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Программа Форума Промышленного маркетинга 2011 (eng


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Программа Форума Промышленного маркетинга 2011 (eng

  1. 1. HOT LINE: (044) 221-55-66 The 6th International Business Forum Organizers Industrial Marketing B2BFest 2011: Marketing Strategies for International Market EntryDate and time: June 23, 2011, from 09.00 to 18.00Venue: National Centre for Business and Cultural Cooperation“Ukrainian House”, Presentation Hall, 5-th floor, 2 Khreshchatyk Street,Kyiv, Ukraine Program General Sponsor9.00 - 10.00: Registration10.00 - 10.20 Official opening of the Forum10.20 - 10.40 E. Morgan Williams, President, “U.S. - Ukraine Business Council”, Informational Partners Director, Government Affairs, Washington DC, Sigma Bleyzer Topic to be confirmed10.40 - 11.00 Oleksandr Starchenko Executive director, «Knauf Marketing Ukraine» What is new for one – traditional for others. Implementation experience of the Ukrainian marketing tools for promotion of the new KNAUF products on the national markets.11.00 -11.20 Vitaliy Tsvyntarnyy Project Leader at Swedish Trade Council Proven methods of entering international markets. Experience of Swedish companies11.20 -11.40 Vasyl Miroshnychenko Partner, CFC Consulting, strategic communication, government relations General Media/TV Partner and investment consulting agency Ukraine’s image abroad. Markets of Near East Countries and their Perception.11.40 -12.00 Myron Panchuk Independent advisor, Psychological counseling and Executive couching
  2. 2. Identifying and Overcoming Psychological Barriers to Successful Entrepreneurship12.00 -12.20 Oleg Malskyy Media/TV Partner Partner, Astapov Lawyers, Leads M&A, corporate, international trade, energy and anti-trust practice Ukrainian goods: breakthrough into EU market – legal aspects of the WTO and FTA12.20 -13.20 Lunch Reception Partner13.20 -13.40 Mykhail Sokol Director for strategic marketing and business development, Bogdan Corporation Opportunities to promote products of Ukrainian automobile corporations ZAZ and BOGDAN onto markets of South America13.40 -14.00 Print Partner Oleksandr Havrysh General Director, Knauf Plaster Kyiv Public-Private Partnership: International experience14.00 -14.20 Prof. Vitaliy Tsopa Director for management systems development in Ukraine, Bureau Veritas Certification, Ukraine Inna Us Chief Auditor ISO 20252, Marketing director, Bureau Veritas Certification Marketing and Social Research in accordance with international standardss ISO 20252:2006: first experience of certification in Ukraine14.20 -14.40 Yuriy Shchyrin Founder and director, Agency of Industrial Marketing Volodymyr Sytay Director, of representative office of Agency of Industrial Marketing in Kryvyi Rig Marketing tools for international market entry: assessment of risks and potentials and designing go-to-market strategies14.40 -15.00 Panel Discussion15.00 -15.20 Coffee Break15.20 -15.40 Oleksandr Gladunov Marketing Director, UkrMilkInvest, Vice-president of the Ukrainian Marketing Association Marketing tools for attracting foreign investments
  3. 3. 15.40-16.00 Ivan Zakrevskyy Director, All Biz Company ( Developing export possibilities: practical aspects16.00-16.20 Oleksandr Yurchak Founder of B2B Ray and B2B-insight projects, leading sales and marketing expert for B2B markets Improvement of strategic positions of the Ukrainian machine- building complex in CIS countries16.20-16.40 Oleksandr Nesternko Technical director and co-founder, "Mukomelov Studio" (studio for industrial design) Industrial design as a tool for creating competitive advantages of the product17.00-18.00 Panel DiscussionThe results of the recent study on the perception of the Ukrainian business by the European partners will bepresented at the Forum. A special discussion will be dedicated to the competitive advantages of the typicalUkrainian companies.Heads of the agencies and trade representatives of the major countries-exporters and importers will share theirexperience of conducting business with the Ukrainian companies.RegistrationIn order to participate in our business forum one should apply for registration: please,register at or call/send you participant request via fax: +380 44 37914 03Participation CostsGeneral fee: 2000 UAH (VAT not included)Participants of “Industrial Marketing B2B Fest 2010” Forum can receive 15% discount.Members of the Ukrainian Marketing Association get 10% discount.Participation of two and more people from one company will give you 5% discount.Another 20% discount is offered to the participants with the registered promo coupon.We add all your discounts!Our ContactsPhone: +380 44 221 55 66 Phone/fax: +380 44 379 14 03 E-mail: LOOKING FORWARD TO MEETING YOU AT THE 6th INTERNATIONAL BUSINESS FORUM “INDUSTRIAL MARKETING B2B FEST 2011”