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Client project
Pitch
Ellie Dawson
Content
• Logo
• Cocktail evening poster
• Flyer introducing their relaunch
• Menu
Colour scheme and font ideas
Chosen logo
Chosen menu idea
Relaunch flyer
Target audience
• People who live in the local area
• Families
• Students
• Adults
• People that enjoy coffee and cocktails
Production schedule
Equipment and resources
• Photoshop on my MacBook
• Borrowed DSLR
• Cocktail mixer, equipment and ingredients;
• Demerara sugar
• Limes and lemons
• Ice
• Sugar
• A hurricane glass
• Two martini glasses
• Separated mint
• Rolling pin
• Thin straws
• Umbrellas
• DSLR camera
• Smoothie mixer
• Canned espresso
Budget
• No budget from client
• Costs – ingredients for cocktails and equipment;
• Glass £1.50
• Mint leaves 50p
• Cocktail umbrellas £1.00
• Canned espresso £1.00

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