1. “What you eat helps move your
feet!”

2. THE PROBLEM
Although Runner’s World
and its online
counterparthave many
resources for meat-eating
athletes, information for
vegan long-distance
runners is scant: both in
our literature and in
general.

3. FILL A NICHE
IN THE VEGAN
AND
RUNNING
COMMUNITY
INCREASE
OUR WEB
TRAFFIC
GAIN NEW
SUBSCRIBERS

4. Provide resources
for vegan athletes
that spread across
all our platforms:
print, online, and
mobile.

5. Especially for
vegans, optim
al nutrition is
key for
optimal
performance.
-- veganrunnereats.com

7. Revise the
USDA’s
MyPlateinfograp
hic to reflect
the food
choices a vegan
long-distance
runner should
be making each
day.

8. Daily Nutrition
Carbohydrates
Protein
Fat
The Vegan MyPlate will follow
suggested nutrition guidelines for
long-distance athletes.

10. Vegan runners are just as
likely to suffer from
runner’s diarrhea, but
have less resources to
track its causes.

11. “Under normal circumstances
blood brings oxygen to your
intestines and removes excess
water. But without blood, the
cells starve for oxygen and
water pools in your large
intestine. When this
happens, you will first
experience abdominal pain and
cramping, then diarrhea
("runner's trots") and then
possible bleeding.”
(www.marathonguide.com)

12. MAKE A NOTE OF WHAT
FOODS IRRITATE YOUR GUT
…with just a quick swipe on your smartphone.

13. Provide an
online
resource
for daily
meal
planning.

14. Make a list of meals/snacks
for one day (with
substitutions)
Also provide calorie
counts, with a special focus
on protein content

15. Photo Credits: Creative Commons