks on the merchant’s ad,
the merchant pays Google a set fee for those clicks. In addition,
the merchant is able to see exactly where and how the customers
visit the site and where the advertising dollars would be most
wisely spent. AdSense is different from AdWords, in that it
allows merchants to place their ads anywhere on the net, next to
content that is relevant to their product. This is also usually
paid via a pay-per-click method when the consumer clicks on
the merchant’s image.
I would say that Google is successful in their advertising
business model, because it generates revenue at an astronomical
rate. Even if the company paying for the advertisement doesn’t
sell product or benefit, Google still earns a profit on the ad
service. Google is poised to expand and improve the search
element of their company. According to the video, Google
claims that it is still in a relatively beginning stage as far as the

2. Search feature is concerned.
The Psalmist writes in chapter 147:5, “Great is our Lord, and
mighty in power; His understanding is infinite” (New American
Standard Version Bible, 2009). The understanding, wisdom and
power of God is immeasurable. It is almost foolish to even
compare the wisdom, power and understanding of God to
anything earthly, human or a synthetic product. To say that
God’s understanding is infinite is to say that the concept cannot
be comprehended by the finite human mind. And how wonderful
and amazing that thought is! If God is really God, how poor and
simplistic He would be if the human mind could understand His
thoughts. I’m glad that He is far beyond my grasp, because that
means in a world of trouble and turmoil, He is in control and
not me.
References
Holy Bible. (2009). New American standard version, La Habra:
Lockman Publishing
An integrated marketing communications perspective: featuring
Google.com (n.d.). Retrieved September 30, 2016 from
http://www.viddler.com/embed/bf7fc9fa.
Research
Doc 2) Discuss this document with an economist and Christian
View
Using Google to research “Google,” the first two “website hits”
that appeared for me that were non-Google, non-Wiki, non-
Facebook were first https://twitter.com/google and second
https://www.google.org/. First, how to describe Google’s
Twitter page? Daniel Nations of Webtrends.About.com put it
pretty succinctly: “[Twitter] is many different things to many
different people... used by a family to keep in touch, or a
company to coordinate business, or the media to keep people
informed or a writer to build up a fan base” (2016, “What is
Twitter?” (subheading), para. 1). Furthermore, Mr. Nations
says, “Twitter is micro-blogging. It is social messaging. It is an
event coordinator, a business tool, a news reporting service and

3. a marketing utility” (2016, “What is Twitter?” (subheading),
para. 2). Google is thus using Twitter to advertise itself and
connect better with its followers. Second, Google.org is
Google’s nonprofit site for giving back to the community and
really the whole world.
These two “hits” made it to the “first displayed” positions in a
Google search through a couple means. First, Google’s patented
PageRankTM algorithm “evaluates the entire link structure of
the Web and uses the link structure” to decide which sites are
most relevant (Kerin & Hartley, 2016, p. 397). Then Kerin and
Hartley inform us that the method utilizes “hypertext-matching
analysis to determine which pages are relevant to a specific
search” and that it is the mixture of the “importance and the
relevance of web pages [that] provides the search results”
(2016, p. 397). Finally, through Google’s AdWords and
AdSense advertisers can make ads and “content providers [can]
generate advertising revenue” (p. 397). Essentially, these two
sites, therefore, made it to the top-displayed search results by
being most relevant and significant to my search for “Google”
based on the algorithm mentioned previously.
AdWord and AdSense
AdWord benefits a firm choosing to advertise with Google in
that “advertisers can use AdWords to create ad text, select
target keywords, and manage their account. The process allows
advertisers to reach targeted audiences” (Kerin & Hartley, 2016,
p. 397). AdSense benefits a firm by allowing them to “[place]
ads next to their web page content rather than next to search
results” so that they are “delivering ads that precisely target the
content on the site's pages” and are thus “[enhancing] the
experience for visitors to the website” such that “advertisers,
website publishers, and information seekers all benefit (Kerin &
Hartley, 2016, p. 397).
References
Kerin, R. A., & Hartley, S. W. (2016). Marketing: The Core,
Sixth Edition. Retrieved from
http://www.mheducation.com/home.html

4. Nations, D. (2016). What is Twitter? Twitter Explained.
Retrieved from
http://webtrends.about.com/od/socialnetworking/a/what-is-
twitter.htm
Evan Cluff
This is a subject that I have spent a lot of time thinking about
and trying to understand. I work in the CI community and as
such, work with most of the federal law enforcement agencies
who in turn work with, or at least are supposed to work with,
local law enforcement. There have been many instances of this
cooperation working effectively: April 19, 1995, an Oklahoma
state trooper was able to arrest Timothy McVeigh because of a
traffic stop. May 31, 2003, a major domestic terrorist on the
FBI Ten Most Wanted List, Eric Robert Rudolph, was arrested
by a local patrolman. April 4, 1980, a very dangerous terrorist
organization, Fuerzas Armadas de Liberacion Nacional (FALN),
suffered a major setback when several of its members were
arrested by patrolmen in Evanston, Illinois. (Eack, 2008) The
problem is that the priorities of State and Local Law
Enforcement do not often line up with the Department of
Homeland Security (DHS) and the Federal Bureau of
Investigation (FBI). National intelligence priorities also dictate
the need for a clearance and a “need to know” to get access to
classified information, further limiting who can see it and what
data can be shared. Unfortunately there is no way to know how
many times a failure to coordinate and share information has
cost lives and property. Getting back to the question of how
should State and Local Law Enforcement be utilized? I think
they are very effectively utilized right now but could be better.
The improvement of communication since 9/11, with the
creation of the fusion centers, is a great step in the right

5. direction. My recommendations would be mainly focused on the
sharing of intelligence, both up and down. This is a very similar
problem to the conflict between HUMINT collectors and
analysts. HUMINT collectors talk to sources and collect intel
but if they don’t know what information leadership cares about,
and therefor what analysts are writing about, they don’t know
what questions to ask. The same goes for local law enforcement,
we don’t know what we don’t know. Local law enforcement
could have exactly the information we need but if we don’t
know, we can’t ask. I would ensure that at least one person in
every police station had a clearance, best option is to have a
trained cleared intel analyst embedded. There could be a trained
DHS analyst, whose job it was to stay up on current intel and
national intelligence priorities. He could be on the “ground
floor” to know what kind of intel the cops needed, and work
with the SSO to get it released, and what kind of intel the cops
had that would be useful to national intelligence agencies. With
this, national intelligence could more effectively leverage the
power and knowledge of local law enforcement and pass down
the only intelligence that is most needed and effective.
References:
Eack, Kevin. “State and Local Fusion Centers: Emerging Trends
and Issues.” Homeland Security Affairs, Proceedings of the
2008 Center for Homeland Defense and Security Annual
Conference (April 2008). https://www.hsaj.org/articles/130
Logan, K. G., & Moore, G. (2010). Homeland security and
intelligence. Retrieved September 13, 2016.
Novak, Justin. " WEEK 4: ROLE OF STATE AND LOCAL
LAW ENFORCEMENT AND THE PRIVATE SECTOR."
American Public University System. N.p., n.d. Web. 28 Sept.
2016. <https://edge.apus.edu/portal/site/333899/page/ff1feb4b-
0ea5-43b6-9aac-f90c37e58bbf>.

6. Lathaniel wilcox
I believe that State and local law enforcement should be utilized
in the same as any other agency within the IC. The state and
local law enforcement agencies would provide valuable
intelligence gathered at a more hands on level (the streets). The
National Information Sharing Strategy, FBI’s Joint Terrorism
Task Forces (JTTF), and the National Counter Terrorism
Center’s (NCTC) are among the many activities/initiatives used
to improve information sharing. The JTTF has been in existence
since 1979, collaborating state, local and private sector agencies
to combat crime and the FBI has used this initiatives to combat
terrorism within the U.S…. In order for the JTTF to be
successful, all agencies involved must work together in order to
achieve identical goals. Everyone from the local police, state
police and the FBI must communicate with each other relaying
any intelligence gathered to prevent terrorist attacks. One issue
with this close knit relationship between agencies that form the
Joint Terrorism Task Force is the security clearances that must
be obtained to pass such information between agencies.
Information sharing and intelligence sharing post 9/11, has
“increased responsibilities related to homeland security,
increased contacts with a range of federal agencies, better
relationships with federal authorities, and more open and
effective information sharing”. (CSG, 2005; PERF, 2003, PERF,
2005)
Fusion centers also provide a very valuable role in
countering terrorist threats and aiding Homeland Security.
Fusion centers assistance to the state, local and regional
authorities, serves greater good verse harm towards the fight
against terrorism. I look at Fusion centers as a larger scale
neighborhood watch. In many neighborhoods across the country,
there are organizations in place which obtain information and
communicate with the local authorities so they can keep

7. neighborhoods safe. Fusion centers provide that second set of
eyes and ears to the federal government and State, Local,
Tribal, Territorial (SLTT) and private sector partners. The 53
primary Fusion centers and 25 recognized Fusion centers across
the U.S. serve as the focal points within the state and local
environment for the receipt, analysis, gathering, and sharing of
threat-related information and have additional responsibilities
related to the coordination of critical operational capabilities
across the statewide fusion process with other recognized fusion
centers. (Author Unknown, 2016)
V/r,
Lathaniel
CSG. 2005. The Impact of Terrorism on State Law Enforcement:
Adjusting to New Roles and Changing conditions. Lexington,
Ky.: Council of State Governments.
PERF. 2003. Protecting Your Community from Terrorism:
Improving Local-Federal Partnerships. Washington, D.C.:
Police Executive Research Forum.
http://www.policeforum.org/upload/wp1_925579737_322006142
97.pdf
PERF. 2005. Protecting Your Community from Terrorism:
Improving Local-Federal Partnerships. Washington, D.C.:
Police Executive Research Forum.
http://www.policeforum.org/upload/wp4_925579737_322006144
658.pdf
Author Unknown. 2016. State and Major Urban Area Fusion

8. Centers. Homeland Security. https://www.dhs.gov/state-and-
major-urban-area-fusion-centers