Silo Automotive Company has developed a branding strategy to establish itself in the automotive market and promote sustainable transportation. The company's brand name "Silo" represents its founders and their vision for electric vehicles that are superior, faster, and more fun than gas vehicles. Silo's unique logo and slogan "Driving your future" convey its focus on technological advancement. In addition, Silo plans to extend its brand through lifestyle products to attract more consumers and increase revenue. Both mass market consumers and loyal, wealthy individuals concerned with the environment make up Silo's primary and secondary target markets.

1. SILO AUTOMOTIVE COMPANY – Marketing Plan Part II
SILO AUTOMOTIVE COMPANY – Marketing Plan Part II
11
Marketing Plan Part II - SILO Automotive Company
Product marketing is an essential part of a company since it
assists the company in generating profits from distinguished
customers. Methods of product marketing vary from company to
company with all these methods coming down to the
fundamental growth of a company (Gök & Hacioglu, 2010).
Marketing revolves around the pricing of products to the
distribution of these items. It is efficient for companies to come
up with strategies that can help in spearheading the sales of
products in the company. SILO Automotive company requires
primary and extensive marketing techniques for the company to
grow and compete fairly with other large companies like
Toyota, Subaru, Mitsubishi, and Mercedes.
The feedback obtained from the previous marketing plan is fair
and adds more substance to the ideology I was trying to put
across. The best brand approach for any product is to produce

2. and make sure the customers attain the best quality services
compared to what they initially received. The target market is
well versatile and can be easily manipulated from time to time
to make sure every individual requirement is well looked into.
The feedback on the target market is a matter that can be
handled by merely providing the best of the best to get more
competitive in the automobile market and to get the attention of
many.
Quality products need to be priced higher than those of lesser
quality. But the pricing strategy for the company is to ensure
that people can get the best quality and luxurious vehicles
without having to dig deeper into their pockets. The approach is
also a way of increasing the number of people who own
personal automotive. Feedback on the behavior of consumers
was obtained through statistics on the changes in how people
relate to different vehicle approach from time to time.
Pricing and Distribution Strategy
Silo Automotive company is more concerned with reaching out
to many people. For this case, it will have to generate a price
that is economical friendly to individuals sensitive to the
automotive's specifications and offerings. For years, cars have
been considered for only the people who are well of and can
afford the prices of maintenance and servicing of the particular
vehicle. Never the less, SILO Automotive company is set to
change this trend and make cars affordable for more consumer
consumptions. This strategy not only assists in raising the use
of fuel in a country, but also makes most automotive companies
to think out the pieces of their product to compete fairly in the
market. Designed in different varieties, the automotive industry
is set to suit different customers at an affordable price that is
relatively lower than the current market price of the existing
products available.
After pricing, the essential part is product distribution to the
customers to get access to the new product. When a new product
is underway, it is always tricky for it to gain recognition or

3. secure purchase since most people are not aware of the
locations in the market. Just like other regular cars, SILO will
be put on display with other companies that are well known for
selling cars. The company is set to use the services of general
motors company since it is the most recognized company in
terms of selling quality cars for the public. The distributary
channels are set to reach the local car dealers that are not
internationally known, but are well versed with the selling of
quality products. This is a way of the company entering the
targeted customers at all angles. The company as well can come
up with its distributary shops where they get to showcase their
cars to get the attention of buyers. Buyers can chose to purchase
from the original makers as a way of reducing the purchase of
counterfeit products.
Marketing Communication Plan
Communication is the passage of information from one location
to another, and as company information about a product needs
to reach the target customers to get sales. Companies require a
communication plan to figure out how they can efficiently
acquire and retain their customers to increase their awareness of
the product and improve their sales revenue. Proper automotive
marketing makes the company brand name stick and increase its
recognition in the automobile market. Hence, making
advertisements is not necessarily due to awareness by a large
number of individuals. Currently, the leading mode of
publication is social media marketing since it is the most used
mode of communication. Company pages can be created on
websites and applications like Facebook, Twitter, and Instagram
to create awareness to people of the new product in town.
These platforms of communication have billions of users, and a
simple advertisement through these channels can reach up to
millions on people with a minute. The platforms also have a
hashtag that is used to see how well a product is trending. The
company as well can use online car dealers’ platforms to reach a
more significant number of people. Tv stations can also be used
as a mode of advertising where the company issues out its

4. products for showcasing on TV shows such as Top-Gear on the
BBC network. Top Gear is a leading car show that helps
consumers in understanding the abilities and quality of services
of a vehicle to the customers. Using the newer ways of
marketing is the most efficient since it reaches a large number
of individuals reducing the cost of an advertisement in an
organization. Advertising being the core of marketing requires
more attention since it is through it that a company can
understand the kind of quality consumers need based on the
feedback given out.
Public Relations, Sales Promotion, and Personal Selling Plan
Organizations with a perfect relationship with its consumers
always tend to succeed in their sales. This is because they have
extensively captivated the interests of their customers with
excellent servicing and reliable feedback of products. Public
relations relates to how the firm communicates with the
consumers to know what their demands are or to understand
how they view a particular product that is available in the
market. These days companies can best relate to their consumers
through online means like the use of social media or bots that
are automated to give genuine and necessary feedback to
customers. The best customer relation plan is setting up a
customer care forum where the firm listens to the customers'
needs and demands and relevantly providing feedback. When a
company uses bots, it can never be too accurate since it needs a
constant upgrade of intel from time to time.
Promotion of products is used to capture the attention of
customers, SILO Automobile is planning of issuing
advertisement upon purchase of any car. The company will be
issuing out products from TV-sets to T-shirts depending on the
kind of purchase an individual makes. The most executive and
luxurious vehicle purchasers will get TV sets. These
promotional products will be issued at the same time they
indulge in purchases from the companies preferred point of
sales. Other car buyers will be issued t-shirts that have the
company logo and motto to help in advertising of the company

5. to other individuals. The company is also planning of opening
multiple company shops where customers can obtain products
and customer care services to help them in sorting issues.
Online and Direct Marketing Plan
Since the internet is the most used platform in today's times, it
is efficient if most operations are made online as a way to get
the attention of customers. Online marketing is the use of the
internet in the marketing of products. Currently, the company is
setting up a website where the customers will be able to receive
services from time to time. The site is designed to be a forum
where individuals get to communicate and know how everyone's
experience with SILO's automotive is. The website also comes
with an online customer care service where customers needs can
be answered with immediate responses by the company's
representatives. Blogs can also be used as an online marketing
strategy to help in passing information about the quality of
service the company maintains.
The direct marketing plan can lead a company into making more
profit per sales; the customers also save money from the
purchases. Direct marketing can be achieved through multiple
channels - mail, e-mail, face to face contact, and phone calls.
The company's ideal direct marketing plan is using face to face
marketing strategies. Direct marketing engages the customers
with representatives who give them services directly as planned
by the company. The company is making plans for making calls
to individuals to guide them on how they can get services from
the company as well as some of the companies products. The
calls can also be used by the customers to issue out their
comments on a particular product that is available in the market.
These communication channels as well can be used by the
customers to initiate orders for products they need or services.
Social Responsibility / Cause-Related Marketing Plan

6. Social responsibility in marketing is the focusing of efforts on
attracting consumers who want to make a difference in their
purchase of products in the company. Most companies adopt
this marketing strategy as a way of giving the community an
opportunity making a beneficial means in the outcomes of a
company. SILO plans on making its operations open to customer
feedback to help the company remain active and reactive to
their tastes and preferences. Social responsibility marketing can
be promoted in various ways. One of these ways includes
implementing and encouraging green practices where the
company develops products without destroying the
environmental structure of a community. Another marketing
plan is celebrating the successes of the company, where the
company involves the community in its achievements.
Sustainability and Monitoring of Effective Marketing Plans
Sustainability in marketing involves promotion of elements of a
company's brand, products, and other services that the company
offers. For a sustainable marketing plan, there are certain
activities that an organization need to indulge in (Išoraitė,
2015). Some of these strategies are understanding the
sustainability and recognizing what it means to the company,
assuming the marketing plans ensure the policies stipulated for
a company are well laid out (Luque-Martínez, Faraoni & Doña-
Toledo, 2019). Monitoring of the marketing plan is the process
of making sure the strategies a company had put across are
followed and become valid for use. For better control, the
company needs to hire peole that have the experience (Simkin,
2002), SILO Automotive company has employed qualified
individuals who are equipped with the skills of marketing. The
company will also need to make sure the promotional process of
the company are accurate and give customers what they deserve.
References
Gök, O., & Hacioglu, G. (2010). The organizational roles of
marketing and marketing managers. Marketing Intelligence &
Planning, 28(3), 291-309. doi: 10.1108/02634501011041435
Išoraitė, M. (2015). Coupons as an effective and innovative

7. marketing tool. Entrepreneurship And Sustainability Issues,
3(1), 104-113. doi: 10.9770/jesi.2015.3.1(9)
Luque-Martínez, Faraoni, & Doña-Toledo. (2019). Auditing the
Marketing and Social Media Communication of Natural
Protected Areas. How Marketing Can Contribute to the
Sustainability of Tourism. Sustainability, 11(15), 4014. doi:
10.3390/su11154014
Simkin, L. (2002). Barriers are impeding the effective
implementation of marketing plans – a training agenda. Journal
Of Business & Industrial Marketing, 17(1), 8-24. doi:
10.1108/08858620210415172
Running Header: Marketing Plan – SILO Automotive Company
SILO AUTOMOTIVE COMPANY 11
Marketing Plan - SILO Automotive Company
Feedback from Part A
I received both positive and constructive feedback on Part A of
my marketing plan, and I plan on using this information to
improve my project. My listing of the input is stated below. I

8. am appreciative of the feedback on my project and I will
embrace them, especially the constructive critiques to give my
paper and plan more structure and foundation as well as
improve the content. Below, I will list the feedback and explain
how I will apply them to improve on my marketing Plan for Silo
Automotive Firm. These include:
i. Introduction: You did not provide a pertinent introduction to
your hypothetical company, or your company is not theoretical.
It is not clear what your product/service is, and there is no
physical location. The contents of your marketing plan were not
introduced
ii. Mission Statement: This is a good mission statement, but
more rationale was needed. Only four of the five questions in a
mission statement were addressed. What does the mission
statement convey to consumers/customers as well as internal
employees and stakeholders -see the purpose of a mission
statement, page 21 of the textbook.
iii. Goals: Your stated goals of revenue, profit, market share,
brand awareness or customer acquisition are SMART goals: S. –
Specific; M. – Measurable; A. – Assignable; R. – Realistic; T. –
Time based. There were no measurements provided for your
goals.
iv. Environmental Analysis: All the elements of the
environmental analysis were addressed and explained. Good job
being thorough and exhibiting an understanding of the
environmental factors. Remember that environmental factors are
outside of your direct control, but each of these factors
influences your business.
v. SWOT Analysis: The SWOT and Needs Analyses are on
target and show how your company will fare in the market.
Your strengths and weaknesses are internal as you can control
them. Your opportunities and threats are derived from the
environmental analysis and, while you cannot control them, they
can have a direct impact on your hypothetical business
I have learned more work needs to be done on my marketing
plan to achieve more clarity, concision, and a detailed plan. I

9. will need to be more attentive to the professional delivery of my
company’s brand and use the feedback inputs to improve on
how I deliver my message about the branding strategy of the
latter. Although the mission statement and the introduction of
my plan in the first assignment were not so satisfactory, I will
focus on using support shreds of evidence to make sure that my
hypothetical company’s marketing plan is as detailed as
possible and make the plan more proactive in branding strategy.
I am enthusiastic this would be the best marketing plan when
best expounded.
Branding strategy: brand name, logo, slogan, and brand
extension.
Any branding strategy is vital in ensuring a newly created or
existing product/brand is established in a market and grows
beside the market saturation with identical and competing
products (Kotler & Keller, 2012). Similar to most automotive
companies in the industry, Silo Automotive Company engages a
variety of branding strategies in the bid of ensuring the
company retains a significantly substantive share of the market
and allows it to introduce new product lines to the same market
with much ease. The branding strategy of SILO is not just to
sell its products but also to promote excellent and appealing
automotive manufacturing to customers with the need for
incorporating technology in their driving life. The consumers,
as well as the world, have grown to be environmentally
conscious of the energy being used.
Brand Name
In conjunction with the company’s mission statement: “To
accelerate the world’s transportation to sustainable energy,”
Silo Automotive Company’s brand name comes from the team
of engineers and founders. They had envisions of an electric
machine identical to those in the market, but more than just
creating an electric-powered vehicle that was superior, faster,
and more fun to drive in comparison to gasoline cars. “SILO”
automotive company is named after Trevor Scott, Ivan Chen,
Matthew Long, and Mary L’Oreal. The company can leverage

10. its market presence from its day of incorporation over other
newly-established firms and build sufficient brand equity with
its key customers being readily available in the market.
Logo and Slogan
Silo Automotive Company has a unique and recognizable logo
that makes it easy for customers and potential clients to identify
the company and the products. Under the emblem are the
company slogan – “Driving your future.” This slogan sends the
message that the company is an automotive company that has
entirely technological advancement in design, as well as
manufacturing of autos that most people believe, will be the
face of the world as long as the automobile industry is a
concern. The logo and slogan are attractive. Silo produces
electric vehicles under the theme of acceleration, world
transition, and sustainable energy that can best be defined by
technology and appeals to both the primary and secondary target
markets. Sporty, luxury, SUV, and other models for the
potential customers are embodied in this.
Brand Extension
Silo Auto Co. will take advantage of its robust brand name to
introduce a range of sustainable and technological-based luxury
line in the market. In using the product extension strategy, the
company plans on launching lifestyle and clothing products
such as makeup, skincare, perfumes, shoes, sports gear, jewelry,
and fashion. The brand extension is another way that the
company can use to gain extra profit and increase their revenue.
The focus on the sale of extended products will attract more
consumers to increase the popularity of the firm in the market
and the growing chances of its marketing plan’s success.
The primary and secondary market
The potential customers of Silo will be the mass market.
According to Weinstein (2013), the mass market is a “large and
undifferentiated consumer market” with highly assorted

11. backgrounds. The strategic focus of Silo is to take a mass-
market as its niche market, made of loyal, wealthy consumers
with the need for environment-friendly automobiles. The
primary target market comprises of segments of identical
attributes with the mass markets. The reason behind such a
selection for both primary and secondary market is critical to
the company.
The primary market for Silo is all areas based on geographical
segments, both middle-income and low income market segments
(on grounds of demographic segments), undifferentiated
consumers in need of environment-friendly cars (on basis of
behavioral segmentation) and buyers with preference on
automobiles for transportation at an reasonably priced and eco-
friendly even without luxury and aesthetics fitting. The
secondary target markets for Silo encompasses high-income
sectors (on the grounds of demographic dissection) and
potential buyers with the preference of environmental
preservation identifications based on psychographic
segmentation.
More precisely, with regards to geographic segmentation, the
market is targeted using a geographic condition like
neighborhoods, postal codes, countries, cities, regions,
languages, and states. Silo Auto Co. will implement a regional
tactic to segregate the worldwide electric automobile market
specifically in the U.S, Western and Eastern Europe, Canada,
Asia, Australia, and Africa. The company will integrate
demographic information with geographic data to fit the product
with the market attributes and potentialities.
The demographic segmentation is critical to the automotive
industry and embodies income levels, age, gender, religion, and
ethnicity that should be considered in segmenting the target
market (Cleveland, Papadopoulos, & Laroche, 2011). Silo’s
primary demographic variables are segmented on grounds of
income levels to include low, middle and high-income
segments, which dictate the luxurious electric cars target high-
end earing consumers, while affordable ones to be taken to

12. middle and low-end consumers.
The behavioral segmentation approach groups consumer on the
ground of the product usage rates, attitude towards product and
knowledge, and an indication of how people respond to products
as well as loyalty rank and benefits hunted (Cleveland,
Papadopoulos, & Laroche, 2011). Silo targets undifferentiated
and affluent consumers with significant preference to
environment-friendly automobiles. Lastly, psychographic
market segmentation concerns itself with the interests, opinions,
and consumers’ activities and lifestyles (Cleveland,
Papadopoulos, & Laroche, 2011). Silo on these grounds targets
consumers who are proud of environmental preservation
credentials (high-end consumers).
Positioning Statement
Silo Automobile shall operate under the unequivocal market
positioning statement. “SILO surpasses customers’ demands by
providing automobiles that accelerates to over 80 km/h within
three seconds without any fuel – zero-emission. The
automobiles are designed for drivers who keep abreast with
innovation, technologies, comfort, and always interested in
being ahead of others in the automobile industry.” SILO offers
Premium Automotive that accelerates to a top speed of 270km/h
in seconds without consuming any fossil fuel. Unlike the strong
competitors with quality vehicles like Mercedes Benz, BMW,
Audi, and Volks Wagon Among others, SILO just as Tesla is a
symbol of a new era, generation and technological movement in
the automobile industry with the creation of an out of the box
automotive.
Figure 1 SILO Auto Positioning statement.

13. SILO Auto
As illustrated in the perceptual map, it is clear that Mercedes
Benz, Audi, Porsche, and BMW are SILO Auto’s most
significant competitors in regards to the quality of product and
consumers brand loyalty. These automobile companies are
leading manufacturer for sporty, luxurious, SUV, and other
forms of vehicles with excellent use of automation that are well
distributed across the world. These world’s well known and
valuable brands hold a large portion of the market share and
attract a high number of clients to their offices. Strong brand
recognition as most of these companies will allow SILO in a
more centralized perspective, and in respect to market
segments, to attend to the primary and secondary market (Kotler
& Keller, 2012).
Consumer Behavior of the Target Market
The strategy similar to that of Tesla would be to enter a high
end of the market where potential customers are ready to pay a
premium and venture into the low-income market to sell higher
volumes at lower prices with each successive model
manufactured by the company. As people assume various
classes personalizing their experiences is at the epicenter of the
sales and marketing team to suit the needs of the clients (Kotler
& Keller, 2012). Research and Development programs by the
marketing team have found that most consumers are highly
interested in the eco-friendliness of electric cars such as the
zero-emission and increasing awareness of fuel prices in the
industry. They are most motivated to buy what is to conserve
the environment and thus rely on electric vehicles as safer and
cheaper means of environment protection (Sharma &
Maheshwari, 2014).
Consumers at the marketplace are also attracted by electric
automobile’s third-generation battery technology, which the
company has worked to make efficient and long-lasting. It
offers features such as autopilot systems to all drivers. These

14. come at a price friendly cost that the average household income
residents in the United States can afford making this technology
accessible to all. Lastly, people are most interested in comfort
and tend to judge the automobile brands by the quality of their
exterior and interior, price, and comfort offered. SILO will seek
to provide its customers with unique features such as
comfortable seats to give the company a market advantage over
other brands.
Feasibility of Brand Name, Logo, Slogan, Brand Extension, and
positioning statement.
Branding strategy such as brand name, logo, and Slogan as well
as Brand extension are critical for the target market and work
best in improving the company competitiveness. According to
Armstrong & Cunningham, (2008), robust brand name, logo,
and slogan suits the audience to help the company be more
efficient and sustainable. While the logo identifies the product
from the competing product, the slogan speaks for itself to help
marketers increase the focus on the product via social
marketing, and encourage content sharing as well as
recommendations in a more expressive way rather than
impressive (Keller and Fay, 2012). SILO is dedicated to
providing high-quality products to customers across the world
at affordable costs.
The consumers of brand extension product lines will surely
enjoy products of quality and modernly produced in a bid to
promote their awareness of the company and appreciate their
customer loyalty to the brand with favorable pricing. Research
and development surveys reveal to the company that positioning
statement and these brand extension contribute to the growing
customer base in different regions. The positioning statement
relates SILO to automobiles designed with the best innovation,
technologies, comfort, and as well as social class identifier ad
would work best to match the needs and demands of consumers.
The statement also specifies the environment-friendliness of the
vehicles, most admirable factor.

15. References
Armstrong, G., & Cunningham, M. H. (2008). Principles of
marketing. (12th Ed.) Toronto: Pearson Prentice Hall.
Cleveland, M., Papadopoulos, N., & Laroche, M. (2011).
Identity, demographics, and consumer behaviors. International
Marketing Review, 28(3), 244-266.
doi:10.1108/02651331111132848
Keller, E., & Fay, B. (2012). Word-of-mouth advocacy: A new
key to advertising effectiveness. Journal of Advertising
Research, 52(4), 459-464. doi:10.2501/JAR-52-4-459-464.
Kotler, P. & Keller, K.L. (2012) Framework for marketing
management. 5th edition, Upper Saddle River, NJ: Pearson
Prentice Hall.
Sharma, R. P. & Maheshwari, N. (2014). A Study on the
Customer’s Awareness and Perception Level towards Green
Cars. International Journal of Technology Enhancements and
Emerging Engineering Research, 2(5), 72-75.
Weinstein, A. (2013). Handbook of Market Segmentation:
Strategic Targeting for Business and Technology Firms, Third
Edition. London, England: Routledge.
Running Head: MARKETING PLAN FOR SILO AUTOMOTIVE
FIRM1
MARKETING PLAN FOR SILO AUTOMOTIVE FIRM
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Marketing Plan for Silo Automotive Firm
July 18, 2019

16. Silo Automotive
Introduction
Silo Automotive Company is a new, integrated automotive
company, which manufactures electric powered vehicles and
substantially scalable, clean, power harnessing automotive
products. The company’s headquarters are in California together
with its main manufacturing plant and was founded in 2014. The
company currently has 19 manufacturing plants spread across
the United States and Europe. A team of engineers whose main
goal was to create an electric powered vehicle that was superior,
faster, and more fun to drive in comparison to gasoline cars.
The main belief of the company states the sooner the globe ends
its dependency on fossil fuels and moves toward a more
environmentally friendly option such as carbon fuels future, the
better. This is particularly being achieved at a faster rate due to
the incorporation of the two automotive segments into a single
platform. The main funding sources of Silo Automotive come
from the contributions of the founders since they are a
combination of chief executive officers of various global
engineering companies.
Background Information
The automotive industry has greatly advanced due to the
changes in technology, with global sales increasing from 11.78
million annually in 1990 to 27.53 million sales in 2017,

17. according to auto alliance analysis. This shows technology has
made it possible for this industry to meet the high demand for
automotive products and services in the market. This industry is
comprised of various companies that usually manufacture
vehicles and deliver them to the selling and distributing
companies. There are other companies in this industry that
manufacture as well as sell vehicles at the same time. The
automotive industry is subdivided into two segments - car
manufactures and car parts manufacturer. However, Silo
Automotive is particularly in the market to solve some of the
challenges associated with the two segments of the automotive
industry by combining them. There has been an increase in the
number of automotive part suppliers in the industry in recent
times as compared to vehicle manufacturers. This is because the
vehicles in the current generation are more complex than past
years' vehicles, more especially when considering the parts and
the electronics components incorporated in the vehicle (Adjei,
& Adjei, M. 2017).
Due to the expenses associated with car manufacturing, there
are a smaller number of manufacturers in the industry with only
three leading manufacturers from the United States - Ford,
General Motors, and Chrysler Companies. The global
automotive industry leaders include Honda, Toyota, Nissan
Motors, Volkswagen, and Hyundai Companies, respectively.
Considering Toyota, it contributes to more than 17% of the
Japanese economy. According to the Japanese Budget Control
Body, Toyota is one of the key pillars of the Japanese economy
from job creation to government taxation. This industry began
with German inventors, Karl Benz and Gottlieb Daimler who
developed an internal combustion engine vehicle that was
powered by gasoline in the late 1800s (Adjei, & Adjei, M.
2017).
The vehicle invented in Germany was expensive to own,
therefore the industry remained dormant until Henry Ford
developed an assembly line mass production, which made the
vehicles less expensive, hence people started purchasing and

18. owning vehicles. This boosted the economy of the United
States because the industry was contributing almost 35% of the
United States economy through taxes and easy movement of
workers from one city to another or from one state to another.
The industry also contributed to the reduction of unemployment
rates. According to Auto Alliance, the industry has directly
employed 1.5 million United States citizens. According to the
survey conducted by the World Bank in collaboration with Auto
Alliance in 2018, the report indicated the automotive industry
together with its transportation services brings in an annual
average revenue of $19.5 trillion US dollars globally (Barron,
Pereda, & Stacey, 2017).
Silo Automotive Company is entering the market with great
force and embracing technological advancement in design as
well as manufacturing more customer preferences. The
integration of the two segments of the automotive industry into
a single platform is where the company name originates from.
In this paper, the various components of the company’s market
plan will be discussed.
Silo Automotive Company’s Mission Statements
Silo Automotive’s mission in the automobile industry is defined
by three main components, acceleration, world transition, and
sustainable energy. In the beginning, the company's mission
was to accelerate the world's transition to sustainable transport
but in 2017, it changed the mission from sustainable transport to
sustainable energy to make the mission statement of the Silo
Automotive to read as, “To accelerate the world’s transportation
to sustainable energy.” The new mission statement significantly
shifted the company’s business to the current opportunistic
global market of renewable energy.
Silo Automotive Company Goals
The company’s goals can be categorized into both short-term
and long-term goals. These goals are defined as follows:
Short-term goals, which the company projects to achieve in the
next one to three years:
I. By the end of 2019, the Silo Automotive Company is

19. projecting to launch its electric-powered car manufacturing in
Africa.
II. In March 2020, Silo Automotive Company is projected to
make its cars fully autonomous.
III. Silo Automotive Company is also aimed at generating unit
sales of more than 2 million electric vehicles in five years. This
can be measured via the profitability of the company and the
cash flows (Conti, Kotter, & Putrus, 2015).
IV. Silo Automotive Company is aimed at being the most
attractive employer in the automotive industry. The specific
primary goal is to have the best team in the industry, whose
performance will be defined via high qualification, fit, as well
as motivated employees. These goals can be measured via
meetings as well as appraisals, without forgetting the
quantitative measurement of employee performance.
V. Silo Automotive Company is also aiming at doubling the
number of its superchargers by the end of January 2021.
These short-term goals can be measured using the appropriate
key performance indicators such as customer satisfaction, the
profitability of the company, and efficiency of its services
which can be measured by customer complaints, profits, and
efficiency.
Long-term goals the company is aiming at achieving by the end
of five years or more are as follows:
I. Silo Automotive Company intends to deploy intelligent
innovations, technologies to become a global leader in customer
satisfaction as well as the quality of electric cars. Silo
Automotive Company views client satisfaction as one of the
primary requirements of its long-term success. This can be
measured via the complaints as well as complements the
company receives from its customers on the quality of the
products and their efficiency.
II. Silo Automotive Company is projected to officially open its
manufacturing plant in Japan, which will be generating 50,000
electric-powered cars annually.
Environmental Analysis of Silo Automotive Company

20. Competitive Rivalry in Automotive Industry
The intensive competition existing in the automotive industry
tends to drive down prices and can decrease the overall
profitability of a company. From the Auto Alliance, four main
companies are competing with Silo Automotive Company in the
automobile industry. These companies include Honda, General
Motors, Tesla Inc, and Ford Company (Edeling, & Himme,
2018). Tesla, Inc. is the primary competitor in the electric
vehicle manufacturing industry. Although other companies are
starting to compete in the electric automobile industry these
four are the ones offering direct competition to Silo Automotive
Company. Together, these companies raise over $300.6 billion
annually between their estimated 3,480,700 employees across
the world. In terms of employees, Silo Automotive Company
has approximately 68,000 employees, per a 2018 analysis. It
should be noted Silo Automotive Company is still young in the
industry, but with the rate of its market penetration, it’s going
to be one of the strongest companies in the automotive industry.
Political
In the current business world, there is not a multinational
organization that is immune to the different decisions made by
the various host governments where Silo Automotive Company
is inclusive. The unstable market condition that Silo
Automotive Company has experienced since it was established
as a multinational company is as a result of inconsistent policies
of the host countries more specifically in Europe and the
frequent change in duty tariffs. The current shifting in policies
of the government is also affecting Silo Automotive Company.
For example, in 2014, it was reported the governments of
Venezuela, as well as Nigeria, were antagonistic to the
innovations of electric cars since they believed the electric cars
were fuel-efficient and they were going to reduce their
dependence on oil which is their key product in their economies
as far as exportation is a concerned. This prevented Silo
Automotive Company market from growing in these two
countries. In general terms, Silo Automotive Company has been

21. experiencing favorable legalities in the political environment in
the 19 States and nations where the company's services are
offered.
Economic
The economic environment had many factors that impacted Silo
Automotive Company in its process of carrying out car
manufacturing activities. Some variables which are encouraging
from Silo Automotive Company are the decreasing
unemployment rates in the United States and other countries
where the Company had its services being carried out. The
general increase in the salaries of employees working in the
automotive industry under Silo Automotive Company, and both
the increasing GDP as well as the continued increasing trend of
the living standards of the communities surrounded by Silo
Automotive Company indicated a significant economic
contribution of Silo Automotive Company to the society.
Social Culture
The social-cultural factors in the market environment have
many impacts, both positive and negative, as far as Silo
Automotive Company development is a concerned. Due to the
fluctuating prices of fuel in the market, more customers of
automotive products are starting to consider electrically
powered vehicle engines because of the high efficiency. From
Silo Automotive Company sales record, for instance, around
140,000 Chevrolet Cruz’s, which are electric-powered
automobiles were sold for only six months in 2010. This
tendency of customers changing their desire to purchase electric
powered engine vehicles usually influences the manufactures to
increase their electric powered engine production vehicles. For
example, in the current market, Honda, General Motors, Tesla
Inc, and Ford Company are the producers of the electrically
powered engine vehicles, apart from Silo Automotive Company
(Gangidi, 2019). Customers in the United States and in Europe,
have increased their desire to purchase electrically powered
engine vehicles, due to their non-pollution nature and their high
efficiency. This is a direct market for Silo Company, which is

22. influenced by the social class of the population. As far as legal
is concerned, the company adheres to the laws of every host
country where it carries out its operations as it's spelled out in
the international standards.
Technological Impacts
Technology is the main factor being embraced by every
organization needing to be competitive in the market besides
increasing its revenue; Silo Automotive Company has not been
left behind. The technological environment plays a critical role
in the acquisition of the corporate strategy of the company.
Some variables such information technology and the internet
have been greatly utilized in facilitating the success of the
company's corporate strategic move.
The SWOT Analysis of the Company
SWOT analysis refers to the company’s strengths, weaknesses,
opportunities, and threats in the market.
Strengths of Silo Automotive Company
I. Strong Market Position and Brand Recognition; Silo has a
strong market in terms of sales and competition. Focusing on
customer satisfaction in various nations where its services are
being offered will propel Silo into further successes.
II. Strong Focus on Research and Development;The strong focus
on research and development by Silo Automotive Company in
the automotive industry is directly related to the technological
advancement in the industry.
III. Extensive Production and Distribution Network; Silo
Automotive Company has a large production and distribution
network – making it a multinational company.
Weaknesses of the Company
I. Declining sales in key geographic segments; for the last two
years, Silo Automotive Company has witnessed a reduction in
its sales in key areas. In the financial year 2015 -2016 for
instance, there was a reduction in the Company’s sales across
North America.
II. The company is also facing challenges in its strategic

23. marketing and promotion of its products since its young in the
market.
III. Product recalls could affect brand image; product recalls
could negatively impact the company’s products in the market
(Griffin, & Sahid, 2018).
Opportunities for the Company
I. Growing global automotive industry; the economic downturn
following the Euro Crisis negatively impacted the automotive
industry. The strong ricochet of 2011 which continued to 2012
and onwards have highly revived the automotive industry which
was in its lowest state economically (Griffin, & Sahid, 2018).
II. Strong outlook for the global new car market; although the
automotive industry experienced somehow a gradual growth
from 2008 to 2012, the automotive market industry experienced
acceleration in 2012 to 2016.
III. The strong advocacy on the embrace of non-pollutants in the
globe due to the increased global warming.
Threats
I. Intense competition; the global automotive industry market is
highly competitive; this creates pressure on Silo Automotive
Company from various manufacturers in the industry.
II. Fluctuations in foreign currency are also a major concern;the
fluctuations in foreign currency exchange rates are one of the
sensitive areas of great concern of Silo Automotive Company
(Yuksel, & Michalek, 2015).
III. The current tax policy of the US is also a major concern
which might hinder the development of the company to other
countries like China, which is highly targeted by the US
importation policies.

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