Entering the new media era in the Ministry of Education forced organizational changes. The process and the consequences were presented at the new media meeting in the Ministry of Foreign Affairs. The attendees were the members of the Israeli National New Media Forum, senior advisors and new media directors from the American Government.

1. How New Media Changes
Old Habits

2. The Ministry of Education
Teachers
Local
Students
Authorities
Kinder
Parents
Gardens
Schools Public

3. The Numbers
150,000 Teachers
1,500,000 Students
4 Portals
250 Professional Sites
5,000,000 Visits / Month

4. New Media in the Ministry of Education
Forums
Facebook Twitter
YouTube

5. Change
New Media? Change? ???!!!
Facebook?
And much What is it? New era!
more

6. Who needs to change
Internet
Division
Professional
Parents
Units
Students Management
Teachers

7. The Internet Division
Lead the change
A new position – New Media Content Editor
First level support (3 managers from the team) for the Content Editor
Terms of use, regulations, training
Graphics
A new way to deliver content

8. From Profile to Page
Suddenly found out the
difference between
being you own
Facebook specialist and
managing the
Ministry’s page, while
becoming the leader of
new media in the
organization.
Hagit, New Media Content Editor

9. The (nice) People from the Internet
Oh, so they have
internet on computers
now!
• Nice sites
• Standards
• Old habits
• New media
• New rules
• Not stable

10. The Professional Units
Immediate answers (no 14 days grace…)
Facing a new kind of relationship with their customers
Need to update their policy and regulations
Need to appoint a person to gather information in no time
(some of them) Want to join the party and open their own page / account

11. Wisdom of Crowds
Learning Materials
Comment
Share it Rate it
about it

12. The Management
Do we have
to use it?
Maybe we
can use it…
We must use
it!

13. The Teachers
Administrative Pedagogical
Direct contact Exposed to more content
Getting information Contribute content
Suggestions, Complains Peer conversations
How to use it as a teaching platform?

14. The Students
Administrative Pedagogical
Direct contact Minor pilot
Getting information Experimental use
Students conversation
Suggestions, Complains

15. The Parents
Administrative
Direct contact
Getting information
Parents conversation
Suggestions, Complains

16. Constantly Advancing

17. Sigalit Sobel Savyon
www.facebook.com/sigalitsobel
sigalitso@education.gov.il
www.facebook.com/edu.gov.il