Mediatext Corporate Profile

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Mediatext
 Iδρύθηκε το 2003
 Υπηρεσίες τηλεκειμένου (Teletext)
 Νο 1 στην προτίμηση του Κοινού
 51% σε τηλεθέαση Teletext
 1.426.951 τηλεθεατές*
Δυναμική Ανάπτυξη
* Πηγή: Έρευνα Χρήσης Teletext U & A Study (The Nielsen Company, Απρίλιος 2008)

Διεθνής Συνεργασία &
Τεχνογνωσία
Ελλάδα
Γαλλία
Ελβετία
Φιλανδία
Νορβηγία
Βέλγιο
Ολλανδία
Ελβετία
Αγγλία
Ιρλανδία
Αγγλία
Ιταλία
Δανία
Νορβηγία
Αυστρία
*To New Media Expert Group (NMEG) ιδρύθηκε το 1993 ως
Teletext Commercial Group (TCG) της European Broadcasting Union (EBU)

Teletext
Παρέχεται δωρεάν
Ενημερώνει Έγκυρα
Ανανεώνεται Άμεσα
Διατίθεται όλο το 24ωρο

Αποτελεσματικό Μέσο
Υψηλή τηλεθέαση-αναγνωσιμότητα
Πηγή: Daniel Starch AIDA. (Attention Interest Desire Action) (1920)
Το εμπιστεύονται οι τηλεθεατές
Είναι σημείο αναφοράς
Προκαλεί δράσεις (Επικοινωνία–Αγορές)

Χαμηλός δείκτης C.P.T.
Ενημέρωση – Κατανόηση – Εμπιστοσύνη - Ενέργεια
Αποδοτικό Μέσο
1.500.000 τηλεθεατές
Υψηλός δείκτης ROI

Απρίλιος 2008
Προτίμηση Κοινού
1.426.951 τηλεθεατές
επιλέγουν Mediatext
MEGA STAR NET ANT1 ALPHA ET1 ALTER EPT3 MAD
28%
23%
21%
11%
5%
3%
2%
1% 1%

Απρίλιος 2008
Δημογραφικά MegaText
Ανά Ηλικία Ανά Φύλο
Στο «κανάλι της ενημέρωσης»
το MegaText
κάνει τη διαφορά
15-24 ετών
34%
25-34 ετών
33%
35 - 44
ετών
13%
45 - 54
ετών
14%
55 - 65
ετών
6%
Άνδρες
64%
Γυναίκες
36%

Απρίλιος 2008
Τηλεθέαση MegaText
Διάρκεια παραμονής
800.000 τηλεθεατές
επιλέγουν συστηματικά MegaText
Heavy
11%
Medium
30%
Light
20%
Occasional
39%
Έως 5
λεπτά
45%
6 - 10
λεπτά
32%
Πάνω από
10 λεπτά
22%
ΔΓ / ΔΑ
1%
Συχνότητα

Απρίλιος 2008
Δημογραφικά StarText
Οι Νέοι
ανεβάζουν την τηλεθέαση
Άνδρες
46%
Γυναίκες
54%
15-24 ετών
39%
25-34 ετών
30%
35 - 44
ετών
7%
45 - 54
ετών
18%
55 - 65
ετών
6%
Ανά Ηλικία Ανά Φύλο

Απρίλιος 2008
650.000 τηλεθεατές
επιλέγουν συστηματικά StarText
Τηλεθέαση StarText
Heavy
23%
Medium
47%
Light
13%
Occasional
17%
Έως 5
λεπτά;
27%
6 - 10
λεπτά;
47%
Πάνω
από 10
λεπτά;
26%
Διάρκεια παραμονήςΣυχνότητα

Κεντρική Σελίδα
No Clutter – Eye Catching
Main Banner
Corner Banner

Σελίδα Περιεχομένου
Daily Customized Auto Rotation
Content Banner

Super TEXT
Χρηματοπιστωτικά – Εμπόριο – Τουρισμός - Τηλεπικοινωνίες

Διαφήμιση στο Teletext
Ο τηλεθεατής Ενημερώνεται
Πηγή: Awareness – Comprehension – Conviction - Action
Russell H. Colley’s D.A.G.M.A.R. model(1961)
Αντιλαμβάνεται, Κατανοεί το προϊόν
Πείθεται για την αξία του προϊόντος
Ενεργεί (αγορά προϊόντος)

Mediatext
Διαφοροποιεί και Ολοκληρώνει
την Επικοινωνία

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Mediatext Corporate Profile

2. Mediatext  Iδρύθηκε το 2003  Υπηρεσίες τηλεκειμένου (Teletext)  Νο 1 στην προτίμηση του Κοινού  51% σε τηλεθέαση Teletext  1.426.951 τηλεθεατές* Δυναμική Ανάπτυξη * Πηγή: Έρευνα Χρήσης Teletext U & A Study (The Nielsen Company, Απρίλιος 2008)

3. Δίκτυο επικοινωνίας

4. Διεθνής Συνεργασία & Τεχνογνωσία Ελλάδα Γαλλία Ελβετία Φιλανδία Νορβηγία Βέλγιο Ολλανδία Ελβετία Αγγλία Ιρλανδία Αγγλία Ιταλία Δανία Νορβηγία Αυστρία *To New Media Expert Group (NMEG) ιδρύθηκε το 1993 ως Teletext Commercial Group (TCG) της European Broadcasting Union (EBU)

5. Nέο Μέσο Διαφήμισης

6. Teletext Παρέχεται δωρεάν Ενημερώνει Έγκυρα Ανανεώνεται Άμεσα Διατίθεται όλο το 24ωρο

7. Αποτελεσματικό Μέσο Υψηλή τηλεθέαση-αναγνωσιμότητα Πηγή: Daniel Starch AIDA. (Attention Interest Desire Action) (1920) Το εμπιστεύονται οι τηλεθεατές Είναι σημείο αναφοράς Προκαλεί δράσεις (Επικοινωνία–Αγορές)

8. Χαμηλός δείκτης C.P.T. Ενημέρωση – Κατανόηση – Εμπιστοσύνη - Ενέργεια Αποδοτικό Μέσο 1.500.000 τηλεθεατές Υψηλός δείκτης ROI

9. Nielsen Research

10. Απρίλιος 2008 Προτίμηση Κοινού 1.426.951 τηλεθεατές επιλέγουν Mediatext MEGA STAR NET ANT1 ALPHA ET1 ALTER EPT3 MAD 28% 23% 21% 11% 5% 3% 2% 1% 1%

11. Απρίλιος 2008 Δημογραφικά MegaText Ανά Ηλικία Ανά Φύλο Στο «κανάλι της ενημέρωσης» το MegaText κάνει τη διαφορά 15-24 ετών 34% 25-34 ετών 33% 35 - 44 ετών 13% 45 - 54 ετών 14% 55 - 65 ετών 6% Άνδρες 64% Γυναίκες 36%

12. Απρίλιος 2008 Τηλεθέαση MegaText Διάρκεια παραμονής 800.000 τηλεθεατές επιλέγουν συστηματικά MegaText Heavy 11% Medium 30% Light 20% Occasional 39% Έως 5 λεπτά 45% 6 - 10 λεπτά 32% Πάνω από 10 λεπτά 22% ΔΓ / ΔΑ 1% Συχνότητα

13. Απρίλιος 2008 Δημογραφικά StarText Οι Νέοι ανεβάζουν την τηλεθέαση Άνδρες 46% Γυναίκες 54% 15-24 ετών 39% 25-34 ετών 30% 35 - 44 ετών 7% 45 - 54 ετών 18% 55 - 65 ετών 6% Ανά Ηλικία Ανά Φύλο

14. Απρίλιος 2008 650.000 τηλεθεατές επιλέγουν συστηματικά StarText Τηλεθέαση StarText Heavy 23% Medium 47% Light 13% Occasional 17% Έως 5 λεπτά; 27% 6 - 10 λεπτά; 47% Πάνω από 10 λεπτά; 26% Διάρκεια παραμονήςΣυχνότητα

15. Διαφήμιση

16. Συνεργασίες

17. Κεντρική Σελίδα No Clutter – Eye Catching Main Banner Corner Banner

18. Σελίδα Περιεχομένου Daily Customized Auto Rotation Content Banner

19. Super TEXT Χρηματοπιστωτικά – Εμπόριο – Τουρισμός - Τηλεπικοινωνίες

20. Διαφήμιση στο Teletext Ο τηλεθεατής Ενημερώνεται Πηγή: Awareness – Comprehension – Conviction - Action Russell H. Colley’s D.A.G.M.A.R. model(1961) Αντιλαμβάνεται, Κατανοεί το προϊόν Πείθεται για την αξία του προϊόντος Ενεργεί (αγορά προϊόντος)

21. Mediatext Διαφοροποιεί και Ολοκληρώνει την Επικοινωνία

Mediatext Corporate Profile

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