Provided by Lida Tohidi at NetSquared Vancouver. Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board. Learn how to identify the ideal donor you'd like to acquire, map out your acquisition plan, and engage with donors on the appropriate channels. PRESENTER Lida Tohidi has 11 years of experience in digital marketing, program management, and strategic planning in the tech sector and has utilized her talents for nonprofits as well. She is very passionate about mindfulness, as well as diversity and inclusion, and in 2018 alone, she spoke at 25 tech conferences and events. You can contact Lida through LinkedIn and on Twitter lidatohidi

1. Opportunity Target Market / Donor Value Proposition
Briefly describe your non-profit here. Customer / Donor Profile
Describe your target customer in detail:
gender, age, job, hobbies, values, etc.
Burning Need
Segmentation
Available
Market
Addressable
Market
Beach
Head
Lida Tohidi lida@pidari.com

2. Go-to-Market
Plan
Product Development
Plan
Financial Operations
Plan
Channels
Relationships
Competitive Landscape
Product Road Map
Assumptions
Projections
Strategy
Funding Requirements
Lida Tohidi lida@pidari.com