CRM

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CRM

  1. 1. CRM PRESENTATION<br />IIPM , Delhi ( Marketing & Finance – F9 )COPYRIGHTED<br />COPYRIGHTED ©<br />
  2. 2. INTRODUCTION<br />Intro<br />LGEIL : Established 1997<br />Fastest ever Nationwide Launch<br />Greenfield projects<br />2<br />
  3. 3. Customer Service<br />3<br />Service Center Locater<br />Complaint Registration<br />Warranty<br />Annual maintenance Contract<br />Extended Warranty<br />2.1.1<br />
  4. 4.
  5. 5. Service Center Locater<br />www.in.lge.com<br />Delhi Statistics.<br /> 9 Care Centers all over Delhi providing solution for<br /> Color TV, DVD player, Music system, Home Theatre, <br /> Car Audio, Refrigerator, Washing Machine Microwave, <br /> Vacuum Cleaner<br /> 12 Care Centers for Air Conditioners<br /> 2 Care Centers for commercial AC<br /> 3 Care Centre for Desktop, Notebook, OSD and Monitor<br /> 14 Care Centre for GSM and CDMA<br />5<br />
  6. 6. Complaint Registration<br />Online<br /> Phone<br />Warranty<br />Terms and <br />conditions<br />Warranty Period<br />Warranty Lapse<br />6<br />
  7. 7. ANNUAL MAINTAINCE PLAN & Extended Warranty<br />7<br />
  8. 8. 2.1.1 SERVICE<br />NO WAITING <br />8<br />
  9. 9. Membership privileges<br />Reward points<br />Program partner benefits<br />9<br />
  10. 10. Visit to Malviya Nagar branch<br />10<br />
  11. 11. 11<br />
  12. 12. Different Customer Relationship Enhancement Programs<br />LG Lead XI, South Africa<br />LG Lead XI England<br />LG Diwali Celebration Contest<br />Microwave Cookery Queen Grand Finale<br />LG Quiz Reward program for Notebook <br /> & Desktop PC&apos;s<br />Malika-e-kitchen<br />12<br />
  13. 13. Questionnaire<br />13<br />
  14. 14. Questionnaire <br />14<br />
  15. 15. Reach<br />15<br />
  16. 16. Loyalty program<br />16<br />
  17. 17. Repair pricing<br />17<br />
  18. 18. Offers<br />18<br />
  19. 19. Spare Part Price<br />19<br />
  20. 20. Overall Satisfaction<br />20<br />
  21. 21. Questions?<br />WHERE DOES THE COMPANY LACKS?<br />?????????????????????????????????????<br />???????????????????<br />?????????????????<br />???????????<br />??????????????<br />
  22. 22. High <br />Repairing<br />Cost<br />For the <br />customers! <br />
  23. 23.
  24. 24. Recommendation<br />
  25. 25. Solution<br />Profit<br />Customer - loyalty<br />Improve <br />price<br />logistics<br />customerservice<br />Inventory management<br />Sales & marketing<br />customermanagement<br />DeliveryManagement<br />Suppliermanagement<br />Value chain<br />SCM<br />POS<br />EDI<br />CRM<br />
  26. 26. THANK YOU<br />RohitNayyarAnkit Gupta<br />UrvashiAryaRitika Gupta<br />DivyaMelho. Premjeet Singh<br />VaibhavMalho. Usman Ali Khan<br />26<br />

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