Alex leslie etis krackow

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The impact of Over the Top players on telecoms operators. From SMS to video, telecoms operators' revenues are under threat. Should they respond by competing, blocking ... or partnering?

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Alex leslie etis krackow

  1. 1. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   How  to  compete  with  the  OTT   players  and  mone?ze  new  services   Alex  Leslie   Publisher   BillingViews  
  2. 2. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Scary  Sta?s?cs   Revenues  down   $13.9  billion  in   2011   Losses  of  up   to  $54   billion  by   2016  -­‐  Ovum   Revenues   down  40%  by   2015  -­‐  STL   SMS  Hit  By     Messaging   SMS  
  3. 3. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   O  
  4. 4. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   OTT   con  
  5. 5. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Scary  Sta?s?cs  (2)   We  are  entering   the  ZeZabyte   era!  -­‐  Cisco   1  ZB  =  1  000  000  000  000  000  000  000  bytes   1  terabyte  =  10  12   1  Petabyte  =  10  15   1  Exabyte  =  10  18   1  Zetabyte  =  10  21  
  6. 6. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Scary  Sta?s?cs  (2)   – Global  IP  traffic  to  reach  1  zetabyte  by  2015   – Traffic  will  grow  at  23  percent  p.a.  thru  2017   – Busy  hour  Internet  traffic  increased  41  percent  in   2012   – Busy  hour  traffic  in  2017  will  be  865  Tbps  –  the   equivalent  of  720  million  people  streaming  an  HD   video  simultaneously   – Video  traffic  will  be  69  percent  by  2017   Cisco  Visual  Networking  Index  
  7. 7. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   Which  is  a  bit  OTT  
  8. 8. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   Mind  you….  
  9. 9. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  The  Scariest  Sta?s?c     – Is  that  operators  get  virtually  none  of  the  value   and  therefore  the  revenue  (and  the  OTT  players   are  beginning  to  charge)   At  the  moment…  
  10. 10. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  The  Solu?on?   – Ignore   – Block   – Compete   – Partner   ?
  11. 11. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  The  Solu?on?   – Ignore   – Block   – Compete   – Partner  
  12. 12. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Compete?   – RCS/Joyn  
  13. 13. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  The  Solu?on?   – Ignore   – Block   – Compete  ??   – Partner?  
  14. 14. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Rumours  of  SMS’s  death  greatly  exaggerated   – Cri?cal  communica?ons  channel  for  operators   – Crucial  part  of  Direct  Operator  Billing  (mobile   payments  will  be  worth  $617  billion  by  2017  –   Gartner)   – Big  Brands  are  moving  to  precision  marke?ng   •  Texts  are  personal,  reliable,  global   The  Death  of  SMS  
  15. 15. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  And  (oddly)  voice  in  a  world  of  data?   – Quality  will  become  a  differen?ator   – Skype  challenged  operators  to  open  a  dialogue   with  them  –  at  TM  Forum  Management  World   The  Death  of  SMS  
  16. 16. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Apps,  search,  social?   – Help  merchants  avoid  the  Apple  Tax   – Help  customers  go  social   – Help  customers  buy  stuff   DOB  Survey  
  17. 17. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Video  -­‐  nasty?   – Partner  for  proper  QoS   •  Customers  will  not  blame  operators   – Use  data  to  serve  adverts  
  18. 18. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Tools  or  Weapons?   – Data  (Big,  but  Beau?ful)   – Billing  rela?onship  (Trust  is  key)   – Reach  
  19. 19. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  CONCLUSION     – OTT  players  as  partners   – Change  thinking  to  ‘Internet’   – Real  ?me  mentality  
  20. 20. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   Thank  You   Alex  Leslie   alex@billingviews.com   www.billingviews.com    

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