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Tata sky Case Study

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Tata sky Case Study

  1. 1. Sunset in the morning<br />
  2. 2. 2<br />Isko laga Daala to life Jhinga-Laa-Laa<br />
  3. 3. JointVenture<br />3<br />IskolagaDaala to life Jhinga-Laa-Laa<br />
  4. 4. InitialShoot up…<br />Isko laga Daala to life Jhinga-Laa-Laa<br />4<br />1.5 million Subscribers<br />
  5. 5. Losses…<br />5<br />Rs. 5000 per Conn.<br />50 Months Recovery Time<br />FY 06 53 Cr.<br />FY 07 815 Cr.<br />FY 08 864 Cr.<br />Isko laga Daala to life Jhinga-Laa-Laa<br />
  6. 6. Competitors & Loss Factors<br />6<br />TAXES<br />ADVERTISING<br />MARKETING<br />NEW<br />TECH. <br />COC<br />TATA (Sky<br />VAS<br />SUBSIDY<br />DISH<br />TV<br />BIG TV<br />SUN TV<br />AIRTEL<br />Isko laga Daala to life Jhinga-Laa-Laa<br />
  7. 7. QUESTIONSFOR DISCUSSIONSQ1. Is it an intelligent approach of Tata Sky to continue spending, despite of such huge losses? <br />Isko laga Daala to life Jhinga-Laa-Laa<br />7<br />
  8. 8. TOTAL MARKET <br />Isko laga Daala to life Jhinga-Laa-Laa<br />8<br />Tata Sky<br />EXISTING CUST.<br />POTENTIAL CUST.<br />UNDISCOVERED CUST.<br />ACQUIRED CUST.<br />
  9. 9. Q2. Do you think that Tata sky will loose Red ink in future from its balance sheets?<br />Isko laga Daala to life Jhinga-Laa-Laa<br />9<br />
  10. 10. 10<br />TOTAL LOSS<br />815 Cr.<br />53 Cr.<br />864 Cr.<br />1732 Cr.<br />Isko laga Daala to life Jhinga-Laa-Laa<br />
  11. 11. Q3. Can you make out, what strategy Tata sky is following currently?<br />Isko laga Daala to life Jhinga-Laa-Laa<br />11<br />
  12. 12. CURRENT STRATEGIES<br />Gain Market Share<br />Price Cut Down<br />Average Revenue Per Consumer<br />Calculated Risks<br />Planned/Budgeted Losses<br />Isko laga Daala to life Jhinga-Laa-Laa<br />12<br />

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