1. Why CDO?
CDO is…
Business Voice of Data
Champion of Data as a Strategic Business Asset and Driver of Revenue
Business Driver
 Value Data as a Corporate Asset and Revenue Generator
 Effective use of Data to Gain Competitive Edge
 Eliminate any Semantic Differences among Enterprise Data
 Galvanize Governance as a Shared Service
 Smart Data Innovation
 Open Data Policy
Role of CDO
 Identify how data can be used to support the company's most important priorities
• understand when business units should be looking for answers in the company's data
 Engender the company to collect the right data
• ensure that processes are being instrumented and all necessary data is being captured and stored
• create the data production line, allowing the company to move seamlessly from collection (big data, digital data) to
insight
 Ensure the company is wired to make data-driven decisions
• ensure that business units across the organization communicate effectively by eliminating data semantic disparity -
taxonomies, glossaries, business dictionaries, metadata management, and information rationalization