BillingViews Global Survey on Barriers to Next-Gen Billing_Sept 2011

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These are the highlights from BillingViews' global survey on The Greatest Barriers to Next-Gen Billing. The BillingViews IT Strategy Council was surveyed in 2010 and 2011, at a 12 month interval. Results suggest a shift in sentiment where panelists increasingly perceive management as the greatest barrier rather than more passive factors such as budget constraints and legacy systems.

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BillingViews Global Survey on Barriers to Next-Gen Billing_Sept 2011

  1. 1. Our Global Surveyon Next-Gen Billing<br />Sentiment Shifts Among IT Strategists:<br />Is Management the Real Barrier?<br />October 2011<br />Copyright 2011. BillingViews. All Rights Reserved.<br />
  2. 2. What is BillingViews?<br />BillingViews is the global home for billing expertise and intelligence in the communications and media industries.<br />www.billingviews.com<br />Copyright 2011. BillingViews. All Rights Reserved.<br />
  3. 3. Who Publishes BillingViews?<br />Alex Leslie<br /><ul><li>Globally recognized billing and payments expert
  4. 4. Contributor to ConnectedPlanet.com
  5. 5. Former Founder of the Global Billing Association</li></ul>Ed Finegold<br /><ul><li>Globally published BSS/OSS expert
  6. 6. Ghost writer and strategist for leading BSS providers
  7. 7. Former Editor-in-Chief of Billing World Magazine</li></ul>Copyright 2011. BillingViews. All Rights Reserved.<br />
  8. 8. Our Panel<br />The BillingViews IT Strategy Council<br />Outreach to more than 200 Communications IT Leaders <br />All Are BSS Budget Holders <br />32 Respondents to this survey<br /><ul><li>61% Telco
  9. 9. 30% Mobile
  10. 10. 9% Next-Gen MSP
  11. 11. Largest groups of respondents from Western and Central Europe</li></ul>Copyright 2011. BillingViews. All Rights Reserved.<br />
  12. 12. Our Approach<br /><ul><li>We asked the BillingViews IT Strategy Council one question:
  13. 13. What is the greatest barrier to next-generation billing?
  14. 14. We provided multiple choice responses:
  15. 15. A: Legacy Systems
  16. 16. B: Poor Understanding of Business Benefits (on the part of the business)
  17. 17. C: Budget
  18. 18. D: Lack of Management Support
  19. 19. E: Technology Not Good Enough
  20. 20. We collected data at a 12 month interval:
  21. 21. Q1 2010
  22. 22. Q2 2011</li></ul>Copyright 2011. BillingViews. All Rights Reserved.<br />
  23. 23. Deeper Look<br />Key Sentiments Worth Noting<br /><ul><li>Shift away from legacy systems as a barrier to “lack of management support”
  24. 24. Increase in responses to 12.5% specifically citing a “lack of management support”
  25. 25. Nearly 30% identify “poor understanding of business benefits” as the greatest barrier
  26. 26. 12.5% specifically cited the relationship between legacy inertia and lack of budget
  27. 27. Very few respondents identifying available technology as a barrier</li></ul>Copyright 2011. BillingViews. All Rights Reserved.<br />
  28. 28. Sentiment Shift<br />Combining the Responses of “Legacy” & “Budget”<br /><ul><li>We combined the responses of “legacy systems” and “budget” in both surveys
  29. 29. The difference between the 2010 and 2011 results equal 12.5%; the same percentage of panelists who identified “lack of management support” as the greatest barrier
  30. 30. This suggests that sentiment is shifting away from passive factors – legacy inertia and budget constraints – to a more active belief that management is the barrier</li></ul>Copyright 2011. BillingViews. All Rights Reserved.<br />
  31. 31. Sentiment Shift<br />Increase in Focus on <br />Management as a Barrier<br /><ul><li>We combined “legacy” and “budget” as “business factors”; these are passive barriers
  32. 32. We combined “lack of management support” with “poor understanding of business benefits” as “management factors”; these are more active barriers
  33. 33. An increasing number of panelists identify “management factors” – or active decisions made by management, rather than inherent or passive business factors – as the greatest barrier to next-generation billing</li></ul>Copyright 2011. BillingViews. All Rights Reserved.<br />
  34. 34. Panelists’ Comments<br />Comments from the panelists themselves suggested the ongoing shift in sentiment from passive to active factors:<br />Comment: <br />“It is hard to get the budget to solve the problem because a big migration to a next generation platform might take two years and telecommunications is used to looking at returns on investment in a matter of months.”<br />Analysis:<br />IT and Business Management talk past each other because they prioritize their needs on incompatible time horizons.<br />Copyright 2011. BillingViews. All Rights Reserved.<br />
  35. 35. Panelists’ Comments<br />Comments from the panelists themselves suggested the ongoing shift in sentiment from passive to active factors:<br />Comment: <br />“The business probably does not understand the business potential of the new systems anyway.” <br />Analysis:<br />This panelist blames business management for its inability or failure to understand how improved IT systems can improve business capabilities.<br />Copyright 2011. BillingViews. All Rights Reserved.<br />
  36. 36. Panelists’ Comments<br />Comments from the panelists themselves suggested the ongoing shift in sentiment from passive to active factors:<br />Comment: <br />“The thing that makes me laugh is that it is IT that ends up selling business agility to the business.”<br />Analysis:<br />This panelist similarly blames business management for an inability to recognize, understand, and request IT capabilities that can improve the business. <br />Copyright 2011. BillingViews. All Rights Reserved.<br />
  37. 37. Panelists’ Comments<br />Comments from the panelists themselves suggested the ongoing shift in sentiment from passive to active factors:<br />Comment: <br />“If we could get the business benefits clear  we could convince senior management and build the business case to support a budget big enough to deal with the problems presented by the legacy systems.”<br />Analysis:<br />This panelists places the blame with IT for failing to communicate business benefits clearly, but also identifies the lack of senior management support as the ultimate barrier to IT’s ability to address legacy limitations with next-gen billing capabilities.<br />Copyright 2011. BillingViews. All Rights Reserved.<br />
  38. 38. For the Complete Survey<br />Please visit:<br />www.billingviews.com<br />Copyright 2011. BillingViews. All Rights Reserved.<br />

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