formulating the strategic plan for psychotherapy in Egypt

1. EHAB ELBAZ 1

2. Psychotherapy in Egypt;
A Strategic Management
Point of View
Col.Dr. Ehab ELBAZ
MB BCh, MSc, MBA, CBT Diplomat (EACBT)
JCI instructor
Member of EACPT
Member of EPA
Member of WPA (military psychiatry section)
CEO of the National center of addiction treatment in Ismailia
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3. Goal statement
• At the end of this presentation, audience
will:
1. have basic knowledge about strategic
planning process.
2. think about psychotherapy in Egypt from
a strategic management point of view.
3. Be able to determine the best strategic
direction for a better future to the
practice of psychotherapy in Egypt.
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4. AGENDA
1. Introduction
2. Strategy formulation
 vision
 Mission
 SWOT
 PESTEL
 TOWS
 IE matrix
3. Recommendation
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5. STRATEGIC PLANNING
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6. vision
• To become a well organized , evidence based
treatment, under the supervision of a
professional syndicate that every
psychotherapist has to join to have a license.
• The service will be covered by the health
insurance system and will be available to
every Egyptian patients regardless of the
ability to bay.
• There will be a professional practice guidelines
for psychotherapy and the service will meet
the international quality standards
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7. MISSION
• Delivering psychological therapies
services to a wide spectrum of people
across the life span of the human being to
cover all the mental health needs of the
Egyptian population .
• By using all the modalities and types of
psychotherapies, commitment to the
professional ethics and continuous
professional development of the service
providers we are seeking for delivering
effective and efficacious treatments
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8. SWOT ANALYSIS
Positive Negative
Internal Strengths :
• Increased awareness
• Increased number of
therapists
• Language
• Culture
• Increased internet users
• Increases demand
Weaknesses
• Lack of training
• Stigma
• Price
• Laws and regulations
• Not widely spread
• Cultural modification of
intervention
External Opportunities
• Online psychotherapy
• Medical tourism
• Political instability in Arab
Threats
• Pharmaceutical pressure
• Healthcare quality
• International license validation
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9. PESTEL
P E S T E L
POLITICAL ECONOMIC SOCIAL TECHNOLOGICAL ENVIRONMENTAL LEGAL
• Universal health
coverage
• Addiction services
• Psychotherapy law
• Refugees
• Economic
instability
• Inflation rate
• Therapists
unemployme
nt
• Low income
level
• Increase
population
• Decrease in
direct social
interaction
• Busy lifestyle
• Internet
widespread
• Mobile
phones
• Geographical
location
• Weather
• Changes in
patents
law
• Taxes law
• Mental
health law
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10. TOWS
STRENGNTHS WEAKNESSES
OPPERTUNTIES
SO strategies
• Online psychotherapy
• Governmentally supported
refugees psychotherapy
programs
WO strategies
• Formal training in online
psychotherapy
THREATS
ST strategies
• Internationally accredited
local training centers
• Development of guidelines
and protocols
• Integration with the
healthcare quality system
WT strategies
• Integration with the
healthcare quality system
• Internationally accredited
local training centers
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11. IE MATRIX
• QUANTITATIVE EVALUATION OF THE
INTERNAL AND EXTERNAL
ENVIRONMENTAL FACTORS
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12. INTERNAL FACTOR EVALUATION MATRIX
Key internal factor Weight Rating Weighted score
Strengths
1- increased awareness 0.04 3 0.12
2- increased number of therapists 0.04 3 0.12
3- language 0.15 4 0.6
4- culture 0.15 4 0.6
5- increased internet users 0.07 3 0.21
6- increased demands 0.03 3 0.09
Weaknesses
1- lack of training 0.15 1 0.15
2- stigma 0.07 1 0.07
3- price 0.14 1 0.14
4- laws and regulations 0.05 2 0.1
5- not widely spread 0.04 2 0.08
6- cultural modification 0.07 2 0.14
Total 1 2.42
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13. INTERNAL FACTORS EVALUATION MATRIX
Key external factor Weight Rating Weighted score
Opportunities
1- online psychotherapy 0.20 2 0.4
2- medical tourism 0.10 1 0.1
3- political instability 0.15 1 0.15
Threats
1- pharmaceutical pressure 0.30 1 0.3
2- healthcare quality 0.15 1 0.15
3- international license
validation
0.10 1 0.15
Total 1 1.25
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14. IE MATRIX
Defensive
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15. Recommended defensive strategies
• Attacking the benefits of drugs
• Highlighting the risks of healthcare
quality and pharmaceutical industry.
• Price reduction and control
• focus on group psychotherapy for cost
reduction
• Unified governance body dealing with
customers complaints and increase trust
• Liquidation ?????????????????
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16. Conclusion and Recommendations
• The preferable strategic direction
according to the current strategic
analysis from combining TOWS and IE
matrix is:
1. develop internationally accredited
training centers and training programs
2. integration with the healthcare quality
system
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17. EHAB ELBAZ 17